Online Workshops Archive

Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing, Module 2: Know Who Your Site Visitors Are and How They Found Your Site

October 05, 2021

DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 2 Only (Pre-recorded Online): regularly ~~$300~~ now 25% off—$225. Enroll here.

Special Series Pricing: All three Google Analytics 3.0 modules (Pre-recorded Online) $900 now 45% off—$495. Enroll here.

ENROLL NOW
Module 2
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Why Take this Course?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results. This workshop is module 2 in a three-module workshop series that shows you how to install and use Google Analytics 3.0.

In this second workshop, we go through the first three major report sections of Google Analytics 3.0: Real-time, Audience, and Acquisition, menu by menu, so you can see how to find information.

We will cover the first three major sections of Google Analytics 3.0:

Real-Time Report: Who is on your site right now?
Audience: Who is visiting your website?
Acquisition: How did those visitors find your website?

By knowing who your visitors are, you can make changes to your website to attract the audience you want. This also lets you know where to focus your marketing effort. For example, if your audience is arriving via search engines, then you can do more with search engines. Or, you can put your efforts there if they are coming via social media.

This helps in discussions over where to allocate staff and budget. Should the website be translated to French? Is there a market in Canada? Should your website be designed more for desktop users or only for mobile users? All of this, and many more questions, can be settled with analytics. Analytics gives you insights into your audience.

You’ll also see how to add segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact in presenting your data.

(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Workshop date and time:

Pre-recorded Online.

ENROLL NOW
Module 2
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Key Takeaways:

How to use segmentation to refine the view of your data. You can create your own data segments and then compare data, for example by device (desktop, mobile, and tablets), location (US, Canada, Australia), and so on. You can also compare traffic sources such as direct, organic, search, paid, and referral. Your presentations will be better.
We look at real-time reports and how to understand the data.
We then look at the Audience Report. Who is visiting your website? We can see their age, gender, and the language and device they use.
We can also see the topics they’re interested in and what they are buying on the web.
You can also see their location by continent, country, state, or city. This lets you decide where to show your ads (or turn them off).
Knowing your audience allows you to design articles and images that appeal to them. You can also make decisions about pages, translations, markets, and so on. You can use this to choose better ads, content, and images for your digital marketing.
A powerful feature is benchmarking, which shows how your digital marketing compares against your competitors. You can see if you should increase efforts in a channel.
We look at the Acquisition Report in the second half of this workshop. This shows you how you acquired your visitors. For example, did they come via search engines, paid search, email, or social media (Facebook, Instagram, LinkedIn, Twitter, and 62 additional social media sites)? By knowing this, you can focus on what works and shut down what doesn’t work.
The Acquisitions Report also shows you the keywords that triggered your ads, the keywords that triggered your pages in search results, and how your pages rank in Google.
You’ll also see how to use UTM tags to mark your social posts and ads to get reliable data.
We close this session with slides about the difference between free and paid versions of Google Analytics, including how to know if you’re close to the limit for a free account.

ENROLL NOW
Module 2
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

With objective data, you can manage staff, agencies, or contractors. Your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

The Google Analytics 3.0 workshops are hands-on and practical.
You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 3.0.
The workshops are live online, so you can ask your questions.
Can’t attend live online workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
Screenshots with step-by-step instructions in numbered lists with links.
You can copy the examples, edit them, and use them in your work.
Each section has handy checklists that you can use for your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.
The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.

Who is the course for?

By understanding Google Analytics 3.0, you can do the work yourself or manage your team, agency, or consultants. For example, marketing managers, digital marketing managers, marketing analysts, social media managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits can use Google Analytics to understand their digital marketing data.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.

Testimonials

Andreas was an exciting and engaging speaker with real mastery of the data. He got ideas to stick by using real-world examples and taught us how to actually gain insights to the data we were getting.

Bob CarpenterVP, Sales and Marketing, Modus Operandi, Inc.

Before, I would just create reports, not necessarily knowing what else to do with the reports, but this workshop has helped me utilize the data so that I can tweak and improve my marketing efforts and create new methods of SEO research and website improvement.

Kathryn AlmedaDigital Media Specialist at Northern Illinois Food Bank

Very useful seminar with actionable items that anyone can implement!

Abigail BrowningDirector of Marketing, E-Commerce and Brand Licensing at Penny Publications, LLC

I really appreciated how I could follow along with my own account, so I understood how to do it myself, rather than just listening.

Vickee SpicerDirector of Marketing, Saint Francis Ministries

I did not know much about Google Analytics, I signed up for a 3 part webinar and there is so much to learn, participating in these sessions has given me a great insight and is getting me started on my way to a better understanding.

Angelique TurnerMarketing at Bullock Tice Associates

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October 5, 2021/.

Google Analytics 3.0 Intermediate Workshop

October 05, 2021

Date: Wednesday, October 5, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: All three Google Analytics 3.0 workshops for 38% off $900 $560. Enroll here.)

This workshop is led by Andreas Ramos, author of 19 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.

This workshop is part two of a 3-part Google Analytics series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics 3.0. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Note: Google Analytics 3.0 versus Google Analytics 4.0

Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We have prepared a course on GA 4.0 which you can read about here. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.

What You’ll Learn in this Workshop:

In this workshop we will go through the first two major report sections of Google Analytics 3.0: Audience and Acquisition.

We will cover the first two major sections of Google Analytics:

Audience: Who is visiting your website?
Acquisition: How did those visitors find your website?

Knowing who your visitors are, you can make changes to your website that will appeal to your audience. You will also know where to focus your marketing effort. If your audience is arriving via search engines, then you can do more with search engines. But if they are coming via social media, you can put your efforts there. Analytics gives you an understanding of your audience.

This helps you in internal meetings that discuss where to allocate budget and staff. Should the website be translated to French? Is there a market in Mexico? Should your website be designed for desktop users or only mobile users? All of this, and many more questions, can be settled with analytics data.

We will go through the Audience and Acquisitions reports, menu by menu, and then a live walk-through of the data so you can see how to find information.

You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact in presenting your data.

Key Takeaways:

- How to use segmentation to refine the view of your data. You can create your own data segments and then compare your data by desktop, mobile, and tablets. You can also compare traffic sources such as direct, organic, search, paid, and referral. You’ll see more examples of segmentation. You’ll see complete examples of setup, configuration, and use so you can start using this. Your presentations will be much better.
- We then look at the Audience Report, the first of the major reports. Who is visiting your website? We can see their age, gender, and the language and device they use.
- We can also see what they’re interested in and what they are buying on the web.
- You can also see their location by continent, country, state, and city. This lets you decide where to show your ads (or turn them off).
- A powerful feature is benchmarking, which shows how your digital marketing compares against your competitors. You can see if you should increase efforts in a channel.
- By knowing your audience, you can design articles and images that appeal to them. You can also make decisions about pages, translations, markets, and so on. You can use this to choose better ads, content, and images for your digital marketing.
- In the second half of the workshop, we look at the Acquisition Report. This shows you how your visitors came to your website.
- This includes visitors from search engines, paid search (paid search, Google Ads, SEM), email, and your social media (Facebook, Instagram, LinkedIn, Twitter, and 62 additional social media sites).
- The Acquisitions Report in Google Analytics shows you the keywords that triggered your ads, the keywords that triggered your pages in search results, how your pages rank in Google.

You also see which social media sites send visitors to your site.

We close this session with slides about the difference between free and paid versions of Google Analytics, including how to know if you’ve reached the limit for a free account.

Materials Provided:

Video of the presentation with slides and audio.
PDF of the complete presentation.

The Presentation:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
List of selected items for additional reading.

Who Is the Course for?:

Marketing managers, digital marketing managers, eCommerce managers, social media managers, or anyone tasked with improving digital marketing and/or social media.
Digital agencies who want to understand their clients’ web analytics.

Three-Part Course on Google Analytics

This is the second course of the three-part course for Google Analytics. You can continue with the Advanced session, which covers the last two major reports in Google Analytics: Behavior and Conversions.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

Andreas was an exciting and engaging speaker with real mastery of the data. He got ideas to stick by using real-world examples and taught us how to actually gain insights to the data we were getting.

Bob CarpenterVP, Sales and Marketing, Modus Operandi, Inc.

I thought this workshop was great! I really enjoyed the information and think it will be helpful to share to others on my team.

Mattie Nowell

Kathryn AlmedaDigital Media Specialist at Northern Illinois Food Bank

Very useful seminar with actionable items that anyone can implement!

Abigail BrowningDirector of Marketing, E-Commerce and Brand Licensing at Penny Publications, LLC

Angelique TurnerMarketing at Bullock Tice Associates

I really appreciated how I could follow along with my own account, so I understood how to do it myself, rather than just listening.

Vickee SpicerDirector of Marketing, Saint Francis Ministries

When I take the time to enroll in a course and take time away from my day-to-day demands, I need it to be worth my time. This course was a VERY valuable use of my time.

Blake Rhodes Direct of Marketing BL Harbert International

Blake RhodesDirector of Marketing, BL Harbert International

Andreas is knowledgeable and shares anecdotes that help you to understand a concept. Additional information including answers to audience questions is added to the final handouts giving a complete package from the webinar. I will definitely attend more webinars.

Pam GoulartMarketing Manager, Fabreeka International

The intermediate course was the perfect amount of information to build off of what we learned in the beginner course. it was very useful to go in-depth on the acquisition portion of google analytics to see what is really driving traffic to your site.

Kayla BainesDigital Marketing Specialist, Maxim Healthcare Services

These webinars are a great way to get a handle on the analysis you need for your website and the actionable steps you can make for improvement.

Cindy MarianiMarketing, NETZSCH Pumps North America, LLC

This is a very useful webinar!

Lisa Wu JiangAddison

This was a really informative and very helpful workshop. Even as a person who is familiar with Google Analytics, I learned things!

Hallie MarksMarketing and Communications Specialist, HRHCare

Presenter clearly has great and practical advice and tips.

Toni SchottenhammerVP of Marketing, Cathedral Corporation

This course is very intuitive and thorough.

Linne BuffingtonMarketing Admin, Clear Balance

I thought it was great and I’d love to continue to take these courses!

Datonn HankeMarketing Specialist, Swiderski Equipment

Very useful seminar with actionable items that anyone can implement!

Abigail BrowningDirector of Marketing, E-Commerce and Brand Licensing at Penny Publications, LLC

Previous Next

October 5, 2021/.

Google Analytics 3.0 Workshop–Fundamentals

September 30, 2021

Date: Friday, September 30, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: 38% off all three Google Analytics 3.0 workshops for $900 $560. Enroll here.)

This workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.

This workshop is part one of a 3-part Google Analytics 3.0 series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics 3.0. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Note: Google Analytics 3.0 versus Google Analytics 4.0

What You’ll Learn in this Workshop:

Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI.

In this workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.

You can follow along with your Google Analytics account or with a publicly accessible account.

Key Takeaways:

How to install and configure Google Analytics.
How to find the tracking tag and how to install it on your website.
How to use Google Tag Manager.
How to check if the tracking tag is on every page of your site.
How to set up and use views.
Use the calendar to compare time periods, such as this quarter versus the same quarter a year ago.
How to set up and use dashboards.
How to export reports.
How to set up and use automated reports.
How to set up and use custom alerts to know if your site has crashed.
You will also get eighteen settings and filters to remove junk data and get clean data. We’ll show you how to install these filters, step-by-step, with full details so that you can add them to your Google Analytics account.
There are also a few slides to show the difference between Google Analytics 3.0 and 4.0.
Finally, a few notes on access to your account and how to use UTM tags to track Facebook and other social media sites.

Materials Provided:

Video of the presentation with slides and audio.
PDF of the complete presentation.
Slides with 18 essential Google Analytics filters for you to install (with instructions).
Five-page handout on how to use Google Analytics for SEO.

The Presentation:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
The presentations feature two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
List of selected items for additional reading.

The Course Is for:

Marketing managers, digital marketing managers, eCommerce managers, social media managers, or anyone tasked with improving digital marketing and/or social media.
Digital agencies who want to understand their clients’ web analytics.

Three-Part Course on Google Analytics

This is the first course of the three-part course for Google Analytics. You can continue with the Intermediate session, which covers the first two major report sections of Google Analytics 3.0: Audience and Acquisition.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

Very in-depth info that gives the user a chance to dive into Google Analytics with confidence.

Kaley DeWeeseMarketing Coordinator, Image Source

This workshop has a good variety of information. Several features were covered along with a downloadable PDF of the presentation and recording to reference back to. I recommend this workshop if you are looking to dive into Google Analytics.

Alison HoughtonContent Marketing Specialist, Air Academy Federal Credit Union

I’ve built 30+ websites and I was amazed how much I’ve trusted developer partners to complete. Now, after just the Fundamentals course, I know what to check for and how to do the fix or request the fix. Thank you!

Teri LeVineDirector of Marketing at Fairway America

This workshop was great! Very easy to follow, and so helpful. Andreas did a wonderful job of answering questions and having the most up-to-date information possible.

Grace DuensingMarketing Support at Thompson Surgical Instruments, Inc.

Although I am not an Admin, this course has given me the tools to have a better conversation with my admin about the analytics that I need to be more successful in my role. For instance, providing a Dashboard vs Raw data.

Sylvia CooperGlobal Security Innovation Alliance Marketing Programs Manager at McAfee

The fundamentals of Google Analytics gives step by step directions to apply to your accounts, so very helpful!

Millicent DawdyDigital Marketing at Sydenstricker Nobbe Partners John Deere

If you are entering the marketing world, this workshop is definitely a great way to start.

Patricio LaboyE-commerce Manager at Carstens, Inc.

This workshop explores the whys and the whats behind Google Analytics. If you’re feel like you’re falling behind when it comes to Google Analytics, this workshop will help.

Vanessa LaneContent Marketing Lead at Concordia University-Wisconsin

This workshop offers a great way to get started with Google Analytics, the key concepts required to embed tags and start tracking user data on your website. User Data is critical to improving results from your web presence and Andreas de-mystifies a process that is loaded with jargon and technology terms that can often intimidate.

Scott BrownVP Sales & Marketing, Performance Controls, Inc.

Highly recommended! The instructor was fabulous, took time to answer questions and stayed after class to answer more. The hands-on portion is invaluable!

Diana SamuelDigital Analyst, Colorcon

I thought this webinar was very informative, even for someone who has been working with GA for a number of years. I also liked the care they placed on telling us about the upcoming changes to GA. Looking forward to the other two webinars in the series.

Dawn HockermanDigital-Marketing Media Services, Nordic Group of Companies

Fantastic introduction to a critical part of selling in America today!

VW TozerExecutive Vice President, American Dawn, Inc.

Lots of great information that gave me a better understanding of Google Analytics.

Angelique TurnerMarketing at Bullock Tice Associates

You walk away from the workshop with actual useful tasks you can implement in order to better your analytics reporting

Candice Varetoni AVP Marketing Officer Orange Bank and Trust Company

Candice VaretoniAVP Marketing Officer, Orange Bank & Trust Company

This workshop really helped me better understand the basics on Google Analytics. With a better understanding of how Google Analytics works, I am looking forward to using this platform more.

Chrystina TurnerMarketing Coordinator, Green Cloud Technologies

This was by far the best way to learn more about Google Analytics. Going step by step helped understand how to incorporate this with your business.

Lydia KinneyDigital Content Coordinator, AAU Sports

Easy to follow along and those with analytics already set up have a great opportunity to double check set up and pick up pointers!

Deanna Johann Public Relations and Sponsorship Specialist at Gurnee Park District

Deanna JohanPublic Relations and Sponsorship Specialist at Gurnee Park District

Knowledge sharing was excellent!

Toni SchottenhammerVP of Marketing, Cathedral Corporation

I am Google Analytics illiterate and I understood everything!!!!

Jessica Cole-Recco Contract Administraor Client Manager Better Living Now

Jessica Cole-ReccoContract Administrator - Client Manager, Better Living Now

Google Analytics Fundamentals (Part I) was incredibly useful for refreshing my working knowledge of Analytics, but also for learning about new features and aspects I didn’t fully understand before. I would recommend to anyone in the digital space looking to help promote and improve their brand.

Catherine WestonMarketing Manager, Better Living Now

Very useful and informative, for anyone who has never seen Google Analytics to those who have worked with it.

Hallie MarksMarketing and Communications Specialist, HRH Care

This was a great course to start the journey into your company’s website analytics.

Cindy MarianiMarketing, NETZSCH Pumps North America, LLC

I was pleased with the program on Google Analytics Fundamentals and look forward to leaving more info on how it works. We hire out a 3rd party to handle our SEO and we do not do it in house, but we have access to the analytics and it’s nice to get some basic knowledge so we can communicate better with the 3rd party and understand what is being done. It can be complicated and we just want a basic understanding. This training is giving us that.

Melanie DebelakDirector of Marketing, Keene Building Products

I thought it was great and I learned a great deal!

Datonn HankeMarketing Specialist, Swiderski Equipment

Andreas is an excellent instructor with evident expertise in the course material.

Communication Associate, Aquasol Corporation

It was helpful and informative. A good first step into learning about Google Analytics

Meaghan FitzpatrickProject Manager, Instinet, LLc

DMA NCs Google Analytics Fundamentals is a must for any person responsible for Marketing, analytics reporting. This class is virtual, hands on, and provides critical how-to’s on how some simple steps can make a world of difference with website and SEM reporting to drive business decisions!

Carmen AsteinzaVP Marketing, Oriel Stat A Matrix

Excellent introduction to the fundamentals of Google Analytics.

Theresa RennerMarketing Communications Manager, Encoder Products Company

As a digital marketing specialist for a nationwide company with google analytics already set up, this course has helped me so I can go double check our account set up and ensure we put on the proper data filters.

Kayla BainesDigital Marketing Specialist, Maxim Healthcare Services

This is a great course regarding Google Analytics Fundamentals. Highly recommend!

Morgan Von AhsenDirector, Media Programs, Cambridge Investment Research, Inc.

DMA’s presentation was clear and easy to navigate. With the detailed instructions provided, I am now confident in the subject matter.

Ranelle PorterDigital Marketing Associate, Eastern Bank

Great for a small company just setting up Google Analytics. Shows how to install filters, reports, etc.

Linne BuffingtonMarketing Admin, ClearBalance

Great for a small company just setting up Google Analytics. Shows how to install filters, reports, etc.

Linne BuffingtonMarketing Admin, ClearBalance

“I found the workshop to be very illuminating and helped answer some basic questions, and learn a lot that I would never have guessed to ask!”

Vickee SpicerDirector of Marketing, Saint Francis Ministries

I learned how to effectively set up Google Analytics for my website. Thanks for all the great information!

Danny HousemanMarketing Coordinator, Solutran

Andreas is a knowledgeable and thorough presenter who helps make Google Analytics easy to understand. Even a novice like me was able to follow and benefit from the presentation.

Christina HillmanOn Boarding, Flick Fusion Video Marketing

Highly recommended as a simple view to what seemed at first to be a complex concept. The google analytics fundamentals presentation gives you the confidence to immediately begin your immersion in this extremely useful platform.

Juan ArteagaVP Strategy, Arteaga & Arteaga Advertising, Inc.

Very informative and useful information.

Karin FiskMarketing Manager, Mary’s Gone Crackers, Inc.

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September 30, 2021/.

Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing, Module 1: Installation and Configuration

September 30, 2021

DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 1 Only (Friday, September 30, 2022 (12:00 pm to 2:00 pm PDT)): regularly ~~$300~~ now 25% off—$225. Enroll here.

Special Series Pricing: All three Google Analytics 3.0 modules $900 now 45% off—$495. Enroll here.

ENROLL NOW
Module 1 (Live Online)
Fri, Sept 30th

ENROLL NOW
Module 1
(Pre-Recorded Online)

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Why Take this Course?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results. This workshop is module 1 in a three-module workshop series that shows you how to install and use Google Analytics 3.0.

Web analytics is a necessity in digital marketing. You use web analytics to get data so you can make decisions in your digital marketing campaigns (SEO, ads in search and social, social media posts, email, and so on) to increase leads, sales, and ROI.

In this first workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.

You can follow along with your Google Analytics 3.0 account or the publicly-accessible Google Analytics 3.0 account.

Workshop date and time:

Friday, September 30, 2022 (12:00 pm to 2:00 pm PDT).

ENROLL NOW
Module 1 (Live Online)
Fri, Sept 30th

ENROLL NOW
Module 1
(Pre-Recorded Online)

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Key Takeaways:

Install and configure Google Analytics (Google Analytics 3.0).
Brief comparison of Google Analytics (Google Analytics 3.0) and Google Analytics 4.0.
How to get access to a working public version of a Google Analytics account.
How to find the tracking tag and how to install it on your website with WordPress, Wix, by hand, or with Google Tag Manager.
How to check if the tracking tag is on every page of your site.
How to set up and use views.
How to set up and use dashboards.
Use the calendar to compare time periods, such as this quarter versus the same quarter a year ago.
How to set up and use automated reports.
How to export reports.
How to set up and use custom alerts to know if your site has crashed or there is a traffic spike.
You get twelve filters and settings to remove junk data or get clean data. We’ll show you how to install these filters step-by-step, with full details so you can add them to your Google Analytics account.

ENROLL NOW
Module 1 (Live Online)
Fri, Sept 30th

ENROLL NOW
Module 1
(Pre-Recorded Online)

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 3.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

With objective data, you can manage staff, agencies, or contractors. Your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

The Google Analytics 3.0 workshops are hands-on and practical.
You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 3.0.
The workshops are live online, so you can ask your questions.
Can’t attend live online workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
Screenshots with step-by-step instructions in numbered lists with links.
You can copy the examples, edit them, and use them in your work.
Each section has handy checklists that you can use for your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.
The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.

Who is the course for?

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Testimonials

Highly recommended as a simple view to what seemed at first to be a complex concept. The google analytics presentation gives you the confidence to immediately begin your immersion in this extremely useful platform.

Juan ArteagaVP Strategy, Arteaga & Arteaga Advertising, Inc.

Andreas is a knowledgeable and thorough presenter who helps make Google Analytics easy to understand. Even a novice like me was able to follow and benefit from the presentation.

Christina HillmanOn Boarding, Flick Fusion Video Marketing

Very informative and useful information.

Karin FiskMarketing Manager, Mary’s Gone Crackers, Inc.

I found the workshop to be very illuminating and helped answer some basic questions, and learn a lot that I would never have guessed to ask!

Vickee SpicerDirector of Marketing, Saint Francis Ministries

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September 30, 2021/.

LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More

September 30, 2021

Date: Friday, September 30, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $200

This hands-on workshop is led by Andreas Ramos, co-author of the book Mastering LinkedIn, an Amazon Best Seller. He leads the popular workshops on digital marketing for the DMA-NC. He is also an adjunct professor of digital marketing at CSTU and INSEEC in San Francisco. He has written 18+ books on SEO and digital marketing. See more about him at https://www.linkedin.com/in/andreasramos/.

Why Attend this Workshop?:

Just as Google has an algorithm that selects the best pages, LinkedIn also has an algorithm to find and show the best profiles.

And just as you have a credit score, you also have a score at LinkedIn. This score is part of the algorithm that selects which profiles will be shown to recruiters.

Like you use SEO to get a website to show higher in the Google search engines, there is LinkedIn Profile Optimization (LPO). By understanding how LinkedIn works, you can make changes to your profile so recruiters can find you.

What You’ll Learn in the Workshop:

The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples that you can copy and use for your profile.

How to edit your LinkedIn profile. You’ll see examples for each section of your profile: the background image, your name, your name in your LinkedIn URL, your profile photo, caption, about, experience, education, volunteer experience, skills, endorsements, recommendations, accomplishments, languages, interests, and more.
Why you should write postings at LinkedIn. How to write postings and to get thousands of views for your postings for free.
How to search for jobs.
How to see comparative salary information so you know how to negotiate.
How to be recommended as a contractor at LinkedIn.

Optimize Your Company Page in LinkedIn:

For those at companies and want to use LPO, we’ll also look at improving your company’s LinkedIn page.

The background and profile’s photo for your company page.
The summary text for your page.
Improve your company page’s score by improving your staff’s score.
How to get thousands of views of your company posts.

Key Takeaways:

You’ll learn how the LinkedIn search algorithm works so your profile will rank higher in searches.
How to improve your LinkedIn profile, step by step.
How to see your hidden LinkedIn score so you can see when you improve your profile.
How to get thousands of views of your postings.

Handouts:

22-page PDF ebook on how to do LinkedIn profile optimization (LPO) with text, illustrations, and examples.
List of the top 25 most demanded skills in 2020 that recruiters seek.
You can listen to the complete presentation with audio as often as you like.

Who the Course Is for:

If you’re looking for a job, upgrade to a better job, work as a contractor, or move into other fields.
People who are established in their field and want to build connections to others in your field for collaboration, opportunities, co-founders, or investors.
If you’re hiring, you’ll understand LinkedIn better so you can find the best people.

Workshop Details:

September 30, 2022.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.

Breanna ChanSocial Media Manager, Bishop-Wisecarver

This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.

Kade HerbertMarketing Content Strategist, CallTower

The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.

Kathleen GuerrinaMarketing Manager, Concepts NREC

Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!

Samantha SullivanDirector of Digital Marketing, Harrity & Harrity

Workshop was packed with relevant, useable info and handouts.

Carol MercerSales/Marketing, Aspen Systems, Inc.

A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.

Chris DeGrayE-Commerce Marketing Specialist, Excel Dryer

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop gave me lots of ideas about how I should be tapping into the senior staff at my firm and high level clients to help us drive visibility and ranking on LinkedIn.

Anya McCannPursuit Manager, West Yost

The content was useful. It covered every angle of the LinkedIn platform. I will definitely be using the info provided to enhance my personal and company profile.

MelissaEdgar

This workshop includes valuable information about how to use LinkedIn to be found – I learned a lot. The two hours flew by! Time very well spent.

Kimberly DansieVice President of Business Development at Community Nursing Services (CNS)

This webinar was a great part of my day. It was filled with new knowledge and you can tell the presenter knew what he was talking about. Thank you for a great presentation.

Rachel CoveyResearch and Media Assistant at The Punaro Group

How to optimize your LinkedIn profile Workshop was very informative. I’ve learned more about how LinkedIn works and now I’ll be able to increase my profile visibility and engagement. Thank you Andreas, Laurie and Andy.

Reen RinnoSenior Social Media Manager at Wunderman

This course provides a great crash-course to those interested in building their LinkedIn page and engagement. This class is especially helpful if you are going through the recruiting process, working to make new connections, or need a quick lesson on the ins and outs of building and maintaining a successful personal page.

Sarah Kathryn LasseigneResearch and Media Assistant at The Punaro Group

Great Webinar that includes actionable tips!

Toni SchottenhammerVP Marketing, Cathedral Corporation

Very detailed road-map with actionable ideas on every concept.

Patrick Curtin Director Product Marketing and Technology Fulflex A Garflex Inc Company

Patrick CurtinDirector Product Marketing & Technology, Fulflex, A Garflex Inc. Company

This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.

Julie RobertsonCEO JP Robertson Connected

This webinar provided actionable information in easy steps. You also answered questions I had about Sales Navigator.

Cindy MarianiMarketing/Executive Assistant at NETZSCH Pumps North America, LLC

Great info for anyone who wants to see if LinkedIn is a tool they wish to use.

Jakub KowalczykSales and Marketing Manager at LiteSentry Corporation

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September 30, 2021/.

Google Ads Intermediate

September 28, 2021

Date: Wednesday, September 28, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: All three Google Ads workshops for 38% off $900 $560. Enroll here.)

This workshop on Google Ads (search engine marketing, SEM) is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three workshops, you’ll learn hands-on SEM from one of the leading experts in Silicon Valley.

This workshop is part two of a 3-part Google Ads series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Ads account. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Ads Fundamentals, Intermediate and Advanced workshops. Learn more here.

What You’ll Learn in this Workshop:

In this workshop, you’ll see how to add keywords to your account, how to use all five match modes, and how to test to find the best ones. How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.

After that, we dig into the types of ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs), and how they work.

You’ll learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other bits of code let you give special offers to mobile users or returning visitors. You get the code and examples that you can copy, paste, and edit for your ads.

Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better just by adding a small number. And much more….

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Key Takeaways:

The four keyword match modes, including negative keywords, how they differ, and how to use them.
How to easily add thousands of keywords to your account.
How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.
You’ll see where your ads appear in the Google search engine, on Google sites such as Gmail, Maps, and so on, plus the several million sites in the Google Ads distribution network.
We cover the types of ads in Google Ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs) with an example of actual data.
How to use dynamic insertion in your ads so your visitors’ keywords are inserted into your ad, live countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or location (“Available in Dallas”).
You can also use dynamic insertion code to show offers to different audiences. For example, new visitors see a 10% offer and returning visitors see a 30% offer.
You can also use dynamic insertion code to insert an image from your landing page into your text ad, such as an image of the product, your company logo, and so on.
Responsive Display Ads (RDAs) let you create ads that self-adjust to any device screen.
We also show you a tip on how to get your ad to take over the entire mobile screen so your ad is the only thing your visitors see.
You can use dynamic insertion for mobile ads, so desktop visitors see one offer while mobile visitors see another offer, such as “Free shipping for mobile orders!”
We look at the difference between contextual and behavioral display ads.
How to get ideas for display ads.
How to use remarketing.
A few slides with notes on ad fraud.
How to understand the data to see which is the best ad.
You can use A/B Split Tests to test ads so you can develop the best ad (with examples and data). You can use A/B split tests without any special tools. You’ll be able to get your team of interns to write better ads than people with 10 years of experience.
A simple way to see which ad has statistical confidence in an A/B split test. With an easy trick, you can quickly pick out the best ads.
And finally, see the app for Google Ads so you can manage ads on your phone while you’re on the sofa, on the beach, or in bed at 4 a.m.

Materials Provided:

Video of the presentation with slides and audio.
PDF of the complete presentation.

The Presentation:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
eBook on how to make changes in your Google Ads account settings to prevent ad fraud.
List of the top SEM newsletters so you can keep up.

The Course Is for:

Marketing managers, digital marketing managers, SEM managers, or anyone managing paid search marketing.
Agencies to improve their SEM services.

Three-Part Course on Google Advertising:

In this Intermediate course you learn about keywords, how to write ads, and test to find the best ones. In the next workshop, Advanced Google Ads, you’ll see how the bidding system works. When you understand that, you can use lower bids and lower budgets to get better results than your competitors.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

Excellent workshop! Very informative and in an easy-to-understand format. I would definitely recommend it if you are working in the Google AdWords space!

Tina-Marie MonterrozaDigital Marketing Manager, Topcon Positioning Systems

This workshop was very intriguing for even a beginner! I was able to get a deeper understanding of how Google Ads work in your favor or not in your favor. I appreciated the explanation of different types of ads that Google provides along with unifying the keywords to our website headlines.

Brandi MessinaSr. Marketing Communications Specialist, SeaSpine

Andreas helps explain Google Ads using real-world examples. His years of research really give a well-rounded approach to the audience.

Christen SakamotoMarketing Manager, Atlas Insurance Agency

Good workshop. Overwhelming information- not for the good. Maybe I am just not advanced enough?

Vanessa RodriguezDirector of Marketing and Training, Wesley Apartment

Andreas’ experience is so valuable and he is willing to share it all. Andreas format is concise and right to the point. No wasted time.

Paul HalbrookDirector of Marketing, The Roof Depot, Inc.

I really enjoyed today’s webinar and l was able to refresh my skills for Google AdWords and Display. Very intuitive information and best practices that were shared.

Kirsten SmithAssociate Brand Manager, Baxter Auto

Pleasure to participate in a workshop that provides actual information I can utilize immediately!

Michele ChristianGlobal Marketing Specialist, Hutchinson Industries, Inc

Absolute best webinar I’ve ever attended. It was very educational and easy to understand, plus the breakdown for each category was very helpful. Very excited to use this knowledge to help grow our lead generation.

Erin HardebeckDirector of Marketing at McBride Homes

Probably the best 2 hours you can spend if you want to learn the in’s and out’s of Google Ads – including the different ad types, how to build them, and how to track their performance over time.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

The information presented was very thorough and the presenter was incredibly knowledgeable on the content. I wouldn’t hesitate to sign up for additional workshops or classes based on this session and will recommend others in my office do the same.

Rachel FrederickMarketing Communications Specialist, ETC

Andreas has an incredible knowledge of the industry and gives extremely helpful tips.

Hannah SchiedAssistant Marketing Manager, DHG Time Life

This was fast, filled with actionable advice, and great instruction on how to optimize, optimize, optimize!

Jacob CoakleyMarketing Communications Specialist, ETC

The intermediate Google Ads class gave relent suggestions that can easily be implemented and will get you a better return on your investment

Matthew DelawderVP Sales & Marketing, SWD, Inc.

Super helpful information and insights. A must have course for those who have some experience and want to improve.

Marshall WhiteMarketing Director, Guaranty RV Super Centers

Smart idea to invite a Google Ad veteran. I use an agency and am not clear on all aspects. Now I will have a hands-on experience – will practice the tips given in the presentation. Thank you!

Natalia MarshallMarketing Manager, CinchSeal

If you didn’t know anything about Google Ads, you do now. I can’t wait to take Part 3 of the Google Ads course. You learn something new every time!

Courtney ChristensenSales & Marketing Coordinator, Martin Sullivan, INC

The Intermediate Google Ads course offered high detail and applicable examples! Worth the money!

Millicent DawdyDigital Marketing, Sydenstricker Nobbe Partners John Deere

This workshop helped me understand the different types of ads, how they work, and how and where they are displayed. It was also helpful to see how A/B testing helped improve CTR, using a specific example from the presenter’s client. Seeing the test data helped emphasize the importance of trying new things and testing everything.

Ashley WatsonDigital Marketing Specialist, 800response

Mr. Ramos was very informative and you can tell he speaks from experience. Very nice course!

Alexa BraggMarketing Coordinator, Gould Cooksey Fennell

This workshop was very helpful and I gained practical tips to use quickly.

Linda ReedyDirector of Communications, IPC

I only recently started using Google Ads but knew that I wasn’t using it to its full potential. I have read many online guides but nothing comes close to the instruction I have received with DMA so far. I now have the confidence that I can make Google Ads productive for my marketing goals.

Katie WilliamsonCommunity Manager, Matson Alarm

I feel this class and especially the tips are going to help our Ads Campaign with the Success We Desire!

Julia LaShureDigital Marketing Associate, BYK Gardner, USA dba. Paul N. Gardner

This workshop was wonderful! The host went beyond “how to” in Google Adwords but gave tips and tricks to improve ads based on his experience.

Kelley SalviAffiliate and Digital Marketing Specialist, MTD Products

Even as someone coming into this three-part presentation, I feel that it was well organized and contained relevant material that I could easily understand. I look forward to applying this to our company’s marketing.

Paul RhodesCEO, DecisionBase, Inc.

Andreas Ramos is very knowledgeable!

MacKenzie ZarzyckiDirector of Marketing & Communications, Discover Saratoga

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September 28, 2021/.

How to Use Social Media for Marketing, 3-part Series

September 25, 2021

DMAnc.org Online Certification Workshops

Key Takeaways

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What you’ll learn in this workshop

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Summer Discount: 25% Off
Free Lifetime Workshop Updates

Individual live online workshops $300 each, Now $225 each

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for ~~$750~~ $425. Enroll here.

Our Goal:

Join us for this three-part workshop series on social media marketing. You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media. You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms.

The Instructor:

DMAnc.org instructor Andreas Ramos leads this workshop.

Who is the course for?

Organizations, including B2C and B2B companies, government, and non-profits that use social media for marketing.
You will be able to understand how to use social media marketing so you can manage projects, staffers, agencies, or contractors.

What We Cover:

The workshops cover the major social platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
This is a deep-dive course. We show you how to uncover your audience’s demographics, find your audience’s keywords and interests, and use that to write social posts. You will also see how to set up and manage social advertising, and how to understand the results. You’ll see how to measure social media metrics with UTM tags, analytics, and KPIs as part of the funnel.
We’ll also look at how social media interacts with content marketing, SEO, and paid advertising.

What We Won’t Cover:

This is not a course on using social for personal use. Instead, this course will focus on using social media for marketing and advertising for organizations.

Part 1: How to Use Social Media for Marketing: Fundamentals of Social Media, the Sales Funnel and Metrics

Individual workshops $250 each, Now $200 each. Enroll here for “How to Use Social Media for Marketing, Part 1-Fundamentals: Foundations of Social Media, the Sales Funnel and Metrics” live online (October 27th).

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for ~~$750~~ $425. Enroll here.

This workshop covers the role of organic social media in your marketing strategy. It is based on customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel (also known as the purchase cycle).

Customer-centric marketing requires content that appeals to your audience, so you’ll see how to find your audience’s demographics, interests, and behavioral data, along with tools for each of these and how to use this to create social posts.

A sales funnel also includes metrics. Business goals in social media include visibility, branding, and engagement. Social media goals can also include leads and sales. We will cover how to measure social media’s impact on your sales funnel, which metrics to track, a list of the main KPIs, and tracking tools.

We’ll also look at common features of all social media: profiles, posts, photos, #hashtags, account management tools, and analytics, with specific notes for each platform.

Key Takeaways:

Our topics cover all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
The role of social media in customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel. Role of social media in filling the funnel. Impact of social media on sales.
How to see your audience at each social site, including age, interests, and location.
We also look at the social algorithms. These algorithms decide what to distribute and promote. We also look at how sites use moderators (human reviewers) and what they block. You’ll get tips on how to increase engagement without paying for it.
You use metrics to measure and optimize the sales funnel. Which metrics to track? How to track. The analytics tools (Insights) at each social site.
How to use UTM tags to track posts and ads at each social site.
How to see the social data in Google Analytics 3.0 and Google Analytics 4.0.
How to evaluate statistics.

Part 2: How to Use Social Media for Marketing: How to Improve Your Company’s Presence in Social Media

Individual workshops $250 each, Now $200 each. Enroll here for “How to Use Social Media for Marketing, Part 2-Intermediate: How to Improve Your Company’s Presence in Social Media live online (November 10th).

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for ~~$750~~ $425. Enroll here.

This workshop focuses on how to improve your presence on organic social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.

This includes how to improve profiles and customer-centric posts. We will discuss how to create the best content and use the best keywords, #hashtags, and questions. What kind of photos and videos to use, what is the best day and time of day for posts, and how to get more followers.

Key Takeaways:

How to improve your profiles to professional quality. This includes LinkedIn Profile Optimization (LPO) for yourself, your team, and key people in your organization. How to apply this to all of your social profiles.
How to improve your business page or company page (your business profile).
How to do competitor review of social media profiles and what to look for.
How to use social management tools, which allow you to write and schedule dozens of posts in one day for slow release over the month or quarter.
How to create customer-centric posts for social sites. We look at the types of content: text, keywords, #hashtags, photos, videos, audio. How to find your target audience’s keywords, #hashtags, and questions. How to find topics for posts to social media.
What kind of photos and videos to use. Where you can find images and videos. The various photo formats and how to improve photos with filters. How to avoid copyright issues, along with an indemnification clause that you can use.
How to see the best day and time of day for posts.
How to get more followers.
Use your social buttons as part of your overall digital presence, including social buttons on your website, email, business card, print ads, and how to track those buttons.
How to use bulk text messaging.
Social media, US Civil Code section 230, and censorship.

Part 3: How to Use Social Media for Marketing: How to Manage Social Media Paid Advertising

Individual workshops $250 each, Now $200 each. Enroll here for How to Use Social Media for Marketing, Part 3-Advanced: How to Manage Social Media Paid Advertising live online (November 17th).

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for ~~$750~~ $425. Enroll here.

This workshop covers paid advertising on social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Pinterest, and TikTok.

Social media sites limit the distribution of your business posts so you must use advertising to reach your followers and the general audience. Advertising in social media lets you reach tens of millions of people. We will look at the advertising platforms at each social site, one by one. Social sites also include analytics tools for your businesses, so we’ll look at those too.

Key Takeaways:

How to set up and manage advertising on each social site. Why use ads. How to create ads for each site. Targeting by demographics, keywords, and interests.
Advertising with email lists, retargeting, remarketing, and look-alike / amplify, including buying lists.
Use social media to find your customers, your competitors’ customers, journalists, bloggers, influencers, experts, researchers, leads, connections, partners, and show ads directly at them.
We’ll also see how social media works along with content marketing, SEO, paid advertising, email marketing, and other forms of digital marketing.
Social media is also part of your general marketing, including trade shows, events, and print ads.
How to use social sites tools to set up calls (sales leads), make appointments, promote events, show a catalog of your products, and drive sales (eCommerce) directly from your social site.
How to hire bloggers, influencers, and content creators for social media.

The Workshops:

These workshops include presentations, examples, and downloads.
This is a live presentation, so you can ask questions during the presentation. There will be lots of opportunities for your questions.
The presentation is recorded and you can review it later or listen to it if you miss the event.
If you have schedule conflicts, you can take the course as recorded video. You’re welcome to send questions by email.
You will have access to the recordings indefinitely, including access to updated versions, as long as we have your contact information.

Download Material:

Video of the presentation with slides and audio.
PDF of all presentations.
Checklists, how-to steps, list of tools, and more.
Spreadsheets for project management, competitor review, tracking, KPI calculation, and more.
How to create UTM tags.
Copies of ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, LinkedIn Profile Optimization (LPO).
List of the top SEO newsletters so you can keep up.
Suggestions for additional reading.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

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Testimonials

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

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September 25, 2021/.

Use SEO for Digital Marketing, Part 1: SEO Keyword Research

September 23, 2021

Date: LIVE, Friday, September 23, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing: All three SEO workshops for $900 $585. Enroll here.)

(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,200 $675. Enroll here.)

Use SEO for Digital Marketing

Why Take this Course

Your website must show up in Google. This three-workshop series shows you what to do to get your pages higher on Google to get more visitors, leads, and sales. We show you how to use testing to find the best keywords, titles, and images for your pages.

We cover the four major areas of SEO:

Keyword research: How to find the best keywords and spoken queries.
On-page SEO: How to improve what your visitors see on the page.
Technical SEO: How to fix many small technical issues.
Off-page SEO: Additional steps to improve your page’s ranking in Google.

The workshops include lots of examples, tips, notes, and insights so you’ll understand what these mean. You’ll see dozens of tactics to apply, including code for you to copy, edit, paste, and use. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing.

The SEO course is presented in three workshops.

New Tactics for 2022

The DMAnc.org SEO course has been completely updated for 2022. You’ll see methods on how to test keywords, meta-tags, pages, and more to get data so you can find the best results. We’ve added many new SEO tactics, tools, and methods. You’ll also see a unique section on how to understand the data for statistical confidence (using basic arithmetic). No other course or book offers this.

Part 1: SEO Keyword Research

Individual live online workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals LIVE, Friday, September 23, 2022 (12:00 pm to 2:00 pm PDT).

Special Series Pricing: All three SEO live online workshops + Mobile-first Design for ~~$1,200~~ $675. Enroll here.

The first session starts with Keyword Research, the basic first step of SEO. You’ll see how to use eight advanced tools to find the keywords that your audience uses to search for your company, products, and services. You’ll also see how to find the keywords that bring traffic to your competitors. You use these keywords and keyword phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more.

Like keyword research, you’ll also see how to find the questions that your audience uses about your company, products, and services. You can use these questions to write pages, ads, social posts, content marketing, and make videos.

The secret to keyword research is testing. Which keyword works best? You test the words to collect data. There is an easy way to quickly test thousands of keywords to find the ones that work for you. You’ll al-so see how to convert all keywords to lower case in one step, sort keywords into categories, make per-mutations of the best keywords, and quickly translate keywords into other languages.

Key Takeaways:

Keyword Research: We look at free tools to find thousands of keywords, including your competitors’ keywords. You’ll also see how to find the questions that your audience uses when they search.
You’ll see how to test keywords to find the best ones. Use a free tool to make permutations of your top keywords to get yet more keywords and another free tool to translate your keywords into other languages.
Finally, we look at how Google reviews and selects websites. What are their selection criteria? What do Google’s 8,000 Quality Reviewers look for? This gives you ideas for improving your pages and avoiding red flags.
Sections include checklists for your work.

The Presentations

The live presentations lets you ask your questions.
Take the recorded presentations if the course doesn’t fit in your calendar.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material

Recorded video of the presentation with slides and audio.
The PowerPoint slides as PDF.
Checklists for the sections in the course.
Spreadsheet for managing meta-tags.
Spreadsheet for managing keywords.
List of additional reading and eBooks.
Google’s internal training manual for their page quality review team.

Who is the course for?

Organizations, including B2C and B2B companies, government, and non-profits.
Organizations that want to improve their SEO presence in search engines.
You will be able to understand how to use SEO so you can manage projects, staffers, agencies, or contractors.
Agencies to improve their SEO services.
Anyone who wants to work in SEO.

Your Instructor

The SEO course is led by Andreas Ramos. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has worked in SEO since the mid-90s. He is the author of 18+ books on SEO and digital marketing, including a book on SEO that was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

Beth HopkinsMarketing Director, Capehart Scatchard

This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.

Jennifer VandeWaterDigital Marketing Execution Manager, Chevron North America

Presentation was clear, it would be valuable for those who have no basics of SEO.

Melissa KrotE-Commerce Marketing Manager, Chevron North America

The SEO Fundamentals is a great place to start for anyone new to SEO or looking to refresh their knowledge and skills.

Valda HilleryGlobal Written & Digital Brand Manager, Cook Medical

I highly recommend this course for learning the ins and outs of SEO.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.

Sky CaprioloStrategic Marketing Manager, Motivation Excellence

I appreciate all of the tools shown and shared so that I can improve the SEO my company’s site – it’s all very actionable.

Krystal DredgeMarketing Director, AVL Technologies

The SEO workshop I attended was extremely well put together and educational. It’s really nice to have access to a recording of it to refer back to later.

Melissa ShortMarketing Specialist at Top Notch Distributors/Boyle & Chase

This is a great course to begin your career in SEO marketing. The instructor has real world experience and gives his viewers real life examples on how SEO affects a company’s awareness.

Bharat JoshiMarketing Executive, RL Media

The class was extremely informative. The demonstrator was resourceful and made sure everyone understood the topic before moving on and answered questions clearly.

Sarah MacchiaMarketing Strategist at Toews Asset Management

This workshop prepares you effectively for the fundamentals of SEO. The examples and tools for keyword research and implementation are wonderful and I feel that I will be able to implement them for my clients.

Kayla LutzDigital Marketing Specialist at Offenberger & White, Inc.

SEO workshop was great – Andreas kept us engaged and spoke in terms which were easy to understand.

L. A. BrownMarketing Manager, River Rock Casino

This workshop provided a great starting point to SEO efforts.

Kate IveyDigital Marketing Specialist, CLK Multifamily Management

I thought I knew all the basics of SEO. I was wrong and this workshop not only increased my knowledge, but gave me ideas of how to use learnings from SEO analytics in other digital efforts.

Joanne KaufmannMarketing Strategist at Highmark Health

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Very detailed with great, easy-to-use information!

Bridget AndersMarketing Communication Strategist at Fusion Risk Management

Andreas and Laurie did an excellent job walking through the process of SEO Keyword Analysis from the basics to using free tools to analyze and organize keyword data.

Christopher HannOwner, LiquidCanvas Studios, LLC

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

“It was very comprehensive, and with the presenter’s experience and consistently updating the presentation, I didn’t have any questions!”

Vickee SpicerDirector of Marketing, Saint Francis Ministries

Great resource for getting directly to the point on SEO and the best practices in searching and seeing the data to use to help your business.

Kristina RisvoldCreative Director, The Azek Company

I appreciate the availability and openness of presenter Andreas Ramos. His experience working with many organizations to improve website functionality make this workshop very practical.

Scott BrownVP Sales & Marketing, Performance Controls, Inc.

Very helpful and informative Webinar! I was worried two hours would be long, but the time flew bye and I kinda wished we had more time! – SueB

Sue BrooksGraphic and Marketing Content, Jerry’s Artarama

Information was clear, suggested tools and strategies were very helpful. Can’t wait to learn more in the next session.

Katie GuyMarketing Event/Campaign Specialist, Genoa Healthcare

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September 23, 2021/.

Use Google Analytics 4.0 for Digital Marketing, Module 1: Installation and Configuration

September 23, 2021

DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 1 (Friday, December 2, 2022, 12:00 pm to 2:00 pm PDT): regularly ~~$300~~ now 25% off—$225. Enroll here.

Special Series Pricing: All three Google Analytics 4.0 workshops $900 now 45% off—$495. Enroll here.

ENROLL NOW
Live Online
Google Analytics 4.0
Module 1

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

Why Take this Course?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to improve your results. This is the first of three workshop modules that show you how to install and use Google Analytics 4.0.

In the first workshop, we’ll look at the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). Then, we go on to the installation of GA4 and the tracking tags for WordPress, Wix, and other CMS, plus Google Tag Manager (GTM). How to configure the GA4 Admin panel and add and manage users.

This class demonstrates a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can review it again. You can also follow along with your Google Analytics 4.0 account or the free publicly-accessible Google Analytics 4.0 account.

The Google Analytics 4.0 course series is a three-module workshop series. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a significant discount. Take the courses either live or recorded.

Module 1, Workshop date and time:

Friday, December 2, 2022 (12:00 pm to 2:00 pm PDT).

ENROLL NOW
Live Online
Google Analytics 4.0
Module 1

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

Key Takeaways:

Why did Google create Google Analytics 4.0 (GA4)?
Why upgrade to GA4?
Comparison of GA3 vs. GA4.
Don’t look for GA3 features in GA4.
Google continues to develop GA4.
How to get access to the public version of a GA4 account.
Upgrade, install, and configure GA4.
How to install the GA4 tracking tags in WordPress and other CMS with Google Tag Manager (GTM).
How to check the GA4 and GTM tags.
If you only have GA4, how to add GA3.
How to configure the GA4 Admin panel.
Add and manage users.
How to increase data retention.
How to use the change history.
Filters, dashboards, views, automated reports, and alerts in GA4.
How to understand analytics data with a bit of statistics.
Resources for GA4: Links at Google, other sites, and ebooks.

ENROLL NOW
Live Online
Google Analytics 4.0
Module 1

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say. Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.

With objective data, your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

The Google Analytics 4.0 workshops are hands-on and practical.
You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 4.0.
Workshops are live, so you can ask your questions.
Can’t attend live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
Screenshots with step-by-step instructions in numbered lists with links.
You can copy the examples, edit them, and use them in your work.
Each section has handy checklists that you can use for your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.
Guide to using the Explore tool. Fifteen pages of numbered steps show you how to build your reports.
A list of the 1,300 topics that Google uses for targeting in marketing.

Who is the course for?

By understanding Google Analytics 4.0, you can do the work yourself or manage your team, agency, or consultants. This course is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Testimonials

This was an amazing workshop. I really enjoyed that it wasn’t overly technical and didn’t overwhelm. The presenter sought to educate versus overwhelm or “impress” with technical knowledge.

Sarah WallaceDigital Manager, Hope for the Heart

Andreas is a great teacher with a knack for cutting through Google’s jargon and fluid rules to make it easier to grasp and use the features of GA4. Also, I learned more than just the fundamentals of Analytics 4.

Dave ReyburnBrand Marketing Manager, Remedi Electronic Commerce

The course today was very helpful! Easy to follow along and implement immediately.

Gayle HallMarketing Coordinator, HiLine Homes

Very informative and great presenter. Really enjoyed everything that was presented and will use in the future.

Katie HessMarketing and Communications Admin, Ergon, Inc.

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September 23, 2021/.

Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4

September 23, 2021

Dates:

Friday, September 23, 2022 (9:00 am – 11:00 am PDT)

DMAnc.org Live Online Certification Workshops

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $225

(Special Series Pricing: All three Google Analytics 4.0 workshops for $900 $675. Enroll here.)

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0.

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights. Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in this Workshop:

In the first fundamentals workshop, we’ll see the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). We go on to the installation of GA4. You’ll see how to use both GA3 and GA4 side by side and how to switch from one to the other. We also cover how to install and use Google Tag Manager (GTM), which is necessary for GA4.

You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.

Key Takeaways:

A Quick Overview.
Why Did Google Create Google Analytics 4?
Why You Will Want to Learn GA4.
Why Upgrade to GA4?
The Basic Idea of GA3.
The Basic Idea of GA4: The Data Model.
Compare GA3 vs GA4.
How to use GA3 and GA4 side by side.
Future of GA4.
Installation and Configuration of GA4.
Install and use Google Tag Manager (GTM).
How to Check the GA4 and GTM tags.
Use the Google GA4 demo accounts for websites and apps.
How to configure GA4 with the Admin panel.
Add and manage users.
Add filters.
How to use the change history.

Download Material:

Video recording of the presentation.
PDF of the complete presentation.
Access to future updates of the presentation.

The Presentation:

The workshop is live so that you can ask your questions during the event.
The workshop is hands-on and practical.
Step-by-step instructions in numbered lists so you can do this yourself, along with links.
Everything in clear English with lots of illustrations and examples.
You can copy the examples, edit them, and use them in your work.
List of additional reading.

The Course Is for:

Companies and agencies to improve their digital marketing.
Marketing managers to understand analytics so they can manage staff, agencies, or contractors.
Anyone who works with web analytics.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

For not knowing much about Google Analytics, I now have the confidence to tackle this beast.

Richard MoralesDirector of Marketing and PR, Mid-Valley Hospital & Clinic

Very knowledgeable instructor.

Dina CliffordDirector of Marketing, NIC, Inc.

Great overview of GA4. It will help you understand what GA4 is, how it differs from it’s predecessor, UA, and how to install it.

Matthew WillisWeb Developer, Hoyu America Co, LTD

Good course on fundamentals for Google Analytic users just getting started with GA4

Chris MitchellSr. Digital Marketing Manager, Gemline

Great presenter – easy to understand, adds humor and real-world examples.

Karen CarlsonSEO & Digital Strategist, Levi, Ray & Shoup, Inc.

I’ve been in marketing for 8 years, but software and other platforms are always improving. It is nice to have resources like this to learn and grow as our world does the same.

Belicia HernandezMarketing Associate, Pathfinder Systems

One of the best courses I have ever taken! Amazing, relevant, unique content. Worth every dollar and minute of your time!

Danielle ThorntonDigital Growth Manager, Nature’s Way

Great course! Instructor is very knowledgable and definitely has tons of experience. I’m more on the advanced side of things, using the Google stack for over a decade and the intro course was still very helpful.

Jesse NuttallDirector of Digital, Director of Digital

Andreas is a great resource on a variety of topics, explaining things in an easy to understand way whether you are a novice or seasoned professional

Steven LafontaineInternet Marketing Director, West Coast Self-Storage

Dave ReyburnBrand Marketing Manager, Remedi Electronic Commerce

Great training for someone getting ready to transition from Google Analytics 3.0 to 4.0.

Cris BeckerSr. Manager, Marketing & Communications, Leonardo DRS

Great instructor, very knowledgeable and engaging.

Michelle JohnsonSVP Sales and Marketing, SVP Sales and Marketing

Content rich and thorough presentation.

Trudy PattersonWeb Content Specialist, ISPE

This was an amazing workshop. I really enjoyed that it wasn’t overly technical and didn’t overwhelm. The presenter sought to educate versus overwhelm or “impress” with technical knowledge.

Sarah WallaceDigital Manager, Hope for the Heart

Very informative and great presenter. Really enjoyed everything that was presented and will use in the future.

Katie HessMarketing and Communications Admin, Ergon, Inc.

The course today was very helpful! Easy to follow along and implement immediately.

Gayle HallMarketing Coordinator, HiLine Homes

Andreas and his team make this workshop flow. It is direct, quick, and hits the necessary topics. It is like an insiders guide to the other side of Google Analytics.

Paul HalbrookMarketing Director, The Roof Depot, Inc.

Very insightful, step-by-step help on Google Analytics from beginning to end.

Mitchell StewartDigital Media Specialist, Kapco, Inc.

This was a very insightful presentation. Being able to ask questions along the way made it feel like an in-person course.

Jennifer McNeaseData and Analytics Manager, EASB

Andreas obviously enjoys the subject matter and projects that enthusiasm forward to his students!

Shannon WoodsDirector of Marketing, Orthopaedic & Spine Center

Trainer is awesome and pretty clear with the explanations.

Rakesh EnumlaData Analytics Coordinator, Governors State University

This seminar illuminates the differences in GA3 and GA4

Alexandria DolezalWeb Design Manager, Governors State University

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September 23, 2021/.

Email marketing is the foundation of any good multi-channel marketing strategy.

But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.

We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.

Email Marketing Masterclass, Module 1: Improving your campaign results with better copy, design, and strategy

September 20, 2021

Next Live Workshop Date: Tuesday, September 20, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $200

(Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.)

Email marketing is the foundation of any good multi-channel marketing strategy.

What you’ll learn:

The importance of email within the multichannel strategy.
Understanding the objective hierarchy to guide your strategy & setting SMART objectives:
- How company objectives filter down to give you laser focus on which email strategies will get you the best results and which elements to optimize.
Optimizing your email design and structure: Key design considerations to ensure your emails maximize your audience engagement:
- Creating open worthy subject lines.
- The anatomy of an email – key sections every email has and need to be optimized, regardless of design.
- Optimizing for mobile and responsive design to enhance engagement across multiple devices.
- Optimizing the email for preview pane and blocked images to ensure your message always gets across and is actionable.
- Design techniques to draw the eye to your Call-to-Action (CTA).
- Optimizing your CTA color, placement and wording to maximize clicks.
- Advanced email design: Interactive email to bring your message to life and help subscribers engage there and then.
  - Video in email – key do’s and don’ts.
  - GIF’s – the right and wrong way to use them.
  - What are AMP and Creative HTML and how can you use them to better deliver your content to subscribers and generate engagement?
- Techniques to create copy that converts and connects with your subscribers.
How to determine the right day of the week/time of day to send your emails and how often to communicate with them.
Creating a thorough pre-send testing (QA) process to minimize mistakes:
- Key areas of your campaign to test pre-send.
- Tools to help you speed up the process.
- What to do if a mistake does happen on a live send.
Know your metrics – analyzing your results for trends, issues and potential future opportunities.
Testing as a strategic issue; 5 steps to create tests that actually get results you can use (across channels!).

Materials Provided:

Video of the presentation with slides and audio.
PDF of the complete presentation.

The Presentation:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Instructor: Kate Barrett

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

Very pleased with today’s workshop! Received a lot of useful information and resources that will help me in my job. Can’t wait for the next one!

Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

Great course for taking email strategy and tactics to the next level.

Rouba NajjarSenior Product Manager, GenScript, Inc.

Kate did a great job going through each topic in great detail, and I left the presentation with some clear action items on how to improve my email results.

Michael MarzeottiMarketing Automation Specialist, Advisor Investments

A great presentation that covered all the important details about the whole process of email marketing while giving great examples.

Amanda HiggsVisual Designer, Intuit

Fantastic presentation and loads of practical tips! I was engaged the whole time.

Darlene HarlockDirector of Demand Generation, Kaseya

Kate and Laurie did a great job of communicating the importance of email marketing and breaking down the different components of how to make your company’s successful.

Taylor DavisContent Marketing Manager, Commonwealth Senior Living

This course was a fantastic refresher on things we should all be already implementing in our Email Marketing, but also offered new strategies that could be started right away.

Amanda PruynMarketing, Progressive Medical

Kate Barrett was such an excellent engaging presenter. Having a pleasant person to listen to makes a two hour slideshow that much more enjoyable. Helpful email marketing content, especially in terms of overall business goals and focusing on consumer’s interest. Definitely recommend!

Meagan RobbMarketing Coordinator, McBride Homes

This is not my field of work in my company, I am helping with marketing and designing flyers so this is pretty new for me. This class was easy to understand and follow with a lot of useful information. I am looking forward to the additional 2 classes in this series.

Jodi ShafferIndustrial Purchasing Manager, R/W Connection

Great presentation, packed with helpful information that can be implemented for quick results! Will definitely recommend it to anyone looking to improve their email marketing with just a short few hours to spare.

Selineh PitrossAdvertising and Promotions Specialist, Premier America Credit Union

This was a very informative seminar. I learned a lot of DOs and DONTs for email campaigns. I liked that she shared small tips that I wouldn’t normally think of. This seminar alone will definitely help me enhance my future email campaigns. I would recommend 100%.

Melissa EdgarMarketing Manager, Total Scope

All the information you need in a fundamentals class, presented in a lively and engaging way!

Kara VanValinSenior Copywriter, Annexus

I really enjoyed this course as I learned some things that I feel can really help my company emails improve.

Tessa AmsdenSocial Media Marketing Coordinator, Nevco

The presenter demonstrated real life examples of how well thought out strategies lead to better marketing results.

Lisa MaciasMarketing, Blank Rome LLP

We are relatively new to email marketing, and this workshop offered incredibly useful tips from writing to design to testing. Great job!

Cathy PendletonManager of Content Development, Ergon, Inc.

Class was excellent in covering all topics related to Email best practices and fundamentals for delivering the best content.

Rosanna HaleManager of Content Development, Ergon, Inc.

I would’ve loved to have this workshop when I first started in email marketing. It’s well packed with information and Kate just easily and clearly takes you through it. Also those with experience would benefit from it without a doubt. It gives you a fresh look at your email marketing strategy and reminds you of what works best and what is best to skip to acquire and retain your subscriber base.

Marwah AfifiPaula’s Choice Europe, B.V.

Very informative even for someone who has been doing email for a very long time. It puts known concepts into a different perspective that will help you find a new way to reach your goals.

Gloria BinerDigital Marketing Manager at Bounty Hunter Rare Wine & Spirits

This course provides a toolkit for investigating your email marketing processes for strengths and gaps. I can’t wait to use some of these tips and tricks to improve our strategy.

Becky WeatherfordMarketing leader & Creative Strategist, CBT Company

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September 20, 2021/.

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