DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
(Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.)
Planning, creating an email and pressing the send button is just the start of the journey to the subscriber. What happens next and how you can help to give your emails the best chance of reaching the inbox, requires consideration across multiple areas of your implementation and strategy.
If you’re seeing diminishing results at a specific email provider or overall, or simply want to know how to maintain high delivery, this class is for you.
In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas; for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices, spam content and how engagement impacts deeper than just your top-line results. We’ll also dive into specific strategies to monitor your situation on an ongoing basis, fix problems as they arise and optimizing your sends for Hotmail and Gmail specifically.
This course is weighted towards B2C sending nuances with deliverability, however, many of the elements are very similar in B2B and the knowledge shared can be used across both markets.
What you’ll learn:
- Deliverability vs. inbox placement—what’s the difference?
- Understanding your sender reputation:
- Domain Vs. IP reputation.
- Getting your sending infrastructure right (DKIM, SPF, TSL, DMARC, BIMI etc.).
- List Hygiene:
- Spam traps; what tools give you insight into spam traps and how can you get rid of them.
- Bounces; what’s the difference, how to analyze them and how to handle them:
- Hard bounces (unknown users).
- Soft Bounces.
- Blocks.
- Sending Permanence.
- Spam content.
- Engagement:
- Positive.
- Negative:
- Complaint rates.
- The impact of your data collection processes on your delivery.
- The difference between B2B and B2C delivery.
- Gmail / Hotmail (Outlook) specifics:
- What’s the inbox? Tabs available and how to navigate them.
- Gmail promotions tab:
- Annotations (show your offer in the inbox).
- How to identify you have deliverability / inbox placement issues.
- Pro-active and re-active strategies to enhance your results:
- Proactive:
- What statistics to monitor and what to look out for.
- Reactive:
- Engagement pull back strategy.
- What to do for B2B.
- Proactive:
Materials Provided:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
The Presentation:
- The workshop is hands-on and practical.
- The workshop is live so that you can ask your questions.
- Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Instructor: Kate Barrett
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Although this session was more technical in nature, the presenter delivered the information so that it was easy to follow and understand.
Comprehensive and thorough!
The knowledge I gained far exceeded the cost of the workshop. I walked away with a clearer understanding of applying concepts and practices I already know in an effective way around email automation, digital personalization, and omnichannel strategy
I thought this workshop was really interesting and relative to what I was hoping to learn more about. I appreciate that it covered all aspects of data, how to gather, analyze and use it properly to make the most of it. Plus it covered how personalization is the way to go from now on. Very well done!
