Special Fall Pricing: Regularly $1,110 is now 50% off—$550. Enroll here.
In this three-part copywriting Masterclass, you’ll be introduced to the essential principles of copywriting for digital and advertising channels, and explore the role that good copy plays in influencing behaviors and driving purchases. If you’re looking for inspiration for your email, ads, website, social posts and video scripts, you’ll come away with a greater feeling of confidence and a desire to experiment. You’ll also benefit from useful tips in writing longer web copy.
The course covers the role that tone of voice plays in cultivating a unique brand identity and how writers can adapt content and messaging to specific audiences. You’ll have the opportunity to take part in discussion with other participants while trying your hand at practical exercises and receiving constructive commentary and critique. Share your ideas in the interactive session online and get live feedback from instructor Phil Woodford, a top copywriter, creative director, and trainer. This course is limited to 15 participants.
In Module 1, you’ll focus on fundamental rules and practice writing headlines for advertising and short-form captions for social media. There’s an opportunity to consider the close relationship between words and imagery.
Module 2 is centered around audience and tone of voice as we explore website copy from both B2C and B2B environments.
The Masterclass concludes in Module 3, with advice on writing longer-form web copy, email, and video scripting.
In this course, you will:
This interactive course has a student limit and sells out quickly. Enroll now to ensure your place.
Description:
Good copy doesn’t emerge by magic. It’s most often the result of a writer observing several clear rules and principles. In this session, you’ll learn how to approach the writing task and gain tips on best practice.
After drawing up a checklist to guide you in your marketing copy, you’ll spend time exploring short-form communications, such as ads and social posts. How can we make them stand out in a world where people’s attention spans are diminished, and everyone is confronted by an increasing volume of messages?
Key Takeaways:
Description:
Copy is usually stronger when it is written for a specific audience—making use of segmented data and effective targeting. In this module, you’ll look at the use of personas in marketing communication and the way in which writers adapt their copy to different readers, reflecting their aspirations and motivations.
There will also be an opportunity to examine tone of voice in shaping perception of brand and to observe some of the devices writers use to establish a rapport with an audience. Your instructor will encourage you to explore website content during the session, drawing conclusions about the strategies of the writer and their understanding of the reader.
Key Takeaways:
Special Pricing: Regularly $1,320 is now 50% off—$660.
Description:
In this final session, you’ll have the chance to explore some of the rules that surround web writing in the 2020s—whether it’s the pressure to impress search engines, the science of usability and user experience or the need to engage people instantly in a world of diminishing attention. You’ll also look at some of the techniques that create more successful emails and different approaches to video content, including strategies for short-form video on social platforms.
You’ll be shown the way in which story-telling principles can be applied by copywriters, particularly in longer pieces of online content such as articles, blogs, case studies and thought leadership .
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
Greater confidence: You’ll come out of the course with a more detailed understanding of the copywriter’s role and craft skills, allowing you to work more efficiently and effectively.
Greater competence: You’ll learn rules for copywriting best practice and be more aware of some of the potential pitfalls to avoid, leading to fewer errors.
Greater understanding: You’ll explore the way copy works across different media and platforms, helping you to craft words that are more appropriate and engaging. You’ll create more effective, social posts, emails, web pages and video scripts.
Greater cut-through: You’ll experiment with headline-writing techniques and examine the close interrelationship between words and images, leading to more impact with ads and social posts.
Greater adventurousness: You’ll be happier to experiment and try new approaches to copy, which may open up opportunities for more effective and impactful communication.
The Presentations:
Download Material:
Who is the course for?
Marketing professionals at a range of levels and those working in communications, design and related fields.
The Presenter:
Phil started his career organizing and marketing international conferences for an engineering institute in London, England, before pursuing a career as a copywriter. He became an agency creative director and subsequently embarked on a freelance career, in which he works as a writer, trainer, consultant and lecturer. His current clients are based in the UK, France, Italy and the USA.
Website: www.herecomesthecavalry.com
LinkedIn: https://www.linkedin.com/in/phil-woodford-9160421/
The presenter, Phil Woodford was knowledgeable and proficient in his craft of copywriting. He posed great questions for feedback and collaboration. He always had valuable insights. The insight from the group was also beneficial. Phil’s voice was also an asset to this being an online course. He was easy to listen to and had an engaging speaking voice. I learned a lot from this course. Thank you. eneuman
Module 1: Essential rules for writing and techniques for engaging the reader.
Monday, October 21, 2024
from 10:30 a.m. to 12:30 p.m. PDT.
Module 2: Audience and tone of voice.
Monday, October 28, 2024
from 10:30 a.m. to 12:30 p.m. PDT.
Module 3: Writing for different media and channels.
Monday, November 4, 2024
from 10:30 a.m. to 12:30 p.m. PST.
Spring Discount: 33% Off
Free Lifetime Workshop Updates
Special Pricing: regularly $300 now $200. Enroll here.
(Special Series Pricing: All four Email Marketing Masterclass modules $1,200 now 35% off—$780. Enroll here.)
Email marketing is the foundation of any good multi-channel marketing strategy.
But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.
We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
Email Marketing Masterclass, Module 1: Improving your campaign results with better copy, design, and strategy.
Tuesday, September 20, 2022 (9:00 am to 11:00 am PDT).
(Special Series Pricing: All four Email Marketing Masterclass modules $1,200 now 35% off—$780. Enroll here.)
Key Takeaways:
Enroll in Module 1 (Live Online) Enroll in Module 1 (Pre-Recorded)
The Presentations:
Download Material:
The Presenter:
Founder
eFocus Marketing
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 14 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, implement, manage and optimize campaigns, as well as solve complex email marketing issues.
Some of the companies she has worked with or trained include Return Path (now known as Validity), Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others. Kate is a member of the DMA Email Council, regularly speaks at events around the world, and is a marketing lecturer for the IDM and CIM in the UK.
Kate is also the author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ available on Amazon.
Testimonials
Very pleased with today’s workshop! Received a lot of useful information and resources that will help me in my job. Can’t wait for the next one!
Great course for taking email strategy and tactics to the next level.
Kate did a great job going through each topic in great detail, and I left the presentation with some clear action items on how to improve my email results.
A great presentation that covered all the important details about the whole process of email marketing while giving great examples.
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
This is part 1 of a 4-part Email Marketing Masterclass series covering the four essential areas of email marketing management: copy and design, deliverability, data and personalization, and optimizing content and offers through the customer journey. All of the workshops in this series provide strategies, examples, and checklists you can implement immediately in your company, no matter what email-sending platform (ESP) you are using. The series is led by Kate Barrett, the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
You can take these courses à la carte, individually, or as a 4-part Email Marketing Masterclass series bundle for a significant discount.
(Can’t attend a live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit recordings.)
Email marketing is the foundation of any good multi-channel marketing strategy.
But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to maximize your current email marketing strategy. In a world of crowded email inboxes and mobile viewers, you’ll have the tools you need to acquire and retain customers more effectively than ever before.
We’ll talk about best practices for both B2B and B2C businesses for email copy, design, and implementation. We’ll cover designing emails for engagement (and different devices) and writing winning subject lines and email copy. You’ll learn when and how often to sendemails, , gain a useful new understanding of your campaign metrics, and successfully conduct testing that gets results.
Key Takeaways:
How to Convince My Boss Why I Should Take This Course:
According to eConsultancy*, 87% of surveyed senior executives agreed that the events of 2020 and 2021 have rewired customers to be digital-first. But customers don’t just expect rich digital experiences. To make a lasting impression, businesses need to provide personalized content that creates a unified journey across channels. Email marketing is at the forefront of delivering on customer’s expectations of personalized communications that deliver on their expectations, with the right content and offers at the right time. This email series prepares marketers to think through how to turn your email marketing program into a customer-centric, high-performing multi-touch digital experience.
*Digital Trends 2022 Experience Index Adobe and eConsultancy
The Presentation:
Download Material:
Who is this Course For?
Anyone who manages the email marketing and marketing automation strategy for their company, including Email Marketing Managers, Demand Generation Managers, eCommerce Managers, Digital Marketing Managers, and Agency Account Managers who manage the email marketing strategy for their clients.
The Presenter:
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 16 years’ experience, Kate’s expertise and passion has helped a large range of companies (including Ann Summers, Ordinance Survey, Nissan, Marks & Spencer, Argos and Ted Baker among many others) develop comprehensive strategies, implement, manage and optimize campaigns, as well as solve complex email marketing issues.
Kate is also an instructor for CIM.co.uk and DMAnc.org, keynote/speaker at events, and author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ (e-focusmarketing.com/book/)
Website: e-focusmarketing.com.
LinkedIn: linkedin.com/in/katebarrettonline.
Publications:
I have many years digital marketing experience and found the workshop useful. It was a good level in the middle of beginners and advanced.
The DMANC has expertly identified what the marketing community needs: in-depth training with the flexibility of a multi-day format. I can use the certificate of completion at the end to show my organization that I am committed to my ongoing development and improvement of our customer-facing emails.
The session was thought-provoking and provided me with testing ideas to implement immediately.
Kate was a very well-spoken host with a lot of insight and knowledge. She used real world examples of what works and doesn’t work within an email and used statistics to back up those ideas.
The first workshop was extremely informative, and I came out of the session with takeaways that I will implement into future email campaigns. I learned more about placing pre-header text and a CTA at the very beginning of the email, and I am interested to see how this performs for us.
Direct Marketing Association’s webinars are a must-attend for anyone in marketing! Kate is fantastic and keeps you engaged throughout the entire webinar. She offers greater insight and new ways of thinking about email marketing. Awesome job!
This workshop was an excellent mix of technical and practical material that was easily absorbed. Excited to start applying the learning as soon as possible.
The knowledge I gained far exceeded the cost of the workshop. I walked away with a clearer understanding of applying concepts and practices I already know in an effective way around email automation, digital personalization, and omnichannel strategy.
The workshop inspired me to improve my email practices and I can’t wait to implement the suggestions and see what improvements I get.
The workshop moved at a very comfortable pace and had a great balance of concepts and real-life examples that made it easy to grasp the new information. I came away with a list of next steps that I want to tackle as the result of this workshop.
I thought this workshop was really interesting and relative to what I was hoping to learn more about. I appreciate that it covered all aspects of data, how to gather, analyze and use it properly to make the most of it. Plus it covered how personalization is the way to go from now on. Very well done!
Although this session was more technical in nature, the presenter delivered the information so that it was easy to follow and understand.
Great content and very skilled presenters.
Module 1: Improving Email Marketing Results with Better Copy, Design, and Strategy.
Wednesday, Sep 11, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Improving Email Deliverability to get Your Emails in the Inbox.
Wednesday, Sep 18, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Improving Email Engagement with Personalization and Automation.
Wednesday, Sep 25, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 4: Emailing Along the 5 Stages of the Customer Journey—Improving Email Results with the Right Content at Each Stage to Drive Engagement.
Wednesday, Oct 2, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.
Introduction:
Now more than ever, organizations understand that video is a powerful tool for marketers. Video content in marketing is the most consumed and most engaged by consumers. It allows you to convey stories and identities in a short time, so you can quickly connect with your audiences and differentiate your brand or service.
Creating video content for social media can be enjoyable and rewarding. But if you’re a marketing manager, social media manager, graphic designer, or other marketing professional who doesn’t have dedicated video training, it can be challenging, too. Do you need a new camara? Can you use a smartphone? What are you supposed to do in pre-production? What software is best for editing? How and where do you post your finished product?
If you’ve got a lot of time, not much else on your plate, and are willing to wade through a ton of YouTube videos to find the ones with useful advice, you can try to figure it out on your own. But if you’d like to get to the good stuff faster and more efficiently, this is the course for you.
Award-winning film educator Sa-Ra Zwarteveen has created this four-module Masterclass specifically for marketing pros. You’ll skip the trial and error, and get expert, step-by-step guidance, training, and instructions that’ll save you time and frustration. You’ll practice, too, and get expert feedback while you plan, shoot, and edit short-form videos during this interactive course. By the time you finish, you’ll have the knowledge, skills, and confidence you need to produce professional videos for your social media and marketing content needs.
Module 1 of this course will cover the role and importance of video in social media and marketing, video content strategies, visual storytelling, and how to plan a video.
Module 2 will focus on technical aspects of video production, whether on your smartphone, tablet, or DSLR/Mirrorless camera.
Module 3 will help you gain editing skills in Adobe Premiere Pro for your laptop and CapCut for your smartphone or tablet.
Module 4 will cover the last stage of the video process: distribution and sharing your video with the audience you want to reach.
Key Takeaways
Video Editing Software We’ll Be Using in This Masterclass:
We strongly recommend that you download the following software before the start of the workshops, as this is what the demos will be focused on:
Description:
The first step in making a short-form video for social media and marketing is to understand the aim of your video and your target audience. This will then help you with the next stage in the video-making process: pre-production. Translating your idea and written copy to video requires an understanding of video terminology, language and grammar: what can a close-up convey? And how can you make your audience relate to the message in your video? In this module, you will learn about the different aspects of video language and put this knowledge into practice by starting pre-production for a marketing video.
Key Takeaways:
Description:
Once the plan for your short video is finalized, you can start on the production stage of your video making process. This is when you would shoot all the footage that you need to tell your story coherently. In this module, you will learn how you can elevate your video and make your footage look professional by understanding and practicing technical aspects of your camera, as well as understanding how to set your lighting and record sound professionally. During this module and before the next module, you will shoot your own footage that you planned in the previous module.
Key Takeaways:
Description:
After shooting all the footage for your video, you would progress into the next stage of the video-making process: post-production. It is important to edit your footage into a coherent story and ensure the message you want to convey is clear. In this module, you will learn about professional editing workflow and fundamental editing principles by editing the video you shot in the previous module. Adding titles and graphics, editing sound, and correcting color can elevate your video to make it stand out on social media. During this module and before the next module, you will edit your footage into a short marketing piece and receive feedback on your edit during the next module.
Key Takeaways:
Description:
The last stage of the video-making process is distribution: this is where you will share your video with the audience you want to reach. You will gain an understanding of the different social media platforms, and what the audience’s expectations are for videos on each platform. You will also learn how to repurpose footage for landscape (horizontal) and portrait (vertical) videos to suit the social media platform. We will also look ahead to the future and discuss tips and trends in video marketing. In the last module, you will share your work and receive feedback from the course instructor.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
Marketing professionals at a range of levels and those working in social media, communications, design, and related fields.
The Presenter:
Sa-Ra Zwarteveen teaches the Video Production for Social Media Masterclass for the Direct Marketing Association of Northern California.
Sa-Ra is an award-winning film educator and specialist in digital media, culture, and education. She works as a film educator and education programs coordinator at the British Film Institute. Sa-Ra also works as a lecturer at University College London, teaching film production to undergraduate and postgraduate students at the Institute of Education.
Her previous experience includes working at the Stedelijk Museum and EYE Filmmuseum in Amsterdam, where she programmed and delivered engagement and education events. Recent film education projects include the Chartered Institute of Marketing, London Film School, Cambridge University, Durham University, England and Wales Cricket Board, the Singaporean Government, and the Saudi Film Council.
Sa-Ra has extensive experience providing digital marketing and filmmaking courses for professionals in the UK and internationally. She is dedicated to film education and visual literacy as a discipline that can empower and drive creative experience.
Social media: www.linkedin.com/in/sarazwarteveen.
Sa-Ra was incredibly knowledgeable and professional in her presentation. She articulated everything in a way that was easy to follow and understand, and engaged with the class to make all participants feel welcomed.
Great workshop that can be applied to many different roles.
The first module of Video Production for Social Media was very informative and the 2-hour class flew by. Excellent instructor.
I am exited about the Video Production for Social Media Masterclass. Sa-Ra is doing a great job with explanations and examples of the concepts that she is teaching. The Types of Videos, Filmmaking Stages and Film Language topics are covered well and exciting to learn about.
Sa-Ra did a fabulous job breaking down really complex subjects about filmmaking and video content strategy!
This course does a great job introducing step by step of filming and social media.
Module 1: Video Marketing Strategies, Introduction to Filmmaking and Pre-production.
Tuesday, September 17, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Shooting on your smartphone or DSLR/Mirrorless camera.
Tuesday, September 24, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Editing your video and exporting for social media.
Tuesday, October 1, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 4: Distribution and tips and trends in video marketing.
Tuesday, October 15, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Social media has altered how the world learns, connects, views, and purchases online, and offline. If you’re responsible for marketing a brand, you need to create a positive and consistent presence on the appropriate media channels for your industry, target audience, and goals. Doing it right can help you increase access, strengthen trust, build relationships, create a dialogue, and enhance your reputation. Doing it wrong—or not at all—risks making your brand invisible.
But when you already have many responsibilities on your plate, how can you be successful in a media-saturated market, and make it a repeatable process?
This one-module workshop gives a quick overview of the mechanics of social media from a social media manager’s standpoint. Social media strategist and instructor Beverly Theresa unpacks how organic social media works, where it is most effective, and ways to structure, manage and execute social media communications effectively.
In this two-hour workshop, you will learn the best practices for creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens your brand reputation.
This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing through 2024.
Quick Key Takeaways:
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
How to Convince Your Boss Why You Should Take this Workshop:
For businesses wondering when to start making greater investments in social media, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.
Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size.
This course helps advance your employee’s ability to manage your reputation and serve your customers on social media. As the statistics prove, this will have a positive impact on your ROI.
The Presentations:
Download Material:
Who is the course for?
This class is ideal for professionals who either have yet to launch a social media presence for their business or have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!
The Presenter:
Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.
I was very pleased with the workshop today. I thought that Beverly gave a good presentation on the basics of social media. It was really helpful to hear her suggestions for streamlining and making content for each platform.
I really liked the workshop– It was informative and I learned a lot!
This was a good workshop for people looking to learn about social media and for those who are social media professionals for major corporations and businesses.
DMAnc and Beverley offered a great introduction to social media management that dove beneath the surface level to give actionable tips and training.
Recycling TikToks and posting them as reels on Instagram is a great way to reuse content and gain traction! Most of the time TikToks do better on Instagram.
It was a good introduction to all of the current main social media platforms to help you figure out what might work best for your audience .
Highly recommend! Applicable to all companies selling a service or product!
A phenomenal overview–with suitable “deeper dives”–of the major social media channels. Also, brief description of what other webinars are upcoming. Best part: informational, no “puffing up about how great we are!!” That’s really refreshing. I got what I signed up for–and more!! Thanks.
When I take a webinar, I look for engaging content that will be helpful. I didn’t realize two hours flew by because Beverley made this course fun and full of knowledge!
It was very informative and I’m glad I was able to attend. I learned some tips and tricks for social media marketing, as well as tools I think would be great for streamlining my content. I can’t wait to put into practice what I learned.
Beverly was very knowledgeable and informative with a super friendly tone to her voice.
It’s a fantastic course if you feel lost when you hear the words “social media marketing”. Easily digestible information to help put those who are intimidated by social media at ease.
The Social Media Marketing Fundamentals workshop was great and very insightful. Whether you’re just starting out on social media or want to go back to the basics, this is a great place to go.
The course was so great. I will take the elements I learned back to my internal team members so we can implement with our clients. A lot of tips and information resonated with my day-to-day and ways to get better engagement for my clients.
Presenters were inviting and friendly. happy to answer any question basic or more advanced.
Great overview if you’re new to social media marketing and want a broad view of where to start!
I enjoyed the presentation, I would recommend this to anyone that is interested in learning more about Social Media Marketing
A great informative course that dives into each facet of social media.
This workshop was very informative. Covered the basics or multiple platforms. I would recommend this workshop.
Good job with showing us the basic fundamentals of social media. Gained some good valuable information and will use that with our social media
DMAnc workshop on Social Media Fundamentals is a great class. so many great tips and tricks. and sooooo much to learn!
DMAnc offered a great presentation on the Fundamentals of Social Media. It is exactly what I needed to know to get started marketing our Small Business and Social Car Club.
This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.
Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.
Social Media Marketing Fundamentals: 1-Module Course
Thursday, October 17, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Special Winter Pricing: Regularly $900 is now 50% off—$450. Enroll here.
With YouTube being the second biggest search engine in the world receiving three billion more monthly visits than Facebook, it is essential for businesses of all sizes to have a presence on the platform. However, without a good understanding of YouTube’s audience, its content types, and algorithm, it can be hard to build influence and correctly position your brand.
This 2-module workshop series will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.
(Can’t attend the live workshop? No problem. These workshops will be recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
In this first workshop, you’ll learn how to maximize the marketing potential of video content on the YouTube platform.
With YouTube being the 2nd biggest search engine in the world receiving 3 billion more monthly visits than Facebook, it is essential for businesses of all sizes to have a presence on the platform.
However, without a good understanding of YouTube’s audience, its content types, and its algorithm, it can be hard to build influence and correctly position your brand.
This class will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.
Key Takeaways:
In this class you’ll learn:
In this second workshop, you will learn loads of practical tips and tricks on how to produce high-quality video content for your YouTube channel that will keep viewers engaged and increase your brand awareness and influence.
You’ll also be guided on the equipment and software you’ll need, from basic to advanced, to produce the best quality video possible.
With over 50 million channels on YouTube, it is becoming increasingly important to produce video content that cuts through the noise.
Fortunately, there are tried and tested ways of optimizing your content to help make it stand out from the crowd, feed the YouTube algorithm, and boost its SEO.
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
YouTube is the second largest search engine after Google. Starting a YouTube channel for your business isn’t just a good idea. It may be one of the most important short-term, and long-term decisions you’ll make in terms of your larger marketing efforts. This is true for a huge variety of different reasons. From creating brand awareness to creating an online educational hub for your customers, there are a lot of different ways you can leverage your YouTube channel to grow your business and generate new leads. Many companies don’t get their YouTube or any video efforts off the ground due to a lack of staff training and resources. This course gets your employees trained and ready to launch a YouTube channel with step-by-step processes for each phase of a project. It’s time to get your team going!
The Presentations:
Download Material:
Who is the course for?
Marketing managers, social media managers, digital marketing managers, e-commerce managers, influencers, trainers, and agency account managers. This class is for anyone who has decided to start a YouTube channel to market their business/brand but is daunted by the idea of producing video content and would like to be guided by someone who has successfully built their own channel to the top 2% of all YouTube channels. Whether you already have experience creating video content or not, this class will make sure you’re producing content that is optimized for the YouTube audience and algorithm.
The Presenter:
Adam Finer is a Business Intelligence professional, brand owner and YouTuber. His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on BI projects for some of the world’s biggest brands.
He has also built a rapidly growing YouTube channel (LearnBI.online) teaching BI concepts and techniques that currently boasts 30K subscribers.
Adam was very clear with how he presented the information and I absolutely loved how he had real examples of how he’s utilized these strategies on his own page – it shows all these tips and tricks work!
This is a thorough and detailed workshop around breaking into YouTube with best practices across search, audience and more. Highly recommended whether you’re just starting out or need a serious revamp of your low-success channel.
The insight I gained during this workshop is INVALUABLE. I can’t wait to start incorporating what I’ve learned into our digital / video strategies moving forward.
A great way for anyone looking to start their YouTube brand to get their feet wet.
Adam’s class was exceptionally well thought out, informative, and approachable to anyone of any experience level. It surpassed all of my expectations.
I really liked this webinar, it was easy to follow, understand, and you could tell Adam really prepared for it.
This educational session offers great information for those considering starting a YouTube channel and some basic reminders for those who already have established a channel. This is great information for any size company or organization.
Well thought out, wide range of topics covered and done so in an authoritative way.
Module 1: Covers content strategy for building influence and brand positioning.
Prerecorded.
Module 2: Provides a practical guide to producing videos and optimizing content; and how to grow your channel and influence.
Tuesday, Oct 01, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 1: Covers content strategy for building influence and brand positioning.
Tuesday, Dec 10, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Module 2: Provides a practical guide to producing videos and optimizing content; and how to grow your channel and influence.
Tuesday, Dec 17, 2024
from 9:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to increase your results. These workshops show you how to install and use Google Analytics 4.0.
Google released Analytics 4.0 in October 2020. Although they called it an update, it’s a new form of analytics.
Our recommendation is to use both GA3 and GA4 because they do different things
(Can’t attend a live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special Series Pricing: All three Google Analytics 4.0 Masterclass workshop modules $1,100 are now 50% off—$550. Enroll here.
Description:
In the first workshop, we’ll look at the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). Then, we go on to the installation of GA4 and the tracking tags for WordPress, Wix, and other CMS’s, plus Google Tag Manager (GTM). How to configure the GA4 Admin panel and add and manage users.
This module demonstrates a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can review it again. You can also follow along with your Google Analytics 4.0 account or the free publicly accessible Google Analytics 4.0 account.
Key Takeaways:
Special Series Pricing: All three Google Analytics 4.0 Masterclass workshop modules $1,100 are now 50% off—$550. Enroll here.
Description:
In this course, we’ll look at additional features and options in GA4. You’ll learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.
This class demonstrates a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can review it again. You can also follow along with your Google Analytics 4.0 account or the free publicly-accessible Google Analytics 4.0 account.
Key Takeaways:
Special Series Pricing: All three Google Analytics 4.0 Masterclass workshop modules $1,100 are now 50% off—$550. Enroll here.
Description:
In this third workshop module, you learn how to create your reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the custom reports you need using the Explore tool.
Explore, the report creation tool, has dozens of options to create personalized reports that fit your organization’s needs.
This is the core idea of GA4. GA4 gives you the tools to select and present your data. Instead of using GA3’s ready-made data, you become a data analyst.
Another major new feature is predictive analytics. Google AI uses your data to predict audiences (such as men 18-24 in California who use desktop computers, or women 25-34 in New York who use Android phones) who are likely to buy from you in the next seven or 30 days. You can use this to create marketing to reach those audiences.
This class uses a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can recreate the reports.
We will send you a 15-page handout with numbered steps so you can create your custom reports.
You can follow along with your GA4 account or use Google’s publicly accessible GA4 account.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say. Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.
With objective data, your teams can create and manage digital marketing that reaches your business goals.
Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.
The Presentations:
Download Material:
Who is the course for?
By understanding Google Analytics 4.0, you can do the work yourself or manage your team, agency, or consultants. This course is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
Excellent introduction to G4 Analytics!
This is a great intro to GA4 and helps clarify many things that are not included in Google’s documentation.
Excellent course in explaining the new features and changes of Google Analytics 4
Great value and insights into Google Analytics GA 4.0 and beyond. Highly recommend the full course covered in three workshop modules.
This GA4 course gave me a better understanding of how to leverage the platform. It was helpful to understand how to build segments using AI.
GA4 isn’t the end of the world, it’s a new world. Be prepared for it.
Terrific course especially for those who do not know much about GA4 (like me)!
This workshop is very informative and helpful with understanding the differences between 3.0 and 4.0, as well as getting started with 4.0
One of the best courses I have ever taken! Amazing, relevant, unique content. Worth every dollar and minute of your time!
The teacher was extremely detailed and great at explaining the difference between GA3 and GA4.
This workshop provided very useful information and it allows me to develop my knowledge about Google Analytics’ tools.
Great course! Instructor is very knowledgable and definitely has tons of experience. I’m more on the advanced side of things, using the Google stack for over a decade and the intro course was still very helpful.
Very knowledgeable instructor.
For not knowing much about Google Analytics, I now have the confidence to tackle this beast.
Great overview of GA4. It will help you understand what GA4 is, how it differs from it’s predecessor, UA, and how to install it.
Andreas is a great resource on a variety of topics, explaining things in an easy to understand way whether you are a novice or seasoned professional.
Module 1: Installation and Configuration
Friday, September 20, 2024
9:00 a.m. to 11:00 a.m. PDT
Module 2: The User Behavior, Monetization, and Events Reports.
Friday, September 27, 2024
9:00 a.m. to 11:00 a.m. PDT
Module 3: Use Explore to Make Custom Reports.
Friday, October 4, 2024
9:00 a.m. to 11:00 a.m. PDT
Special Fall Pricing: Regularly, $1,300 is now 50% off—$650. Enroll here.
Marketers tend to fall into four categories when thinking about the process of SEO.
And what about the value of SEO? Most marketers know it’s important, but where does it fall in the spectrum? Are you merely invisible without it, is it the answer to all your search ranking prayers, or does SEO’s value lie somewhere in between?
In this four-module SEO masterclass, you’ll get the knowledge to take away the confusion, the information you need to forge an effective SEO strategy, and the skills to execute on SEO with confidence and results.
Instructor Andreas Ramos will cover the key aspects of SEO that you need to know in 2024 and beyond:
Whether you’re managing landing pages, a small website, a busy ecommerce site, or multinational enterprise sites, what you’ll learn here you can put to work immediately.
Bonus: This Masterclass includes a free copy of Andreas Ramos’ eBook, Prompt Crafting for Digital Marketing.
Description:
The first session starts by looking at how Google selects which pages will appear in search results. You’ll understand how Google sorts and ranks websites and pages. This is entirely new material, based on what we learned from Google’s internal documents and testimony by Google CEO and VPs in the US Department of Justice vs. Google antitrust trial held from October to November 2023 in Washington, D.C., which Google lost in August 2024. We add what it means and how to adapt your SEO work to Google’s systems.
LLM AI, such as ChatGPT, Microsoft Copilot, Google Gemini, Anthropic Claude, Sonnet, and others, can be used for SEO. These AI make it easy to find good keywords, write meta-tags, and do many other SEO tasks… if you write good prompts. By understanding how LLM AI works, you can use it better. We will show how to write advanced prompts so the AI can create replies to you that present your company and goals. These replies also match your target audiences and add USPs, UVPs, and CTAs. We include a 28-page PDF on how to write prompts.
Keyword Research is the foundation of SEO. You’ll see how to use Google tools and AI to find your audience’s keywords to search for your company, products, and services on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You also use keywords for pages, ads, social posts, content marketing, and to make videos.
You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keywords into other languages.
Key Takeaways:
In this class you’ll learn:
Description:
In the second module, we dive into on-page SEO, image SEO, UX/UI SEO, and Speed SEO.
On-page SEO is all about enhancing what your visitors see on your website and pages. By improving site architecture, page design, grammar, text, and visuals, you can directly boost your search rankings. We’ll guide you in utilizing AI tools to elevate your content and image quality, making your site more appealing to users and search engines.
Image SEO looks at issues around image formats (JPG, PNG, WebP, and so on), the kilobyte size of images and how to compress them while keeping high quality, methods to get images to load faster, and other items.
UX/UI SEO (UX = User Experience) and UI (User Interface) look at how to improve the visitor’s experience. The better the website works for visitors, the higher your engagement rate and conversion rate, which are part of Google’s metrics for scoring pages.
Finally, we look at Speed SEO. Studies show visitors prefer faster pages, so this section shows you how to measure the speed of pages and steps to improve page speed.
Next, we delve into the intricacies of technical SEO. This involves tweaking your site’s HTML code to ensure search engines categorize your pages correctly. We cover the essentials of editing HTML meta-tags, page headings, body text, ALT tags, and link texts. To simplify this process, you’ll receive a handy spreadsheet that helps keep your meta-tags within Google’s character limits. Plus, we’ll demonstrate effective methods to test and optimize your meta-tags.
You’ll also learn to use analytics to strategically select pages for SEO enhancement and discover advanced techniques for optimizing images, including editing hidden text. The workshop doesn’t stop there; we’ll explore other technical areas such as canonical tags, HRefLang tags, handling 404-error pages, implementing 301-Redirects, repairing broken internal links, and creating XML sitemaps for pages and images.
Our approach is straightforward and user-friendly. We provide clear, step-by-step instructions with practical examples that you can easily replicate and adapt. This workshop will empower you with knowledge and tools.
Key Takeaways:
In this class you’ll learn:
Description:
Our third workshop looks at off-page SEO, focusing on strategies to enhance your online presence and visibility beyond your website. Off-page SEO is crucial in attracting more visitors and boosting your site’s credibility. We’ll navigate through various techniques, including effective link building, social media engagement, securing links on news sites, link directory registrations, optimizing your Google My Business profile, Wikipedia contributions, and more. These tactics are key to expanding your digital footprint and driving increased traffic to your site.
But that’s not all. This session also delves into the essentials of SEO reporting. Learn how to create insightful SEO reports and analyze visitor data, page performance, rankings, and keywords. We’ll guide you through justifying the ROI of your SEO efforts, equipping you with the knowledge to demonstrate the value of your work.
Additionally, we provide an overview of the most common SEO topics and metrics essential for anyone in the field. We’ll discuss establishing an effective SEO helpdesk to support your organization’s SEO initiatives further, ensuring ongoing support and optimization.
We wrap up the session with a comprehensive SEO tools and resources list. This curated collection will help you stay updated with the latest trends and best practices in SEO and digital marketing, ensuring you remain at the forefront of the industry.
Module three dives into technical SEO. This involves tweaking your site’s HTML code to ensure search engines categorize your pages correctly. We cover the essentials of editing HTML meta-tags, page headings, body text, ALT tags, and link texts. To simplify this process, you’ll receive a handy spreadsheet that helps keep your meta-tags within Google’s character limits. Plus, we’ll demonstrate effective methods to test and optimize your meta-tags.
You’ll also learn to use analytics to strategically select pages for SEO enhancement and discover advanced techniques for optimizing images, including editing hidden text. The workshop doesn’t stop there; we’ll explore other technical areas such as canonical tags and HRefLang tags, handling 404-error pages, implementing 301 redirects, repairing broken internal links, and creating XML sitemaps for pages and images.
Many SEO steps in this module can be enhanced with good AI use. We’ll show you examples, along with the prompts and results, so you can copy them and use them in your work.
Key Takeaways:
In this class you’ll learn:
Off-page SEO covers the changes you can make outside your website that affect your ranking.
Off-page SEO includes social media. You’ll see how to use ChatGPT to write hundreds of audience-specific social media posts in minutes, complete with the tone, emoji, and CTAs.
Description:
Our fourth module looks at off-page SEO. For many years, Google said you can’t improve ranking by making changes outside of your webpages, but it turns out you can. This module focuses on strategies to enhance your online presence and visibility beyond your website. Off-page SEO is crucial in attracting more visitors and boosting your site’s visibility, credibility, and authority. We’ll navigate through various techniques, including effective link building, social media engagement, securing links on news sites, link directory registrations, optimizing your Google My Business profile, and more. These tactics are vital to expanding your digital footprint and driving increased traffic to your site.
But that’s not all. This session also looks at the essentials of SEO reporting. Learn how to create insightful SEO reports and analyze visitor data, page performance, rankings, and keywords. We’ll guide you through justifying the ROI of your SEO efforts, equipping you with the knowledge to demonstrate the value of your work.
Additionally, we provide an overview of the most common SEO topics and metrics essential for anyone in the field. We’ll discuss establishing an effective SEO help desk to further support your organization’s SEO initiatives and ensure ongoing support and optimization.
We add a list of comprehensive SEO tools and resources list. This curated collection will help you stay updated with the latest trends and best practices in SEO and digital marketing, ensuring you remain at the forefront of the industry.
We provide clear, real-world examples and a series of practical, step-by-step tactics tailored to your organization’s website. A key part of the workshop is learning to effectively measure your website’s performance against Google’s speed standards. We’ll guide you through the tools and techniques for this assessment, ensuring you have a clear picture of your site’s speed profile.
Additionally, the workshop includes a wealth of resources: examples, links, and customizable code snippets. These materials are designed for easy application, allowing you to immediately implement changes and see tangible improvements in your website’s loading speed.
We close this module and the course with a brief look at the future of search engines, SEO, and AI.
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
Completely updated for 2024, this course offers fresh insights into Google Search’s workings, especially in light of testimony and documents from the 2023 Google antitrust trial. We emphasize using AI tools to better understand your audience and create web pages that resonate with their interests. This course for every company size, from SMB to enterprise-level SEO, aimed at boosting traffic, enhancing brand awareness, and increasing sales and conversions.
SEO isn’t just about visibility in search engines; its concepts can also be applied to digital advertising across platforms like Google Ads, Facebook, and LinkedIn, as well as media posts, content marketing, and videos to attract more visits, leads, and sales.
Our course is particularly valuable for internal teams who possess an intimate understanding of your organization’s goals, products, and services. Unlike external agencies or consultants, internal teams can communicate these aspects more effectively. This course empowers your internal team to:
Equipping your team with these skills enhances online visibility and ensures a consistent and effective digital marketing strategy across all platforms.”
The Presentations: Live or On-Demand
Download Material:
Who is the Course for?
Marketing managers, digital marketing managers, search marketing managers, webmasters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.
I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.
This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.
Eye-opening! There’s so much I need to do and check on our eCommerce site!
This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.
The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.
I highly recommend this course for learning the ins and outs of SEO.
Presentation was clear, it would be valuable for those who have no basics of SEO.
Module 1: Keyword Research and AI for SEO.
Friday, Sep 20, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 2: On-page, Image, UX/UI, and Speed SEO.
Friday, Sep 27, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 3: Technical SEO.
Friday, Oct 4, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 4: Off-Page SEO and SEO ROI Analysis.
Friday, Oct 18, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Spring Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 4 Only: regularly $300 now 25% off—$225. Enroll here (pre-recorded).
Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here (pre-recorded).
This is Module 4 of a four-workshop series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. The four-part series covers:
In this workshop, you will learn how to update your website for Google’s focus on the speed of webpages. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so you will not experience a radical drop in traffic. You’ll also see how to measure your website to see how it meets Google’s standards. The workshop has examples, links, and code for you to copy, edit, and paste.
Update: Google announced the speed of webpages also applies to desktop search. How quickly a web page opens for desktop or mobile visitors is part of the Google ranking algorithm. If everything is equal for two pages, the faster page will rank higher. This workshop covers many best practices that you can apply to your websites.
We cover the parts of speed optimization:
Why Optimize for the Speed of Pages?
Whenever Google rolls out a core update such as mobile-first indexing, hundreds of thousands of websites suddenly take a nosedive in ranking and traffic—and they scramble to triage the problem. You can prevent this from happening to your website by learning about Google’s update and improving your website’s page speed right away.
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Each module is two hours and the 4-module series is a total of eight hours. Take the courses either live or recorded.
Module 4, workshop date and time:
Pre-recorded. Next live series coming in Fall 2023!
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.
Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas is the author of 22 books on SEO, SEM, social media, and content marketing, including #TwitterBook, How to Write a Book!, The Big Book of Content Marketing, Search Engine Marketing (McGraw-Hill), and technical editor of Search Engine Marketing, Inc. by Mike Moran (IBM Press). He is an adjunct professor in digital marketing at INSEEC, a leading French university, and CSTU in Silicon Valley. He also led the digital marketing agency at Acxiom and was the Manager of Global SEO at Cisco. His clients include Stanford and Harvard. He graduated from Universität Heidelberg, the top German university. He and his wife live in Palo Alto. Visit him at andreas.com.
Testimonials
I just finished the 4 course series for SEO, and what I’ve learned can be implemented right away. Also appreciate the follow up information for up to a year!
I learn something new to work on with each module! It was easy to understand and follow, even for a beginner like me.
This is a great introduction to why you should be paying attention to mobile-first SEO practices.
As someone who has been in digital marketing for over 14 years, I really enjoyed this presentation on the forthcoming updates needed for websites. It was great to see all the small tips that really make a difference when it comes to designing with mobile-first in mind. I learned a lot even though I have a lot of experience!
Andreas presented several, great SEO insights. So refreshing to learn from a source who is actually keeping up on such an everchanging topic. Great webinar, Andreas!
It’s not very common to receive actionable takeaways from some webinars as they are often just a company trying to earn your business and it becomes a “pitch” in disguise with minimal takeaways at best. This webinar was extremely educational with key insights and tangible takeaways that I can actually execute! I learned about several tools I can start using today to optimize our mobile site. Thank you Andreas for an amazing presentation! I’ll definitely be attending more DMAC workshops in the future!
Spring Discount: 25% Off
Free Lifetime Workshop Updates
Individual workshops $300 each, now 25% off—$225 each
Special Series Pricing: All three Google Ads workshops $900 now 45% off—$495. Enroll here (Pre-recorded).
This is Module 3 of a three-workshop series that covers how to place and manage Google Ads. Use digital advertising to reach your target audience in search engines to get leads and sales. A search in Google shows the user’s intent: they are looking for the product or service. When you place your ad at the top of Google, your ad appears in front of those people who are actively searching.
In this workshop, we’ll dig into the Google Ads engine. You’ll see how the bidding system works. This means you can use lower bids and lower budgets to get better results than your competitors. We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click). You’ll be able to increase your Quality Score, which lets you lower your bids yet rank higher. You’ll see how to optimize your Google Ads account for maximum results by managing bids to KPIs. The workshop also covers additional software from Google that lets you manage dozens of accounts in one account.
Finally, we’ll show you how to manage Google Ads by time zones, continent, and language.
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
Next live masterclass coming in Fall 2023!
Key Takeaways:
In this class you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.
Your internal teams know your goals, products, and services and can create and manage better advertising.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
“DMANC’s course on Google Ads is phenomenal. The host (Andreas Ramos) gives students such a vast wealth of information and knowledge on Google Ads, that it’s surely guaranteed to help them improve their own campaigns.”
Well worth the money spent.
Great webinar, love to learn from a best selling author.
Great Webinar! Andreas shared valuable information and tips that save me much time and will help me better manage Google Ads for the businesses I manage. I look forward to utilizing what I have learned through this series!
Another great course from the DMA of Northern California!
Spring Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing: regularly $600 now 25% off—$450. Enroll here (Pre-recorded).
The new AI tools in ChatGPT, Microsoft Office, Google, and others are the most significant changes in digital marketing since the introduction of the web in 1993. AI tools can save time, help generate ideas, and improve productivity. This workshop is for digital marketers who are looking to learn new tools and skills to improve their efficiency and productivity.
The goal of this two-session workshop is to help digital marketers learn how to use ChatGPT and other AI tools to improve their efficiency and productivity in their digital marketing.
Use AI tools to quickly generate high-quality text and images that you can use for marketing content, such as articles, blogs, web pages, product descriptions, digital ads, social media posts, and videos. Attendees will also see how to use AI to come up with unique creative ideas or brainstorming.
You’ll see live hands-on examples, step by step, of how to use AI to create text and images. You’ll get the recorded video which you can review so you can apply this to your work. All slides include the prompts and results, which you can copy, edit, and use for your work.
Andreas Ramos is among the first instructors in the world to teach university-level courses in the use of AI tools for digital marketing, and the author of more than twenty-two books on digital marketing.
(Can’t attend a live class? No problem. This masterclass series is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop dates and times:
Module 1: AI Tools for Writing Blog Articles, Web Content, Emails, and Product Descriptions.
Pre-recorded online. Next live masterclass coming in July 2023!
Module 2: AI Tools for Social Media, Digital Ads, and Images.
Pre-recorded online. Next live masterclass coming in July 2023!
Special Pricing: regularly $600 now 25% off—$450. Enroll here (Pre-recorded).
Description:
The first session covers the AI tools and how to use them for creating or editing text to save time and enhance creative flow. The focus is on the use of AI for digital marketing for writing blog articles, web content, emails, product descriptions, ebook outlines, press releases, and competitor reviews. We’ll include a comparison and how to use tools such as ChatGPT, ChatGPT Pro, Microsoft Chat and Google Bard, Anthropic Claude, and other tools, and an overview of the upcoming AI tools in Microsoft Copilot.
Key Takeaways:
Special Pricing: regularly $600 now 25% off—$450. Enroll here (Pre-recorded).
Description:
The second session continues with ways to use AI for social media, digital ads, and images to save time, increase your content library and enable faster testing. Plus, how to use AI in unique ways for creative brainstorming and organizing customer reviews, and sentiment. Plus, how to improve your LinkedIn page for your company and yourself.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The new AI tools in ChatGPT, Microsoft Office, and Google are the most significant changes in digital marketing since the introduction of the web in 1993 and the iPhone in 2007. You’ll be able to do more, faster, with better quality, and lower costs. Don’t be left behind in this new world of AI-enabled digital marketing. Sign up for our course now and boost your efficiency and productivity!
The Presentations:
The workshops are hands-on. Attendees will leave the workshop with a practical understanding of how to immediately integrate ChatGPT and other AI tools into their digital marketing strategies, and how to quickly and efficiently generate high-quality marketing content. All examples include the prompts and the results which you can copy, edit, and use in your work.
Download Material:
Who is the course for?
Marketing managers, digital marketers, social media managers, public relations managers, content managers, content authors, editors, copy editors, and writers.
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has been using AI tools for his work as CMO of a startup. He is also among the first professors in the world to teach university courses in the use of AI tools for digital marketing.
Andreas also manages a Twitter List of 30+ key people in AI for marketing, including OpenAI, Microsoft, Google, Nvidia, Meta, and professors in marketing at Wharton, NYU, Stanford, and other universities.
He has 25+ years of professional experience in digital marketing for startups, companies, and global enterprises. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the director of the digital agency at Acxiom. He is the author of 22+ books on SEO and digital marketing, including one of the first books on how to build HTML websites. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on from one of the leading experts in digital marketing in Silicon Valley.
Testimonials
This course provided me with tools and resources I didn’t know existed that can make my daily tasks sooo much easier. Highly recommend for the multitaskers and those that wear many hats at work.
The workshop is a great introduction for using AI content in digital marketing.
The AI 2 part series was super helpful in gaining a better understanding of AI tools out there now and a look into the future!
This was a great course that provided me a strong foundation to learning about the abilities of AI. Although having no prior knowledge in AI, Andreas made it easy to follow along and understand all of the material. I would definitely recommend taking this class to stay on top of the inevitable evolution of AI in society.
This course by the DMAnc was very helpful and the tips I learned will save me countless hours!
I’ve attended several workshops on AI by other pros, but none like this one. I learned uses for AI in content creation that I hadn’t considered, such as translations, grant proposals, research for conferences and networking, social media posts with emojis, creating exams, and improving LinkedIn profiles. Andreas shares a ton of resources for creating digital ads, images, and doing SEO with AI. Learn what Microsoft and Google, as well as ChatGPT have in the works to make marketing life easier and more productive.
The presentation covered very up to date information on a quickly evolving field and the presenter was obviously very knowledgeable about the subject.
This workshop, along with some others, does a good job of staying up to date with what is happening in the world of marketing. Noteworthy and experienced people from the industry are selected to conducted these workshops, so drawing on their expertise and experience is always helpful.
I wasn’t sure what to expect since this is my first course with DMA, but I am pleasantly surprised by the expertise of the instructor. I learned a LOT and this is after exploring the topic on my own for a few weeks and participating in another free webinar. This course was definitely a step above what I’ve seen on this topic so far.
Special Fall Discounts
Free Lifetime Workshop Updates
Special Pricing: Module 2 regularly $900 now 52% off—$435. Enroll here.
Special Series Pricing: both Modules 1 and 2, regularly $1,200 now 45% off—$660. Enroll here.
If you are not eating your competitor’s lunch, they are probably eating yours. You either need to be hunting or you will be hunted. By putting an impactful and effective Marketing Strategy in place that supports your business strategy, you will drive your business’s top line growth and improve your market position as a leader with your target market. This workshop is focused around building a foundation and key modules of an effective B2B Marketing Strategy to do just that.
(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop Date and Time:
Module 2: Covers how to build a better marketing machine specifically for your business.
Scheduled individually with the instructor, Mike Hornby.
Special Pricing: Module 2 regularly $900 now 52% off—$435. Enroll here.
Special Series Pricing: both Modules 1 and 2, regularly $1,200 now 45% off—$660. Enroll here.
For those that have completed the B2B Marketing Strategy Development Workshop, this is as a one-on-one follow up with the instructor, structured as two 2-hour video conference consultation sessions.
More than 25 worksheets and templates from Module 1 will be completed and reviewed as part of the one-on-one workshop material so the participant can use them to build their marketing strategy.
Key Takeaways
The focus will be to review an individual company’s templates completed from the first B2B Marketing Strategy Development workshop and then give feedback with the purpose of flushing out further the development of the marketing strategy. The participant will need to choose one product/business line to focus on. As a prerequisite to doing these one-on-one sessions, the participant will have completed as many of the templates listed below as possible and practical before scheduling the meetings with the instructor. The instructor and the participant will review the completed templates together, and the instructor will challenge/ask more questions to make sure the answers truly addressed the questions. This will give the advantage of an outside peer review vetting the process before socializing documents within your company.
How to Convince Your Boss Why You Should Take This Workshop:
This workshop will create or evaluate your marketing strategy so you can enhance your Marketing Machine that will deliver:
The Presentations:
The focus will be to review an individual company’s templates completed from the first B2B Marketing Strategy Development workshop and then give feedback with the purpose of flushing out further the development of the marketing strategy. The participant will need to choose one product/business line to focus on. As a prerequisite to doing these one-on-one sessions, the participant will have completed as many of the templates listed below as possible and practical before scheduling the meetings with the instructor. The instructor and the participant will review the completed templates together, and the instructor will challenge/ask more questions to make sure the answers truly addressed the questions. This will give the advantage of an outside peer review vetting the process before socializing documents within your company.
Download Material:
A majority of the following templates should be completed prior to scheduling the one-on-one meetings with the instructor. Then they will be reviewed, discussed and evaluated in the live discussions.
Who is the course for?
Who will benefit from this one-on-one session
Participants from Module 1 who completed a majority of the templates listed above and who want an expert outside opinion and perspective on them before circulating them in the company or proceeding with the strategy into the marketplace. These will be business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.
The Presenter:
Chief Marketing Officer
Orion Marketing Group
For over 30 years, Michael has been part of senior management teams with organizations that have ranged in size from start-ups to multi-billion dollar B2B technology focused companies in Telecoms, Medical Instrumentation, Industrial, Security, Location Intelligence and Defense. His main focus has always been on facilitating and leading market strategy for business top-line growth and building teams that have met and exceeded their sales & marketing targets. In his last position as Director of Market Strategy and Marketing, Mike was responsible for working with 13 business units over 15 locations across the globe, facilitating the development of their market and product strategies. He led marketing strategy workshops with each of those business units. Other areas of focus have been marketing communications, product marketing, product management, engineering management, direct sales and channel management along with business development. Mike has been a guest speaker at Algonquin College and Ottawa University sharing with business students insights into marketing strategy and planning. He also was a member of the Ottawa TecExec Association where he was a regular speaker and part of the organization committee. Mike worked with Invest Ottawa and advised young entrepreneurs with their start-up initiatives. He graduated with a Bachelor of Commerce degree Honors at Carleton University, Ottawa, Canada.
Testimonials
Great thought provoking presentation that expanded on the basics. I was able to apply the content to my current challenges and took several notes for implementation on my team.
Another great course by DMAnc. Mike gives us a glimpse of a CMO in a large company and a roadmap to an effective marketing strategy (including the templates to get there).
Comprehensively delivered presentation with working, real-life examples. A palpable Marketing experience.