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Podcasting Module 2: Refining & Improving Your Podcast to Get More Listeners and Shares

June 14, 2021

Date: Tuesday, June 14, 2022
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)


Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing:  35% off both Podcasting Fundamentals and Advanced workshops for $600 $390. Enroll here.)

Learn How to Refine & Improve Your Podcast to Get More Listeners and Shares

This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. This course will help you refine your show, your process and marketing to increase your downloads and shares.

We’ll review the top four reasons podcasts fail and how to turn that around and toward success, including where you are missing out on ways to gain momentum or reinvigorate your team, host, and guests. We will talk about crafting your intro/outro and commercial. We’ll cover ways to engage your guests, their teams, and followers. We’ll also help you strongly encourage your own teams to share the show regularly. We cover additional appearances, advertising, and playlist strategies.

As a bonus, at the end of this workshop, you’ll be able to download several checklists covered in the course.

Key takeaways

  • After this course, you will be able to plan out the strategies to share out your episodes more effectively immediately and in the future.
  • You will have a guide to creating your format including the intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show with your followers and lists.
  • We’ll give you ideas on how to get your staff enthused about promoting your shows and how you can make it easy for them.

Who the course is for:

Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. This is also for people currently involved in the success of an existing or “paused” podcast.

Materials:

  • As a bonus, at the end of this course, you’ll be able to download checklists for maintaining the tasks for each episode.
  • We’ll provide you a list of free resources to submit your podcast to for greater reach, and how to use some of the additional free tools.
  • We’ll go through transcripts and boost packages to make the most of your content.
  • You’ll also get a file structure to keep your show on track so there are no missing steps.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Susan Finch

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


My organization is turning its attention to podcasting and how to make the best use of this platform for content distribution. I now feel fully informed on podcast production best practice so I can help my organization succeed.

Nancy BurnsProduct Marketing Manager, MMS, NEJM Group

This workshop brought to light many facets of podcasting that a beginner would not consider. Learning these tools first, while still in the planning stages of developing a podcast makes it much more likely that the first recordings will be successful and will put you on the right track right from the start.

Kristi PronovostDirector of Marketing & Communications, ABC Keystone

This workshop is very insightful! It brings your ideas to the next level and prepares you for execution.

Nicole HarveyAssociate Account Executive, KGB Texas Communications

Today’s session built upon the intro class and provided outstanding direction on how to produce and promote a podcast successfully. Great for beginners and experts alike. Very glad I attended!

Ron WoznyChief Marketing Officer, HealthSmart

Great follow-up course to the first Introduction to Podcasts webinar with Susan. It was a smooth transition of material from the first to second course and didn’t overlook any gaps in information or experience as the material progressed.

Taylor PattersonMarketing Coordinator, ERS

My recommendation is: Even if you think you know exactly how to do a project or marketing piece you are working on, take the course. There’s always something to learn, and you’ll learn it here.

Adam TroxtellContent Developer, Francis Tuttle Career Technology Center

I took both parts of the DMAC Podcasting course and it was very helpful. I am starting a new podcast for the university I work at, and Susan gave me lots to think about, and structural tips I didn’t know I needed to address.

Kate RiceSr. Communications Specialist, Chamberlain University

Susan did a great job explaining the untold details of Podcasting, SEO, and crafting your message!

Brandon HamannMarketing Manager, Banes Capital Group

This workshop walks through a checklist of what you should or should not be doing with your podcast. It has many valuable tips and reminders to get your podcast off and running or to improve your current practices.

Alicia GarrisonMarketing Manager, dSPACE, Inc.

Susan is a great professional who also happens to be great instructor! The course was entertaining and provided practical tips for anyone to take their podcast to the next level.

Chris LeBrunManager for Marketing and Communication, Adventist Risk Management

I took both the Podcast Fundamentals and Advanced podcasting, both include everything you need to know about launching and running a successful podcast.

Valerie KellyCommunications Coordinator, Catalyst Family, Inc.

The presenter was very knowledgeable in the subject and was a very clear presenter! It was well worth my time.

Rachel MasonTraining Execution Lead at AstraZeneca

Excellent course to get you started with podcasting for your business!

Cecelia TaylorSr. Advocacy Manager, NetApp

Workshops like this humble you into remembering that you don’t know everything and there are people who want to help you succeed and do things right the first time!

Teresa AraqueAVP Marketing and Public Information Officer at Hodges University

Great content from a knowledgeable speaker – thanks!

Claire JeffreyCommunications and Multimedia Manager, AAMVA

I found this course especially useful as it goes beyond common-sense advice, giving some good resources and tips you may not have thought of before.

Stacey GarrisonMarketing Guru, Softeon, CSCP

The Advanced Tips for podcasting workshop made it easy to see how to lay out your podcast episode in Adobe Audition. The tips, tricks, and tools shared in this presentation will definitely make launching, recording, and promoting my company’s podcast easier.

Shay LessmanContent Writer and Editor, Qgiv

Interesting and consistently informative workshop with a great host, Susan Finch. Extremely happy to have made the time to listen in, and am definitely thinking about getting into future workshops as well as looking into Susan’s work!

Nikolay ZhurovFerring, Switzerland

The How to Produce a Podcast workshop gives industry professionals rich insight on how to produce a successful, engaging podcast.

Hannah StaterDigital Content Account Executive, Cambridge Investment Research, Inc.

The workshop offered an invaluable checklist for starting a podcast from scratch including an honest look at why the podcast is being created. It’s also an excellent checkpoint if you’ve begun producing podcasts and want to evaluate your efforts to date. Susan had “real life” learning to share from strategy to small technical details that make a big difference.

Scarlett BurksDirector of Marketing, Acxiom

The workshop, How to Produce a Podcast, was informative and engaging. I learned valuable tips that we will use in our organization.

Kyla HeapMarketing and Communications Manager, FBMC

I found the webinar on How to Produce a Podcast incredibly informative and useful. The strategies and tips were really helpful!

Kathryn RosewaterSenior Product Manager, AstraZeneca

I found the description provided about the workshop matched the content exactly. It’s what I was looking for thank you.

Brian DowdManager of Customer Experience and Training, PA Notaries

Great workshop! Definitely will help us get started with podcast content planning, messages and delivery.

Nicol VaronaPrivate Banking Marketing Associate, SEI Investments

I attended Susan Finch’s webinar and was very impressed with the content. I learned many valuable tips and tricks that I can take back to my team.

Cara ClowDigital Marketing Associate, Tortoise Capital Advisors

Very engaging and informative.

Melinda AlbrightSenior Director, Cumming Corporation

This webinar was loaded with useful and relevant information, and the speaker stayed on-topic. Very informative for someone who has never produced a podcast before.

Allison QuarratoDigital Marketing Associate, BISCO Dental

How to Produce a Podcast was a great starting point for my company as we explore how podcasts can benefit our company. Easy to understand and broken down in relatable steps!

Ingrid SjostrandProject Manager, Hour Media

This was a very informative session and Susan is an extremely engaging and knowledgeable speaker. She was able to demystify podcast production and lay out the steps in an easy to follow and relatable way.

Sean PattonGlobal Campaign Manager, Symphony RetailAI

I am brand new to podcasting and this workshop was a great place to start! I now feel more knowledgeable and prepared to launch a podcast.

Ashleigh PetersenNews and Business Editor, American Rental Association

I didn’t realize this workshop was on the same day that I took off from work. Susan made the two hours fly by with information I never knew and she was so engaging. My day off was truly enriched by this experience. And fun!

Christine GirandolaRegional Manager - Advertising, AM Best

Great content! Well worth the time spent listening to the course!

Amy PunchardMarketing Director, First United Bank

This workshop gave me the confidence I need to now move forward with packaging and posting our new company podcast. It provided helpful checklists and practical tips to ensure our launch is set up for success.

Regina SmithSenior Events Manager, Miles & Stockbridge P.C.

A must for someone thinking about starting a podcast.

Megan GuidoChief Marketing Officer, Pullman Regional Hospital

This workshop has given me so much more insight into the details of how to start a podcast. I’ve googled and done my own research before, but this was so extensive and great! It’s definitely going to help me with future projects.

Sierra GaultSocial Media Coordinator, Interiors by Steven G

As someone preparing to dip my org’s toe into the podcast pool, I now feel much more informed on the considerations and caveats to keep in mind for setting up a podcast and managing it down the road.

Brian HaefsDirector of Publications, Society of Interventional Radiology

If you’re just starting out with podcasting, Susan can teach you all the tricks of the trade to get your ideas off the ground fast and look your best while doing it.

David SantosSenior UX Designer, Mercer

Launching a podcast can be daunting, but Susan broke it down step-by-step. She shared golden nuggets of advice on what to do before turning on the mic. She also spoke the truth: Perfection is overrated. 🙂 Thanks for the encouragement to get started!

Elizabeth JiaCorporate Communications and Marketing, Freddie Mac

Very informative and helpful to anyone that is struggling with podcast production and/or promotion.

Eliana WhiteMarketing & Communications Specialist, IDEA

June 14, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-06-14 07:56:512022-06-06 01:25:56Podcasting Module 2: Refining & Improving Your Podcast to Get More Listeners and Shares

Google Analytics 4.0 Intermediate: Use the GA4 Reports (Summer 2)

June 14, 2021

Date: Wednesday, July 21, 2021
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PST)


Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing: All three Google Analytics 4.0 workshops for $900 $675. Enroll here.)

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0.

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18 books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights.Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in this Workshop:

In the Fundamentals workshop, we looked at how Google Analytics 4.0 (GA4) is different from Google Analytics 3.0 (GA3). We covered installation and configuration. We also looked at how to use GA4 with Google Tag Manager (GTM).

In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing.

You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.

You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.

Key Takeaways:

  • We look at the standard reports in GA4: Life Cycle, Users, and Events.
  • The Life Cycle Section includes acquisition, engagement via events, and other metrics. The Monetization report lets you track purchases and revenue. The Retention report shows your website’s “stickiness” in getting visitors to come back. You get easy-to-understand reports of Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU) and how these compare to each other.
  • The Users Section includes demographics, such as age, gender, interests, and city. Tech includes devices, OS, browsers, screen size, app version (iOS and Android), and so on.
  • The Events Section covers, of course, events. This report shows all of your active events. The Conversions report goes far beyond GA3’s conversion tracking. Because GA4 uses a new data model, you can track literally any action as a conversion. These are easy to set up. Your reports will be more useful to other teams in your organization.
  • We also cover how to use segmentation. Instead of a graph with a single line for all devices, you can separate that line into the different devices, such as desktop, mobile, and tablets, and, just by looking, easily see the trend, compare the differences, and see which one matters. You can compare your traffic’s sources such as direct, organic, search, paid, and referral. You’ll see more examples of segmentation. Your presentations will be better.

Download Material:

  • Video recording of the presentation.
  • PDF of the complete presentation.
  • Access to future updates of the presentation.

The Presentation:

  • The workshop is live so that you can ask your questions during the event.
  • The workshop is hands-on and practical.
  • Step-by-step instructions in numbered lists so you can do this yourself, along with links.
  • Everything in clear English with lots of illustrations and examples.
  • You can copy the examples, edit them, and use them in your work.
  • List of additional reading.

The Course Is for:

  • Companies and agencies to improve their digital marketing.
  • Marketing managers to understand analytics so they can manage staff, agencies, or contractors.
  • Anyone who works with web analytics.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


June 14, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-06-14 03:48:042023-10-03 11:26:07Google Analytics 4.0 Intermediate: Use the GA4 Reports (Summer 2)

Google Analytics 4.0 3-part Series of Workshops

June 14, 2021
DMAnc.org Online Certification Workshops


Summer Discount: 25% Off
Free Lifetime Workshop Updates

Individual live online workshops $300 each, Now $225 each

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 19 books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights.

Download Material:

  • Video recording of the presentation.
  • PDF of the complete presentation.
  • Access to future updates of the presentation .

The Presentation:

  • The workshop is live so that you can ask your questions during the workshop.
  • The workshop is hands-on and practical.
  • Step-by-step instructions in numbered lists so you can do this yourself, along with links.
  • Everything in clear English with lots of illustrations and examples.
  • You can copy the examples, edit them, and use them in your work.
  • List of additional reading.

The Course Is for:

  • Companies and agencies to improve their digital marketing.
  • Marketing managers to understand analytics so they can manage staff, agencies, or contractors.
  • Anyone who works with web analytics.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4

Individual workshops $300 each, Now $225 each.

Google Analytics 4.0 Fundamentals Workshop Dates:

  • September 15, 2021: Enroll here
  • October 13, 2021: Enroll here
  • November 5, 2021: Enroll here

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $550. Enroll here.

What You’ll Learn in this Workshop

Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI.

In this workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.

You can follow along with your Google Analytics account or with a publicly accessible account.

Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in this Workshop

In the first fundamentals workshop, we’ll see the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). We go on to the installation of GA4. You’ll see how to use both GA3 and GA4 side by side and how to switch from one to the other. We also cover how to install and use Google Tag Manager (GTM), which is necessary for GA4. 

You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.

Key Takeaways

  • A Quick Overview
  • Why Did Google Create Google Analytics 4?
  • Why You Will Want to Learn G4.
  • Why Upgrade to GA4
  • The Basic Idea of GA3
  • The Basic Idea of GA4: The Data Model
  • Compare GA3 vs GA4
  • Use GA3 and GA4 side by side
  • Future of GA4
  • Installation and Configuration of GA4
  • Install and use Google Tag Manager (GTM)
  • How to Check the GA4 and GTM tags
  • Use the Google GA4 demo accounts for websites and apps
  • How to configure GA4 with the Admin panel
  • Add and manage users
  • Add filters
  • How to use the change history

Google Analytics 4.0 Intermediate: Use the GA4 Reports

Individual workshops $300 each, Now $225 each.

Google Analytics 4.0 Intermediate Workshop Dates:

  • September 22, 2021: Enroll here
  • October 22, 2021: Enroll here
  • November 10, 2021: Enroll here

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $550. Enroll here.

This is part two of the three-part workshop series on Google Analytics 4.0 (GA4). 

What You’ll Learn in this Workshop

In the Fundamentals workshop, we looked at how Google Analytics 4.0 (GA4) is different from Google Analytics 3.0 (GA3). We covered installation and configuration. We also looked at how to use GA4 with Google Tag Manager (GTM).

In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing. 

You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.

You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.

Key Takeaways

  • We look at the standard reports in GA4: Life Cycle, Users, and Events
  • The Life Cycle Section includes acquisition, engagement via events, and other metrics. The Monetization report lets you track purchases and revenue. The Retention report shows your website’s “stickiness” in getting visitors to come back. You get easy-to-understand reports of Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU) and how these compare to each other.
  • The Users Section includes demographics, such as age, gender, interests, and city. Tech includes devices, OS, browsers, screen size, app version (iOS and Android), and so on.
  • The Events Section covers, of course, events. This report shows all of your active events. The Conversions report goes far beyond GA3’s conversion tracking. Because GA4 uses a new data model, you can track literally any action as a conversion. These are easy to set up. Your reports will be more useful to other teams in your organization.
  • We also cover how to use segmentation. Instead of a graph with a single line for all devices, you can separate that line into the different devices, such as desktop, mobile, and tablets, and, just by looking, easily see the trend, compare the differences, and see which one matters. You can compare your traffic’s sources such as direct, organic, search, paid, and referral. You’ll see more examples of segmentation. Your presentations will be better.

Google Analytics 4.0 Advanced: Create Your Own Reports

Individual workshops $300 each, Now $225 each. Enroll here for Google Analytics 4.0 Advanced live online (September 29th).

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $550. Enroll here.

What You’ll Learn in this Workshop

In the first Fundamentals workshop, we looked at the basics of Google Analytics 4.0 (GA4) and in the second Intermediate workshop, we covered the basic reports in GA4.

In this third Advanced workshop, you learn how to create your own reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the reports that you really want. Analysis Hub, the report creation tool, has dozens of options to create unique, personal reports that fit what your organization needs.

This is the core idea of GA4. Google realized every organization is different, so GA4 gives you a set of tools to select and present your data. Instead of consuming GA3’s ready-made data, you become a data analyst. 

We’ll close by seeing how to use GA4 for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps.

Key Takeaways

  • Analysis Hub: How to create your customized reports in Analysis Hub
  • Examples of reports and how to use your reports
  • How to share reports
  • How to use Insights for additional information
  • We’ll look at standard GA3 reports and how to create them in GA4
  • How to use GA4 to track visitors and actions for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps
  • We also look at how to use GA4 for startups and investors to track the metrics that they need

Additional Resources

  • A list of additional resources for GA4

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

June 14, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-06-14 03:27:442023-10-03 11:24:48Google Analytics 4.0 3-part Series of Workshops

YouTube Marketing Workshop 2: YouTube practical guide to producing and optimizing content: how to grow your channel and influence

June 10, 2021

Date: Friday, June 10, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)


Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

Special Series Pricing: both YouTube Marketing workshops for $600 $390. Enroll here.

Description:

In this class, you will learn loads of practical tips and tricks on how to produce high-quality video content for your YouTube channel that will keep viewers engaged and increase your brand awareness and influence.

You’ll also be guided on all of the equipment and software you’ll need, from basic to advanced, to produce the best quality video possible.

With over 50 million channels on YouTube, it is becoming increasingly important to produce video content that cuts through the noise.

Fortunately, there are tried and tested ways of optimizing your content to help make it stand out from the crowd, feed the YouTube algorithm and boost its SEO.

Key takeaways:

In this class you’ll learn:

  • All about the different types of equipment you’ll need to produce the best quality videos possible.
  • Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
  • The video upload process, from export settings to thumbnails to keyword tags, and more.
  • How to improve video SEO and SERP ranking.

Who the class is for:

This class is for anyone who has decided to start a YouTube channel to market their business/brand but is daunted by the idea of producing video content and would like to be guided by someone who has successfully built their own channel to the top 2% of all YouTube channels. Whether you already have experience creating video content before or not, this class will make sure you’re producing content that is optimized for the YouTube audience and algorithm.

Materials:

In addition to the PPT presentation, you will also receive a video upload checklist as well as personalised feedback on one of your videos by the class speaker himself.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Speaker:

Adam Finer is a Business Intelligence professional, brand owner and YouTuber. His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on BI projects for some of the world’s biggest brands.

He has also built a rapidly-growing YouTube channel (LearnBI.online) teaching BI concepts and techniques that currently boasts 30K subscribers.

Instructor: Adam Finer

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop gave me lots of ideas about how I should be tapping into the senior staff at my firm and high level clients to help us drive visibility and ranking on LinkedIn.

Anya McCannPursuit Manager, West Yost

The content was useful. It covered every angle of the LinkedIn platform. I will definitely be using the info provided to enhance my personal and company profile.

MelissaEdgar

This workshop includes valuable information about how to use LinkedIn to be found – I learned a lot. The two hours flew by! Time very well spent.

Kimberly DansieVice President of Business Development at Community Nursing Services (CNS)

This webinar was a great part of my day. It was filled with new knowledge and you can tell the presenter knew what he was talking about. Thank you for a great presentation.

Rachel CoveyResearch and Media Assistant at The Punaro Group

How to optimize your LinkedIn profile Workshop was very informative. I’ve learned more about how LinkedIn works and now I’ll be able to increase my profile visibility and engagement. Thank you Andreas, Laurie and Andy.

Reen RinnoSenior Social Media Manager at Wunderman

This course provides a great crash-course to those interested in building their LinkedIn page and engagement. This class is especially helpful if you are going through the recruiting process, working to make new connections, or need a quick lesson on the ins and outs of building and maintaining a successful personal page.

Sarah Kathryn LasseigneResearch and Media Assistant at The Punaro Group

Great Webinar that includes actionable tips!

Toni SchottenhammerVP Marketing, Cathedral Corporation

Very detailed road-map with actionable ideas on every concept.

Patrick CurtinDirector Product Marketing & Technology, Fulflex, A Garflex Inc. Company

This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.

Julie RobertsonCEO JP Robertson Connected

This webinar provided actionable information in easy steps. You also answered questions I had about Sales Navigator.

Cindy MarianiMarketing/Executive Assistant at NETZSCH Pumps North America, LLC

Great info for anyone who wants to see if LinkedIn is a tool they wish to use.

Jakub KowalczykSales and Marketing Manager at LiteSentry Corporation

June 10, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-06-10 19:00:482022-06-06 01:27:56YouTube Marketing Workshop 2: YouTube practical guide to producing and optimizing content: how to grow your channel and influence

Account Based Marketing (ABM) for Small and Mid-Size Firms during COVID-19 & Best Practices for 2022

June 09, 2021

Thursday, June 9, 2022
DMAnc Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)


Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

This workshop takes an updated view of ABM during the COVID-19 age and cuts through the hype that often surrounds it. Through the eyes of small and mid-size companies we’ll focus on the key elements necessary to plan and execute a realistic go-to-market and pipeline building program during COVID-19 with a positive ROI.

We’ll have frank discussions on what an ABM program can and can’t do. We’ll insert realism into the equation without a shiny tech stack or other objects running up the bill. This session is packed with tips to set-up and accomplish the desired ABM goals while staying on a tight budget.

Key topics covered in the workshop will be:

  • Key elements of account-based marketing
  • Recent ABM developments making a buzz during the age of COVID-19
  • Levels of ABM maturity (so attendees can see where they rank)
  • ABM goal setting
  • Revenue-based funnel modeling for target accounts
  • Target account selection strategies
  • Prospect data strategies
    • Ideal Customer Profile (ICP) tactical checklist
    • Data sources
    • Intent data cost/benefit to consider
  • Go-to-market and pipeline building methods (campaign examples)
    • Key Account building tactics to consider
    • Lead generation approaches during COVID-19 times
      • What works/what doesn’t
      • Tips to improve your ABM funnel numbers
      • Budget ramifications and tradeoffs
    • Lead/sales funnel conversion rates, what you can expect
  • ABM process and automation tools
    • What to automate and what not to (you’ll be surprised)
    • When to automate
    • Vendor neutral landscape options
    • Cost and ROI considerations
  • Common mistakes to avoid
  • ABM framework and planning—checklist to use in creating a sound plan

This workshop is created for professionals at all levels in these roles:

  • Sales pipeline planners
  • Sales and/or marketing operations
  • Sales and marketing management
  • Demand generation and campaign planners
  • Market strategy planners
  • Account/Lead development managers
  • Business development managers
  • Channel managers

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Tom Judge

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


Tom’s ABM presentation was excellent, thorough and to the point. Lots of good pointers and good resources to have to review at a later date. Good job!

Alain BoppartMarketing Management Professional, Uneeda

Tom was terrific, left the workshop with the tools and resources to advance my ABM program!

Michelle JohnsonDigital Marketing Manager, Sphere

Loved the practical application information vs most webinars that give you topline methodologies and you’re still left scrambling on what to do next.

Kristen TaggertVP, Channel Marketing, BrunnerWorks

I thought the workshop was thought through and executed well. They made sure they were covering all the information you need to know, not skipping over topics or leaving them out altogether.

Emily CondreyMarketing Communications Professional, Reynolds and Reynolds

There is a dearth of information out there on how to effectively implement ABM when you’re a smaller company. This course shares what really matters, so you aren’t blinded by the shiny objects.

Tim LeakeSVP / Chief Marketing & Innovation Officer at RPA Advertising

The workshop goes straight to the point really focusing on the pain points we live on a daily basis and on how to overcome those.

Ticiana NevesMarketing Manager, Xerox

For the price, this was a high value workshop — it gave more than just a sales pitch for the presenter and his company, and provided me with an actionable plan that I could use today with my organization! Would definitely recommend at this price point!

Catie ClemensMarketing Programs Manager, VUV Analytics, Inc.

This was extremely informative. I’m constantly being asked about metrics needed to set expectations for our ABM program, so I can’t wait to implement the KPIs and the sales funnel bench marking recommendations.

Ashley Moore DeitschVP of Marketing, MedEvolve

This was a helpful workshop for small to mid-sized companies to clear away the noise about technology needed to support ABM and focus on the process.

Cindy MielkeVice President, Marketing and Sales Operations--GiftCertificates.com

This is a great workshop for both sales and marketing roles. It was very helpful to keep organized.

Madison AdlerMarketing Coordinator, Sequence, Inc.

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

A workshop recording or pdf are (in my opinion) part of what really completes a workshop or any online meeting/webinar, and this workshop has both; so I am very pleased.

Kathy PotvinMarketing Manager, Brampton Brick Limited

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

The Direct Marketing Association know how to curate content and classes that provide real world examples you can bring back to the office and get started on new projects right after the class!

Cidney ScalpelliDigital Marketing Specialist, Magid Glove and Safety

It was a very detailed, thought out presentation.

Marjorie Lassen-HochSenior, Director Marketing, Comcast Business

Engaging and lot’s of useful content. Thanks to the DMAnc team!

Hannah BonneauMarketing Analyst, March Networks

June 9, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-06-09 10:07:442022-08-29 17:40:23Account Based Marketing (ABM) for Small and Mid-Size Firms during COVID-19 & Best Practices for 2022

YouTube Marketing Workshop 1: YouTube strategy for building influence and brand positioning

May 25, 2021

Date: Wednesday, May 25, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)


Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

Special Series Pricing: both YouTube Marketing workshops for $600 $390. Enroll here.

Description:

In this class, you’ll learn how to maximize the marketing potential of video content on the YouTube platform.

With YouTube being the 2nd biggest search engine in the world receiving 3 billion more monthly visits than Facebook, it is essential for businesses of all sizes to have a presence on the platform.

However, without a good understanding of YouTube’s audience, its content types and algorithm, it can be hard to build influence and correctly position your brand.

This class will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.

Key takeaways:

In this class you’ll learn:

  • The correct mindset and focus necessary for starting your channel with the best chance of success.
  • The different content types at your disposal, and their pros and cons.
  • How to conduct competitor research and content analysis to make sure your videos provide the most value and answer all the questions the YouTube audience is asking.
  • How to use YouTube Analytics data your content generates to continually fine-tune your content as you go.
  • SEO techniques you can use to feed the YouTube algorithm and rank your videos higher in search results.
  • Strategies and techniques for building your audience on and off YouTube.

Who the class is for:

This class is for anyone who is considering starting a YouTube channel to market their business/brand. Or anyone who already has a channel but hasn’t seen the growth or success they hoped for. Whatever stage of the YouTube journey you are on, this class will provide the insight and strategies you need to succeed.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Materials:

In addition to the PPT presentation, you will also receive a video upload checklist and access to a plug-and-play YouTube dashboard template for Data Studio that you can use to easily monitor performance.

Speaker:

Adam Finer is a Business Intelligence professional, brand owner and YouTuber. His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on BI projects for some of the world’s biggest brands.

He has also built a rapidly-growing YouTube channel (LearnBI.online) teaching BI concepts and techniques that currently boasts 30K subscribers.

Instructor: Adam Finer

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop gave me lots of ideas about how I should be tapping into the senior staff at my firm and high level clients to help us drive visibility and ranking on LinkedIn.

Anya McCannPursuit Manager, West Yost

The content was useful. It covered every angle of the LinkedIn platform. I will definitely be using the info provided to enhance my personal and company profile.

MelissaEdgar

This workshop includes valuable information about how to use LinkedIn to be found – I learned a lot. The two hours flew by! Time very well spent.

Kimberly DansieVice President of Business Development at Community Nursing Services (CNS)

This webinar was a great part of my day. It was filled with new knowledge and you can tell the presenter knew what he was talking about. Thank you for a great presentation.

Rachel CoveyResearch and Media Assistant at The Punaro Group

How to optimize your LinkedIn profile Workshop was very informative. I’ve learned more about how LinkedIn works and now I’ll be able to increase my profile visibility and engagement. Thank you Andreas, Laurie and Andy.

Reen RinnoSenior Social Media Manager at Wunderman

This course provides a great crash-course to those interested in building their LinkedIn page and engagement. This class is especially helpful if you are going through the recruiting process, working to make new connections, or need a quick lesson on the ins and outs of building and maintaining a successful personal page.

Sarah Kathryn LasseigneResearch and Media Assistant at The Punaro Group

Great Webinar that includes actionable tips!

Toni SchottenhammerVP Marketing, Cathedral Corporation

Very detailed road-map with actionable ideas on every concept.

Patrick CurtinDirector Product Marketing & Technology, Fulflex, A Garflex Inc. Company

This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.

Julie RobertsonCEO JP Robertson Connected

This webinar provided actionable information in easy steps. You also answered questions I had about Sales Navigator.

Cindy MarianiMarketing/Executive Assistant at NETZSCH Pumps North America, LLC

Great info for anyone who wants to see if LinkedIn is a tool they wish to use.

Jakub KowalczykSales and Marketing Manager at LiteSentry Corporation

May 25, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-05-25 15:00:062022-06-06 01:32:28YouTube Marketing Workshop 1: YouTube strategy for building influence and brand positioning

Podcasting Module 1: Learn How to Set Up a Podcast that Won’t Fail

May 24, 2021

Date: May 24, 2022
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)


Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing:  Both Podcasting Fundamentals and Advanced workshops for $600 $390. Enroll here.)

Learn How to Make A Podcast that Won’t Fail

This is the first in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. It is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.

This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, and the logic to set up systems that work for everyone. Susan will also help you with the planning for each step before, during, and after your launch. This will help ensure that everyone involved knows what to expect so none of the pieces are left behind and what you need to ask a production company if you decide to outsource. The list may surprise you.

Key Takeaways:

  • After this course, you will have learned how to determine the logic and goals of your show.
  • You will also be able to choose the right hosting venue for your podcast and whether to include a video version.
  • We will help you with a list of questions if you consider outsourcing all or part of the production process.
  • We will cover the list of prep steps so you start successfully.
  • To keep the momentum and listener list building, you’ll have learned how to create steady content.

Who the course is for:

Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. Marketing professionals who have been handed the task of “doing the podcast” for the company and don’t have any idea where to start.

Materials:

  • As a bonus, at the end of this course, you’ll be able to download checklists for setting up a show, maintaining the tasks for each episode, and promotions after.
  • You’ll also get a file of slides that can easily be used to create episode graphics to be used on social media for promoting current and past episodes.
  • Finally, you’ll get a sample of a typical guest package to encourage your guests to add the episode to their own sites and share it with their followers and lists.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Susan Finch

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


Just completed my first webinar with DMANC (Podcast Fundamentals). Was extremely pleased. Found the presenter very knowledgeable, provided a very good overview with tons of useful information-seemed to hit all the critical points (and more…). Am very much looking forward to part two for even greater detail.

Lynn BarkerDirector of Marketing, Long Island Contractors Association, LICA

As a small nonprofit, with limited resources, this course was a Hail Mary. We’ve been wanting to do a podcast for years. The content covered made me much more confident in really defining our WHY with the podcast and how to use it as an effective tool for our organization. I can’t recommend this course enough!

Mary GodinCommunications Coordinator, Excentia Human Services

This is an excellent course for marketers/ companies starting their podcast journey.

Cydney McCollumMarketing Strategist, Salient Process

I thought I had an idea of how to start my company’s podcast, but this webinar showed me so many things I hadn’t even thought about! Susan provided great info, ideas, resources, and checklists to use before, during, and after I start podcasting.

Michelle LaframboiseMarketing Manager, Dwell Design Studio

This webinar really opened my eyes to the world of podcasting! There’s so much to learn, and Susan was so informative about the best practices and tactics. If our organization ever decides to pursue podcasting, I have way more knowledge now than I did before attending this webinar!

Amanda JasperDirector of Communications, HomeWAV

“Very Helpful, Susan Finch is extremely knowledgeable!”

William YorkManager of Produce Marketing, Welbilt, Manitowoc Ice

It’s a great overview of the basics of podcasting before you jump in with both feet.

Daniel ZappiaGraphic Designer, Marketing Card

This workshop was helpful to see the big picture behind how and why to produce a podcast!

Bailey CarruthClient Coordinator, Adolfson & Peterson Construction

This workshop was great — I was engaged the entire time, and I left the session excited to begin my own podcast!

Catherine KahlerCommunications and Brand Manager, Pinnacle Actuarial Resources, Inc.

I found the information very helpful toward producing our own podcast.

Melinda BasconeDirector of Marketing and Business Development, Carter Ledyard & Milburn

Very insightful and entertaining! This education I’ve gained from this course is going to be helpful for not only my company, but for me personally!

Macy VillarsMarketing Manager, Niagara Conservation

This workshop was great! I feel like I am walking away with what I need to get a podcast started.

Sara PortilloDirector, Marketing and Communications, United Way of San Diego

Susan knows what she’s talking about—clearly. As a one-person team starting a podcast for my company, I couldn’t have attended a more valuable learning session.

Samuel HoffmeisterSenior Managing Editor, The YGS Group

Workshop was easy to follow and understand! I feel much more comfortable starting our first podcast.

Kirstin DeanDigital Campaign Manager, Universal Companies

I truly enjoyed the presentation / webinar. Two hour webinars can at times be daunting but her presentation style and her energy made the webinar a breeze to participate it. Her content supported a lot of the efforts we are putting forth, while providing additional tips for ongoing improvement and processes. I look forward to considering other educational webinars with her / this group!

Jillian MaisanoManager, Marketing Communications, PDI

If you are thinking about starting a podcast, this is a great place to start learning! Very practical information.

Mayda SalgadoMarketing Manager, Santa Maria Hostel

Excellent course to get you started with podcasting for your business!

Cecelia TaylorSr. Advocacy Manager, NetApp

The course illustrated great best practices while illuminating production tips I may have otherwise overlooked.

Monte Albers de LeonGeneral Legal Practitioner, Business and IP Law, Albers de Leon, LLC

Interesting and consistently informative workshop with a great host, Susan Finch. Extremely happy to have made the time to listen in, and am definitely thinking about getting into future workshops as well as looking into Susan’s work!

Nikolay ZhurovFerring, Switzerland

The workshop offered an invaluable checklist for starting a podcast from scratch including an honest look at why the podcast is being created. It’s also an excellent checkpoint if you’ve begun producing podcasts and want to evaluate your efforts to date. Susan had “real life” learning to share from strategy to small technical details that make a big difference.

Scarlett BurksDirector of Marketing, Acxiom

The workshop, How to Produce a Podcast, was informative and engaging. I learned valuable tips that we will use in our organization.

Kyla HeapMarketing and Communications Manager, FBMC

This workshop is a helpful refresher for anyone at any stage in the process.

Nicole HarveyAssociate Account Executive

You could apply this workshop to almost any level of expertise, and it really helped guide me through my future plans!

Brandon HamannMarketing Manager, Banes Capital Group

I found the webinar on How to Produce a Podcast incredibly informative and useful. The strategies and tips were really helpful!

Kathryn RosewaterSenior Product Manager, AstraZeneca

Susan’s energy and information was amazing!

Ashlyn MelvinMarketing Associate, Adviser Investments

Susan was very informative and passionate!

Konstance TeleishaSenior Specialist, New York Institute of Technology

I was extremely happy with Podcast Fundamentals. Susan shared her expertise in an approachable way and left us encouraged and empowered to get the most out of our show!

Maddox KayMarketing Associate, Intrinsic Therapeutics

I found the description provided about the workshop matched the content exactly. It’s what I was looking for thank you.

Brian DowdManager of Customer Experience and Training, PA Notaries

Great workshop! Definitely will help us get started with podcast content planning, messages and delivery.

Nicol VaronaPrivate Banking Marketing Associate, SEI Investments

I attended Susan Finch’s webinar and was very impressed with the content. I learned many valuable tips and tricks that I can take back to my team.

Cara ClowDigital Marketing Associate, Tortoise Capital Advisors

Very engaging and informative.

Melinda AlbrightSenior Director, Cumming Corporation

This webinar was loaded with useful and relevant information, and the speaker stayed on-topic. Very informative for someone who has never produced a podcast before.

Allison QuarratoDigital Marketing Associate, BISCO Dental

How to Produce a Podcast was a great starting point for my company as we explore how podcasts can benefit our company. Easy to understand and broken down in relatable steps!

Ingrid SjostrandProject Manager, Hour Media

This was a very informative session and Susan is an extremely engaging and knowledgeable speaker. She was able to demystify podcast production and lay out the steps in an easy to follow and relatable way.

Sean PattonGlobal Campaign Manager, Symphony RetailAI

I am brand new to podcasting and this workshop was a great place to start! I now feel more knowledgeable and prepared to launch a podcast.

Ashleigh PetersenNews and Business Editor, American Rental Association

I didn’t realize this workshop was on the same day that I took off from work. Susan made the two hours fly by with information I never knew and she was so engaging. My day off was truly enriched by this experience. And fun!

Christine GirandolaRegional Manager - Advertising, AM Best

Great content! Well worth the time spent listening to the course!

Amy PunchardMarketing Director, First United Bank

This workshop gave me the confidence I need to now move forward with packaging and posting our new company podcast. It provided helpful checklists and practical tips to ensure our launch is set up for success.

Regina SmithSenior Events Manager, Miles & Stockbridge P.C.

A must for someone thinking about starting a podcast.

Megan GuidoChief Marketing Officer, Pullman Regional Hospital

This workshop has given me so much more insight into the details of how to start a podcast. I’ve googled and done my own research before, but this was so extensive and great! It’s definitely going to help me with future projects.

Sierra GaultSocial Media Coordinator, Interiors by Steven G

As someone preparing to dip my org’s toe into the podcast pool, I now feel much more informed on the considerations and caveats to keep in mind for setting up a podcast and managing it down the road.

Brian HaefsDirector of Publications, Society of Interventional Radiology

If you’re just starting out with podcasting, Susan can teach you all the tricks of the trade to get your ideas off the ground fast and look your best while doing it.

David SantosSenior UX Designer, Mercer

Launching a podcast can be daunting, but Susan broke it down step-by-step. She shared golden nuggets of advice on what to do before turning on the mic. She also spoke the truth: Perfection is overrated. 🙂 Thanks for the encouragement to get started!

Elizabeth JiaCorporate Communications and Marketing, Freddie Mac

DMAnc’s podcast on How to Produce a Podcast, with Susan Finch, was incredibly helpful. We are in the podcast planning stages, and I’m sure Susan’s pointers and checklists will make my job easier.

Cathy PendletonManager of Content Development at Ergon, Inc.

The instructor was very hands-on (as much as you can be from a screen), and recognized that while we are all experts at something, that something is not podcasts. The course covered how to think about the details from the ground up.

Sarah BakerMarketing Communications Manager, APCO

Susan’s presentation really went through the “thought process” of what to do to get started. Excellent webinar for those thinking about starting a podcast campaign.

Jill KruegerMarketing Project Manager at USI Affinity

If you are considering podcasting but don’t even know how to begin thinking about podcasting, this is your workshop.

Rafael HerreraMarketing Specialist, Renishaw

I found the workshop to be interesting, informative and inspirational. We have been considering doing a podcast and this workshop made it easy to understand what would be involved, but more importantly gave information about products and services that would make a podcast better.

Linda DrummondPresident Drummod Public Relations, and Director of Public Relations at OakBend Medical Center & OakBend Medical Group

The topic was relevant, the speaker was energetic, and I really think I will be able to use this in my job.

Pamela WaltersPamela Walters, Senior Marketing Manager, Magellan Health

Great information from a very knowledgeable speaker.

Claire JeffreyClaire Jeffrey, Communications & Multimedia Manager, AAMVA

Loved hearing about the fundamentals of podcasts. Definitely look forward to the advanced class.

Wouter LassauwMarketing Events Manager

This podcast presentation was easy to follow and interesting. The content of the slides were also very informative but there was great nuggets of wisdom that was not written out on the slides that were easy to catch and note.

Jess FreundelJess Freundel, Digital Marketing Manager, TableCraft

May 24, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-05-24 14:35:272022-06-06 01:32:57Podcasting Module 1: Learn How to Set Up a Podcast that Won’t Fail

Google Analytics 4.0 Three-part Series

May 07, 2021

Google Analytics 4.0 Three-part Series

DMAnc.org Online Certification Workshops

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Individual live online workshops $300 each, Now $225 each

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights.

Download Material:

  • Video recording of the presentation.
  • PDF of the complete presentation.
  • Access to future updates of the presentation .

The Presentation:

  • The workshop is live so that you can ask your questions during the workshop.
  • The workshop is hands-on and practical.
  • Step-by-step instructions in numbered lists so you can do this yourself, along with links.
  • Everything in clear English with lots of illustrations and examples.
  • You can copy the examples, edit them, and use them in your work.
  • List of additional reading.

The Course Is for:

  • Companies and agencies to improve their digital marketing.
  • Marketing managers to understand analytics so they can manage staff, agencies, or contractors.
  • Anyone who works with web analytics.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4

Individual workshops $300 each, Now $225 each.

Google Analytics 4.0 Fundamentals Workshop Dates:

  • November 5, 2021 (12:00 pm to 2:00 pm PDT): Enroll here

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

What You’ll Learn in this Workshop

Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI.

In this workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.

You can follow along with your Google Analytics account or with a publicly accessible account.

Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in this Workshop

In the first fundamentals workshop, we’ll see the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). We go on to the installation of GA4. You’ll see how to use both GA3 and GA4 side by side and how to switch from one to the other. We also cover how to install and use Google Tag Manager (GTM), which is necessary for GA4. 

You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.

Key Takeaways

  • A Quick Overview
  • Why Did Google Create Google Analytics 4?
  • Why You Will Want to Learn G4.
  • Why Upgrade to GA4
  • The Basic Idea of GA3
  • The Basic Idea of GA4: The Data Model
  • Compare GA3 vs GA4
  • Use GA3 and GA4 side by side
  • Future of GA4
  • Installation and Configuration of GA4
  • Install and use Google Tag Manager (GTM)
  • How to Check the GA4 and GTM tags
  • Use the Google GA4 demo accounts for websites and apps
  • How to configure GA4 with the Admin panel
  • Add and manage users
  • Add filters
  • How to use the change history

Google Analytics 4.0 Intermediate: Use the GA4 Reports

Individual workshops $300 each, Now $225 each.

Google Analytics 4.0 Intermediate Workshop Dates:

  • November 10, 2021 (9:00 am to 11:00 am PDT): Enroll here

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

This is part two of the three-part workshop series on Google Analytics 4.0 (GA4). 

What You’ll Learn in this Workshop

In the Fundamentals workshop, we looked at how Google Analytics 4.0 (GA4) is different from Google Analytics 3.0 (GA3). We covered installation and configuration. We also looked at how to use GA4 with Google Tag Manager (GTM).

In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing. 

You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.

You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.

Key Takeaways

  • We look at the standard reports in GA4: Life Cycle, Users, and Events
  • The Life Cycle Section includes acquisition, engagement via events, and other metrics. The Monetization report lets you track purchases and revenue. The Retention report shows your website’s “stickiness” in getting visitors to come back. You get easy-to-understand reports of Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU) and how these compare to each other.
  • The Users Section includes demographics, such as age, gender, interests, and city. Tech includes devices, OS, browsers, screen size, app version (iOS and Android), and so on.
  • The Events Section covers, of course, events. This report shows all of your active events. The Conversions report goes far beyond GA3’s conversion tracking. Because GA4 uses a new data model, you can track literally any action as a conversion. These are easy to set up. Your reports will be more useful to other teams in your organization.
  • We also cover how to use segmentation. Instead of a graph with a single line for all devices, you can separate that line into the different devices, such as desktop, mobile, and tablets, and, just by looking, easily see the trend, compare the differences, and see which one matters. You can compare your traffic’s sources such as direct, organic, search, paid, and referral. You’ll see more examples of segmentation. Your presentations will be better.

Google Analytics 4.0 Advanced: Create Your Own Reports

Google Analytics 4.0 Intermediate Workshop Dates:

  • November 12, 2021 (12:00 pm to 2:00 pm PDT): Enroll here

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

What You’ll Learn in this Workshop

In the first Fundamentals workshop, we looked at the basics of Google Analytics 4.0 (GA4) and in the second Intermediate workshop, we covered the basic reports in GA4.

In this third Advanced workshop, you learn how to create your own reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the reports that you really want. Analysis Hub, the report creation tool, has dozens of options to create unique, personal reports that fit what your organization needs.

This is the core idea of GA4. Google realized every organization is different, so GA4 gives you a set of tools to select and present your data. Instead of consuming GA3’s ready-made data, you become a data analyst. 

We’ll close by seeing how to use GA4 for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps.

Key Takeaways

  • Analysis Hub: How to create your customized reports in Analysis Hub
  • Examples of reports and how to use your reports
  • How to share reports
  • How to use Insights for additional information
  • We’ll look at standard GA3 reports and how to create them in GA4
  • How to use GA4 to track visitors and actions for digital marketing with SEO, digital ads, social media, email tracking, Youtube video, and apps
  • We also look at how to use GA4 for startups and investors to track the metrics that they need

Additional Resources

  • A list of additional resources for GA4

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


May 7, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-05-07 18:33:032022-06-06 01:33:26Google Analytics 4.0 Three-part Series

Google Analytics 4.0 3-part Series

May 07, 2021

DMAnc.org Online Certification Workshops

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Individual live online workshops $300 each, Now $225 each

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18 books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights.

Download Material:

  • Video recording of the presentation.
  • PDF of the complete presentation.
  • Access to future updates of the presentation .

The Presentation:

  • The workshop is live so that you can ask your questions during the workshop.
  • The workshop is hands-on and practical.
  • Step-by-step instructions in numbered lists so you can do this yourself, along with links.
  • Everything in clear English with lots of illustrations and examples.
  • You can copy the examples, edit them, and use them in your work.
  • List of additional reading.

The Course Is for:

  • Companies and agencies to improve their digital marketing.
  • Marketing managers to understand analytics so they can manage staff, agencies, or contractors.
  • Anyone who works with web analytics.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4

Individual workshops $300 each, Now $225 each. Enroll here for Google Analytics 4.0 Fundamentals live online (July 14th).

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

What You’ll Learn in this Workshop

Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI.

In this workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.

You can follow along with your Google Analytics account or with a publicly accessible account.

Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in this Workshop

In the first fundamentals workshop, we’ll see the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). We go on to the installation of GA4. You’ll see how to use both GA3 and GA4 side by side and how to switch from one to the other. We also cover how to install and use Google Tag Manager (GTM), which is necessary for GA4. 

You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.

Key Takeaways

  • A Quick Overview
  • Why Did Google Create Google Analytics 4?
  • Why You Will Want to Learn G4.
  • Why Upgrade to GA4
  • The Basic Idea of GA3
  • The Basic Idea of GA4: The Data Model
  • Compare GA3 vs GA4
  • Use GA3 and GA4 side by side
  • Future of GA4
  • Installation and Configuration of GA4
  • Install and use Google Tag Manager (GTM)
  • How to Check the GA4 and GTM tags
  • Use the Google GA4 demo accounts for websites and apps
  • How to configure GA4 with the Admin panel
  • Add and manage users
  • Add filters
  • How to use the change history

Google Analytics 4.0 Intermediate: Use the GA4 Reports

Individual workshops $300 each, Now $225 each. Enroll here for Google Analytics 4.0 Intermediate live online (June 16th).

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

This is part two of the three-part workshop series on Google Analytics 4.0 (GA4). 

What You’ll Learn in this Workshop

In the Fundamentals workshop, we looked at how Google Analytics 4.0 (GA4) is different from Google Analytics 3.0 (GA3). We covered installation and configuration. We also looked at how to use GA4 with Google Tag Manager (GTM).

In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing. 

You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.

You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.

Key Takeaways

  • We look at the standard reports in GA4: Life Cycle, Users, and Events
  • The Life Cycle Section includes acquisition, engagement via events, and other metrics. The Monetization report lets you track purchases and revenue. The Retention report shows your website’s “stickiness” in getting visitors to come back. You get easy-to-understand reports of Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU) and how these compare to each other.
  • The Users Section includes demographics, such as age, gender, interests, and city. Tech includes devices, OS, browsers, screen size, app version (iOS and Android), and so on.
  • The Events Section covers, of course, events. This report shows all of your active events. The Conversions report goes far beyond GA3’s conversion tracking. Because GA4 uses a new data model, you can track literally any action as a conversion. These are easy to set up. Your reports will be more useful to other teams in your organization.
  • We also cover how to use segmentation. Instead of a graph with a single line for all devices, you can separate that line into the different devices, such as desktop, mobile, and tablets, and, just by looking, easily see the trend, compare the differences, and see which one matters. You can compare your traffic’s sources such as direct, organic, search, paid, and referral. You’ll see more examples of segmentation. Your presentations will be better.

Google Analytics 4.0 Advanced: Create Your Own Reports

Individual workshops $300 each, Now $225 each. Enroll here for Google Analytics 4.0 Advanced live online (June 23rd).

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

What You’ll Learn in this Workshop

In the first Fundamentals workshop, we looked at the basics of Google Analytics 4.0 (GA4) and in the second Intermediate workshop, we covered the basic reports in GA4.

In this third Advanced workshop, you learn how to create your own reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the reports that you really want. Analysis Hub, the report creation tool, has dozens of options to create unique, personal reports that fit what your organization needs.

This is the core idea of GA4. Google realized every organization is different, so GA4 gives you a set of tools to select and present your data. Instead of consuming GA3’s ready-made data, you become a data analyst. 

We’ll close by seeing how to use GA4 for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps.

Key Takeaways

  • Analysis Hub: How to create your customized reports in Analysis Hub
  • Examples of reports and how to use your reports
  • How to share reports
  • How to use Insights for additional information
  • We’ll look at standard GA3 reports and how to create them in GA4
  • How to use GA4 to track visitors and actions for digital marketing with SEO, digital ads, social media, email tracking, Youtube video, and apps
  • We also look at how to use GA4 for startups and investors to track the metrics that they need

Additional Resources

  • A list of additional resources for GA4

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

May 7, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-05-07 08:44:322022-06-06 01:33:56Google Analytics 4.0 3-part Series

Social Media Marketing Bootcamp | 25% Off Summer Discount

April 29, 2021

Date: New Live Date Coming Soon! (Pre-recorded Available Below)
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)



Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

Description:

Social media keeps pace with an ever-changing world. It’s overwhelming at the best of times for marketing professionals who work around the clock in platforms… So what can marketers do to thrive in an accelerating social media landscape?

This class will break down the situation, give you strategies and tactics that are aligned with your business goals, and get you the firm footing you need to crush 2022—without any more sleepless nights.

Attendees will learn how to revamp their social media strategy, create content with intention (and bust through algorithms), and build a more substantial social media presence. Get inspired by actual life campaigns, pivot your content,  streamline your social media management process, and grow!

Key takeaways:

In this class you’ll learn:

  • Revisit and refresh your social media strategy to incorporate the latest trends and features.
  • How to meet new audiences where they’re spending their time.
  • Demystify new social media algorithms.
  • Stories, reels and video content.
  • Increase reach and engagement across social media.
  • Explore influencer marketing.
  • Social selling features and trends.
  • Creative approach to customer service on social media.
  • Improve your social media management process.
  • Learn about new tools and apps to assist .
  • Receive templates for a 2022 Content Calendar, Editorial Calendar, Blog Calendar, and Weekly Management Planner. Plus, a Social Media Management Checklist, Social Media Image & Post Guidelines Template, Content Creation Blueprint, and 30 Social Media Tips Cheatsheet.

Who the class is for:

This class is ideal for businesses who have an existing social media presence and are looking for new strategies to improve their social media strategies for the coming years.

Materials:

  • 2022 Content Calendar, Editorial Calendar, and Blog Calendar.
  • Social Media Management Checklist.
  • Social Media Image & Post Guidelines Template.
  • Content Creation Blueprint.
  • Social Media Engagement Strategies.
  • 30 Social Media Tips Cheatsheet.
  • Social Media Management Weekly Planner.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Speaker:

Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning, and speaking engagements. Her hands-on experience has led her to work directly with clients such as the NAI Commercial Real Estate, United Nations Association, and Cushman & Wakefield. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide.

Instructor: Beverley Theresa

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


A very helpful workshop for anyone who is ready to take their social media presence from basic to brilliant!

Tori BohnettDigital Marketing Specialist, Bay Federal Credit Union

There’s always something new to learn in the world of social media and this team does a great job of simplifying what could be quite overwhelming.

Audrey SparksCommunications Manager, Waldorf University

Learned a lot about aspects of social media marketing I hadn’t known about before!

Mira MislehMarketing Coordinator, Flying Star Café

The workshop today was great! I feel like I got a lot of good information that I will be able to take away and apply in my social media management,

Meagan MullinsSocial Media Coordinator, Minerva Beauty

This workshop provides an overview of the state of social media and helps you consider strategically how to best leverage it as a marketing and communications tool for your business.

Greg RewersMarketing Director, FallTech

This workshop is an excellent way to refine your knowledge about social media marketing.

Kimberly McGuireSocial Media Coordinator, CCTHC

I recommend this masterclass for individuals who want to know the basics of social media marketing. It helps lay out a foundation to get started on some of the major platforms that will help increase your companies online audience.

Brooke BathaCommunity Engagement Coordinator, Eastern Iowa Airport

April 29, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-04-29 01:23:432022-08-02 22:27:36Social Media Marketing Bootcamp | 25% Off Summer Discount

LinkedIn Advertising & Account Based Marketing, a 2-part Masterclass

April 07, 2021

DMAnc.org Online Certification Workshops

Summer Discount: 29% Off
Free Lifetime Workshop Updates

Special Pricing: regularly $600 now $425. Enroll here.

LinkedIn is the most powerful channel for demand generation, but a series of tactical mistakes also makes it one of the most misunderstood. Part 1 of this 2-part masterclass teaches you to correct these common mistakes & build successful bottom-of-funnel campaigns. Part 2 focuses on mid/long-term impact and the holistic integration of tactics.

Workshop dates and times:

Part 1—LinkedIn Advertising & Account Based Marketing: Quick Wins for Generating Leads & Sales Meetings (PRE-RECORDED).

Part 2—LinkedIn Advertising & Account Based Marketing: Advanced Integrated Campaigns (PRE-RECORDED).

Part 1, LinkedIn Advertising & Account Based Marketing: Quick Wins for Generating Leads & Sales Meetings

(Pre-recorded Online).

Description:

Generate qualified leads & sales meetings quickly with LinkedIn ads & account-based marketing.

LinkedIn is the most powerful channel for demand generation, but a series of tactical mistakes also makes it one of the most misunderstood. Part 1 of this two-part masterclass teaches you to correct these common mistakes & build successful bottom-of-funnel campaigns.

  • Build LinkedIn demand generation ads that produce quick results without a lot of investment.
  • Learn cutting-edge outbound marketing tactics using Sales Navigator, lead-generation ads & account-based marketing growth hacks.
  • Make LinkedIn your most effective channel for filling your demand generation pipeline and feeding your sales team this quarter.

Unlike other online courses available in the marketplace, you’ll be able to ask questions and interact with the instructor during the class to make sure you are grasping and can apply the concepts to your company.

Key takeaways:

  • Generate qualified leads quickly using images, videos, inbox message ads & more—with real examples of each ad type.
  • Generate requests for demos, quotes, consultations & free trials for under $30!
  • How to generate 5X your ROI using one ad type.
  • Leverage intent data to capture in-market buyers.
  • The best ad type for a given situation.
  • How to create better ads to generate meetings.
  • Deep-dive on the “lead generation” campaign objective.
  • Scrape emails from LinkedIn Sales Navigator to build custom audiences and send cold emails.
  • Automate connection requests, messages & cold emails.
  • Bidding advice and avoiding common mistakes such as overspending for traffic.
  • The 3 big things you need to test.
  • Pipeline-generating growth hacks like paying for meetings.
  • Case studies that will help you fill your pipeline.
  • Precise targeting with personas, custom audiences, and negative criteria.
  • Maximizing conversion rates with LinkedIn’s lead-gen forms.

Part 2, LinkedIn Advertising & Account Based Marketing: Advanced Integrated Campaigns

(Pre-recorded Online).

Description:

There’s a limit to how much demand you can capture using bottom-of-funnel tactics. This class is part 2 of our two-part masterclass and it teaches you how to maximize demand by integrating the top, middle & bottom of the funnel. Moreover, you’ll learn tricks for integrating LinkedIn with other channels such as Facebook & direct mail. Appeal to prospects at all stages of awareness by applying the latest tools & data-driven research. Part 2 focuses on mid/long-term impact and the holistic integration of tactics.

Key takeaways:

  • Full-funnel LinkedIn advertising for awareness, consideration & conversion
  • Get prospects to watch your video for only 4 cents each!
  • Choose the best objectives & ad types for your situation.
  • How LinkedIn will save you a lot of money wasted in content marketing.
  • Sophisticated awareness marketing that segues into lead generation.
  • Monitoring frequency, reach & other key metrics that B2B marketers often neglect.
  • Minimizing friction to maximize content consumption & sales.
  • The best content to promote at each stage in the funnel.
  • Lead nurturing & retargeting funnels to maximize efficiency at scale.
  • Targeting & persuading out-of-market buyers (95% of your audience!)
  • Integrating LinkedIn with other channels and tools such as Facebook & LeadEnforce.
  • Measuring success & optimizing based on B2B benchmarks for lead conversion stages.
  • Deep-dive on video advertising.
  • Strategic planning for the long-term demand generation (instead of just capturing short-term leads).
  • Reducing friction to optimize pipeline size.
  • Fixing failed campaigns.
  • How frequently you need to expose prospects to your brand.
  • Spying on competitors’ LinkedIn ads.

Who the classes are for:

B2B marketers–including demand generation managers/directors, marketing consultants, advertising managers, marketing agency owners, and entrepreneurs. Applicable to companies targeting SMB as well as enterprise customers.

Instructor: Dekker Fraser

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


I recommend attending DMAC learning sessions. After attending the Advanced LinkedIn Advertising training sessions, I walked away with some valuable insight on how to improve our LinkedIn campaigns that we can implement immediately.

Juliann GrantVP Marketing, Razorleaf Corporation

This course had great detailed tips that you otherwise may not have known about that are super useful in analyzing the data from your LinkedIn ads.

Jessica LagoManager of Marketing & Partnerships, iMedia, Inc.

Phenomenal. Just phenomenal.

Dan ButlerCampaign Manager, Inuvo

The training was immensely helpful, concise and full of valuable information. I will ask my company to continue to allow me to further my marketing education here.

Jay ChirinoProduct Manager, NAC Group

This was the best workshop from the DMAnc.org I’ve attended so far. I’ll definitely apply what I learned to our LinkedIn strategies.

Kyoko RamirezSenior Brand and Marketing Specialist, Hitachi High-Tech America, Inc.

Dekker is a true subject matter expert on LinkedIn. He also has the ability to connect points and insights to other platforms and topics that is very useful and insightful. 10/10.

Anthony PascaleDigital Marketing Specialist, Savings Bank of Danbury

This ABM workshop is a great way to find out bearings on the ins and outs of ABM marketing, specifically with thought to LinkedIn and Campaign Manager.

Suzi BlakleySocial Media Community Manager, Eastman

I appreciated that the presenter was knowledgeable about the subject, not just in theory, but in practice. He had real life takes and recommendations in regards to strategy and not just high-level, canned responses.

Rachel BieberContent Manager, Studiothink

Two packed hours of instruction, examples and tips that that I can begin implementing on Monday. My mind is blown by all the possibilities that can come out of two hours of expert advice.

Lora DenmanSr. Marketing Manager, Optum

“…one of the best two-hour investments I’ve made in a long time. It provided valuable takeaways I can use immediately.”

Lee Ann AndersonDirector, Marketing: The Kleingers Group

Great course providing some really interesting tips and suggestions to improve my LinkedIn ad campaigns. Very practical examples and techniques that I can get started on right away.

Jessica LagoManager of Marketing & Partnerships, iMedia, Inc.

One of the best sessions that gave me the tools and tips I can use immediately.

Lee Ann AndersonDirector, Marketing, The Kleingers Group

Dekker’s training provided me with another way to look at our advertising strategy and I’m excited to implement these tactics with our next campaign!

Angela VincentDigital Marketing Manager, Magellan Healthcare

Time well spent, and some great takeaways that I can immediately put to work!

Brad NelsonAllPackaging

Great, relevant content. Extremely useful.

Dan ButlerCampaign Manager, Inuvo

Dekker was great. He really showed the different aspects that can help business marketing flourish. I now have a better understanding of the different avenues I can use.

Rachel BieberContent Manager, Studiothink

A straightforward walk through of creating your first ad in LinkedIn- it demystifies the process and offers insights to minimize the learning curve. Very helpful!

Suzanne PennMarketing Brand Manager, Federal Signal

April 7, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-04-07 12:33:462022-06-06 01:35:03LinkedIn Advertising & Account Based Marketing, a 2-part Masterclass

Optimizing Social Media for Marketing

March 25, 2021

Date: Friday, March 25, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)


Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

The Goal of this Course:

Join us for this deep-dive workshop on how to use social media for your digital marketing.  You’ll learn practical and tactical techniques to combine organic social media and paid social media (advertising in social media) to complement your organization’s overall marketing strategy. 

This workshop cover the six major social media platforms: Facebook, Instagram, LinkedIn, Twitter, Pinterest, and YouTube.

Optimizing Social Media for Marketing

We start by looking at how to increase the free distribution of your organic posts. The social sites look for quality and engagement of your profile and posts.

We’ll show you specific steps to improve the quality of your business profile, posts, photos, and video, along with business examples. This includes tools, tips, and ideas for business content. What kind of photos and videos should you use? We add notes on the various photo formats, how to improve photos with filters, and lists of where to find free images and videos.  Social media management tools make the work easier.

Engagement is measured with likes, comments, shares, dwell, and so on. We’ll look at LinkedIn’s algorithm, which serves as a model for the other platforms.

You can reach further audiences by using advertising. Organic social posts are generally shown to only about 5% of your followers. To reach more of your followers or other people on social media, you must use advertising. Several social media platforms also allow you to set up stores.

There is also social media analytics, UTM tags, and KPIs. You’ll also see how to find your social media data in Google Analytics 3.0 and 4.0.

Key Takeaways:

  • The goal of social media.
  • Comparison of platforms.
  • Social media.
  • Business pages.
  • #Hashtags.
  • Social media management tools.
  • Advertising tools in social media.
  • Social media analytics in the platforms.
  • Analytics data in Google Analytics 3.0 and 4.0.

The Presentation:

  • This is a live presentation so you can ask questions during the presentation. If we don’t get through all of the questions during the workshop, the speaker will answer your questions after the workshop.
  • The presentation is recorded so you can review it later or listen to it if you miss the event.
  • If you have schedule conflicts, you can take the course as recorded video. In addition, you’re welcome to send questions by email.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself, along with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Can’t attend the live workshop? No problem. DMAnc workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Download Material:

  • Recorded video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Spreadsheet to create and manage UTM tags.
  • Links to free ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, and LinkedIn Profile Optimization (LPO).
  • List of the top SEO newsletters so you can keep up.
  • Suggestions for additional reading.

Who is the course for?

  • This course is for organizations, including B2C, B2B, government, and non-profits, that use social media for marketing.
  • You will be able to understand how to use social media for marketing so you can manage projects, staff, agencies, or contractors.

The Instructor:

DMAnc.org instructor Andreas Ramos leads this workshop on social media for digital marketing. He is the author of eighteen books on SEO and social media, including “#TwitterBook,” “The Big Book of Content Marketing,” “Mastering LinkedIn,” and “LinkedIn Profile Optimization.” He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. You’ll learn hands-on from one of the leading experts in Silicon Valley.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


DMA webinars never disappoint! Highly recommend the seasoned pro to the green newbie to take as many of these for continuing your education! True experts.

Becca KingerySr. Manager, Marketing Programs, Lennox International

I learned so much from this short session and appreciated the practical tips for improving social media strategy that can be immediately implemented!

Sarah GonzalezDirector of Communications and Digital Media, National Grain and Feed Association

The workshop included great tools on how to improve your social content that could be applied across all social channels. The tips and tricks on how maximize your hashtags and measurement data within each platform were valuable.

Bridgett HanlonDirector of Brand Management, GSG

Wonderful introduction course for social media marketing for business.

Amber BarghoutiSenior Marketing Manager, Envistacom

I took this course as an introduction to social media marketing, and it was very informative and quite the eye opening experience. It is not as easy as posting to friends on Facebook and hoping it takes off.

Kristin JewellExecutive Assistant, Baton Rouge Metro Airport

This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!

Jacinda Owens-HawkinsSocial Media Specialist, Sonterra Medical Management Group, Inc.

Covered a great overview of social media marketing, very informative and gives a great base of knowledge.

Katherine HernandezProduct Manager, Revance

Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!

Jessica MondayMarketing Communications Manager, Tournesol Siteworks

A great course for those that are new to the big world of social media.

Corrine KayReputation & Social Media Manager, Village Green

The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.

Deanna ReadMarketing Coordinator, Lavi Industries

Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.

Carly AbelmanSocial Marketing Specialist, Youngblood Mineral Cosmetics

All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.

Amanda WochMarketing Specialist, H&R Construction Parts and Equipment

Very useful and informative.

Claire SimpsonDigital Marketing Manager, LBDS

Helpful insights into social media basics.

Ann RanieriDirector of Marketing, SJI

Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !

Dewey JeffriesDigital Marketing Coordinator at Pacific Scientific Energetic Materials Company

Great details. Very useful information.

Nicole SuranofskyDirector of Visual Communications and Marketing, Health Care Navigator

This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!

Nikki AbisSocial Media Manager, Starbright Floral Design

Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.

Rocio GutierrezCharisma Brands

The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.

Sam BurkhardtCorporate Marketing Specialist, PCI Auction Group

This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.

Kate MaltaisMarketing Manager, Tahoe Mountain Realty

“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”

Emma DoyleManager of Marketing and Admissions, Community Interactions

If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.

Mary HerlundDesign Specialist – Advertising & Events, Showdown Displays

Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!

Vicky HallSales & Marketing Director, Professional Products of Kansas, Inc.

This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!

James BuxmanMarketing Manager, SakéOne

The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.

Lisa LynchCreative Director, Landmark Health

Social Media for Marketing with Andreas is the total package for businesses! Thank you!

Millicent DawdyDigital Marketing at Sydenstricker Nobbe Partners John Deere

This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.

Kristin HudsonGraphics and Marketing Manager at SLP Lighting

I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.

Allison ConleeMarketing Public Relations Manager, At Home Healthcare

Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.

Cindi RamirezVice President, Sales & Marketing, Supplies Technologies, LLC

Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.

Sterling EdensVice President of Marketing - Welk Resort Group

Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!

Jon FishVP of Marketing, Heritage Health Food

A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!

Samantha GellinSenior Content Specialist at School Outfitters

The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.

Kelly HeadAssociate Marketing Manager at XanEdu, Inc.

Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!

Anna SmithDigital Marketing Manager, Westerra Credit Union

It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.

Rebecca SelbyDirector of Sales & Advertising, Vandervert Hospitality, Inc.

The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.

Rebeca MoonMarketing Specialist, Westmark Credit Union

A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.

Tally Barr

The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.

Brie BuenningMarketing, Aryzta

I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.

Rebecca MoonMarketing Specialist, Westmark Credit Union

Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.

Kassandra MutisSocial Media/Marketing, UPM

Learned some tips and tricks about social platforms I would have never run into anywhere else.

Jacob KerstingMarketing Specialist, Blaine Brothers

I would recommend this course as a great start in getting to know more about how to use social media for your business.

Charles GarzaGlobal Sales Director, Jos. H. Lowenstein & Sons, Inc.

I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.

Walker BroadMarketing Assistant, North Greenville University

I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.

Brett FultonMarketing Coordinator, Coleman Tractor Company

This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.

Jessica MillerMarketing Communications Manager, Tournesol Siteworks, LLC

I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.

Jenny WillsCommunications Specialist at Dymax Corporation

Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!

Tiffany ColemanWriter & Editor| Content Marketer | Brand Evangelist | Storyteller at Denver Botanic Gardens

There were a lot of good tips. Thoroughly enjoyed this informative webinar.

Michael LeeSenior Marketing Technology Manager at Waller, Lansden, Dortch and Davis, LLP

It was an interesting and engaging presentation.

Schuyler TwymanDirector of Admissions and Marketing, The Child’s Primary School

Great general overview of social media for beginners.

Aaron PickardMarketing and Business Development Assistant at Cato Research

Great information! Very useful for our company. Great starting point for your social media marketing campaign.

Hilary Letcher HobbsOffice Administrator, Red Bud Industries

A great seminar for someone just getting started in the social media world!

Hannah BigotDigital Media Storyteller, Visit Quad Cities

This presentation was so helpful in understanding how to get the most out of social media!

Beth BonnMarketing Professional Level 2, Humana

We found the presentation very informative and extremely valuable

Kelsee DesmaraisAsst. Marketing Administrator, Mullet’s Aluminum Products, Inc.

Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.

David MonfortBusiness Development, Direct Marketing Partners

Very knowledgeable!

Laura MartinDirector of Sales, Bartlett Reserve

A very worthwhile two hours. Jim S.

Jim ShawDirector of Marketing Communications, ACI

I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.

Kristine SchugWinery Chef, Schug Carneros Estate Winery

References will help me explore on my own at a later date

Deborah CurryDirector of Marketing, Biomere

Everything was very well presented.

Sandra MehdianAllied Electronics

March 25, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-03-25 17:26:262022-06-06 01:36:06Optimizing Social Media for Marketing
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