Dates:
DMAnc.org Live Online Certification Workshop
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: All three Google Analytics 4.0 workshops for $900 $675. Enroll here.)
Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.
Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0.
This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.
In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights. Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.
In the first Fundamentals workshop, we looked at the basics of Google Analytics 4.0 (GA4) and in the second Intermediate workshop, we covered the basic reports in GA4.
In this third Advanced workshop, you learn how to create your own reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the reports that you really want. Analysis Hub, the report creation tool, has dozens of options to create unique, personal reports that fit what your organization needs.
This is the core idea of GA4. Google realized every organization is different, so GA4 gives you a set of tools to select and present your data. Instead of consuming GA3’s ready-made data, you become a data analyst.
We’ll close by seeing how to use GA4 for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps.
You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.
A list of additional resources for GA4.
Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
One of the best courses I have ever taken. I hope to continue my education to get certified.
Great class and very meaningful and useful content.
It was informative!
If you are tired of getting the Google run-around with finding answers, this is the course to take. The presenter is an expert.
A lot of information to digest, but Andreas guided us through the most important concepts and provided slides and documentation that are very detailed for future use.
I really enjoyed getting into the reporting functionality of GA4.
Very knowledgeable instructor.
Fall Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 2 (Wednesday, October 7, 2022 (9:00 am to 11:00 am PDT)): regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All three Google Analytics 4.0 workshops $900 now 45% off—$495. Enroll here.
Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to increase your results. This the second of three workshop modules that show you how to install and use Google Analytics 4.0.
In the second workshop, we look at the basic User Behavior, Monetization, Conversion and Events reports in Google Analytics 4.0. GA4 is based on user behavior and events, so you can better understand your audience and what they are doing.
The Monetization report lets you track purchases and revenue. The Retention report shows your website’s “stickiness” in getting visitors to come back. The Advertising section of this course includes reports on your website’s ad revenue. The Conversions report goes far beyond GA3’s conversion tracking, because GA4 uses a new data model where you can track literally any action as a conversion.
In this course, we’ll look at additional features and options in GA4. You’ll learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.
This class demonstrates a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can review it again. You can also follow along with your Google Analytics 4.0 account or the free publicly-accessible Google Analytics 4.0 account.
(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
The Google Analytics 4.0 course series is a three-module workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.
Module 2, Workshop date and time:
Wednesday, October 7, 2022 (9:00 am to 11:00 am PDT).
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say. Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.
With objective data, your teams can create and manage digital marketing that reaches your business goals.
Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.
The Presentations:
Download Material:
Who is the course for?
By understanding Google Analytics 4.0, you can do the work yourself or manage your team, agency, or consultants. This course is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
The thought of shifting to Google Analytics 4 is intimidating, but this three-part course alleviated a lot of my trepidation. Mr. Ramos providing timely, relevant content, as well as thoughtful answers about what our Analytics and reporting might look like down the road.
I appreciated the in-depth technical information and the coverage of new reporting – as it varies greatly from Universal Analytics.
This is incredibly useful and detailed information that will allow us to navigate GA4.
Great information to help understand the upcoming changes to Google Analytics.
Dates:
DMAnc.org Live Online Certification Workshops
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: All three Google Analytics 4.0 workshops for $900 $675. Enroll here.)
Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.
Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0.
This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.
In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights.Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.
In the Fundamentals workshop, we looked at how Google Analytics 4.0 (GA4) is different from Google Analytics 3.0 (GA3). We covered installation and configuration. We also looked at how to use GA4 with Google Tag Manager (GTM).
In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing.
You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.
You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.
Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Great information to help understand the upcoming changes to Google Analytics.
The thought of shifting to Google Analytics 4 is intimidating, but this three-part course alleviated a lot of my trepidation. Mr. Ramos providing timely, relevant content, as well as thoughtful answers about what our Analytics and reporting might look like down the road.
Very informative!
This workshop was very helpful and will suggest to other coworkers for their SEO usage. I will be using this a lot in the future
A nice clear and concise overview.
This is incredibly useful and detailed information that will allow us to navigate GA4.
I appreciated the in-depth technical information and the coverage of new reporting – as it varies greatly from Universal Analytics.
I am looking forward to actually using Google Analytics 4 with its new features.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: All three SEO workshops for 35% off $900 $585. Enroll here.)
(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,200 $675. Enroll here.)
Your website must show up in Google. This three-workshop series shows you what to do to get your pages higher on Google to get more visitors, leads, and sales. We show you how to use testing to find the best keywords, titles, and images for your pages.
We cover the four major areas of SEO:
The workshops include lots of examples, tips, notes, and insights so you’ll understand what these mean. You’ll see dozens of tactics to apply, including code for you to copy, edit, paste, and use. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing.
The SEO course is presented in three workshops.
The DMAnc.org SEO course has been completely updated for 2022. You’ll see methods on how to test keywords, meta-tags, pages, and more to get data so you can find the best results. We’ve added many new SEO tactics, tools, and methods. You’ll also see a unique section on how to understand the data for statistical confidence (using basic arithmetic). No other course or book offers this.
The next step is on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.
We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.
We start this workshop with on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.
We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
I took so many notes despite knowing I’d get the presentation slides at the end! That’s a great sign of relevant and pertinent info.
Great content if you’re looking to up your SEO game!
Very knowledgeable instructor and would take other courses offered by DMA NC.
I really liked learning more about how Google and YouTube currently rank sites and videos. It will help me as I’m reviewing recommendations from our SEO team.
Andreas Ramos provides clear instruction on how to effectively use SEO to pop your web site to the top of the page.
Presentation was very useful and helpful. It goes through a variety of SEO topics and in great detail.
This deeper dive into SEO is informative and filled with good tips to use. This one is a little more focused on the HTML end of things, but as a marketing manager I still came away with great insight into improving our SEO in the B2B world.
Whether your new to SEO or an SEO expert these course are a great resource for improving your SEO skills.
As a Digital Strategist for CPG Brands, I really like the approach of this workshop.
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
It was wonderful to be able to listen to the mind of Andreas Ramos and gain some of his insight into the world of Google.
Great detailed information, well versed presenter, and up-to-date knowledge for SEO. Time and money well spent.
Very informative!
Fall Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 2 Only (Pre-recorded Online): regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All three Google Analytics 3.0 modules (Pre-recorded Online) $900 now 45% off—$495. Enroll here.
Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results. This workshop is module 2 in a three-module workshop series that shows you how to install and use Google Analytics 3.0.
In this second workshop, we go through the first three major report sections of Google Analytics 3.0: Real-time, Audience, and Acquisition, menu by menu, so you can see how to find information.
We will cover the first three major sections of Google Analytics 3.0:
By knowing who your visitors are, you can make changes to your website to attract the audience you want. This also lets you know where to focus your marketing effort. For example, if your audience is arriving via search engines, then you can do more with search engines. Or, you can put your efforts there if they are coming via social media.
This helps in discussions over where to allocate staff and budget. Should the website be translated to French? Is there a market in Canada? Should your website be designed more for desktop users or only for mobile users? All of this, and many more questions, can be settled with analytics. Analytics gives you insights into your audience.
You’ll also see how to add segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact in presenting your data.
(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Workshop date and time:
Pre-recorded Online.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
With objective data, you can manage staff, agencies, or contractors. Your teams can create and manage digital marketing that reaches your business goals.
Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.
The Presentations:
Download Material:
Who is the course for?
By understanding Google Analytics 3.0, you can do the work yourself or manage your team, agency, or consultants. For example, marketing managers, digital marketing managers, marketing analysts, social media managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits can use Google Analytics to understand their digital marketing data.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
Andreas was an exciting and engaging speaker with real mastery of the data. He got ideas to stick by using real-world examples and taught us how to actually gain insights to the data we were getting.
Before, I would just create reports, not necessarily knowing what else to do with the reports, but this workshop has helped me utilize the data so that I can tweak and improve my marketing efforts and create new methods of SEO research and website improvement.
Very useful seminar with actionable items that anyone can implement!
I really appreciated how I could follow along with my own account, so I understood how to do it myself, rather than just listening.
I did not know much about Google Analytics, I signed up for a 3 part webinar and there is so much to learn, participating in these sessions has given me a great insight and is getting me started on my way to a better understanding.
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
(Special Series Pricing: All three Google Analytics 3.0 workshops for 38% off $900 $560. Enroll here.)
This workshop is led by Andreas Ramos, author of 19 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.
This workshop is part two of a 3-part Google Analytics series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics 3.0. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.
Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We have prepared a course on GA 4.0 which you can read about here. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.
In this workshop we will go through the first two major report sections of Google Analytics 3.0: Audience and Acquisition.
We will cover the first two major sections of Google Analytics:
Knowing who your visitors are, you can make changes to your website that will appeal to your audience. You will also know where to focus your marketing effort. If your audience is arriving via search engines, then you can do more with search engines. But if they are coming via social media, you can put your efforts there. Analytics gives you an understanding of your audience.
This helps you in internal meetings that discuss where to allocate budget and staff. Should the website be translated to French? Is there a market in Mexico? Should your website be designed for desktop users or only mobile users? All of this, and many more questions, can be settled with analytics data.
We will go through the Audience and Acquisitions reports, menu by menu, and then a live walk-through of the data so you can see how to find information.
You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact in presenting your data.
You also see which social media sites send visitors to your site.
This is the second course of the three-part course for Google Analytics. You can continue with the Advanced session, which covers the last two major reports in Google Analytics: Behavior and Conversions.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Andreas was an exciting and engaging speaker with real mastery of the data. He got ideas to stick by using real-world examples and taught us how to actually gain insights to the data we were getting.
I thought this workshop was great! I really enjoyed the information and think it will be helpful to share to others on my team.
Before, I would just create reports, not necessarily knowing what else to do with the reports, but this workshop has helped me utilize the data so that I can tweak and improve my marketing efforts and create new methods of SEO research and website improvement.
Very useful seminar with actionable items that anyone can implement!
I did not know much about Google Analytics, I signed up for a 3 part webinar and there is so much to learn, participating in these sessions has given me a great insight and is getting me started on my way to a better understanding.
I really appreciated how I could follow along with my own account, so I understood how to do it myself, rather than just listening.
When I take the time to enroll in a course and take time away from my day-to-day demands, I need it to be worth my time. This course was a VERY valuable use of my time.
Andreas is knowledgeable and shares anecdotes that help you to understand a concept. Additional information including answers to audience questions is added to the final handouts giving a complete package from the webinar. I will definitely attend more webinars.
The intermediate course was the perfect amount of information to build off of what we learned in the beginner course. it was very useful to go in-depth on the acquisition portion of google analytics to see what is really driving traffic to your site.
These webinars are a great way to get a handle on the analysis you need for your website and the actionable steps you can make for improvement.
This is a very useful webinar!
This was a really informative and very helpful workshop. Even as a person who is familiar with Google Analytics, I learned things!
Presenter clearly has great and practical advice and tips.
This course is very intuitive and thorough.
I thought it was great and I’d love to continue to take these courses!
Very useful seminar with actionable items that anyone can implement!
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
(Special Series Pricing: 38% off all three Google Analytics 3.0 workshops for $900 $560. Enroll here.)
This workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.
This workshop is part one of a 3-part Google Analytics 3.0 series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics 3.0. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.
Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We have prepared a course on GA 4.0 which you can read about here. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.
Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI.
In this workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.
You can follow along with your Google Analytics account or with a publicly accessible account.
This is the first course of the three-part course for Google Analytics. You can continue with the Intermediate session, which covers the first two major report sections of Google Analytics 3.0: Audience and Acquisition.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Very in-depth info that gives the user a chance to dive into Google Analytics with confidence.
This workshop has a good variety of information. Several features were covered along with a downloadable PDF of the presentation and recording to reference back to. I recommend this workshop if you are looking to dive into Google Analytics.
I’ve built 30+ websites and I was amazed how much I’ve trusted developer partners to complete. Now, after just the Fundamentals course, I know what to check for and how to do the fix or request the fix. Thank you!
This workshop was great! Very easy to follow, and so helpful. Andreas did a wonderful job of answering questions and having the most up-to-date information possible.
Although I am not an Admin, this course has given me the tools to have a better conversation with my admin about the analytics that I need to be more successful in my role. For instance, providing a Dashboard vs Raw data.
The fundamentals of Google Analytics gives step by step directions to apply to your accounts, so very helpful!
If you are entering the marketing world, this workshop is definitely a great way to start.
This workshop explores the whys and the whats behind Google Analytics. If you’re feel like you’re falling behind when it comes to Google Analytics, this workshop will help.
This workshop offers a great way to get started with Google Analytics, the key concepts required to embed tags and start tracking user data on your website. User Data is critical to improving results from your web presence and Andreas de-mystifies a process that is loaded with jargon and technology terms that can often intimidate.
Highly recommended! The instructor was fabulous, took time to answer questions and stayed after class to answer more. The hands-on portion is invaluable!
I thought this webinar was very informative, even for someone who has been working with GA for a number of years. I also liked the care they placed on telling us about the upcoming changes to GA. Looking forward to the other two webinars in the series.
Fantastic introduction to a critical part of selling in America today!
Lots of great information that gave me a better understanding of Google Analytics.
You walk away from the workshop with actual useful tasks you can implement in order to better your analytics reporting
This workshop really helped me better understand the basics on Google Analytics. With a better understanding of how Google Analytics works, I am looking forward to using this platform more.
This was by far the best way to learn more about Google Analytics. Going step by step helped understand how to incorporate this with your business.
Easy to follow along and those with analytics already set up have a great opportunity to double check set up and pick up pointers!
Knowledge sharing was excellent!
I am Google Analytics illiterate and I understood everything!!!!
Google Analytics Fundamentals (Part I) was incredibly useful for refreshing my working knowledge of Analytics, but also for learning about new features and aspects I didn’t fully understand before. I would recommend to anyone in the digital space looking to help promote and improve their brand.
Very useful and informative, for anyone who has never seen Google Analytics to those who have worked with it.
This was a great course to start the journey into your company’s website analytics.
I was pleased with the program on Google Analytics Fundamentals and look forward to leaving more info on how it works. We hire out a 3rd party to handle our SEO and we do not do it in house, but we have access to the analytics and it’s nice to get some basic knowledge so we can communicate better with the 3rd party and understand what is being done. It can be complicated and we just want a basic understanding. This training is giving us that.
I thought it was great and I learned a great deal!
Andreas is an excellent instructor with evident expertise in the course material.
It was helpful and informative. A good first step into learning about Google Analytics
DMA NCs Google Analytics Fundamentals is a must for any person responsible for Marketing, analytics reporting. This class is virtual, hands on, and provides critical how-to’s on how some simple steps can make a world of difference with website and SEM reporting to drive business decisions!
Excellent introduction to the fundamentals of Google Analytics.
As a digital marketing specialist for a nationwide company with google analytics already set up, this course has helped me so I can go double check our account set up and ensure we put on the proper data filters.
This is a great course regarding Google Analytics Fundamentals. Highly recommend!
DMA’s presentation was clear and easy to navigate. With the detailed instructions provided, I am now confident in the subject matter.
Great for a small company just setting up Google Analytics. Shows how to install filters, reports, etc.
Great for a small company just setting up Google Analytics. Shows how to install filters, reports, etc.
“I found the workshop to be very illuminating and helped answer some basic questions, and learn a lot that I would never have guessed to ask!”
I learned how to effectively set up Google Analytics for my website. Thanks for all the great information!
Andreas is a knowledgeable and thorough presenter who helps make Google Analytics easy to understand. Even a novice like me was able to follow and benefit from the presentation.
Highly recommended as a simple view to what seemed at first to be a complex concept. The google analytics fundamentals presentation gives you the confidence to immediately begin your immersion in this extremely useful platform.
Very informative and useful information.
Fall Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 1 Only (Friday, September 30, 2022 (12:00 pm to 2:00 pm PDT)): regularly $300 now 25% off—$225. Enroll here.
Special Series Pricing: All three Google Analytics 3.0 modules $900 now 45% off—$495. Enroll here.
Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results. This workshop is module 1 in a three-module workshop series that shows you how to install and use Google Analytics 3.0.
Web analytics is a necessity in digital marketing. You use web analytics to get data so you can make decisions in your digital marketing campaigns (SEO, ads in search and social, social media posts, email, and so on) to increase leads, sales, and ROI.
In this first workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.
You can follow along with your Google Analytics 3.0 account or the publicly-accessible Google Analytics 3.0 account.
(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Workshop date and time:
Friday, September 30, 2022 (12:00 pm to 2:00 pm PDT).
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
With objective data, you can manage staff, agencies, or contractors. Your teams can create and manage digital marketing that reaches your business goals.
Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.
The Presentations:
Download Material:
Who is the course for?
By understanding Google Analytics 3.0, you can do the work yourself or manage your team, agency, or consultants. For example, marketing managers, digital marketing managers, marketing analysts, social media managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits can use Google Analytics to understand their digital marketing data.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
Highly recommended as a simple view to what seemed at first to be a complex concept. The google analytics presentation gives you the confidence to immediately begin your immersion in this extremely useful platform.
Andreas is a knowledgeable and thorough presenter who helps make Google Analytics easy to understand. Even a novice like me was able to follow and benefit from the presentation.
Very informative and useful information.
I found the workshop to be very illuminating and helped answer some basic questions, and learn a lot that I would never have guessed to ask!
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
This hands-on workshop is led by Andreas Ramos, co-author of the book Mastering LinkedIn, an Amazon Best Seller. He leads the popular workshops on digital marketing for the DMA-NC. He is also an adjunct professor of digital marketing at CSTU and INSEEC in San Francisco. He has written 18+ books on SEO and digital marketing. See more about him at https://www.linkedin.com/in/andreasramos/.
Just as Google has an algorithm that selects the best pages, LinkedIn also has an algorithm to find and show the best profiles.
And just as you have a credit score, you also have a score at LinkedIn. This score is part of the algorithm that selects which profiles will be shown to recruiters.
Like you use SEO to get a website to show higher in the Google search engines, there is LinkedIn Profile Optimization (LPO). By understanding how LinkedIn works, you can make changes to your profile so recruiters can find you.
The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples that you can copy and use for your profile.
For those at companies and want to use LPO, we’ll also look at improving your company’s LinkedIn page.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.
This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.
The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.
Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!
Workshop was packed with relevant, useable info and handouts.
A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.
The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.
This workshop gave me lots of ideas about how I should be tapping into the senior staff at my firm and high level clients to help us drive visibility and ranking on LinkedIn.
The content was useful. It covered every angle of the LinkedIn platform. I will definitely be using the info provided to enhance my personal and company profile.
This workshop includes valuable information about how to use LinkedIn to be found – I learned a lot. The two hours flew by! Time very well spent.
This webinar was a great part of my day. It was filled with new knowledge and you can tell the presenter knew what he was talking about. Thank you for a great presentation.
How to optimize your LinkedIn profile Workshop was very informative. I’ve learned more about how LinkedIn works and now I’ll be able to increase my profile visibility and engagement. Thank you Andreas, Laurie and Andy.
This course provides a great crash-course to those interested in building their LinkedIn page and engagement. This class is especially helpful if you are going through the recruiting process, working to make new connections, or need a quick lesson on the ins and outs of building and maintaining a successful personal page.
Great Webinar that includes actionable tips!
Very detailed road-map with actionable ideas on every concept.
This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.
This webinar provided actionable information in easy steps. You also answered questions I had about Sales Navigator.
Great info for anyone who wants to see if LinkedIn is a tool they wish to use.
Summer Discount: 33% Off
Free Lifetime Workshop Updates
Regularly $300, Now $200
(Special Series Pricing: All three Google Ads workshops for 38% off $900 $560. Enroll here.)
This workshop on Google Ads (search engine marketing, SEM) is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three workshops, you’ll learn hands-on SEM from one of the leading experts in Silicon Valley.
This workshop is part two of a 3-part Google Ads series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Ads account. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Ads Fundamentals, Intermediate and Advanced workshops. Learn more here.
In this workshop, you’ll see how to add keywords to your account, how to use all five match modes, and how to test to find the best ones. How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.
After that, we dig into the types of ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs), and how they work.
You’ll learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other bits of code let you give special offers to mobile users or returning visitors. You get the code and examples that you can copy, paste, and edit for your ads.
Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better just by adding a small number. And much more….
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
In this Intermediate course you learn about keywords, how to write ads, and test to find the best ones. In the next workshop, Advanced Google Ads, you’ll see how the bidding system works. When you understand that, you can use lower bids and lower budgets to get better results than your competitors.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Excellent workshop! Very informative and in an easy-to-understand format. I would definitely recommend it if you are working in the Google AdWords space!
This workshop was very intriguing for even a beginner! I was able to get a deeper understanding of how Google Ads work in your favor or not in your favor. I appreciated the explanation of different types of ads that Google provides along with unifying the keywords to our website headlines.
Andreas helps explain Google Ads using real-world examples. His years of research really give a well-rounded approach to the audience.
Good workshop. Overwhelming information- not for the good. Maybe I am just not advanced enough?
Andreas’ experience is so valuable and he is willing to share it all. Andreas format is concise and right to the point. No wasted time.
I really enjoyed today’s webinar and l was able to refresh my skills for Google AdWords and Display. Very intuitive information and best practices that were shared.
Pleasure to participate in a workshop that provides actual information I can utilize immediately!
Absolute best webinar I’ve ever attended. It was very educational and easy to understand, plus the breakdown for each category was very helpful. Very excited to use this knowledge to help grow our lead generation.
Probably the best 2 hours you can spend if you want to learn the in’s and out’s of Google Ads – including the different ad types, how to build them, and how to track their performance over time.
The information presented was very thorough and the presenter was incredibly knowledgeable on the content. I wouldn’t hesitate to sign up for additional workshops or classes based on this session and will recommend others in my office do the same.
Andreas has an incredible knowledge of the industry and gives extremely helpful tips.
This was fast, filled with actionable advice, and great instruction on how to optimize, optimize, optimize!
The intermediate Google Ads class gave relent suggestions that can easily be implemented and will get you a better return on your investment
Super helpful information and insights. A must have course for those who have some experience and want to improve.
Smart idea to invite a Google Ad veteran. I use an agency and am not clear on all aspects. Now I will have a hands-on experience – will practice the tips given in the presentation. Thank you!
If you didn’t know anything about Google Ads, you do now. I can’t wait to take Part 3 of the Google Ads course. You learn something new every time!
The Intermediate Google Ads course offered high detail and applicable examples! Worth the money!
This workshop helped me understand the different types of ads, how they work, and how and where they are displayed. It was also helpful to see how A/B testing helped improve CTR, using a specific example from the presenter’s client. Seeing the test data helped emphasize the importance of trying new things and testing everything.
Mr. Ramos was very informative and you can tell he speaks from experience. Very nice course!
This workshop was very helpful and I gained practical tips to use quickly.
I only recently started using Google Ads but knew that I wasn’t using it to its full potential. I have read many online guides but nothing comes close to the instruction I have received with DMA so far. I now have the confidence that I can make Google Ads productive for my marketing goals.
I feel this class and especially the tips are going to help our Ads Campaign with the Success We Desire!
This workshop was wonderful! The host went beyond “how to” in Google Adwords but gave tips and tricks to improve ads based on his experience.
Even as someone coming into this three-part presentation, I feel that it was well organized and contained relevant material that I could easily understand. I look forward to applying this to our company’s marketing.
Andreas Ramos is very knowledgeable!
Key Takeaways
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What you’ll learn in this workshop
This is what you’ll learn
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Spring Discount: 25% Off
Free Lifetime Workshop Updates
Individual live online workshops $300 each, Now $225 each
Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.
Join us for this three-part workshop series on social media marketing. You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media. You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms.
DMAnc.org instructor Andreas Ramos leads this workshop.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Individual workshops $250 each, Now $200 each. Enroll here for “How to Use Social Media for Marketing, Part 1-Fundamentals: Foundations of Social Media, the Sales Funnel and Metrics” live online (October 27th).
Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.
This workshop covers the role of organic social media in your marketing strategy. It is based on customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel (also known as the purchase cycle).
Customer-centric marketing requires content that appeals to your audience, so you’ll see how to find your audience’s demographics, interests, and behavioral data, along with tools for each of these and how to use this to create social posts.
A sales funnel also includes metrics. Business goals in social media include visibility, branding, and engagement. Social media goals can also include leads and sales. We will cover how to measure social media’s impact on your sales funnel, which metrics to track, a list of the main KPIs, and tracking tools.
We’ll also look at common features of all social media: profiles, posts, photos, #hashtags, account management tools, and analytics, with specific notes for each platform.
Individual workshops $250 each, Now $200 each. Enroll here for “How to Use Social Media for Marketing, Part 2-Intermediate: How to Improve Your Company’s Presence in Social Media live online (November 10th).
Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.
This workshop focuses on how to improve your presence on organic social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
This includes how to improve profiles and customer-centric posts. We will discuss how to create the best content and use the best keywords, #hashtags, and questions. What kind of photos and videos to use, what is the best day and time of day for posts, and how to get more followers.
Individual workshops $250 each, Now $200 each. Enroll here for How to Use Social Media for Marketing, Part 3-Advanced: How to Manage Social Media Paid Advertising live online (November 17th).
Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.
This workshop covers paid advertising on social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Pinterest, and TikTok.
Social media sites limit the distribution of your business posts so you must use advertising to reach your followers and the general audience. Advertising in social media lets you reach tens of millions of people. We will look at the advertising platforms at each social site, one by one. Social sites also include analytics tools for your businesses, so we’ll look at those too.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
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Testimonials
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: All three SEO workshops for $900 $585. Enroll here.)
(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,200 $675. Enroll here.)
Your website must show up in Google. This three-workshop series shows you what to do to get your pages higher on Google to get more visitors, leads, and sales. We show you how to use testing to find the best keywords, titles, and images for your pages.
We cover the four major areas of SEO:
The workshops include lots of examples, tips, notes, and insights so you’ll understand what these mean. You’ll see dozens of tactics to apply, including code for you to copy, edit, paste, and use. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing.
The SEO course is presented in three workshops.
The DMAnc.org SEO course has been completely updated for 2022. You’ll see methods on how to test keywords, meta-tags, pages, and more to get data so you can find the best results. We’ve added many new SEO tactics, tools, and methods. You’ll also see a unique section on how to understand the data for statistical confidence (using basic arithmetic). No other course or book offers this.
Individual live online workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals LIVE, Friday, September 23, 2022 (12:00 pm to 2:00 pm PDT).
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
The first session starts with Keyword Research, the basic first step of SEO. You’ll see how to use eight advanced tools to find the keywords that your audience uses to search for your company, products, and services. You’ll also see how to find the keywords that bring traffic to your competitors. You use these keywords and keyword phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more.
Like keyword research, you’ll also see how to find the questions that your audience uses about your company, products, and services. You can use these questions to write pages, ads, social posts, content marketing, and make videos.
The secret to keyword research is testing. Which keyword works best? You test the words to collect data. There is an easy way to quickly test thousands of keywords to find the ones that work for you. You’ll al-so see how to convert all keywords to lower case in one step, sort keywords into categories, make per-mutations of the best keywords, and quickly translate keywords into other languages.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.
This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.
Presentation was clear, it would be valuable for those who have no basics of SEO.
The SEO Fundamentals is a great place to start for anyone new to SEO or looking to refresh their knowledge and skills.
I highly recommend this course for learning the ins and outs of SEO.
This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.
I appreciate all of the tools shown and shared so that I can improve the SEO my company’s site – it’s all very actionable.
The SEO workshop I attended was extremely well put together and educational. It’s really nice to have access to a recording of it to refer back to later.
This is a great course to begin your career in SEO marketing. The instructor has real world experience and gives his viewers real life examples on how SEO affects a company’s awareness.
The class was extremely informative. The demonstrator was resourceful and made sure everyone understood the topic before moving on and answered questions clearly.
This workshop prepares you effectively for the fundamentals of SEO. The examples and tools for keyword research and implementation are wonderful and I feel that I will be able to implement them for my clients.
SEO workshop was great – Andreas kept us engaged and spoke in terms which were easy to understand.
This workshop provided a great starting point to SEO efforts.
I thought I knew all the basics of SEO. I was wrong and this workshop not only increased my knowledge, but gave me ideas of how to use learnings from SEO analytics in other digital efforts.
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Very detailed with great, easy-to-use information!
Andreas and Laurie did an excellent job walking through the process of SEO Keyword Analysis from the basics to using free tools to analyze and organize keyword data.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
“It was very comprehensive, and with the presenter’s experience and consistently updating the presentation, I didn’t have any questions!”
Great resource for getting directly to the point on SEO and the best practices in searching and seeing the data to use to help your business.
I appreciate the availability and openness of presenter Andreas Ramos. His experience working with many organizations to improve website functionality make this workshop very practical.
Very helpful and informative Webinar! I was worried two hours would be long, but the time flew bye and I kinda wished we had more time! – SueB
Information was clear, suggested tools and strategies were very helpful. Can’t wait to learn more in the next session.