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Google Ads Advanced

October 14, 2021

Date: Friday, October 14, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)


Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: All three Google Ads workshops 38% off for $900 $560. Enroll here.)

This workshop on Google Ads (search engine marketing, SEM) is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three workshops, you’ll learn hands-on SEM from one of the leading experts in Silicon Valley.

This workshop is part three of a 3-part Google Ads series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Ads account. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Ads Fundamentals, Intermediate and Advanced workshops. Learn more here.

What You’ll Learn in this Workshop

In this workshop, we’ll roll up the shirtsleeves and dig into the Google Ads engine. You’ll see how the bidding system works. When you understand that, you can use lower bids and lower budgets to get better results than your competitors. We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click).You’ll see how to optimize your Google Ads account for maximum results by managing bids to KPI’s. The workshop also covers software from Google that lets you manage dozens of accounts in one account. And how to use Google Ads recommendations, another powerful Google tool lets you make global changes to your account in a few steps.

Finally, a series of slides, based on Andreas’ experience with dozens of global companies, show you how to manage Google Ads by time zones, continents, and languages. And much more…

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Key Takeaways:

  • The origins of search engine advertising and Google’s auction system.
  • How the Google Ads bidding algorithm works (with examples and comparisons).
  • How Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click).
  • How to improve your Google Ads Quality Score.
  • How to set bids, manage bids, and manage your budget.
  • By understanding how the Google bidding algorithm works, you can use a lower budget and lower bids, yet your ads will show more often, rank higher, and cost less per click than your competitors (you can bid $0.25 and rank higher than a competitor who bids $5.)
  • How to use Google Ads Recommendations (and a quick hack).
  • How to optimize the bids for the KPI’s.
  • How to use portfolio theory for your ad groups.
  • How to calculate KPI’s (Key Performance Indicators) with the free KPI eBook.
  • Notes about automated bid management tools.
  • How to manage keywords by metrics.
  • Are the keyword projections for traffic and bids from Google or SEMRush real or fake? What can you use in that data?
  • An example of a large account with 200,000 keywords where cost-per-click (CPC) fell from $0.76 to $0.07, clicks jumped from 52 clicks per day to 17,650 clicks per day, and the click-through-rate (CTR) went from 0.12% to over 8%.
  • We’ll look at a tool that lets you manage several accounts.
  • We’ll also look at another tool that lets you manage hundreds of thousands of keywords.
  • A few notes about Microsoft Advertising.
  • Managing global ad campaigns by time zone, continents, and languages.
  • Notes on the use of segmentation in Google Analytics to understand your data.
  • Voice search in Google and other services.
  • How to use Google Foundation Grants as a test bed for Google Ads.

Materials Provided:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • The KPI eBook by Andreas explains KPI’s, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (breakeven point), and more. Written by Andreas and a Harvard MBA.
  • Spreadsheet to collect and manage thousands of keywords.

The Presentation:

  • The workshop is hands-on and practical.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
  • List of selected items for additional reading.

Who is the course for?:

  • Marketing managers, digital marketing managers, SEM managers, or anyone managing paid search marketing.
  • Agencies to improve their SEM services.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


It was comprehensive. He did not talk down to the audience even though we had a variety of experiences. Made it approachable. I like that he said that no one is an expert and that you have to test, test, test.

Dana BrandorffDirector of Marketing & Communication, University of Colorado

Great presentation with lots of useful information on Google Ads.

Ryan SteinwedelDigital Marketing Specialist, ITW Pro Brands

Excellent content that cannot be found elsewhere! Andreas is super knowledgeable and helps students feel confident in the subject matter.

Tina-Marie MonterrozaDigital Marketing Manager, Topcon Positioning Systems

I thoroughly enjoyed learning from Andreas’ wealth of knowledge.

Christen SakamotoMarketing Manager, Atlas Insurance Agency

I was pleased to learn the intricacies of Google Ads. There are many factors that go into managing advertisement and managing them well. I will certainly take these skills and apply them.

Brandi MessinaSr. Marketing Communications Specialist, SeaSpine

A great balance of depth and advanced tips for Google AdWords

Sydney JosephMarketing Manager, Alithya

Andreas is super generous to share all his years of knowledge. This workshop is great for all levels of Google Ads users.

Paul HalbrookDirector of Marketing, The Roof Depot, Inc.

Well worth the money spent.

Michele ChristianGlobal Marketing Specialist, Hutchinson Industries, Inc.

Andreas is extremely knowledgeable and teaches you the ins and outs of Google Ads in 3 short classes!

Hannah SchiedAssistant Marketing Manager, DHG Time Life

The workshop was full of information from people who are trustworthy and know what they are talking about!

Stephanie McQuadeCreative Director of Online Services, Crown Hotel & Travel Management

Great Webinar! Andreas shared valuable information and tips that save me much time and will help me better manage Google Ads for the businesses I manage. I look forward to utilizing what I have learned through this series!

Kim KinsellaDirector of Marketing, FIRC Group

I am glad I took training by such a SEO/Google Ads guru.

Natalia MarshallMarketing Manager at CinchSeal

This workshop gave me the confidence I needed to feel comfortable setting my own bids and tracking ad performance.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

Really top notch tips and tricks to get the most from our google ads investment.

Marshall WhiteMarketing Director at Guaranty RV, Inc.

The Vickery Auction principles for improving results at lower cpc prices by improving the quality score/ad rank relationship is a vital tool to learn.

Tom WatsonManager, Corporate Marketing, Moore Industries Worldwide

Great webinar, love to learn from a best selling author.

Ashley GaseEcommerce Specalist, Frontier Co-op

Another great course from DMA Northern California!

Katie WilliamsonCommunity Manager, Matson Alarm

Andreas is such a wealth of knowledge and practical experience. His tips are like GOLD!

Leslie BryantDirector of Brand, Digital Marketing & Communications, Code Corporation

I just took all three courses on Google Ads and before these three courses, I did not know a thing about Google Ads. Now, with my notes and the presentations, I have a better understanding in what Google Ads are and how to make the most of them.

Courtney ChristensenSales & Marketing Coordinator, Martin Sullivan, INC

Great workshop! Andreas is a very engaged presenter and is easy to learn from.

Kelley SalviAffiliate and Digital Marketing Specialist, MTD Products

“This Webinar was great from start to finish and offered real how-to instruction and lists that can be applied right away. Topics were presented so that a novice and more experienced user will gain something to improve their Google Ads for their company.”

Linda ReedyDirector of Communications, IPC

The workshop was well presented by an experienced professional. The examples given and calculations used were simple and practical to make the information understandable and applicable.

Andrew MasonProduct Marketing Manager, Vishay

Andreas provides a solid understanding of paid search, with proven strategies and tactics that work in the real-world.

Marianne McGlynnCEO, Marianne McGlynn Consulting

October 14, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-10-14 14:00:102022-08-12 01:46:10Google Ads Advanced

Use Google Analytics 4.0 for Digital Marketing, Module 3: Use Explore to Make Custom Reports

October 12, 2021

DMAnc.org Online Certification Workshops

Fall Discount: 25% Off 
Free Lifetime Workshop Updates

Special Pricing, Module 3 Only (Wednesday, October 12, 2022 (12:00 pm to 2:00 pm PDT)): regularly $300 now $225. Enroll here.

Special Series Pricing: All three Google Analytics 4.0 workshops $900 now 45% off—$495. Enroll here.

ENROLL NOW
Live Online
Google Analytics 4.0
Module 3
ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

Why Take this Course?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to increase your results. This the third of three workshop modules that show you how to install and use Google Analytics 4.0.

In this third workshop, you learn how to create your reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the custom reports you need using the Explore tool.

Explore, the report creation tool, has dozens of options to create personalized reports that fit your organization’s needs.

This is the core idea of GA4. GA4 gives you the tools to select and present your data. Instead of using GA3’s ready-made data, you become a data analyst.

Another major new feature is predictive analytics. Google AI uses your data to predict audiences (such as men 18-24 in California who use desktop computers or women 25-34 in New York who use Android phone) who are likely to buy from you in the next seven or thirty days. You can use this to create marketing to reach those audiences.

This class uses a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can recreate the reports.

We will send you a 15-page handout with numbered steps so you can create your custom reports.

You can follow along with your GA4 account or use Google’s publicly accessible GA4 account.

(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

The Google Analytics 4.0 course series is a three-module workshop series. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a significant discount. Take the courses either live or recorded.

Workshop date and times:

Wednesday, October 12, 2022 (12:00 pm to 2:00 pm PDT).

ENROLL NOW
Live Online
Google Analytics 4.0
Module 3
ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

Key Takeaways:

  • The Explore Tool: How to create your customized GA4 reports.
  • We start with a quick overview of the tools and features in the Explore tool.
  • The template gallery and the types of reports that you can use.
  • An acquisition report.
  • A conversion report.
  • User behavior report.
  • Predicted top spenders report.
  • Ecommerce report.
  • Gaming report.
  • User lifetime report.
  • How to see anomalies in your data.
  • How to use Segments to create audiences in your reports. You can create just about any kind of group as a segment for further analysis and comparison.
  • How to use filters to focus the data in your reports. Instead of all cities in the world, you can see only the cities in your state.
  • The predictive metrics report is new in GA4. Google uses your data to predict the demographics of who will likely buy from you.
  • Finally, a few notes on the future of Google Analytics.
ENROLL NOW
Live Online
Google Analytics 4.0
Module 3
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Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say.  Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.

With objective data, your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

  • The Google Analytics 4.0 workshops are hands-on and practical.
  • You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 4.0.
  • Workshops are live, so you can ask your questions.
  • Can’t attend live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
  • Screenshots with step-by-step instructions in numbered lists with links.
  • You can copy the examples, edit them, and use them in your work.
  • Each section has handy checklists that you can use for your work.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Guide to using the Explore tool. Fifteen pages of numbered steps show you how to build your reports.
  • A list of the 1,300 topics that Google uses for targeting in marketing.

Who is the course for?

By understanding Google Analytics 4.0, you can do the work yourself or manage your team, agency, or consultants. This course is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.


Testimonials


If you are tired of getting the Google run-around with finding answers, this is the course to take. The presenter is an expert.

Christopher ConnellMarketing Specialist, Novaspect, Inc.

A lot of information to digest, but Andreas guided us through the most important concepts and provided slides and documentation that are very detailed for future use.

Trudy PattersonWeb Content Specialist, ISPE

Great class and very meaningful and useful content.

Dina CliffordDirector of Marketing, NIC, Inc.

October 12, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-10-12 14:25:162022-08-15 23:16:10Use Google Analytics 4.0 for Digital Marketing, Module 3: Use Explore to Make Custom Reports

Google Analytics 4.0 Advanced: Creating Your Own Reports

October 12, 2021

Dates:

  • Wednesday, October 12, 2022 (12:00 pm to 2:00 pm PDT).

DMAnc.org Live Online Certification Workshop



Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing: All three Google Analytics 4.0 workshops for $900 $675. Enroll here.)

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0.

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights. Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in this Workshop:

In the first Fundamentals workshop, we looked at the basics of Google Analytics 4.0 (GA4) and in the second Intermediate workshop, we covered the basic reports in GA4.

In this third Advanced workshop, you learn how to create your own reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the reports that you really want. Analysis Hub, the report creation tool, has dozens of options to create unique, personal reports that fit what your organization needs.

This is the core idea of GA4. Google realized every organization is different, so GA4 gives you a set of tools to select and present your data. Instead of consuming GA3’s ready-made data, you become a data analyst.

We’ll close by seeing how to use GA4 for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps.

You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.

Key Takeaways:

  • Analysis Hub: How to create your customized reports in Analysis Hub.
  • Examples of reports and how to use your reports.
  • How to share reports.
  • How to use Insights for additional information.
  • We’ll look at standard GA3 reports and how to create them in GA4.
  • How to use GA4 to track visitors and actions for digital marketing with SEO, digital ads, social media, email tracking, Youtube video, and apps.
  • We also look at how to use GA4 for startups and investors to track the metrics that they need.

Additional Resources:

A list of additional resources for GA4.

Download Material:

  • Video recording of the presentation.
  • PDF of the complete presentation.
  • Access to future updates of presentations.

The Presentations:

  • The workshop is live so that you can ask your questions during the event.
  • The workshop is hands-on and practical.
  • Step-by-step instructions in numbered lists so you can do this yourself, along with links.
  • Everything in clear English with lots of illustrations and examples.
  • You can copy the examples, edit them, and use them in your work.
  • List of additional reading.

Who Is the Course for?

  • Senior staff, managers, and directors who are responsible for digital marketing.
  • You will be able to understand Google Analytics so you can manage agencies or contractors.
  • Agencies can improve their Google Analytics services to clients.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


One of the best courses I have ever taken. I hope to continue my education to get certified.

James NormanUX Designer, CAS

Great class and very meaningful and useful content.

Dina CliffordDirector of Marketing, NIC, Inc.

It was informative!

Belicia HernandezMarketing Associate, Pathfinder Systems

If you are tired of getting the Google run-around with finding answers, this is the course to take. The presenter is an expert.

Christopher ConnellMarketing Specialist, Novaspect, Inc.

A lot of information to digest, but Andreas guided us through the most important concepts and provided slides and documentation that are very detailed for future use.

Trudy PattersonWeb Content Specialist, ISPE

I really enjoyed getting into the reporting functionality of GA4.

Brandon McBrideDigital Marketing Manager, SUSE

Very knowledgeable instructor.

Michelle JohnsonSVP Sales and Marketing, The Olson Company

October 12, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-10-12 14:00:292022-08-13 07:07:12Google Analytics 4.0 Advanced: Creating Your Own Reports

Use Google Analytics 4.0 for Digital Marketing, Module 2: The User Behavior, Monetization, and Events Reports

October 07, 2021

DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 2 (Wednesday, October 7, 2022 (9:00 am to 11:00 am PDT)): regularly $300 now 25% off—$225. Enroll here.

Special Series Pricing: All three Google Analytics 4.0 workshops $900 now 45% off—$495. Enroll here.

ENROLL NOW
Live Online
Google Analytics 4.0
Module 2
ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

Why Take this Course?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to increase your results. This the second of three workshop modules that show you how to install and use Google Analytics 4.0.

In the second workshop, we look at the basic User Behavior, Monetization, Conversion and Events reports in Google Analytics 4.0. GA4 is based on user behavior and events, so you can better understand your audience and what they are doing.

The Monetization report lets you track purchases and revenue. The Retention report shows your website’s “stickiness” in getting visitors to come back. The Advertising section of this course includes reports on your website’s ad revenue.  The Conversions report goes far beyond GA3’s conversion tracking,  because GA4 uses a new data model where you can track literally any action as a conversion.

In this course, we’ll look at additional features and options in GA4. You’ll learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.

This class demonstrates a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can review it again. You can also follow along with your Google Analytics 4.0 account or the free publicly-accessible Google Analytics 4.0 account.

(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

The Google Analytics 4.0 course series is a three-module workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.

Module 2, Workshop date and time:

Wednesday, October 7, 2022 (9:00 am to 11:00 am PDT).

ENROLL NOW
Live Online
Google Analytics 4.0
Module 2
ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

Key Takeaways:

  • Where GA3 had 104 reports, GA4 has only 14 basic reports. We start with the Real Time report. The Life Cycle Section includes acquisition, engagement via events, monetization, retention, and other metrics. The Monetization report lets you track purchases and revenue. The Retention report shows your website’s “stickiness” in getting visitors to come back. You get easy-to-understand reports of Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU) and how these compare to each other.
  • The Users Section includes demographics, such as age, gender, interests, and city. Technology includes devices, OS, browsers, screen size, app version (iOS and Android), and so on.
  • The Advertising section includes reports on your website’s ad revenue.
  • The Events Section covers, of course, events. This report shows all of your active events. The Conversions report goes far beyond GA3’s conversion tracking. Because GA4 uses a new data model, you can track literally any action as a conversion. These are easy to turn on and off. Your reports will be useful to other teams in your organization.
  • In addition, we cover the search bar, calendar, and the Insights Panel. We also cover how to use Comparison (called Segmentation in GA3). Instead of a graph with a single line for all devices, you can separate that line into the different devices, such as desktop, mobile, and tablets, and, just by looking, easily see the trend, compare the differences, and see which one matters. You can compare your traffic sources such as direct, organic, search, paid, and referral. As a result, your presentations will be better.
  • A few final slides cover general issues with GA4, such as how to use heat maps to see where people click on your page, how to use UTM tags to track clicks on social media postings and social media ads, benchmarking, how to know when you’ll have to switch to the paid version of GA4, what happened to Google FloC, Google Topics, and how to get additional help from Google.
ENROLL NOW
Live Online
Google Analytics 4.0
Module 2
ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say.  Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.

With objective data, your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

  • The Google Analytics 4.0 workshops are hands-on and practical.
  • You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 4.0.
  • Workshops are live, so you can ask your questions.
  • Can’t attend live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
  • Screenshots with step-by-step instructions in numbered lists with links.
  • You can copy the examples, edit them, and use them in your work.
  • Each section has handy checklists that you can use for your work.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Guide to using the Explore tool. Fifteen pages of numbered steps show you how to build your reports.
  • A list of the 1,300 topics that Google uses for targeting in marketing.

Who is the course for?

By understanding Google Analytics 4.0, you can do the work yourself or manage your team, agency, or consultants. This course is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.


Testimonials


The thought of shifting to Google Analytics 4 is intimidating, but this three-part course alleviated a lot of my trepidation. Mr. Ramos providing timely, relevant content, as well as thoughtful answers about what our Analytics and reporting might look like down the road.

Lisa Nielsen AgnewDigital Marketing Manager at University of Wisconsin Extended Campus

I appreciated the in-depth technical information and the coverage of new reporting – as it varies greatly from Universal Analytics.

Brandon McBrideDigital Marketing Manager, SUSE

This is incredibly useful and detailed information that will allow us to navigate GA4.

Alison HuntDigital Marketing Manager, Carroll Community College

Great information to help understand the upcoming changes to Google Analytics.

Dina CliffordDirector of Marketing, NIC, Inc.

October 7, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-10-07 01:51:002022-08-15 23:16:19Use Google Analytics 4.0 for Digital Marketing, Module 2: The User Behavior, Monetization, and Events Reports

Google Analytics 4.0 Intermediate: Use the GA4 Reports

October 07, 2021

Dates:

  • Friday, October 7, 2022 (9:00 am – 11:00 am PDT).

DMAnc.org Live Online Certification Workshops



Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing: All three Google Analytics 4.0 workshops for $900 $675. Enroll here.)

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0.

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights.Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in this Workshop:

In the Fundamentals workshop, we looked at how Google Analytics 4.0 (GA4) is different from Google Analytics 3.0 (GA3). We covered installation and configuration. We also looked at how to use GA4 with Google Tag Manager (GTM).

In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing.

You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.

You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.

Key Takeaways:

  • We look at the standard reports in GA4: Life Cycle, Users, and Events.
  • The Life Cycle Section includes acquisition, engagement via events, and other metrics. The Monetization report lets you track purchases and revenue. The Retention report shows your website’s “stickiness” in getting visitors to come back. You get easy-to-understand reports of Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU) and how these compare to each other.
  • The Users Section includes demographics, such as age, gender, interests, and city. Tech includes devices, OS, browsers, screen size, app version (iOS and Android), and so on.
  • The Events Section covers, of course, events. This report shows all of your active events. The Conversions report goes far beyond GA3’s conversion tracking. Because GA4 uses a new data model, you can track literally any action as a conversion. These are easy to set up. Your reports will be more useful to other teams in your organization.
  • We also cover how to use segmentation. Instead of a graph with a single line for all devices, you can separate that line into the different devices, such as desktop, mobile, and tablets, and, just by looking, easily see the trend, compare the differences, and see which one matters. You can compare your traffic’s sources such as direct, organic, search, paid, and referral. You’ll see more examples of segmentation. Your presentations will be better.

Download Material:

  • Video recording of the presentation.
  • PDF of the complete presentation.
  • Access to future updates of the presentation.

The Presentation:

  • The workshop is live so that you can ask your questions during the event.
  • The workshop is hands-on and practical.
  • Step-by-step instructions in numbered lists so you can do this yourself, along with links.
  • Everything in clear English with lots of illustrations and examples.
  • You can copy the examples, edit them, and use them in your work.
  • List of additional reading.

The Course Is for:

  • Companies and agencies to improve their digital marketing.
  • Marketing managers to understand analytics so they can manage staff, agencies, or contractors.
  • Anyone who works with web analytics.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


Great information to help understand the upcoming changes to Google Analytics.

Dina CliffordDirector of Marketing, NIC, Inc.

The thought of shifting to Google Analytics 4 is intimidating, but this three-part course alleviated a lot of my trepidation. Mr. Ramos providing timely, relevant content, as well as thoughtful answers about what our Analytics and reporting might look like down the road.

Lisa Nielsen AgnewDigital Marketing Manager at University of Wisconsin Extended Campus

Very informative!

Belicia HernandezMarketing Associate, Pathfinder Systems

This workshop was very helpful and will suggest to other coworkers for their SEO usage. I will be using this a lot in the future

Katie HessMarketing and Communications Admin, Ergon, Inc.

A nice clear and concise overview.

Gayle HallMarketing Coordinator, HiLine Homes

This is incredibly useful and detailed information that will allow us to navigate GA4.

Alison HuntDigital Marketing Manager, Carroll Community College

I appreciated the in-depth technical information and the coverage of new reporting – as it varies greatly from Universal Analytics.

Brandon McBrideDigital Marketing Manager, SUSE

I am looking forward to actually using Google Analytics 4 with its new features.

Christopher ConnellMarketing Specialist, Novaspect, Inc.

October 7, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-10-07 01:10:252022-08-13 06:53:04Google Analytics 4.0 Intermediate: Use the GA4 Reports

Use SEO for Digital Marketing, Part 2: Optimizing On-Page and Technical SEO

October 07, 2021

Date:  Friday, October 7, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)


Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing: All three SEO workshops for 35% off $900 $585. Enroll here.)

(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,200 $675. Enroll here.)

Use SEO for Digital Marketing

Why Take this Course

Your website must show up in Google. This three-workshop series shows you what to do to get your pages higher on Google to get more visitors, leads, and sales. We show you how to use testing to find the best keywords, titles, and images for your pages.

We cover the four major areas of SEO:

  • Keyword research: How to find the best keywords and spoken queries.
  • On-page SEO: How to improve what your visitors see on the page.
  • Technical SEO: How to fix many small technical issues.
  • Off-page SEO: Additional steps to improve your page’s ranking in Google.

The workshops include lots of examples, tips, notes, and insights so you’ll understand what these mean. You’ll see dozens of tactics to apply, including code for you to copy, edit, paste, and use. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing.

The SEO course is presented in three workshops.

New Tactics for 2022

The DMAnc.org SEO course has been completely updated for 2022. You’ll see methods on how to test keywords, meta-tags, pages, and more to get data so you can find the best results. We’ve added many new SEO tactics, tools, and methods. You’ll also see a unique section on how to understand the data for statistical confidence (using basic arithmetic). No other course or book offers this.

Part 2: Optimizing On-Page and Technical SEO

The next step is on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.

We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.

We start this workshop with on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.

We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.

Key Takeaways

  • On-page SEO covers the architecture of the website.
  • How to optimize your pages.
  • SEO for the text on your page, including headings, body text, and links.
  • How to write meta-tags, along with a spreadsheet to manage meta-tags.
  • Tools to see the meta-tags on your site (and your competitors’ sites).
  • How to do SEO for images, including ALT tags and the hidden meta-data.
  • Technical issues include canonical tags and HRefLang tags, 404-error pages, 301-Redirects, how to find and fix broken internal links, and XML sitemaps for pages and images.
  • Lots of examples of code for you to copy, edit, paste, and use.
  • Checklists for technical SEO.

The Presentations

  • The live presentations lets you ask your questions.
  • Take the recorded presentations if the course doesn’t fit in your calendar.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Included are lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material

  • Recorded video of the presentation with slides and audio.
  • The PowerPoint slides as PDF.
  • Checklists for the sections in the course.
  • Spreadsheet for managing meta-tags.
  • Spreadsheet for managing keywords.
  • List of additional reading and eBooks.
  • Google’s internal training manual for their page quality review team.

Who is the course for?

  • Organizations, including B2C and B2B companies, government, and non-profits.
  • Organizations that want to improve their SEO presence in search engines.
  • You will be able to understand how to use SEO so you can manage projects, staffers, agencies, or contractors.
  • Agencies to improve their SEO services.
  • Anyone who wants to work in SEO.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Your Instructor

  • The SEO course is led by Andreas Ramos. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has worked in SEO since the mid-90s. He is the author of 18+ books on SEO and digital marketing, including a book on SEO that was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


I took so many notes despite knowing I’d get the presentation slides at the end! That’s a great sign of relevant and pertinent info.

Celinda OliveWeb Content Specialist, Esultants Web Services

Great content if you’re looking to up your SEO game!

Brad SurrattSr. Marketing & Events Manager, 3 | Share

Very knowledgeable instructor and would take other courses offered by DMA NC.

Richard YagerDirector of Marketing

I really liked learning more about how Google and YouTube currently rank sites and videos. It will help me as I’m reviewing recommendations from our SEO team.

Joanne KaufmannMarketing Strategist at Highmark Health

Andreas Ramos provides clear instruction on how to effectively use SEO to pop your web site to the top of the page.

Mandi ToutschClient Services Representative, US Census

Presentation was very useful and helpful. It goes through a variety of SEO topics and in great detail.

Jessica KlimczykSenior, Schneider Downs & Co., Inc.

This deeper dive into SEO is informative and filled with good tips to use. This one is a little more focused on the HTML end of things, but as a marketing manager I still came away with great insight into improving our SEO in the B2B world.

Sky CaprioloStrategic Marketing Manager, Motivation Excellence

Whether your new to SEO or an SEO expert these course are a great resource for improving your SEO skills.

Maria VengoecheaSEO Strategist, CarahSoft

As a Digital Strategist for CPG Brands, I really like the approach of this workshop.

Francois HuynhDigital Marketing Strategist

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

It was wonderful to be able to listen to the mind of Andreas Ramos and gain some of his insight into the world of Google.

Susan BrooksGraphic and Marketing Content at Jerry’s Artarama

Great detailed information, well versed presenter, and up-to-date knowledge for SEO. Time and money well spent.

Katie GuyMarketing Event/Campaign Specialist at Ultimus Fund Solutions

Very informative!

Ray AdkinsSenior Vice President Business Development at Weaver Manufacturing Company

October 7, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-10-07 01:00:252022-08-13 03:10:29Use SEO for Digital Marketing, Part 2: Optimizing On-Page and Technical SEO

Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing, Module 2: Know Who Your Site Visitors Are and How They Found Your Site

October 05, 2021

DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 2 Only (Pre-recorded Online): regularly $300 now 25% off—$225. Enroll here.

Special Series Pricing: All three Google Analytics 3.0 modules (Pre-recorded Online) $900 now 45% off—$495. Enroll here.

ENROLL NOW
Module 2
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Why Take this Course?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results. This workshop is module 2 in a three-module workshop series that shows you how to install and use Google Analytics 3.0.

In this second workshop, we go through the first three major report sections of Google Analytics 3.0: Real-time, Audience, and Acquisition, menu by menu, so you can see how to find information.

We will cover the first three major sections of Google Analytics 3.0:

  • Real-Time Report: Who is on your site right now?
  • Audience: Who is visiting your website?
  • Acquisition: How did those visitors find your website?

By knowing who your visitors are, you can make changes to your website to attract the audience you want. This also lets you know where to focus your marketing effort. For example, if your audience is arriving via search engines, then you can do more with search engines. Or, you can put your efforts there if they are coming via social media.

This helps in discussions over where to allocate staff and budget. Should the website be translated to French? Is there a market in Canada? Should your website be designed more for desktop users or only for mobile users? All of this, and many more questions, can be settled with analytics. Analytics gives you insights into your audience.

You’ll also see how to add segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact in presenting your data.

(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Workshop date and time:

Pre-recorded Online.

ENROLL NOW
Module 2
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Key Takeaways:

  • How to use segmentation to refine the view of your data. You can create your own data segments and then compare data, for example by device (desktop, mobile, and tablets), location (US, Canada, Australia), and so on. You can also compare traffic sources such as direct, organic, search, paid, and referral. Your presentations will be better.
  • We look at real-time reports and how to understand the data.
  • We then look at the Audience Report. Who is visiting your website? We can see their age, gender, and the language and device they use.
  • We can also see the topics they’re interested in and what they are buying on the web.
  • You can also see their location by continent, country, state, or city. This lets you decide where to show your ads (or turn them off).
  • Knowing your audience allows you to design articles and images that appeal to them. You can also make decisions about pages, translations, markets, and so on. You can use this to choose better ads, content, and images for your digital marketing.
  • A powerful feature is benchmarking, which shows how your digital marketing compares against your competitors. You can see if you should increase efforts in a channel.
  • We look at the Acquisition Report in the second half of this workshop. This shows you how you acquired your visitors. For example, did they come via search engines, paid search, email, or social media (Facebook, Instagram, LinkedIn, Twitter, and 62 additional social media sites)? By knowing this, you can focus on what works and shut down what doesn’t work.
  • The Acquisitions Report also shows you the keywords that triggered your ads, the keywords that triggered your pages in search results, and how your pages rank in Google.
  • You’ll also see how to use UTM tags to mark your social posts and ads to get reliable data.
  • We close this session with slides about the difference between free and paid versions of Google Analytics, including how to know if you’re close to the limit for a free account.

ENROLL NOW
Module 2
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

With objective data, you can manage staff, agencies, or contractors. Your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

  • The Google Analytics 3.0 workshops are hands-on and practical.
  • You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 3.0.
  • The workshops are live online, so you can ask your questions.
  • Can’t attend live online workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
  • Screenshots with step-by-step instructions in numbered lists with links.
  • You can copy the examples, edit them, and use them in your work.
  • Each section has handy checklists that you can use for your work.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.

Who is the course for?

By understanding Google Analytics 3.0, you can do the work yourself or manage your team, agency, or consultants. For example, marketing managers, digital marketing managers, marketing analysts, social media managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits can use Google Analytics to understand their digital marketing data.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.


Testimonials


Andreas was an exciting and engaging speaker with real mastery of the data. He got ideas to stick by using real-world examples and taught us how to actually gain insights to the data we were getting.

Bob CarpenterVP, Sales and Marketing, Modus Operandi, Inc.

Before, I would just create reports, not necessarily knowing what else to do with the reports, but this workshop has helped me utilize the data so that I can tweak and improve my marketing efforts and create new methods of SEO research and website improvement.

Kathryn AlmedaDigital Media Specialist at Northern Illinois Food Bank

Very useful seminar with actionable items that anyone can implement!

Abigail BrowningDirector of Marketing, E-Commerce and Brand Licensing at Penny Publications, LLC

I really appreciated how I could follow along with my own account, so I understood how to do it myself, rather than just listening.

Vickee SpicerDirector of Marketing, Saint Francis Ministries

I did not know much about Google Analytics, I signed up for a 3 part webinar and there is so much to learn, participating in these sessions has given me a great insight and is getting me started on my way to a better understanding.

Angelique TurnerMarketing at Bullock Tice Associates

October 5, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-10-05 14:09:432022-11-06 14:33:47Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing, Module 2: Know Who Your Site Visitors Are and How They Found Your Site

Google Analytics 3.0 Intermediate Workshop

October 05, 2021

Date: Wednesday, October 5, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)


Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: All three Google Analytics 3.0 workshops for 38% off $900 $560. Enroll here.)

This workshop is led by Andreas Ramos, author of 19 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.

This workshop is part two of a 3-part Google Analytics series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics 3.0. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Note: Google Analytics 3.0 versus Google Analytics 4.0

Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We have prepared a course on GA 4.0 which you can read about here. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.

What You’ll Learn in this Workshop:

In this workshop we will go through the first two major report sections of Google Analytics 3.0: Audience and Acquisition.

We will cover the first two major sections of Google Analytics:

  • Audience: Who is visiting your website?
  • Acquisition: How did those visitors find your website?

Knowing who your visitors are, you can make changes to your website that will appeal to your audience. You will also know where to focus your marketing effort. If your audience is arriving via search engines, then you can do more with search engines. But if they are coming via social media, you can put your efforts there. Analytics gives you an understanding of your audience.

This helps you in internal meetings that discuss where to allocate budget and staff. Should the website be translated to French? Is there a market in Mexico? Should your website be designed for desktop users or only mobile users? All of this, and many more questions, can be settled with analytics data.

We will go through the Audience and Acquisitions reports, menu by menu, and then a live walk-through of the data so you can see how to find information.

You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact in presenting your data.

Key Takeaways:

    • How to use segmentation to refine the view of your data. You can create your own data segments and then compare your data by desktop, mobile, and tablets. You can also compare traffic sources such as direct, organic, search, paid, and referral. You’ll see more examples of segmentation. You’ll see complete examples of setup, configuration, and use so you can start using this. Your presentations will be much better.
    • We then look at the Audience Report, the first of the major reports. Who is visiting your website? We can see their age, gender, and the language and device they use.
    • We can also see what they’re interested in and what they are buying on the web.
    • You can also see their location by continent, country, state, and city. This lets you decide where to show your ads (or turn them off).
    • A powerful feature is benchmarking, which shows how your digital marketing compares against your competitors. You can see if you should increase efforts in a channel.
    • By knowing your audience, you can design articles and images that appeal to them. You can also make decisions about pages, translations, markets, and so on. You can use this to choose better ads, content, and images for your digital marketing.
    • In the second half of the workshop, we look at the Acquisition Report. This shows you how your visitors came to your website.
    • This includes visitors from search engines, paid search (paid search, Google Ads, SEM), email, and your social media (Facebook, Instagram, LinkedIn, Twitter, and 62 additional social media sites).
    • The Acquisitions Report in Google Analytics shows you the keywords that triggered your ads, the keywords that triggered your pages in search results, how your pages rank in Google.

You also see which social media sites send visitors to your site.

  • We close this session with slides about the difference between free and paid versions of Google Analytics, including how to know if you’ve reached the limit for a free account.

Materials Provided:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.

The Presentation:

  • The workshop is hands-on and practical.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
  • List of selected items for additional reading.

Who Is the Course for?:

  • Marketing managers, digital marketing managers, eCommerce managers, social media managers, or anyone tasked with improving digital marketing and/or social media.
  • Digital agencies who want to understand their clients’ web analytics.

Three-Part Course on Google Analytics

This is the second course of the three-part course for Google Analytics. You can continue with the Advanced session, which covers the last two major reports in Google Analytics: Behavior and Conversions.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


Andreas was an exciting and engaging speaker with real mastery of the data. He got ideas to stick by using real-world examples and taught us how to actually gain insights to the data we were getting.

Bob CarpenterVP, Sales and Marketing, Modus Operandi, Inc.

I thought this workshop was great! I really enjoyed the information and think it will be helpful to share to others on my team.

Mattie Nowell

Before, I would just create reports, not necessarily knowing what else to do with the reports, but this workshop has helped me utilize the data so that I can tweak and improve my marketing efforts and create new methods of SEO research and website improvement.

Kathryn AlmedaDigital Media Specialist at Northern Illinois Food Bank

Very useful seminar with actionable items that anyone can implement!

Abigail BrowningDirector of Marketing, E-Commerce and Brand Licensing at Penny Publications, LLC

I did not know much about Google Analytics, I signed up for a 3 part webinar and there is so much to learn, participating in these sessions has given me a great insight and is getting me started on my way to a better understanding.

Angelique TurnerMarketing at Bullock Tice Associates

I really appreciated how I could follow along with my own account, so I understood how to do it myself, rather than just listening.

Vickee SpicerDirector of Marketing, Saint Francis Ministries

When I take the time to enroll in a course and take time away from my day-to-day demands, I need it to be worth my time. This course was a VERY valuable use of my time.

Blake RhodesDirector of Marketing, BL Harbert International

Andreas is knowledgeable and shares anecdotes that help you to understand a concept. Additional information including answers to audience questions is added to the final handouts giving a complete package from the webinar. I will definitely attend more webinars.

Pam GoulartMarketing Manager, Fabreeka International

The intermediate course was the perfect amount of information to build off of what we learned in the beginner course. it was very useful to go in-depth on the acquisition portion of google analytics to see what is really driving traffic to your site.

Kayla BainesDigital Marketing Specialist, Maxim Healthcare Services

These webinars are a great way to get a handle on the analysis you need for your website and the actionable steps you can make for improvement.

Cindy MarianiMarketing, NETZSCH Pumps North America, LLC

This is a very useful webinar!

Lisa Wu JiangAddison

This was a really informative and very helpful workshop. Even as a person who is familiar with Google Analytics, I learned things!

Hallie MarksMarketing and Communications Specialist, HRHCare

Presenter clearly has great and practical advice and tips.

Toni SchottenhammerVP of Marketing, Cathedral Corporation

This course is very intuitive and thorough.

Linne BuffingtonMarketing Admin, Clear Balance

I thought it was great and I’d love to continue to take these courses!

Datonn HankeMarketing Specialist, Swiderski Equipment

Very useful seminar with actionable items that anyone can implement!

Abigail BrowningDirector of Marketing, E-Commerce and Brand Licensing at Penny Publications, LLC

October 5, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-10-05 12:00:412022-08-14 00:57:56Google Analytics 3.0 Intermediate Workshop

Google Analytics 3.0 Workshop–Fundamentals

September 30, 2021

Date: Friday, September 30, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)


Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: 38% off all three Google Analytics 3.0 workshops for $900 $560. Enroll here.)

This workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.

This workshop is part one of a 3-part Google Analytics 3.0 series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics 3.0. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Note: Google Analytics 3.0 versus Google Analytics 4.0

Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We have prepared a course on GA 4.0 which you can read about here. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.

What You’ll Learn in this Workshop:

Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI.

In this workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.

You can follow along with your Google Analytics account or with a publicly accessible account.

Key Takeaways:

  • How to install and configure Google Analytics.
  • How to find the tracking tag and how to install it on your website.
  • How to use Google Tag Manager.
  • How to check if the tracking tag is on every page of your site.
  • How to set up and use views.
  • Use the calendar to compare time periods, such as this quarter versus the same quarter a year ago.
  • How to set up and use dashboards.
  • How to export reports.
  • How to set up and use automated reports.
  • How to set up and use custom alerts to know if your site has crashed.
  • You will also get eighteen settings and filters to remove junk data and get clean data. We’ll show you how to install these filters, step-by-step, with full details so that you can add them to your Google Analytics account.
  • There are also a few slides to show the difference between Google Analytics 3.0 and 4.0.
  • Finally, a few notes on access to your account and how to use UTM tags to track Facebook and other social media sites.

Materials Provided:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Slides with 18 essential Google Analytics filters for you to install (with instructions).
  • Five-page handout on how to use Google Analytics for SEO.

The Presentation:

  • The workshop is hands-on and practical.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • The presentations feature two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
  • List of selected items for additional reading.

The Course Is for:

  • Marketing managers, digital marketing managers, eCommerce managers, social media managers, or anyone tasked with improving digital marketing and/or social media.
  • Digital agencies who want to understand their clients’ web analytics.

Three-Part Course on Google Analytics

This is the first course of the three-part course for Google Analytics. You can continue with the Intermediate session, which covers the first two major report sections of Google Analytics 3.0: Audience and Acquisition.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


Very in-depth info that gives the user a chance to dive into Google Analytics with confidence.

Kaley DeWeeseMarketing Coordinator, Image Source

This workshop has a good variety of information. Several features were covered along with a downloadable PDF of the presentation and recording to reference back to. I recommend this workshop if you are looking to dive into Google Analytics.

Alison HoughtonContent Marketing Specialist, Air Academy Federal Credit Union

I’ve built 30+ websites and I was amazed how much I’ve trusted developer partners to complete. Now, after just the Fundamentals course, I know what to check for and how to do the fix or request the fix. Thank you!

Teri LeVineDirector of Marketing at Fairway America

This workshop was great! Very easy to follow, and so helpful. Andreas did a wonderful job of answering questions and having the most up-to-date information possible.

Grace DuensingMarketing Support at Thompson Surgical Instruments, Inc.

Although I am not an Admin, this course has given me the tools to have a better conversation with my admin about the analytics that I need to be more successful in my role. For instance, providing a Dashboard vs Raw data.

Sylvia CooperGlobal Security Innovation Alliance Marketing Programs Manager at McAfee

The fundamentals of Google Analytics gives step by step directions to apply to your accounts, so very helpful!

Millicent DawdyDigital Marketing at Sydenstricker Nobbe Partners John Deere

If you are entering the marketing world, this workshop is definitely a great way to start.

Patricio LaboyE-commerce Manager at Carstens, Inc.

This workshop explores the whys and the whats behind Google Analytics. If you’re feel like you’re falling behind when it comes to Google Analytics, this workshop will help.

Vanessa LaneContent Marketing Lead at Concordia University-Wisconsin

This workshop offers a great way to get started with Google Analytics, the key concepts required to embed tags and start tracking user data on your website. User Data is critical to improving results from your web presence and Andreas de-mystifies a process that is loaded with jargon and technology terms that can often intimidate.

Scott BrownVP Sales & Marketing, Performance Controls, Inc.

Highly recommended! The instructor was fabulous, took time to answer questions and stayed after class to answer more. The hands-on portion is invaluable!

Diana SamuelDigital Analyst, Colorcon

I thought this webinar was very informative, even for someone who has been working with GA for a number of years. I also liked the care they placed on telling us about the upcoming changes to GA. Looking forward to the other two webinars in the series.

Dawn HockermanDigital-Marketing Media Services, Nordic Group of Companies

Fantastic introduction to a critical part of selling in America today!

VW TozerExecutive Vice President, American Dawn, Inc.

Lots of great information that gave me a better understanding of Google Analytics.

Angelique TurnerMarketing at Bullock Tice Associates

You walk away from the workshop with actual useful tasks you can implement in order to better your analytics reporting

Candice VaretoniAVP Marketing Officer, Orange Bank & Trust Company

This workshop really helped me better understand the basics on Google Analytics. With a better understanding of how Google Analytics works, I am looking forward to using this platform more.

Chrystina TurnerMarketing Coordinator, Green Cloud Technologies

This was by far the best way to learn more about Google Analytics. Going step by step helped understand how to incorporate this with your business.

Lydia KinneyDigital Content Coordinator, AAU Sports

Easy to follow along and those with analytics already set up have a great opportunity to double check set up and pick up pointers!

Deanna JohanPublic Relations and Sponsorship Specialist at Gurnee Park District

Knowledge sharing was excellent!

Toni SchottenhammerVP of Marketing, Cathedral Corporation

I am Google Analytics illiterate and I understood everything!!!!

Jessica Cole-ReccoContract Administrator - Client Manager, Better Living Now

Google Analytics Fundamentals (Part I) was incredibly useful for refreshing my working knowledge of Analytics, but also for learning about new features and aspects I didn’t fully understand before. I would recommend to anyone in the digital space looking to help promote and improve their brand.

Catherine WestonMarketing Manager, Better Living Now

Very useful and informative, for anyone who has never seen Google Analytics to those who have worked with it.

Hallie MarksMarketing and Communications Specialist, HRH Care

This was a great course to start the journey into your company’s website analytics.

Cindy MarianiMarketing, NETZSCH Pumps North America, LLC

I was pleased with the program on Google Analytics Fundamentals and look forward to leaving more info on how it works. We hire out a 3rd party to handle our SEO and we do not do it in house, but we have access to the analytics and it’s nice to get some basic knowledge so we can communicate better with the 3rd party and understand what is being done. It can be complicated and we just want a basic understanding. This training is giving us that.

Melanie DebelakDirector of Marketing, Keene Building Products

I thought it was great and I learned a great deal!

Datonn HankeMarketing Specialist, Swiderski Equipment

Andreas is an excellent instructor with evident expertise in the course material.

Communication Associate, Aquasol Corporation

It was helpful and informative. A good first step into learning about Google Analytics

Meaghan FitzpatrickProject Manager, Instinet, LLc

DMA NCs Google Analytics Fundamentals is a must for any person responsible for Marketing, analytics reporting. This class is virtual, hands on, and provides critical how-to’s on how some simple steps can make a world of difference with website and SEM reporting to drive business decisions!

Carmen AsteinzaVP Marketing, Oriel Stat A Matrix

Excellent introduction to the fundamentals of Google Analytics.

Theresa RennerMarketing Communications Manager, Encoder Products Company

As a digital marketing specialist for a nationwide company with google analytics already set up, this course has helped me so I can go double check our account set up and ensure we put on the proper data filters.

Kayla BainesDigital Marketing Specialist, Maxim Healthcare Services

This is a great course regarding Google Analytics Fundamentals. Highly recommend!

Morgan Von AhsenDirector, Media Programs, Cambridge Investment Research, Inc.

DMA’s presentation was clear and easy to navigate. With the detailed instructions provided, I am now confident in the subject matter.

Ranelle PorterDigital Marketing Associate, Eastern Bank

Great for a small company just setting up Google Analytics. Shows how to install filters, reports, etc.

Linne BuffingtonMarketing Admin, ClearBalance

Great for a small company just setting up Google Analytics. Shows how to install filters, reports, etc.

Linne BuffingtonMarketing Admin, ClearBalance

“I found the workshop to be very illuminating and helped answer some basic questions, and learn a lot that I would never have guessed to ask!”

Vickee SpicerDirector of Marketing, Saint Francis Ministries

I learned how to effectively set up Google Analytics for my website. Thanks for all the great information!

Danny HousemanMarketing Coordinator, Solutran

Andreas is a knowledgeable and thorough presenter who helps make Google Analytics easy to understand. Even a novice like me was able to follow and benefit from the presentation.

Christina HillmanOn Boarding, Flick Fusion Video Marketing

Highly recommended as a simple view to what seemed at first to be a complex concept. The google analytics fundamentals presentation gives you the confidence to immediately begin your immersion in this extremely useful platform.

Juan ArteagaVP Strategy, Arteaga & Arteaga Advertising, Inc.

Very informative and useful information.

Karin FiskMarketing Manager, Mary’s Gone Crackers, Inc.

September 30, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-09-30 12:20:302022-08-14 00:45:26Google Analytics 3.0 Workshop--Fundamentals

Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing, Module 1: Installation and Configuration

September 30, 2021

DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 1 Only (Friday, September 30, 2022 (12:00 pm to 2:00 pm PDT)): regularly $300 now 25% off—$225. Enroll here.

Special Series Pricing: All three Google Analytics 3.0 modules $900 now 45% off—$495. Enroll here.

ENROLL NOW
Module 1 (Live Online)
Fri, Sept 30th

ENROLL NOW
Module 1
(Pre-Recorded Online)

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Why Take this Course?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results. This workshop is module 1 in a three-module workshop series that shows you how to install and use Google Analytics 3.0.

Web analytics is a necessity in digital marketing. You use web analytics to get data so you can make decisions in your digital marketing campaigns (SEO, ads in search and social, social media posts, email, and so on) to increase leads, sales, and ROI.

In this first workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.

You can follow along with your Google Analytics 3.0 account or the publicly-accessible Google Analytics 3.0 account.

(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Workshop date and time:

Friday, September 30, 2022 (12:00 pm to 2:00 pm PDT).

ENROLL NOW
Module 1 (Live Online)
Fri, Sept 30th

ENROLL NOW
Module 1
(Pre-Recorded Online)

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Key Takeaways:

  • Install and configure Google Analytics (Google Analytics 3.0).
  • Brief comparison of Google Analytics (Google Analytics 3.0) and Google Analytics 4.0.
  • How to get access to a working public version of a Google Analytics account.
  • How to find the tracking tag and how to install it on your website with WordPress, Wix, by hand, or with Google Tag Manager.
  • How to check if the tracking tag is on every page of your site.
  • How to set up and use views.
  • How to set up and use dashboards.
  • Use the calendar to compare time periods, such as this quarter versus the same quarter a year ago.
  • How to set up and use automated reports.
  • How to export reports.
  • How to set up and use custom alerts to know if your site has crashed or there is a traffic spike.
  • You get twelve filters and settings to remove junk data or get clean data. We’ll show you how to install these filters step-by-step, with full details so you can add them to your Google Analytics account.
ENROLL NOW
Module 1 (Live Online)
Fri, Sept 30th

ENROLL NOW
Module 1
(Pre-Recorded Online)

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 3.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

With objective data, you can manage staff, agencies, or contractors. Your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

  • The Google Analytics 3.0 workshops are hands-on and practical.
  • You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 3.0.
  • The workshops are live online, so you can ask your questions.
  • Can’t attend live online workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
  • Screenshots with step-by-step instructions in numbered lists with links.
  • You can copy the examples, edit them, and use them in your work.
  • Each section has handy checklists that you can use for your work.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.

Who is the course for?

By understanding Google Analytics 3.0, you can do the work yourself or manage your team, agency, or consultants. For example, marketing managers, digital marketing managers, marketing analysts, social media managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits can use Google Analytics to understand their digital marketing data.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.


Testimonials


Highly recommended as a simple view to what seemed at first to be a complex concept. The google analytics presentation gives you the confidence to immediately begin your immersion in this extremely useful platform.

Juan ArteagaVP Strategy, Arteaga & Arteaga Advertising, Inc.

Andreas is a knowledgeable and thorough presenter who helps make Google Analytics easy to understand. Even a novice like me was able to follow and benefit from the presentation.

Christina HillmanOn Boarding, Flick Fusion Video Marketing

Very informative and useful information.

Karin FiskMarketing Manager, Mary’s Gone Crackers, Inc.

I found the workshop to be very illuminating and helped answer some basic questions, and learn a lot that I would never have guessed to ask!

Vickee SpicerDirector of Marketing, Saint Francis Ministries

September 30, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-09-30 12:17:462022-08-16 04:58:29Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing, Module 1: Installation and Configuration

LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More

September 30, 2021

Date: Friday, September 30, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)


Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

This hands-on workshop is led by Andreas Ramos, co-author of the book Mastering LinkedIn, an Amazon Best Seller. He leads the popular workshops on digital marketing for the DMA-NC. He is also an adjunct professor of digital marketing at CSTU and INSEEC in San Francisco. He has written 18+ books on SEO and digital marketing. See more about him at  https://www.linkedin.com/in/andreasramos/.

Why Attend this Workshop?:

Just as Google has an algorithm that selects the best pages, LinkedIn also has an algorithm to find and show the best profiles.

And just as you have a credit score, you also have a score at LinkedIn. This score is part of the algorithm that selects which profiles will be shown to recruiters.

Like you use SEO to get a website to show higher in the Google search engines, there is LinkedIn Profile Optimization (LPO). By understanding how LinkedIn works, you can make changes to your profile so recruiters can find you.

What You’ll Learn in the Workshop:

The workshop is hands-on with a focus on how to edit and improve your LinkedIn profile. Every item has clear examples that you can copy and use for your profile.

  • How to edit your LinkedIn profile. You’ll see examples for each section of your profile: the background image, your name, your name in your LinkedIn URL, your profile photo, caption, about, experience, education, volunteer experience, skills, endorsements, recommendations, accomplishments, languages, interests, and more.
  • Why you should write postings at LinkedIn. How to write postings and to get thousands of views for your postings for free.
  • How to search for jobs.
  • How to see comparative salary information so you know how to negotiate.
  • How to be recommended as a contractor at LinkedIn.

Optimize Your Company Page in LinkedIn:

For those at companies and want to use LPO, we’ll also look at improving your company’s LinkedIn page.

  • The background and profile’s photo for your company page.
  • The summary text for your page.
  • Improve your company page’s score by improving your staff’s score.
  • How to get thousands of views of your company posts.

Key Takeaways:

  • You’ll learn how the LinkedIn search algorithm works so your profile will rank higher in searches.
  • How to improve your LinkedIn profile, step by step.
  • How to see your hidden LinkedIn score so you can see when you improve your profile.
  • How to get thousands of views of your postings.

Handouts:

  • 22-page PDF ebook on how to do LinkedIn profile optimization (LPO) with text, illustrations, and examples.
  • List of the top 25 most demanded skills in 2020 that recruiters seek.
  • You can listen to the complete presentation with audio as often as you like.

Who the Course Is for:

  • If you’re looking for a job, upgrade to a better job, work as a contractor, or move into other fields.
  • People who are established in their field and want to build connections to others in your field for collaboration, opportunities, co-founders, or investors.
  • If you’re hiring, you’ll understand LinkedIn better so you can find the best people.

Workshop Details:

  • September 30, 2022.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


This workshop was incredibly helpful and filled with information I haven’t heard in other webinars and workshops.

Breanna ChanSocial Media Manager, Bishop-Wisecarver

This workshop helped me and my team hone our LinkedIn accounts to become a more effective networking and sales engine. I recommend anyone who needs assistance preparing their LinkedIn account for use to give this workshop an opportunity to teach you.

Kade HerbertMarketing Content Strategist, CallTower

The workshop was overflowing with helpful information and additional free resources. Definitely worth the time if you are at all interested in improving visibility for yourself or your company.

Kathleen GuerrinaMarketing Manager, Concepts NREC

Whether you are in Digital Marketing or not, if you are looking to build your LinkedIn network and impact, you need to attend Andreas Ramos’s webinar on LinkedIn Optimization. Although seasoned in social media marketing, this webinar taught me tips I never thought of, and showed me things I didn’t know existed. I am excited to bring these skills and action items back to my organization!

Samantha SullivanDirector of Digital Marketing, Harrity & Harrity

Workshop was packed with relevant, useable info and handouts.

Carol MercerSales/Marketing, Aspen Systems, Inc.

A highly informational webinar with a lot of useful ways to optimize and polish your LinkedIn account to make you stand out to employers and colleagues.

Chris DeGrayE-Commerce Marketing Specialist, Excel Dryer

The insights provided during this webinar about LinkedIn strategy will greatly impact our efforts here at Mt. Washington Pediatric Hospital.

Andy WayneDirector of Marketing, Mt. Washington Pediatric Hospital

This workshop gave me lots of ideas about how I should be tapping into the senior staff at my firm and high level clients to help us drive visibility and ranking on LinkedIn.

Anya McCannPursuit Manager, West Yost

The content was useful. It covered every angle of the LinkedIn platform. I will definitely be using the info provided to enhance my personal and company profile.

MelissaEdgar

This workshop includes valuable information about how to use LinkedIn to be found – I learned a lot. The two hours flew by! Time very well spent.

Kimberly DansieVice President of Business Development at Community Nursing Services (CNS)

This webinar was a great part of my day. It was filled with new knowledge and you can tell the presenter knew what he was talking about. Thank you for a great presentation.

Rachel CoveyResearch and Media Assistant at The Punaro Group

How to optimize your LinkedIn profile Workshop was very informative. I’ve learned more about how LinkedIn works and now I’ll be able to increase my profile visibility and engagement. Thank you Andreas, Laurie and Andy.

Reen RinnoSenior Social Media Manager at Wunderman

This course provides a great crash-course to those interested in building their LinkedIn page and engagement. This class is especially helpful if you are going through the recruiting process, working to make new connections, or need a quick lesson on the ins and outs of building and maintaining a successful personal page.

Sarah Kathryn LasseigneResearch and Media Assistant at The Punaro Group

Great Webinar that includes actionable tips!

Toni SchottenhammerVP Marketing, Cathedral Corporation

Very detailed road-map with actionable ideas on every concept.

Patrick CurtinDirector Product Marketing & Technology, Fulflex, A Garflex Inc. Company

This workshop was excellent for anyone looking to improve their personal and/or company LinkedIn profile. The instructor was an expert in the field and answered all questions in real-time.

Julie RobertsonCEO JP Robertson Connected

This webinar provided actionable information in easy steps. You also answered questions I had about Sales Navigator.

Cindy MarianiMarketing/Executive Assistant at NETZSCH Pumps North America, LLC

Great info for anyone who wants to see if LinkedIn is a tool they wish to use.

Jakub KowalczykSales and Marketing Manager at LiteSentry Corporation

September 30, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-09-30 01:16:282022-08-10 00:58:08LinkedIn Profile Optimization for Marketers: How to Be Found on LinkedIn for Career, Contracts, and More

Google Ads Intermediate

September 28, 2021

Date: Wednesday, September 28, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)


Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: All three Google Ads workshops for 38% off $900 $560. Enroll here.)

This workshop on Google Ads (search engine marketing, SEM) is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three workshops, you’ll learn hands-on SEM from one of the leading experts in Silicon Valley.

This workshop is part two of a 3-part Google Ads series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Ads account. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Ads Fundamentals, Intermediate and Advanced workshops. Learn more here.

What You’ll Learn in this Workshop:

In this workshop, you’ll see how to add keywords to your account, how to use all five match modes, and how to test to find the best ones. How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.

After that, we dig into the types of ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs), and how they work.

You’ll learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other bits of code let you give special offers to mobile users or returning visitors. You get the code and examples that you can copy, paste, and edit for your ads.

Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better just by adding a small number. And much more….

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Key Takeaways:

  • The four keyword match modes, including negative keywords, how they differ, and how to use them.
  • How to easily add thousands of keywords to your account.
  • How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.
  • You’ll see where your ads appear in the Google search engine, on Google sites such as Gmail, Maps, and so on, plus the several million sites in the Google Ads distribution network.
  • We cover the types of ads in Google Ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs) with an example of actual data.
  • How to use dynamic insertion in your ads so your visitors’ keywords are inserted into your ad, live countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or location (“Available in Dallas”).
  • You can also use dynamic insertion code to show offers to different audiences. For example, new visitors see a 10% offer and returning visitors see a 30% offer.
  • You can also use dynamic insertion code to insert an image from your landing page into your text ad, such as an image of the product, your company logo, and so on.
  • Responsive Display Ads (RDAs) let you create ads that self-adjust to any device screen.
  • We also show you a tip on how to get your ad to take over the entire mobile screen so your ad is the only thing your visitors see.
  • You can use dynamic insertion for mobile ads, so desktop visitors see one offer while mobile visitors see another offer, such as “Free shipping for mobile orders!”
  • We look at the difference between contextual and behavioral display ads.
  • How to get ideas for display ads.
  • How to use remarketing.
  • A few slides with notes on ad fraud.
  • How to understand the data to see which is the best ad.
  • You can use A/B Split Tests to test ads so you can develop the best ad (with examples and data). You can use A/B split tests without any special tools. You’ll be able to get your team of interns to write better ads than people with 10 years of experience.
  • A simple way to see which ad has statistical confidence in an A/B split test. With an easy trick, you can quickly pick out the best ads.
  • And finally, see the app for Google Ads so you can manage ads on your phone while you’re on the sofa, on the beach, or in bed at 4 a.m.

Materials Provided:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.

The Presentation:

  • The workshop is hands-on and practical.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
  • eBook on how to make changes in your Google Ads account settings to prevent ad fraud.
  • List of the top SEM newsletters so you can keep up.

The Course Is for:

  • Marketing managers, digital marketing managers, SEM managers, or anyone managing paid search marketing.
  • Agencies to improve their SEM services.

Three-Part Course on Google Advertising:

In this Intermediate course you learn about keywords, how to write ads, and test to find the best ones. In the next workshop, Advanced Google Ads, you’ll see how the bidding system works. When you understand that, you can use lower bids and lower budgets to get better results than your competitors.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


Excellent workshop! Very informative and in an easy-to-understand format. I would definitely recommend it if you are working in the Google AdWords space!

Tina-Marie MonterrozaDigital Marketing Manager, Topcon Positioning Systems

This workshop was very intriguing for even a beginner! I was able to get a deeper understanding of how Google Ads work in your favor or not in your favor. I appreciated the explanation of different types of ads that Google provides along with unifying the keywords to our website headlines.

Brandi MessinaSr. Marketing Communications Specialist, SeaSpine

Andreas helps explain Google Ads using real-world examples. His years of research really give a well-rounded approach to the audience.

Christen SakamotoMarketing Manager, Atlas Insurance Agency

Good workshop. Overwhelming information- not for the good. Maybe I am just not advanced enough?

Vanessa RodriguezDirector of Marketing and Training, Wesley Apartment

Andreas’ experience is so valuable and he is willing to share it all. Andreas format is concise and right to the point. No wasted time.

Paul HalbrookDirector of Marketing, The Roof Depot, Inc.

I really enjoyed today’s webinar and l was able to refresh my skills for Google AdWords and Display. Very intuitive information and best practices that were shared.

Kirsten SmithAssociate Brand Manager, Baxter Auto

Pleasure to participate in a workshop that provides actual information I can utilize immediately!

Michele ChristianGlobal Marketing Specialist, Hutchinson Industries, Inc

Absolute best webinar I’ve ever attended. It was very educational and easy to understand, plus the breakdown for each category was very helpful. Very excited to use this knowledge to help grow our lead generation.

Erin HardebeckDirector of Marketing at McBride Homes

Probably the best 2 hours you can spend if you want to learn the in’s and out’s of Google Ads – including the different ad types, how to build them, and how to track their performance over time.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

The information presented was very thorough and the presenter was incredibly knowledgeable on the content. I wouldn’t hesitate to sign up for additional workshops or classes based on this session and will recommend others in my office do the same.

Rachel FrederickMarketing Communications Specialist, ETC

Andreas has an incredible knowledge of the industry and gives extremely helpful tips.

Hannah SchiedAssistant Marketing Manager, DHG Time Life

This was fast, filled with actionable advice, and great instruction on how to optimize, optimize, optimize!

Jacob CoakleyMarketing Communications Specialist, ETC

The intermediate Google Ads class gave relent suggestions that can easily be implemented and will get you a better return on your investment

Matthew DelawderVP Sales & Marketing, SWD, Inc.

Super helpful information and insights. A must have course for those who have some experience and want to improve.

Marshall WhiteMarketing Director, Guaranty RV Super Centers

Smart idea to invite a Google Ad veteran. I use an agency and am not clear on all aspects. Now I will have a hands-on experience – will practice the tips given in the presentation. Thank you!

Natalia MarshallMarketing Manager, CinchSeal

If you didn’t know anything about Google Ads, you do now. I can’t wait to take Part 3 of the Google Ads course. You learn something new every time!

Courtney ChristensenSales & Marketing Coordinator, Martin Sullivan, INC

The Intermediate Google Ads course offered high detail and applicable examples! Worth the money!

Millicent DawdyDigital Marketing, Sydenstricker Nobbe Partners John Deere

This workshop helped me understand the different types of ads, how they work, and how and where they are displayed. It was also helpful to see how A/B testing helped improve CTR, using a specific example from the presenter’s client. Seeing the test data helped emphasize the importance of trying new things and testing everything.

Ashley WatsonDigital Marketing Specialist, 800response

Mr. Ramos was very informative and you can tell he speaks from experience. Very nice course!

Alexa BraggMarketing Coordinator, Gould Cooksey Fennell

This workshop was very helpful and I gained practical tips to use quickly.

Linda ReedyDirector of Communications, IPC

I only recently started using Google Ads but knew that I wasn’t using it to its full potential. I have read many online guides but nothing comes close to the instruction I have received with DMA so far. I now have the confidence that I can make Google Ads productive for my marketing goals.

Katie WilliamsonCommunity Manager, Matson Alarm

I feel this class and especially the tips are going to help our Ads Campaign with the Success We Desire!

Julia LaShureDigital Marketing Associate, BYK Gardner, USA dba. Paul N. Gardner

This workshop was wonderful! The host went beyond “how to” in Google Adwords but gave tips and tricks to improve ads based on his experience.

Kelley SalviAffiliate and Digital Marketing Specialist, MTD Products

Even as someone coming into this three-part presentation, I feel that it was well organized and contained relevant material that I could easily understand. I look forward to applying this to our company’s marketing.

Paul RhodesCEO, DecisionBase, Inc.

Andreas Ramos is very knowledgeable!

MacKenzie ZarzyckiDirector of Marketing & Communications, Discover Saratoga

September 28, 2021/.
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