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How to Use Social Media for Marketing, 3-part Series

September 25, 2021

DMAnc.org Online Certification Workshops

Key Takeaways

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What you’ll learn in this workshop

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Summer Discount: 25% Off
Free Lifetime Workshop Updates

Individual live online workshops $300 each, Now $225 each

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.

Our Goal:

Join us for this three-part workshop series on social media marketing.  You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media.  You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms. 

The Instructor:

DMAnc.org instructor Andreas Ramos leads this workshop. 

Who is the course for?

  • Organizations, including B2C and B2B companies, government, and non-profits that use social media for marketing.
  • You will be able to understand how to use social media marketing so you can manage projects, staffers, agencies, or contractors.

What We Cover:

  • The workshops cover the major social platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
  • This is a deep-dive course. We show you how to uncover your audience’s demographics, find your audience’s keywords and interests, and use that to write social posts. You will also see how to set up and manage social advertising, and how to understand the results. You’ll see how to measure social media metrics with UTM tags, analytics, and KPIs as part of the funnel.
  • We’ll also look at how social media interacts with content marketing, SEO, and paid advertising.

What We Won’t Cover:

  • This is not a course on using social for personal use. Instead, this course will focus on using social media for marketing and advertising for organizations.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Part 1: How to Use Social Media for Marketing: Fundamentals of Social Media, the Sales Funnel and Metrics

Individual workshops $250 each, Now $200 each. Enroll here for “How to Use Social Media for Marketing, Part 1-Fundamentals: Foundations of Social Media, the Sales Funnel and Metrics” live online (October 27th).

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.

This workshop covers the role of organic social media in your marketing strategy. It  is based on customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel (also known as the purchase cycle).

Customer-centric marketing requires content that appeals to your audience, so you’ll see how to find your audience’s demographics, interests, and behavioral data, along with tools for each of these and how to use this to create social posts.

A sales funnel also includes metrics. Business goals in social media include visibility, branding, and engagement. Social media goals can also include leads and sales. We will cover how to measure social media’s impact on your sales funnel, which metrics to track, a list of the main KPIs, and tracking tools. 

We’ll also look at common features of all social media: profiles, posts, photos, #hashtags, account management tools, and analytics, with specific notes for each platform.

Key Takeaways:

  • Our topics cover all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
  • The role of social media in customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel. Role of social media in filling the funnel. Impact of social media on sales.
  • How to see your audience at each social site, including age, interests, and location.
  • We also look at the social algorithms. These algorithms decide what to distribute and promote. We also look at how sites use moderators (human reviewers) and what they block. You’ll get tips on how to increase engagement without paying for it.
  • You use metrics to measure and optimize the sales funnel. Which metrics to track? How to track. The analytics tools (Insights) at each social site.
  • How to use UTM tags to track posts and ads at each social site.
  • How to see the social data in Google Analytics 3.0 and Google Analytics 4.0.
  • How to evaluate statistics.

Part 2: How to Use Social Media for Marketing: How to Improve Your Company’s Presence in Social Media

Individual workshops $250 each, Now $200 each. Enroll here for “How to Use Social Media for Marketing, Part 2-Intermediate: How to Improve Your Company’s Presence in Social Media live online (November 10th).

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.

This workshop focuses on how to improve your presence on organic social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.

This includes how to improve profiles and customer-centric posts. We will discuss how to create the best content and use the best keywords, #hashtags, and questions. What kind of photos and videos to use, what is the best day and time of day for posts, and how to get more followers.

Key Takeaways:

  • How to improve your profiles to professional quality. This includes LinkedIn Profile Optimization (LPO) for yourself, your team, and key people in your organization. How to apply this to all of your social profiles.
  • How to improve your business page or company page (your business profile).
  • How to do competitor review of social media profiles and what to look for.
  • How to use social management tools, which allow you to write and schedule dozens of posts in one day for slow release over the month or quarter.
  • How to create customer-centric posts for social sites. We look at the types of content: text, keywords, #hashtags, photos, videos, audio. How to find your target audience’s keywords, #hashtags, and questions. How to find topics for posts to social media.
  • What kind of photos and videos to use. Where you can find images and videos. The various photo formats and how to improve photos with filters. How to avoid copyright issues, along with an indemnification clause that you can use.
  • How to see the best day and time of day for posts.
  • How to get more followers.
  • Use your social buttons as part of your overall digital presence, including social buttons on your website, email, business card, print ads, and how to track those buttons.
  • How to use bulk text messaging.
  • Social media, US Civil Code section 230, and censorship.

Part 3: How to Use Social Media for Marketing: How to Manage Social Media Paid Advertising

Individual workshops $250 each, Now $200 each. Enroll here for How to Use Social Media for Marketing, Part 3-Advanced: How to Manage Social Media Paid Advertising live online (November 17th).

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $750 $425. Enroll here.

This workshop covers paid advertising on social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Pinterest, and TikTok.

Social media sites limit the distribution of your business posts so you must use advertising to reach your followers and the general audience. Advertising in social media lets you reach tens of millions of people. We will look at the advertising platforms at each social site, one by one. Social sites also include analytics tools for your businesses, so we’ll look at those too.

Key Takeaways:

  • How to set up and manage advertising on each social site. Why use ads. How to create ads for each site. Targeting by demographics, keywords, and interests.
  • Advertising with email lists, retargeting, remarketing, and look-alike / amplify, including buying lists.
  • Use social media to find your customers, your competitors’ customers, journalists, bloggers, influencers, experts, researchers, leads, connections, partners, and show ads directly at them.
  • We’ll also see how social media works along with content marketing, SEO, paid advertising, email marketing, and other forms of digital marketing.
  • Social media is also part of your general marketing, including trade shows, events, and print ads.
  • How to use social sites tools to set up calls (sales leads), make appointments, promote events, show a catalog of your products, and drive sales (eCommerce) directly from your social site.
  • How to hire bloggers, influencers, and content creators for social media.

The Workshops:

  • These workshops include presentations, examples, and downloads.
  • This is a live presentation, so you can ask questions during the presentation. There will be lots of opportunities for your questions.
  • The presentation is recorded and you can review it later or listen to it if you miss the event.
  • If you have schedule conflicts, you can take the course as recorded video. You’re welcome to send questions by email.
  • You will have access to the recordings indefinitely, including access to updated versions, as long as we have your contact information.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of all presentations.
  • Checklists, how-to steps, list of tools, and more.
  • Spreadsheets for project management, competitor review, tracking, KPI calculation, and more.
  • How to create UTM tags.
  • Copies of ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, LinkedIn Profile Optimization (LPO).
  • List of the top SEO newsletters so you can keep up.
  • Suggestions for additional reading.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



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Testimonials


The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

September 25, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 2021-09-25 22:57:122023-10-03 11:25:36How to Use Social Media for Marketing, 3-part Series

Use SEO for Digital Marketing, Part 1: SEO Keyword Research

September 23, 2021

Date: LIVE, Friday, September 23, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)


Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing: All three SEO workshops for $900 $585. Enroll here.)

(Additional Special Series Pricing: All three SEO workshops + Mobile-first SEO Optimization for $1,200 $675. Enroll here.)

Use SEO for Digital Marketing

Why Take this Course

Your website must show up in Google. This three-workshop series shows you what to do to get your pages higher on Google to get more visitors, leads, and sales. We show you how to use testing to find the best keywords, titles, and images for your pages.

We cover the four major areas of SEO:

  • Keyword research: How to find the best keywords and spoken queries.
  • On-page SEO: How to improve what your visitors see on the page.
  • Technical SEO: How to fix many small technical issues.
  • Off-page SEO: Additional steps to improve your page’s ranking in Google.

The workshops include lots of examples, tips, notes, and insights so you’ll understand what these mean. You’ll see dozens of tactics to apply, including code for you to copy, edit, paste, and use. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing.

The SEO course is presented in three workshops.

New Tactics for 2022

The DMAnc.org SEO course has been completely updated for 2022. You’ll see methods on how to test keywords, meta-tags, pages, and more to get data so you can find the best results. We’ve added many new SEO tactics, tools, and methods. You’ll also see a unique section on how to understand the data for statistical confidence (using basic arithmetic). No other course or book offers this.

Part 1: SEO Keyword Research

Individual live online workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals LIVE, Friday, September 23, 2022 (12:00 pm to 2:00 pm PDT).

Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.

The first session starts with Keyword Research, the basic first step of SEO. You’ll see how to use eight advanced tools to find the keywords that your audience uses to search for your company, products, and services. You’ll also see how to find the keywords that bring traffic to your competitors. You use these keywords and keyword phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more.

Like keyword research, you’ll also see how to find the questions that your audience uses about your company, products, and services. You can use these questions to write pages, ads, social posts, content marketing, and make videos.

The secret to keyword research is testing. Which keyword works best? You test the words to collect data. There is an easy way to quickly test thousands of keywords to find the ones that work for you. You’ll al-so see how to convert all keywords to lower case in one step, sort keywords into categories, make per-mutations of the best keywords, and quickly translate keywords into other languages.

Key Takeaways:

  • Keyword Research: We look at free tools to find thousands of keywords, including your competitors’ keywords. You’ll also see how to find the questions that your audience uses when they search.
  • You’ll see how to test keywords to find the best ones. Use a free tool to make permutations of your top keywords to get yet more keywords and another free tool to translate your keywords into other languages.
  • Finally, we look at how Google reviews and selects websites. What are their selection criteria? What do Google’s 8,000 Quality Reviewers look for? This gives you ideas for improving your pages and avoiding red flags.
  • Sections include checklists for your work.

The Presentations

  • The live presentations lets you ask your questions.
  • Take the recorded presentations if the course doesn’t fit in your calendar.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Included are lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material

  • Recorded video of the presentation with slides and audio.
  • The PowerPoint slides as PDF.
  • Checklists for the sections in the course.
  • Spreadsheet for managing meta-tags.
  • Spreadsheet for managing keywords.
  • List of additional reading and eBooks.
  • Google’s internal training manual for their page quality review team.

Who is the course for?

  • Organizations, including B2C and B2B companies, government, and non-profits.
  • Organizations that want to improve their SEO presence in search engines.
  • You will be able to understand how to use SEO so you can manage projects, staffers, agencies, or contractors.
  • Agencies to improve their SEO services.
  • Anyone who wants to work in SEO.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Your Instructor

  • The SEO course is led by Andreas Ramos. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has worked in SEO since the mid-90s. He is the author of 18+ books on SEO and digital marketing, including a book on SEO that was published in three languages by McGraw-Hill. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

Beth HopkinsMarketing Director, Capehart Scatchard

This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.

Jennifer VandeWaterDigital Marketing Execution Manager, Chevron North America

Presentation was clear, it would be valuable for those who have no basics of SEO.

Melissa KrotE-Commerce Marketing Manager, Chevron North America

The SEO Fundamentals is a great place to start for anyone new to SEO or looking to refresh their knowledge and skills.

Valda HilleryGlobal Written & Digital Brand Manager, Cook Medical

I highly recommend this course for learning the ins and outs of SEO.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

This was a great intro to SEO. I look forward to taking the next two classes so I can be more educated on this important marketing resource.

Sky CaprioloStrategic Marketing Manager, Motivation Excellence

I appreciate all of the tools shown and shared so that I can improve the SEO my company’s site – it’s all very actionable.

Krystal DredgeMarketing Director, AVL Technologies

The SEO workshop I attended was extremely well put together and educational. It’s really nice to have access to a recording of it to refer back to later.

Melissa ShortMarketing Specialist at Top Notch Distributors/Boyle & Chase

This is a great course to begin your career in SEO marketing. The instructor has real world experience and gives his viewers real life examples on how SEO affects a company’s awareness.

Bharat JoshiMarketing Executive, RL Media

The class was extremely informative. The demonstrator was resourceful and made sure everyone understood the topic before moving on and answered questions clearly.

Sarah MacchiaMarketing Strategist at Toews Asset Management

This workshop prepares you effectively for the fundamentals of SEO. The examples and tools for keyword research and implementation are wonderful and I feel that I will be able to implement them for my clients.

Kayla LutzDigital Marketing Specialist at Offenberger & White, Inc.

SEO workshop was great – Andreas kept us engaged and spoke in terms which were easy to understand.

L. A. BrownMarketing Manager, River Rock Casino

This workshop provided a great starting point to SEO efforts.

Kate IveyDigital Marketing Specialist, CLK Multifamily Management

I thought I knew all the basics of SEO. I was wrong and this workshop not only increased my knowledge, but gave me ideas of how to use learnings from SEO analytics in other digital efforts.

Joanne KaufmannMarketing Strategist at Highmark Health

The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Very detailed with great, easy-to-use information!

Bridget AndersMarketing Communication Strategist at Fusion Risk Management

Andreas and Laurie did an excellent job walking through the process of SEO Keyword Analysis from the basics to using free tools to analyze and organize keyword data.

Christopher HannOwner, LiquidCanvas Studios, LLC

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

“It was very comprehensive, and with the presenter’s experience and consistently updating the presentation, I didn’t have any questions!”

Vickee SpicerDirector of Marketing, Saint Francis Ministries

Great resource for getting directly to the point on SEO and the best practices in searching and seeing the data to use to help your business.

Kristina RisvoldCreative Director, The Azek Company

I appreciate the availability and openness of presenter Andreas Ramos. His experience working with many organizations to improve website functionality make this workshop very practical.

Scott BrownVP Sales & Marketing, Performance Controls, Inc.

Very helpful and informative Webinar! I was worried two hours would be long, but the time flew bye and I kinda wished we had more time! – SueB

Sue BrooksGraphic and Marketing Content, Jerry’s Artarama

Information was clear, suggested tools and strategies were very helpful. Can’t wait to learn more in the next session.

Katie GuyMarketing Event/Campaign Specialist, Genoa Healthcare

September 23, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-09-23 14:00:482022-08-12 05:12:18Use SEO for Digital Marketing, Part 1: SEO Keyword Research

Use Google Analytics 4.0 for Digital Marketing, Module 1: Installation and Configuration

September 23, 2021

DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 1 (Friday, December 2, 2022, 12:00 pm to 2:00 pm PDT): regularly $300 now 25% off—$225. Enroll here.

Special Series Pricing: All three Google Analytics 4.0 workshops $900 now 45% off—$495. Enroll here.

ENROLL NOW
Live Online
Google Analytics 4.0
Module 1
ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

Why Take this Course?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to improve your results. This is the first of three workshop modules that show you how to install and use Google Analytics 4.0.

In the first workshop, we’ll look at the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). Then, we go on to the installation of GA4 and the tracking tags for WordPress, Wix, and other CMS, plus Google Tag Manager (GTM). How to configure the GA4 Admin panel and add and manage users.

This class demonstrates a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can review it again. You can also follow along with your Google Analytics 4.0 account or the free publicly-accessible Google Analytics 4.0 account.

(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

The Google Analytics 4.0 course series is a three-module workshop series. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a significant discount. Take the courses either live or recorded.

Module 1, Workshop date and time:

Friday, December 2, 2022 (12:00 pm to 2:00 pm PDT).

ENROLL NOW
Live Online
Google Analytics 4.0
Module 1
ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

Key Takeaways:

  • Why did Google create Google Analytics 4.0 (GA4)?
  • Why upgrade to GA4?
  • Comparison of GA3 vs. GA4.
  • Don’t look for GA3 features in GA4.
  • Google continues to develop GA4.
  • How to get access to the public version of a GA4 account.
  • Upgrade, install, and configure GA4.
  • How to install the GA4 tracking tags in WordPress and other CMS with Google Tag Manager (GTM).
  • How to check the GA4 and GTM tags.
  • If you only have GA4, how to add GA3.
  • How to configure the GA4 Admin panel.
  • Add and manage users.
  • How to increase data retention.
  • How to use the change history.
  • Filters, dashboards, views, automated reports, and alerts in GA4.
  • How to understand analytics data with a bit of statistics.
  • Resources for GA4: Links at Google, other sites, and ebooks.
ENROLL NOW
Live Online
Google Analytics 4.0
Module 1
ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say.  Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.

With objective data, your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

  • The Google Analytics 4.0 workshops are hands-on and practical.
  • You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 4.0.
  • Workshops are live, so you can ask your questions.
  • Can’t attend live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
  • Screenshots with step-by-step instructions in numbered lists with links.
  • You can copy the examples, edit them, and use them in your work.
  • Each section has handy checklists that you can use for your work.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Guide to using the Explore tool. Fifteen pages of numbered steps show you how to build your reports.
  • A list of the 1,300 topics that Google uses for targeting in marketing.

Who is the course for?

By understanding Google Analytics 4.0, you can do the work yourself or manage your team, agency, or consultants. This course is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.


Testimonials


This was an amazing workshop. I really enjoyed that it wasn’t overly technical and didn’t overwhelm. The presenter sought to educate versus overwhelm or “impress” with technical knowledge.

Sarah WallaceDigital Manager, Hope for the Heart

Andreas is a great teacher with a knack for cutting through Google’s jargon and fluid rules to make it easier to grasp and use the features of GA4. Also, I learned more than just the fundamentals of Analytics 4.

Dave ReyburnBrand Marketing Manager, Remedi Electronic Commerce

The course today was very helpful! Easy to follow along and implement immediately.

Gayle HallMarketing Coordinator, HiLine Homes

Very informative and great presenter. Really enjoyed everything that was presented and will use in the future.

Katie HessMarketing and Communications Admin, Ergon, Inc.

September 23, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-09-23 01:38:262022-09-23 10:43:29Use Google Analytics 4.0 for Digital Marketing, Module 1: Installation and Configuration

Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4

September 23, 2021

Dates:

  • Friday, September 23, 2022 (9:00 am – 11:00 am PDT)

DMAnc.org Live Online Certification Workshops



Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

(Special Series Pricing: All three Google Analytics 4.0 workshops for $900 $675. Enroll here.)

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0.

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights. Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in this Workshop:

In the first fundamentals workshop, we’ll see the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). We go on to the installation of GA4. You’ll see how to use both GA3 and GA4 side by side and how to switch from one to the other. We also cover how to install and use Google Tag Manager (GTM), which is necessary for GA4.

You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.

Key Takeaways:

  • A Quick Overview.
  • Why Did Google Create Google Analytics 4?
  • Why You Will Want to Learn GA4.
  • Why Upgrade to GA4?
  • The Basic Idea of GA3.
  • The Basic Idea of GA4: The Data Model.
  • Compare GA3 vs GA4.
  • How to use GA3 and GA4 side by side.
  • Future of GA4.
  • Installation and Configuration of GA4.
  • Install and use Google Tag Manager (GTM).
  • How to Check the GA4 and GTM tags.
  • Use the Google GA4 demo accounts for websites and apps.
  • How to configure GA4 with the Admin panel.
  • Add and manage users.
  • Add filters.
  • How to use the change history.

Download Material:

  • Video recording of the presentation.
  • PDF of the complete presentation.
  • Access to future updates of the presentation.

The Presentation:

  • The workshop is live so that you can ask your questions during the event.
  • The workshop is hands-on and practical.
  • Step-by-step instructions in numbered lists so you can do this yourself, along with links.
  • Everything in clear English with lots of illustrations and examples.
  • You can copy the examples, edit them, and use them in your work.
  • List of additional reading.

The Course Is for:

  • Companies and agencies to improve their digital marketing.
  • Marketing managers to understand analytics so they can manage staff, agencies, or contractors.
  • Anyone who works with web analytics.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


For not knowing much about Google Analytics, I now have the confidence to tackle this beast.

Richard MoralesDirector of Marketing and PR, Mid-Valley Hospital & Clinic

Very knowledgeable instructor.

Dina CliffordDirector of Marketing, NIC, Inc.

Great overview of GA4. It will help you understand what GA4 is, how it differs from it’s predecessor, UA, and how to install it.

Matthew WillisWeb Developer, Hoyu America Co, LTD

Good course on fundamentals for Google Analytic users just getting started with GA4

Chris MitchellSr. Digital Marketing Manager, Gemline

Great presenter – easy to understand, adds humor and real-world examples.

Karen CarlsonSEO & Digital Strategist, Levi, Ray & Shoup, Inc.

I’ve been in marketing for 8 years, but software and other platforms are always improving. It is nice to have resources like this to learn and grow as our world does the same.

Belicia HernandezMarketing Associate, Pathfinder Systems

One of the best courses I have ever taken! Amazing, relevant, unique content. Worth every dollar and minute of your time!

Danielle ThorntonDigital Growth Manager, Nature’s Way

Great course! Instructor is very knowledgable and definitely has tons of experience. I’m more on the advanced side of things, using the Google stack for over a decade and the intro course was still very helpful.

Jesse NuttallDirector of Digital, Director of Digital

Andreas is a great resource on a variety of topics, explaining things in an easy to understand way whether you are a novice or seasoned professional

Steven LafontaineInternet Marketing Director, West Coast Self-Storage

Andreas is a great teacher with a knack for cutting through Google’s jargon and fluid rules to make it easier to grasp and use the features of GA4. Also, I learned more than just the fundamentals of Analytics 4.

Dave ReyburnBrand Marketing Manager, Remedi Electronic Commerce

Great training for someone getting ready to transition from Google Analytics 3.0 to 4.0.

Cris BeckerSr. Manager, Marketing & Communications, Leonardo DRS

Great instructor, very knowledgeable and engaging.

Michelle JohnsonSVP Sales and Marketing, SVP Sales and Marketing

Content rich and thorough presentation.

Trudy PattersonWeb Content Specialist, ISPE

This was an amazing workshop. I really enjoyed that it wasn’t overly technical and didn’t overwhelm. The presenter sought to educate versus overwhelm or “impress” with technical knowledge.

Sarah WallaceDigital Manager, Hope for the Heart

Very informative and great presenter. Really enjoyed everything that was presented and will use in the future.

Katie HessMarketing and Communications Admin, Ergon, Inc.

The course today was very helpful! Easy to follow along and implement immediately.

Gayle HallMarketing Coordinator, HiLine Homes

Andreas and his team make this workshop flow. It is direct, quick, and hits the necessary topics. It is like an insiders guide to the other side of Google Analytics.

Paul HalbrookMarketing Director, The Roof Depot, Inc.

Very insightful, step-by-step help on Google Analytics from beginning to end.

Mitchell StewartDigital Media Specialist, Kapco, Inc.

This was a very insightful presentation. Being able to ask questions along the way made it feel like an in-person course.

Jennifer McNeaseData and Analytics Manager, EASB

Andreas obviously enjoys the subject matter and projects that enthusiasm forward to his students!

Shannon WoodsDirector of Marketing, Orthopaedic & Spine Center

Trainer is awesome and pretty clear with the explanations.

Rakesh EnumlaData Analytics Coordinator, Governors State University

This seminar illuminates the differences in GA3 and GA4

Alexandria DolezalWeb Design Manager, Governors State University

September 23, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-09-23 01:00:212022-08-13 06:35:52Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4

Email marketing is the foundation of any good multi-channel marketing strategy.

But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.

We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.

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Email Marketing Masterclass, Module 1: Improving your campaign results with better copy, design, and strategy

September 20, 2021

Next Live Workshop Date: Tuesday, September 20, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)


Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.)

Email marketing is the foundation of any good multi-channel marketing strategy.

But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.

We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.

What you’ll learn:

  • The importance of email within the multichannel strategy.
  • Understanding the objective hierarchy to guide your strategy & setting SMART objectives:
    • How company objectives filter down to give you laser focus on which email strategies will get you the best results and which elements to optimize.
  • Optimizing your email design and structure: Key design considerations to ensure your emails maximize your audience engagement:
    • Creating open worthy subject lines.
    • The anatomy of an email – key sections every email has and need to be optimized, regardless of design.
    • Optimizing for mobile and responsive design to enhance engagement across multiple devices.
    • Optimizing the email for preview pane and blocked images to ensure your message always gets across and is actionable.
    • Design techniques to draw the eye to your Call-to-Action (CTA).
    • Optimizing your CTA color, placement and wording to maximize clicks.
    • Advanced email design: Interactive email to bring your message to life and help subscribers engage there and then.
      • Video in email – key do’s and don’ts.
      • GIF’s – the right and wrong way to use them.
      • What are AMP and Creative HTML and how can you use them to better deliver your content to subscribers and generate engagement?
    • Techniques to create copy that converts and connects with your subscribers.
  • How to determine the right day of the week/time of day to send your emails and how often to communicate with them.
  • Creating a thorough pre-send testing (QA) process to minimize mistakes:
    • Key areas of your campaign to test pre-send.
    • Tools to help you speed up the process.
    • What to do if a mistake does happen on a live send.
  • Know your metrics – analyzing your results for trends, issues and potential future opportunities.
  • Testing as a strategic issue; 5 steps to create tests that actually get results you can use (across channels!).

Materials Provided:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.

The Presentation:

  • The workshop is hands-on and practical.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Instructor: Kate Barrett

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


Very pleased with today’s workshop! Received a lot of useful information and resources that will help me in my job. Can’t wait for the next one!

Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

Great course for taking email strategy and tactics to the next level.

Rouba NajjarSenior Product Manager, GenScript, Inc.

Kate did a great job going through each topic in great detail, and I left the presentation with some clear action items on how to improve my email results.

Michael MarzeottiMarketing Automation Specialist, Advisor Investments

A great presentation that covered all the important details about the whole process of email marketing while giving great examples.

Amanda HiggsVisual Designer, Intuit

Fantastic presentation and loads of practical tips! I was engaged the whole time.

Darlene HarlockDirector of Demand Generation, Kaseya

Kate and Laurie did a great job of communicating the importance of email marketing and breaking down the different components of how to make your company’s successful.

Taylor DavisContent Marketing Manager, Commonwealth Senior Living

This course was a fantastic refresher on things we should all be already implementing in our Email Marketing, but also offered new strategies that could be started right away.

Amanda PruynMarketing, Progressive Medical

Kate Barrett was such an excellent engaging presenter. Having a pleasant person to listen to makes a two hour slideshow that much more enjoyable. Helpful email marketing content, especially in terms of overall business goals and focusing on consumer’s interest. Definitely recommend!

Meagan RobbMarketing Coordinator, McBride Homes

This is not my field of work in my company, I am helping with marketing and designing flyers so this is pretty new for me. This class was easy to understand and follow with a lot of useful information. I am looking forward to the additional 2 classes in this series.

Jodi ShafferIndustrial Purchasing Manager, R/W Connection

Great presentation, packed with helpful information that can be implemented for quick results! Will definitely recommend it to anyone looking to improve their email marketing with just a short few hours to spare.

Selineh PitrossAdvertising and Promotions Specialist, Premier America Credit Union

This was a very informative seminar. I learned a lot of DOs and DONTs for email campaigns. I liked that she shared small tips that I wouldn’t normally think of. This seminar alone will definitely help me enhance my future email campaigns. I would recommend 100%.

Melissa EdgarMarketing Manager, Total Scope

All the information you need in a fundamentals class, presented in a lively and engaging way!

Kara VanValinSenior Copywriter, Annexus

I really enjoyed this course as I learned some things that I feel can really help my company emails improve.

Tessa AmsdenSocial Media Marketing Coordinator, Nevco

The presenter demonstrated real life examples of how well thought out strategies lead to better marketing results.

Lisa MaciasMarketing, Blank Rome LLP

We are relatively new to email marketing, and this workshop offered incredibly useful tips from writing to design to testing. Great job!

Cathy PendletonManager of Content Development, Ergon, Inc.

Class was excellent in covering all topics related to Email best practices and fundamentals for delivering the best content.

Rosanna HaleManager of Content Development, Ergon, Inc.

I would’ve loved to have this workshop when I first started in email marketing. It’s well packed with information and Kate just easily and clearly takes you through it. Also those with experience would benefit from it without a doubt. It gives you a fresh look at your email marketing strategy and reminds you of what works best and what is best to skip to acquire and retain your subscriber base.

Marwah AfifiPaula’s Choice Europe, B.V.

Very informative even for someone who has been doing email for a very long time. It puts known concepts into a different perspective that will help you find a new way to reach your goals.

Gloria BinerDigital Marketing Manager at Bounty Hunter Rare Wine & Spirits

This course provides a toolkit for investigating your email marketing processes for strengths and gaps. I can’t wait to use some of these tips and tricks to improve our strategy.

Becky WeatherfordMarketing leader & Creative Strategist, CBT Company

September 20, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-09-20 02:43:272022-08-10 23:49:50Email Marketing Masterclass, Module 1: Improving your campaign results with better copy, design, and strategy

Google Ads Fundamentals

September 16, 2021

Date: Friday, September 16, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)


Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: 38% off all three Google Ads workshops for $900 $560. Enroll here.)

This workshop on Google Ads (search engine marketing, SEM) is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three workshops, you’ll learn hands-on SEM from one of the leading experts in Silicon Valley.

This workshop is part one of a 3-part Google Ads series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Ads account. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Ads Fundamentals, Intermediate and Advanced workshops. Learn more here.

What You’ll Learn in this Workshop:

You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).

Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much more….

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Key Takeaways:

  • After a few quick slides to show why you must use Google Ads, we dive into how to optimize your Google Ads account.
  • We’ll cover how a Google Ads account is structured, its limits, and how to get around those limits.
  • You’ll see how to set up and manage large accounts.
  • We look at the two major categories of searches at Google, informational and transactional, and how they matter .
  • You’ll see eight ways to find the keywords (and your competitors’ keywords) and keyword phrases that your target audience uses.
  • We’ll show you several simple spreadsheet tips to change keywords into lower cases in an easy step or translate your keywords in 16 languages (or more) for free. There is also a simple tool to create permutations of keywords.
  • How to test those keywords to find the best ones.
  • How to sort keywords into the phases of your buying cycle or purchase funnel.
  • You’ll be able to use the best keywords in your Ads account.
  • Finally, we’ll do a walk-through of a Google Ads account.
  • And of course, how to reach the Support team at Google Ads.

Materials Provided:

  • Video of the presentation with slides and audio.
  • PDF of the complete presentation.
  • Spreadsheet tool to convert your keywords to lower case.
  • Spreadsheet tool to translate your keywords into 66 languages.
  • Free software tool to make permutations of your keywords.

The Presentation:

  • The workshop is hands-on and practical.
  • The workshop is live so that you can ask your questions.
  • Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
  • Step-by-step instructions in numbered lists with the links so you can do this yourself.
  • Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
  • The presentations feature two example companies in B2C and B2B. You can apply these examples to your company, non-profit, and other organizations.
  • List of selected items for additional reading.

The Course Is for:

  • Marketing managers, digital marketing managers, SEM managers, or anyone managing paid search marketing.
  • Agencies to improve their SEM services.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


The workshop provided valuable information, especially for the novice. The presenter was approachable and encouraged we ask questions.

Dana BrandorffDirector of Marketing & Communication, University of Colorado

It was very informative.

Anex MassaroDigital Marketing Specialist, Paragon Digital Marketing

Nobody unravels the vortex of mystery that is Google Analytics and Ads like Andreas Ramos. He’s the Gandalf of Google.

Dave ReyburnBrand Marketing Manager, Remedi Electronic Commerce

This course is great – it’s extremely helpful with step by step processes!

Colleen KrierDigital Marketing Coordinator, Johnson Level & Tool

Great presentation and lots of useful information.

Zuleika MedinaMarketing Content Manager, Avalon Risk Management

This is a great basic overview of the Google platform and SEM in general. Lots of examples and rich explanation of concepts. Thank you!

Isabelle DarbySenior Marketing Manager, Paper Source

Loved the in-depth approach to the background of Google Ads and the optimization tips.

Ryan SnowDigital Marketing Manager, Listen Technologies

The workshop was informative, concise, and engaging. I am glad I was able to take note of these key-takeaways and truly learn something today!

Madison ZaccardelliMarketing Coordinator, Paper Source

This workshop is right on the money. It exceeded my expectations. The take home material is awesome. Very excited to participate in the other offerings.

Paul HalbrookDirector of Marketing, The Roof Depot, Inc.

If you are considering using Google Ads, you must attend Andreas’ presentation! I have read dozen of blogs and watch many videos about Google Ads, but they did not even scratch the surface compared to Andreas’ knowledge on the subject.

Dustin DedrickDigital Marketing Strategist, Averhealth

Great introduction to the world of Google Ad’s for a complete newbie to the process, I look forward to learning more in the intermediate and advanced courses!

Angela VincentDigital Marketing Manager, Magellan Healthcare

Great presentation, straightforward and applicable.

Jessica NyandamuDigital Marketing Specialist, MSS Business Transformation Advisory

This is a comprehensive overview of getting started with Google Analytics and explains why it is critical to use Google Ads to ensure priority SEO placement for your business. The ability to access the playback of the presentation is very helpful so you can go back to the teachings at any time.

Ryan SimoneauDigital Content Manager, Las Vegas-Clark County Library District

I really enjoyed the workshop on Google Ads. I feel like I learned a lot and it was really easy to absorb as the instructor did a great job explaining things in simple, understandable terms. He also did a good job of answering all of the questions that came up and talking through everything very thoroughly.

Ashley DavisMedia Manager, Wyffels Hybrids

Very informational, learned about several aspects of Google Ads that I was unaware of prior to the class, look forward to implementing these ideas.

Ken ChristopherSenior VP, Rayne Water

Everything in this workshop was so useful and went well beyond some other Google Ads classes I’ve taken. It was a perfect mix of foundational information and key strategies/concepts to use to begin implementing a better SEM strategy. Looking forward to the intermediate and advanced courses offered.

Michele De VenutoMarketing Programs Manager, JBJS, Inc.

Andreas was great. He really brought a lot of experience with Google Ads to the discussion and related the lessons to actual business situations. I learned “how” to do things on the platform, whereas everyplace else, I have just been able to learn “what” you can do with Google Ads.

Lynn DesrochersDigital Marketing Manager, AAA Northeast

I highly recommend this course, I have average knowledge in Google Ads and was hesitant about purchasing the Fundamentals on top of the Intermediate and Advanced but am so happy that I did. Andreas Ramos is an expert, his knowledge and experience speak for itself, but he also gives you secrets. In today’s world, everyone is putting out webinars, they say they aren’t trying to sell you anything but they do anyway. This course is a great way to get unbiased, professional and tested information.

Leah LucasDirector of Marketing, Bownet Sports

The wealth of information I received from this workshop was everything I needed (and nothing I didn’t) to jumpstart my Google Ads account. 10/10 would recommend.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

The instructor was extremely knowledgeable and his experience was especially helpful for someone dipping her toes into Google Ads for the first time. There is no way I could have learned all this by researching the topic myself. Very well done!

Megan KnoxSr. Marketing Communications Specialist, ADB SAFEGATE

Andreas does a nice job of explaining the process, getting you started with helpful tips and tricks while adding his own knowledge and personality to each slide! Great Webinar!

Brooklynne CammarataMarketing Manager, National Safety Council, Nebraska

Really helped to improve my basic understanding of Google Ads. I am looking forward to the next two!

Hannah SchiedAsst Marketing Manager, DHG Time Life

I really liked the thorough walk-through from start to finish of setting up an ad campaign for the first time. This was a good informational beginning to get started with advertising and would highly recommend to anyone just starting out.

Steven LafontaineInternet Marketing Manager, West Coast Self-Storage

I was very pleased with this workshop – I came in to the workshop with very little knowledge of Google Ads/Adwords and after the workshop, I feel that I have gained the basic skills to understand and improve my company’s Google Ads. The presentation was very detailed without being overwhelming to a beginner. I would recommend this workshop.

Holly StewartMarketing Specialist, Hankin Group

It is hard when you don’t know what you don’t know and then you don’t know what questions to ask. This was a great overview for someone like me who has been working in GAd, familiar with the program, but not how or what makes any difference.

Leslie BryantDirector of Brand, Digital Marketing & Communications, Code Corporation

Good overview of Google Ads.

Declan McInerneyMarketing Coordinator, Giants Enterprises

My mind feels like it is going to explode with all the wonderful information Professor Ramos gave us today. Can’t wait to get started using Google Ads.

Dale HankeMarketing Director, Stoller USA

The workshop covered everything you need to know about Google Ads and Keywords. I would recommend taking this workshop if you’re interested in learning more about Google Ads and Keywords for your company or business. I didn’t know much about Google Ads or Keywords and now I have a whole presentation on them that I can reference back to if needed. I hope to take more workshops provided by them in the future.

Courtney ChristensenSales & Marketing Coordinator, Martin Sullivan, Inc.

This workshop was very informative and interesting. The way everything was explained and detailed made me feel confident that I can figure this out to better my business.

Carrie OwenDigital Marketing Manger, Metro Brokers

Very smart presenter, great tips that can save a lot of time.

Christina WeimerMarketing Coordinator, Women’s Hospital

Very helpful, and relevant to anyone who works with the Google Ads platform.

Marlene HallackAdvertising Manager, Towlift, Inc.

I don’t directly handle our PPC – I oversee the third party that does. This gave me solid insights into the platform itself, so I can more effectively manage our vendor. They’ve done well, but our account has become more complex and being able to ask relevant questions, more fully understand the answers, and be able to look into our account on my own and know what ALL of it means will only help.

Jennifer AllenTesting and Analytics Manager

This workshop put the extremely complex world of Google Ads and Ad Words into a presentation that ordinary people can understand.

Steven SchmidbauerChief Operating Officer, Job Train Works

Good tips on what to do and to avoid that may affect ROI measurement later.

Leslie BoulierDigital Marketing Specialist, McLaren Port Huron

This class is a great foundation, kicking off a series of three webinars regarding Google Ads and setting up campaigns. It provides real-world advice, good tips, and useful suggestions.

Marianne McGlynnCEO, Marianne McGlynn

This was incredibly informative. I could really tell that the presenter has been working in PPC Marketing for years,

Willie NixonSenior Digital Media Coordinator, Carahsoft

The Google ad Webinar was full of real tips and practical how-to instruction. There was tons of great content and was and the slides were easy to read and will be a great resource later.

Linda ReedyDirector of Communications, IPC

I would highly recommend Andreas’ Google Ads Fundamentals Workshop, he clearly knows what he’s doing, and has put in the work to boil it down to save you time in getting going with Google Ads

Rebecca BrownWeb Program Manager, Ramboll

The speaker was very knowledgeable and able to answer very specific questions.

Jeni CosterGraphic Design and Digital Media Specialist, Cedar Point Federal Credit Union

This course is very informational, and the having the ability to ask questions is endlessly helpful.

Ammah BillingtonEvents and Social Media Manager, APS Payments

As a novice digital marketer, this workshop gave me a great insight as to what to expect diving into Google Ads.

Becky MeachamDirector of Marketing, The Center for the Performing Arts

I was able to quickly develop a plan to improve my corporate Google Ads and reduce unwanted spending with a higher click through rate.

Matthew DelawderVP Sales & Marketing, SWD, Inc.

I learned a lot in this course! It was very valuable to learn from someone who’s been in the industry for such a long time. He offered valuable information that I will be able to apply in my day to day.

Courtney BrownDigital Marketing Manager, LeadPoint Digital

Great introductory course for those who want to get their brains wrapped around the puzzle of Google Ads. I am looking forward to the rest of the series to implement what I have learned.

Jeremy ParrottCommunications Director, Farmchem Corp.

Andreas does a wonderful job with specific steps and best practices. I walk away with immediate actions in my own workplace.

Toni SchottenhammerVP Marketing, Cathedral Corporation

This seminar was very useful and completely worth it. Great for beginners wanting to understand what Google Ads is all about and how to use it to their advantage.

Alexa BraggMarketing Coordinator, Gould Cooksey Fennell

The workshop is amazing and very necessary for every business or non profit organization. I will highly recommend the workshops and Mr. Ramos expertise will definitely cover every step on your way to success.

Gerson AlvaradoMarketing Director, TruckMax

Great detailed information and practical application.

Jennifer PageMarketing Supervisor, Hill Country Memorial Hospital

This was a good place to jump start my understanding regarding keyword searches. Since there’s a tremendous amount of information available and as a beginner how do we go about extracting this data.

Thomas MackeyAccount Manager, Reelpower Industrial, Inc.

This webinar had great useful content with links to free and immediately useful tools. It is a must for anyone working in Google Ads.

Margie RogersProduct Marketing, Norgren Kloehn

Good introductory overview of Google Ads.

Dennis HorwitzVP and Co-Founder, Micronor Inc.

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September 16, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-09-16 01:20:022022-08-12 01:29:10Google Ads Fundamentals

Social Media Fundamentals: Establishing a Successful Presence in a Media Saturated Market

September 13, 2021

Date: Tuesday, September 13, 2022
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)


Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

Description:

Social media has altered how the world learns, connects, views and purchases — online and offline.  How can you be successful in a media saturated market, and  make it a repeatable process?

This workshop delves deep into the mechanics of social media from a social media manager’s standpoint. We unpack how organic social media works, where it is most effective, and ways to structure, manage and execute social media communications effectively.

With this class, you will learn the best practices in creating strategies that get results, understand what the data is telling you about your stakeholders, and leverage content to build an online presence that strengthens brand reputation.

This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing for 2022.

Key takeaways:

In this class you’ll learn:

  • Overview of the social media landscape in 2022 and benefits of using social media marketing.
  • An in-depth look at Facebook, Instagram, Twitter, TikTok and LinkedIn, comparisons of each platform and how to decide which platforms are best for your business.
  • Fundamentals of an effective social media strategy.
  • Creating content that resonates and appeals to your audience, including real life examples and what type of content performs best on each platform.
  • Finding relevant and top performing hashtags in your industry.
  • How to successfully grow your following using organic tactics.
  • How to develop digital media without a graphic designer or video editor.
  • How to calculate the best times and days to post for maximum reach and engagement.
  • Social listening and sentiment analysis.
  • Best practices for recycling evergreen content.
  • Free and paid tools and apps that help with managing multiple social media accounts.
  • Creating a useful content calendar and an editorial calendar to streamline the social media management process.
  • Monthly statistics and reporting that matters.
  • How social media integrates with other facets of digital marketing.
  • Eight planning checklists, workbooks, and templates to help get and keep organized.

Who the class is for:

This class is ideal for professionals who either have yet to launch a social media presence for their business, or, have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!

Materials:

  • Social Media Kickstart Workbook.
  • 2022 Content Calendar, Editorial Calendar, and Blog Calendar.
  • Social Media Management Checklist.
  • Social Media Image & Post Guidelines Template.
  • Content Creation Blueprint.
  • Social Media Engagement Strategies.
  • 30 Social Media Tips Cheatsheet.
  • Social Media Management Weekly Planner.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Speaker:

Beverley Theresa is the owner of Throwdown Social Media and helps businesses and brands win at social media marketing through consulting, training, online learning, and speaking engagements. Her hands-on experience has led her to work directly with clients such as the NAI Commercial Real Estate, United Nations Association, and Cushman & Wakefield. Beverley is also a published author in Search Engine Journal’s How to Dominate Social Media: A Complete Strategy Guide.

Instructor: Beverley Theresa

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.

Arielle ChesterDigital Content Producer at ABC News

Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.

Allison LandryMarketing Manager and Social Media Strategist, The Christopher Companies

September 13, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-09-13 18:54:312022-08-06 03:57:50Social Media Fundamentals: Establishing a Successful Presence in a Media Saturated Market

How to Use Social Media for Marketing, 3-part Series

September 07, 2021

DMAnc.org Online Certification Workshops

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Individual live online workshops $300 each, Now $225 each

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $900 $585. Enroll here.

Our Goal:

Join us for this three-part workshop series on social media marketing.  You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media.  You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms. 

The Instructor:

DMAnc.org instructor Andreas Ramos leads this workshop. 

Who is the course for?

  • Organizations, including B2C and B2B companies, government, and non-profits that use social media for marketing.
  • You will be able to understand how to use social media marketing so you can manage projects, staffers, agencies, or contractors.

What We Cover:

  • The workshops cover the major social platforms: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
  • This is a deep-dive course. We show you how to uncover your audience’s demographics, find your audience’s keywords and interests, and use that to write social posts. You will also see how to set up and manage social advertising, and how to understand the results. You’ll see how to measure social media metrics with UTM tags, analytics, and KPIs as part of the funnel.
  • We’ll also look at how social media interacts with content marketing, SEO, and paid advertising.

What We Won’t Cover:

  • This is not a course on using social for personal use. Instead, this course will focus on using social media for marketing and advertising for organizations.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Part 1: How to Use Social Media for Marketing: Fundamentals of Social Media, the Sales Funnel and Metrics

Individual workshops $300 each, Now $225 each. Enroll here for “How to Use Social Media for Marketing, Part 1-Fundamentals: Foundations of Social Media, the Sales Funnel and Metrics” live online (October 27th).

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $900 $585. Enroll here.

This workshop covers the role of organic social media in your marketing strategy. It  is based on customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel (also known as the purchase cycle).

Customer-centric marketing requires content that appeals to your audience, so you’ll see how to find your audience’s demographics, interests, and behavioral data, along with tools for each of these and how to use this to create social posts.

A sales funnel also includes metrics. Business goals in social media include visibility, branding, and engagement. Social media goals can also include leads and sales. We will cover how to measure social media’s impact on your sales funnel, which metrics to track, a list of the main KPIs, and tracking tools. 

We’ll also look at common features of all social media: profiles, posts, photos, #hashtags, account management tools, and analytics, with specific notes for each platform.

Key Takeaways:

  • Our topics cover all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
  • The role of social media in customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel. Role of social media in filling the funnel. Impact of social media on sales.
  • How to see your audience at each social site, including age, interests, and location.
  • We also look at the social algorithms. These algorithms decide what to distribute and promote. We also look at how sites use moderators (human reviewers) and what they block. You’ll get tips on how to increase engagement without paying for it.
  • You use metrics to measure and optimize the sales funnel. Which metrics to track? How to track. The analytics tools (Insights) at each social site.
  • How to use UTM tags to track posts and ads at each social site.
  • How to see the social data in Google Analytics 3.0 and Google Analytics 4.0.
  • How to evaluate statistics.

Part 2: How to Use Social Media for Marketing: How to Improve Your Company’s Presence in Social Media

Individual workshops $300 each, Now $225 each. Enroll here for “How to Use Social Media for Marketing, Part 2-Intermediate: How to Improve Your Company’s Presence in Social Media live online (November 10th).

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $900 $585. Enroll here.

This workshop focuses on how to improve your presence on organic social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.

This includes how to improve profiles and customer-centric posts. We will discuss how to create the best content and use the best keywords, #hashtags, and questions. What kind of photos and videos to use, what is the best day and time of day for posts, and how to get more followers.

Key Takeaways:

  • How to improve your profiles to professional quality. This includes LinkedIn Profile Optimization (LPO) for yourself, your team, and key people in your organization. How to apply this to all of your social profiles.
  • How to improve your business page or company page (your business profile).
  • How to do competitor review of social media profiles and what to look for.
  • How to use social management tools, which allow you to write and schedule dozens of posts in one day for slow release over the month or quarter.
  • How to create customer-centric posts for social sites. We look at the types of content: text, keywords, #hashtags, photos, videos, audio. How to find your target audience’s keywords, #hashtags, and questions. How to find topics for posts to social media.
  • What kind of photos and videos to use. Where you can find images and videos. The various photo formats and how to improve photos with filters. How to avoid copyright issues, along with an indemnification clause that you can use.
  • How to see the best day and time of day for posts.
  • How to get more followers.
  • Use your social buttons as part of your overall digital presence, including social buttons on your website, email, business card, print ads, and how to track those buttons.
  • How to use bulk text messaging.
  • Social media, US Civil Code section 230, and censorship.

Part 3: How to Use Social Media for Marketing: How to Manage Social Media Paid Advertising

Individual workshops $300 each, Now $225 each. Enroll here for How to Use Social Media for Marketing, Part 3-Advanced: How to Manage Social Media Paid Advertising live online (November 17th).

Special Series Pricing: All three “How to Use Social Media for Marketing” live online workshops for $900 $585. Enroll here.

This workshop covers paid advertising on social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Pinterest, and TikTok.

Social media sites limit the distribution of your business posts so you must use advertising to reach your followers and the general audience. Advertising in social media lets you reach tens of millions of people. We will look at the advertising platforms at each social site, one by one. Social sites also include analytics tools for your businesses, so we’ll look at those too.

Key Takeaways:

  • How to set up and manage advertising on each social site. Why use ads. How to create ads for each site. Targeting by demographics, keywords, and interests.
  • Advertising with email lists, retargeting, remarketing, and look-alike / amplify, including buying lists.
  • Use social media to find your customers, your competitors’ customers, journalists, bloggers, influencers, experts, researchers, leads, connections, partners, and show ads directly at them.
  • We’ll also see how social media works along with content marketing, SEO, paid advertising, email marketing, and other forms of digital marketing.
  • Social media is also part of your general marketing, including trade shows, events, and print ads.
  • How to use social sites tools to set up calls (sales leads), make appointments, promote events, show a catalog of your products, and drive sales (eCommerce) directly from your social site.
  • How to hire bloggers, influencers, and content creators for social media.

The Workshops:

  • These workshops include presentations, examples, and downloads.
  • This is a live presentation, so you can ask questions during the presentation. There will be lots of opportunities for your questions.
  • The presentation is recorded and you can review it later or listen to it if you miss the event.
  • If you have schedule conflicts, you can take the course as recorded video. You’re welcome to send questions by email.
  • You will have access to the recordings indefinitely, including access to updated versions, as long as we have your contact information.

Download Material:

  • Video of the presentation with slides and audio.
  • PDF of all presentations.
  • Checklists, how-to steps, list of tools, and more.
  • Spreadsheets for project management, competitor review, tracking, KPI calculation, and more.
  • How to create UTM tags.
  • Copies of ebooks by Andreas Ramos, including #TwitterBook, The Big Book of Content Marketing, Mastering LinkedIn, LinkedIn Profile Optimization (LPO).
  • List of the top SEO newsletters so you can keep up.
  • Suggestions for additional reading.

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.

Beth MakoseyPrincipal at Makosey Communications

Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.

Isaac MuckWebsite Data Analyst

This was great, answered 99% of my Google questions in an efficient 2 hour format.

Steve NewmanPresident, Founder and CEO at Rock.com

Very relevant and timely, presented in easy to understand fashion.

Steve McConnellVP Marketing at Vanguard Cleaning Systems, Inc.

Slides were very detailed and informative.

Rolando RodriguezMarketing Manager - Fremont Bank

Lots of excellent data. Great actionable information tools and guidelines.

Robert CallaghanEnterprise and Cloud Solutions Marketing - Sandisk

Great technical info – very usable! Thanks!

Rachel ArtzVine Connections, now at Global Business Marketing (Facebook)

This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.

Lynn OrlandoSenior Manager, Marketing - Western Digital Corporation

Discussed strategy and practical tips.

Diana LaPointVP/Marketing Manager - First Northern Bank

Smart use of language that lined up with the presentation.

Thomas KeadyMarketing Associate at RSM US LLP

Great preso!

Maeve NaughtonPartner (VAR, ISV) Marketing - Intacct

This workshop is a great idea and great job pulling together.

Gina VarelaSenior Global Campaign Manager, Enterprise Marketing - Veritas Technologies LLC

Comprehensive coverage of available tools. Examples and best practices of different tactics.

Thea CopelandDirector of Marketing at Buckles-Smith Electric

Love all the case studies shared from the panelists.

Nancy OzawaSenior Vice President, Marketing at PCBB (Pacific Coast Bankers’ Bank)

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraMPH - Senior Manager, Strategic Development at Practice Fusion

Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.

Rocco SantoroGrowth Architect, Business Catalys, Ecosystem Developer, Advisor - GISTICS Incorporated

Provided a great start to the presentation that was though out and beneficial.

Thomas KeadyMarketing Associate at RSM US LLP

The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.

Heather SuburuSr. Marketing & Communications Manager - Contiki Holidays

DMA always provides great speakers on timely topics.

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.

Ken BerryPresident - Pro Horizons

Excellent subject matter and panel. Keep them coming.

Patty ColemanSenior Graphic Designer, ReMark Group

Excellent overview , this made my time worthwhile today!

Diane RamesLaw Office Administrator, Gwilliam Ivary Chiosso Cavalli & Brewer

Important updates and discussion on critical B2B lead generating efforts.

Ernest KhirallahVice President Marketing & Corporate Communications, Cooperative of American Physicians, Inc.

A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.

Elizabeth InpynFounder, INPYN Nutrition & Consulting

Well prepared presentations w/real world examples and speakers.

Steve BorgDirect Marketing Specialist, BorgDirect Marketing

I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.

Karla HaleyMarketo & Salesforce.com Consultant

Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.

Judy FriedmanVice President, Strategic Client Communications and Engagement Consultant, WellsTrade Online Brokerage

Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.

Carrie BeamOwner and Principal, Carrie Beam Consulting

Very valuable info that can apply across verticles.

Kate CoghlanMarketing Professional and Health & Wellness Enthusiast, Transiris Corporation

Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.

Kathy SchmidtStrategic Initiatives, SAP SuccessFactors

Just a bunch of great insights & tips.

Whit MagorBusiness Solutions Representative, KP LLC

Really liked the various backgrounds of the speakers & different perspectives they brought!

Kim JohnsonEVP, Managing Director, HERO Marketing & Advertising

Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.

Lindsey O’BrienAccount Manager, Gunderson Direct, Inc.

Incredible presentation! Engaging and insightful until the very end!

Adelaide HillAssociate Product Marketing Manager at Infoblox

What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.

Chris OtchyCopy Writer, Content Strategist and Internet Marketing Professional, Willis Towers Watson’s OneExchange

Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!

Dana TehraniSenior Marketing and Communications Leader, Stanford Federal Credit Union

Detailed, in-depth information across social platforms that you can’t find elsewhere.

Jeannine VaughanMarketing Leadership, Vaughan & Company

The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.

Jeff HorningAccount Executive at Business Wire

Real-world true-life tales from the frontline of B2B marketing.

Rajesh KrishnanB2B Marketer Building Engines for Growth, Synack, Inc.

My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.

Felipe CaldeiraSenior Manager, Strategic Development, Practice Fusion

A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.

Kyoko RamirezMarketing, Hitachi High Technologies America

Very informative & entertaining. Learned a lot in two hours.

Karen OlsonVice President of Marketing, CalChamber

Excellent presentation about a very interesting business topic.

Michelle WaltersDigital Marketing Strategist & Customer Success Manager, Marvel Marketers

DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.

Alicia GaravagliaHead of Marketing

This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.

Barret GuildDigital Marketing Specialist

September 7, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-09-07 08:37:432023-10-03 11:21:45How to Use Social Media for Marketing, 3-part Series

Google Analytics 4.0 3-part Workshop Series

August 11, 2021
DMAnc.org Online Certification Workshops


Summer Discount: 25% Off
Free Lifetime Workshop Updates

Individual live online workshops $300 each, Now $225 each

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 19 books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights.

Download Material:

  • Video recording of the presentation.
  • PDF of the complete presentation.
  • Access to future updates of the presentation .

The Presentation:

  • The workshop is live so that you can ask your questions during the workshop.
  • The workshop is hands-on and practical.
  • Step-by-step instructions in numbered lists so you can do this yourself, along with links.
  • Everything in clear English with lots of illustrations and examples.
  • You can copy the examples, edit them, and use them in your work.
  • List of additional reading.

The Course Is for:

  • Companies and agencies to improve their digital marketing.
  • Marketing managers to understand analytics so they can manage staff, agencies, or contractors.
  • Anyone who works with web analytics.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Google Analytics 4.0 Fundamentals: Install, Set Up, and Configure GA4

Individual workshops $300 each, Now $225 each.

Google Analytics 4.0 Fundamentals Workshop Dates:

  • September 23, 2022 (9:00 am – 11:00 am PDT): Enroll here

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

What You’ll Learn in this Workshop

Web analytics is one of the necessities of digital marketing. You use analytics to get data so you can make decisions in your digital marketing campaigns (SEO, PPC, social media, analytics, email, and so on) to increase leads, sales, and ROI.

In this workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.

You can follow along with your Google Analytics account or with a publicly accessible account.

Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in Google Analytics 4.0 Fundamentals:

In the first fundamentals workshop, we’ll see the difference between Google Analytics 3.0 (GA3) and Google Analytics 4.0 (GA4). We go on to the installation of GA4. You’ll see how to use both GA3 and GA4 side by side and how to switch from one to the other. We also cover how to install and use Google Tag Manager (GTM), which is necessary for GA4. 

You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.

Key Takeaways

  • A Quick Overview
  • Why Did Google Create Google Analytics 4?
  • Why You Will Want to Learn G4.
  • Why Upgrade to GA4
  • The Basic Idea of GA3
  • The Basic Idea of GA4: The Data Model
  • Compare GA3 vs GA4
  • Use GA3 and GA4 side by side
  • Future of GA4
  • Installation and Configuration of GA4
  • Install and use Google Tag Manager (GTM)
  • How to Check the GA4 and GTM tags
  • Use the Google GA4 demo accounts for websites and apps
  • How to configure GA4 with the Admin panel
  • Add and manage users
  • Add filters
  • How to use the change history

Google Analytics 4.0 Intermediate: Use the GA4 Reports

Individual workshops $300 each, Now $225 each.

Google Analytics 4.0 Intermediate Workshop Dates:

  • October 7, 2022 (9:00 am – 11:00 am PDT): Enroll here

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

This is part two of the three-part workshop series on Google Analytics 4.0 (GA4). 

What You’ll Learn in this Workshop

In the Fundamentals workshop, we looked at how Google Analytics 4.0 (GA4) is different from Google Analytics 3.0 (GA3). We covered installation and configuration. We also looked at how to use GA4 with Google Tag Manager (GTM).

In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing. 

You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.

You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.

Key Takeaways

  • We look at the standard reports in GA4: Life Cycle, Users, and Events
  • The Life Cycle Section includes acquisition, engagement via events, and other metrics. The Monetization report lets you track purchases and revenue. The Retention report shows your website’s “stickiness” in getting visitors to come back. You get easy-to-understand reports of Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU) and how these compare to each other.
  • The Users Section includes demographics, such as age, gender, interests, and city. Tech includes devices, OS, browsers, screen size, app version (iOS and Android), and so on.
  • The Events Section covers, of course, events. This report shows all of your active events. The Conversions report goes far beyond GA3’s conversion tracking. Because GA4 uses a new data model, you can track literally any action as a conversion. These are easy to set up. Your reports will be more useful to other teams in your organization.
  • We also cover how to use segmentation. Instead of a graph with a single line for all devices, you can separate that line into the different devices, such as desktop, mobile, and tablets, and, just by looking, easily see the trend, compare the differences, and see which one matters. You can compare your traffic’s sources such as direct, organic, search, paid, and referral. You’ll see more examples of segmentation. Your presentations will be better.

Google Analytics 4.0 Advanced: Create Your Own Reports

Individual workshops $300 each, Now $225 each.

Google Analytics 4.0 Advanced Workshop Dates:

  • October 12, 2022 (12:00 pm – 2:00 pm PDT): Enroll here

Special Series Pricing: All three Google Analytics 4.0 live online workshops for $900 $675. Enroll here.

What You’ll Learn in this Workshop

In the first Fundamentals workshop, we looked at the basics of Google Analytics 4.0 (GA4) and in the second Intermediate workshop, we covered the basic reports in GA4.

In this third Advanced workshop, you learn how to create your own reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the reports that you really want. Analysis Hub, the report creation tool, has dozens of options to create unique, personal reports that fit what your organization needs.

This is the core idea of GA4. Google realized every organization is different, so GA4 gives you a set of tools to select and present your data. Instead of consuming GA3’s ready-made data, you become a data analyst. 

We’ll close by seeing how to use GA4 for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps.

Key Takeaways

  • Analysis Hub: How to create your customized reports in Analysis Hub
  • Examples of reports and how to use your reports
  • How to share reports
  • How to use Insights for additional information
  • We’ll look at standard GA3 reports and how to create them in GA4
  • How to use GA4 to track visitors and actions for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps
  • We also look at how to use GA4 for startups and investors to track the metrics that they need

Additional Resources

  • A list of additional resources for GA4

Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


Very informative!

Belicia HernandezMarketing Associate, Pathfinder Systems

For not knowing much about Google Analytics, I now have the confidence to tackle this beast.

Richard MoralesDirector of Marketing and PR, Mid-Valley Hospital & Clinic

Very knowledgeable instructor.

Dina CliffordDirector of Marketing, NIC, Inc.

Great presenter – easy to understand, adds humor and real-world examples.

Karen CarlsonSEO & Digital Strategist, Levi, Ray & Shoup, Inc.

Great overview of GA4. It will help you understand what GA4 is, how it differs from it’s predecessor, UA, and how to install it.

Matthew WillisWeb Developer, Hoyu America Co, LTD

August 11, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-08-11 02:45:592022-06-18 23:32:56Google Analytics 4.0 3-part Workshop Series

Podcasting Masterclass, a 2-part Series

July 12, 2021

DMAnc.org Online Certification Workshops

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Individual workshops $300 each, Now $225 each

Special Series Pricing: both Podcasting workshop modules for $600 $390. Enroll here.

These courses are a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional.

You can take these courses as part of the series or à la carte.

The courses include workbooks, live demonstrations, and examples. You get downloads plus lots of opportunity for your questions.

Podcasting Module 1: Learn How to Set Up a Podcast that Won’t Fail

Individual workshops $300 each, Now $225 each. Enroll here for Podcasting Module 1: Learn How to Set Up a Podcast that Won’t Fail, Live (May 24, 2022; 10:00 am to 12:00 PM PDT) or Pre-Recorded..

Special Series Pricing: both Podcasting workshop modules for $600 $390. Enroll here.

Learn How to Make A Podcast that Won’t Fail

This is the first in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. It is the first step to building a successful podcast, saving you from mistakes, time, and embarrassment long before you turn on the microphone.

This course helps you avoid pitfalls that other courses don’t teach you. You’ll master how to choose your host and guests so your listeners will want to share episodes and talk about the value your company provides, determine the best venue to host your podcast, and the logic to set up systems that work for everyone. Susan will also help you with the planning for each step before, during, and after your launch. This will help ensure that everyone involved knows what to expect so none of the pieces are left behind and what you need to ask a production company if you decide to outsource. The list may surprise you.

Key Takeaways:

  • After this course, you will have learned how to determine the logic and goals of your show.
  • You will also be able to choose the right hosting venue for your podcast and whether to include a video version.
  • We will help you with a list of questions if you consider outsourcing all or part of the production process.
  • We will cover the list of prep steps so you start successfully.
  • To keep the momentum and listener list building, you’ll have learned how to create steady content.

Who the course is for.

Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. Marketing professionals who have been handed the task of “doing the podcast” for the company and don’t have any idea where to start.

Materials:

  • As a bonus, at the end of this course, you’ll be able to download checklists for setting up a show, maintaining the tasks for each episode, and promotions after.
  • You’ll also get a file of slides that can easily be used to create episode graphics to be used on social media for promoting current and past episodes.
  • Finally, you’ll get a sample of a typical guest package to encourage your guests to add the episode to their own sites and share it with their followers and lists.

Podcasting Module 2: Refining & Improving Your Podcast to Get More Listeners and Shares

Individual workshops $300 each, Now $225 each. Enroll here for Podcasting Module 2: Refining & Improving Your Podcast to Get More Listeners and Shares, Live (June 14, 2022; 10:00 am to 12:00 PM PDT) or Pre-Recorded.

Special Series Pricing: both Podcasting workshop modules for $600 $390. Enroll here.

Learn How to Refine & Improve Your Podcast to Get More Listeners and Shares

This is the second in a two-part workshop series led by Susan Finch, co-producer of 15 B2B podcasts for the Funnel Radio Network, keynote speaker, 35-year+ marketing professional. This course will help you refine your show, your process and marketing to increase your downloads and shares.

We’ll review the top four reasons podcasts fail and how to turn that around and toward success, including where you are missing out on ways to gain momentum or reinvigorate your team, host, and guests. We will talk about crafting your intro/outro and commercial. We’ll cover ways to engage your guests, their teams, and followers. We’ll also help you strongly encourage your own teams to share the show regularly. We cover additional appearances, advertising, and playlist strategies.

As a bonus, at the end of this workshop, you’ll be able to download several checklists covered in the course.

Key takeaways

  • After this course, you will be able to plan out the strategies to share out your episodes more effectively immediately and in the future.
  • You will have a guide to creating your format including the intro and outro copy that will be evergreen.
  • We will review how you are sharing out your show with your followers and lists.
  • We’ll give you ideas on how to get your staff enthused about promoting your shows and how you can make it easy for them.

Who the course is for:

Marketing teams, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. This is also for people currently involved in the success of an existing or “paused” podcast.

Materials:

  • As a bonus, at the end of this course, you’ll be able to download checklists for maintaining the tasks for each episode.
  • We’ll provide you a list of free resources to submit your podcast to for greater reach, and how to use some of the additional free tools.
  • We’ll go through transcripts and boost packages to make the most of your content.
  • You’ll also get a file structure to keep your show on track so there are no missing steps.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Susan Finch

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.


Testimonials


Excellent course to get you started with podcasting for your business!

Cecelia TaylorSr. Advocacy Manager, NetApp

Interesting and consistently informative workshop with a great host, Susan Finch. Extremely happy to have made the time to listen in, and am definitely thinking about getting into future workshops as well as looking into Susan’s work!

Nikolay ZhurovFerring, Switzerland

The workshop offered an invaluable checklist for starting a podcast from scratch including an honest look at why the podcast is being created. It’s also an excellent checkpoint if you’ve begun producing podcasts and want to evaluate your efforts to date. Susan had “real life” learning to share from strategy to small technical details that make a big difference.

Scarlett BurksDirector of Marketing, Acxiom

The workshop, How to Produce a Podcast, was informative and engaging. I learned valuable tips that we will use in our organization.

Kyla HeapMarketing and Communications Manager, FBMC

I found the webinar on How to Produce a Podcast incredibly informative and useful. The strategies and tips were really helpful!

Kathryn RosewaterSenior Product Manager, AstraZeneca

I found the description provided about the workshop matched the content exactly. It’s what I was looking for thank you.

Brian DowdManager of Customer Experience and Training, PA Notaries

Great workshop! Definitely will help us get started with podcast content planning, messages and delivery.

Nicol VaronaPrivate Banking Marketing Associate, SEI Investments

I attended Susan Finch’s webinar and was very impressed with the content. I learned many valuable tips and tricks that I can take back to my team.

Cara ClowDigital Marketing Associate, Tortoise Capital Advisors

Very engaging and informative.

Melinda AlbrightSenior Director, Cumming Corporation

This webinar was loaded with useful and relevant information, and the speaker stayed on-topic. Very informative for someone who has never produced a podcast before.

Allison QuarratoDigital Marketing Associate, BISCO Dental

How to Produce a Podcast was a great starting point for my company as we explore how podcasts can benefit our company. Easy to understand and broken down in relatable steps!

Ingrid SjostrandProject Manager, Hour Media

This was a very informative session and Susan is an extremely engaging and knowledgeable speaker. She was able to demystify podcast production and lay out the steps in an easy to follow and relatable way.

Sean PattonGlobal Campaign Manager, Symphony RetailAI

I am brand new to podcasting and this workshop was a great place to start! I now feel more knowledgeable and prepared to launch a podcast.

Ashleigh PetersenNews and Business Editor, American Rental Association

I didn’t realize this workshop was on the same day that I took off from work. Susan made the two hours fly by with information I never knew and she was so engaging. My day off was truly enriched by this experience. And fun!

Christine GirandolaRegional Manager - Advertising, AM Best

Great content! Well worth the time spent listening to the course!

Amy PunchardMarketing Director, First United Bank

This workshop gave me the confidence I need to now move forward with packaging and posting our new company podcast. It provided helpful checklists and practical tips to ensure our launch is set up for success.

Regina SmithSenior Events Manager, Miles & Stockbridge P.C.

A must for someone thinking about starting a podcast.

Megan GuidoChief Marketing Officer, Pullman Regional Hospital

This workshop has given me so much more insight into the details of how to start a podcast. I’ve googled and done my own research before, but this was so extensive and great! It’s definitely going to help me with future projects.

Sierra GaultSocial Media Coordinator, Interiors by Steven G

As someone preparing to dip my org’s toe into the podcast pool, I now feel much more informed on the considerations and caveats to keep in mind for setting up a podcast and managing it down the road.

Brian HaefsDirector of Publications, Society of Interventional Radiology

If you’re just starting out with podcasting, Susan can teach you all the tricks of the trade to get your ideas off the ground fast and look your best while doing it.

David SantosSenior UX Designer, Mercer

Launching a podcast can be daunting, but Susan broke it down step-by-step. She shared golden nuggets of advice on what to do before turning on the mic. She also spoke the truth: Perfection is overrated. 🙂 Thanks for the encouragement to get started!

Elizabeth JiaCorporate Communications and Marketing, Freddie Mac

DMAnc’s podcast on How to Produce a Podcast, with Susan Finch, was incredibly helpful. We are in the podcast planning stages, and I’m sure Susan’s pointers and checklists will make my job easier.

Cathy PendletonManager of Content Development at Ergon, Inc.

Susan’s presentation really went through the “thought process” of what to do to get started. Excellent webinar for those thinking about starting a podcast campaign.

Jill KruegerMarketing Project Manager at USI Affinity

If you are considering podcasting but don’t even know how to begin thinking about podcasting, this is your workshop.

Rafael HerreraMarketing Specialist, Renishaw

I found the workshop to be interesting, informative and inspirational. We have been considering doing a podcast and this workshop made it easy to understand what would be involved, but more importantly gave information about products and services that would make a podcast better.

Linda DrummondPresident, Drummod Public Relations, and Director of Public Relations at OakBend Medical Center & OakBend Medical Group

July 12, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-07-12 09:59:022023-08-05 12:21:04Podcasting Masterclass, a 2-part Series

B2B Market Strategy Development–How to Build a Better Marketing Machine (Module 1)

June 29, 2021

Date: Wednesday, June 29, 2022
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)


Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

Course Description:

If you are not eating your competitor’s lunch, they are probably eating yours.  You either need to be hunting or you will be hunted.  By putting an impactful and effective Marketing Strategy in place that supports your business strategy, you will drive your business’s top line growth and improve your market position as a leader with your target market.  This workshop is focused around building a foundation and key modules of an effective B2B Marketing Strategy to do just that.

The output of this course is to give you the insights to build a better marketing machine that will support your sales cycle by improving the probability of a win, which will in the end, support your business growth.

More than 25 worksheets and templates will be provided as part of the workshop material so the participant can use them to build their marketing strategy.

Note there is a follow up One-on-One session available to help review your marketing strategy development using the tools and templates from this course.  See Module 2 for a description.

Key Takeaways:

From this workshop you will understand the  key fundamental elements you need to construct an effective Marketing Strategy.  The key takeaways will include:

  • Understanding and executing a target market analysis.
  • Identifying your brand gap and how to close it.
  • Leveraging your core competencies with your target market plan.
  • Building your thought leadership position.
  • Learning a more detailed SWOT analysis and how to relate it to your positioning.
  • Creating a more impactful message.

Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:

  • Leveraging your SWOT results into your Product Strategy.
  • Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
  • Leveraging your SWOT results into your Strategic Alliance Strategy.
  • Creating an effective Industry Trade Press Strategy.
  • Insights on how to mine Key Markets.
  • Creating an effective Sales Enablement Strategy.
  • 25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more

Resources Provided:

  • Business purpose worksheet.
  • Target market analysis worksheet.
  • Brand gap worksheet.
  • Core competency worksheet.
  • Thought leadership worksheet.
  • Competitive analysis capabilities worksheet.
  • SWOT worksheet.
  • Strengths worksheet.
  • Weaknesses worksheet.
  • Opportunities worksheet.
  • Threats worksheet.
  • Impact messaging worksheet.
  • Connecting pain to value worksheet.
  • Thought leadership campaign worksheet.
  • Product strategy UVP worksheet.
  • Product strategy Weaknesses worksheet.
  • Product strategy Opportunities worksheet.
  • Product strategy Threats worksheet.
  • Product strategy Market Trends worksheet.
  • Marcoms strategy Lead-Gen worksheet.
  • Marcoms strategy ABM worksheet.
  • Strategic alliances strategy worksheet.
  • Industry press strategy worksheet.
  • Macro Market trends worksheet.
  • Micro Market trends worksheet.
  • Sales enablement worksheet.
  • Executive outreach prep questions check list: 1, 2, 3, 4, 5.
  • Marcoms strategy Executive outreach worksheet.

Who will benefit from this class:

Business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.

Instructor: Michael Hornby

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


Great thought provoking presentation that expanded on the basics. I was able to apply the content to my current challenges and took several notes for implementation on my team.

Mitzi BreauxTargeted Marketing Manager, Vitalant

Another great course by DMAnc. Mike gives us a glimpse of a CMO in a large company and a roadmap to an effective marketing strategy (including the templates to get there).

Clifton WebbDirector, Media & Marketing, QRI

Comprehensively delivered presentation with working, real-life examples. A palpable Marketing experience.

Dara MottahedProduct Marketing Manager, Gastops

June 29, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-06-29 01:28:182022-08-30 18:56:20B2B Market Strategy Development–How to Build a Better Marketing Machine (Module 1)

This course will teach you the basics of Behavioral Science and show you how companies like Facebook, Uber and Walmart are using it to drive consumer behavior. The workshop is led by Shirin Oreizy, Founder & President of Next Step, an award-winning Behavioral Marketing Agency with more than 400 clients nationwide. Her work in applying Behavioral Science in marketing is regularly featured in Forbes, Huffington Post and INC. She is a guest lecturer at Stanford, has degrees & accreditations from UC Berkeley & Duke University. '>

Using Behavioral Science to Turbo-Charge Your Digital Marketing: Learn Scientifically Proven Ways to Optimize Your Website, Social Media Ads, Emails & Pricing Model

June 23, 2021

Date: June 23, 2022
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:30 pm PDT)


Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

COVID has accelerated digital transformation and adoption of digital marketing. It’s no longer a check mark for marketers, it’s the main entrée. So you have to get smart about how to optimize your digital marketing efforts.

Workshop Description

As we start adapting to the disruptions we’ve seen in the business world in light of COVID-19, we can all agree on one thing: COVID-19 has radically accelerated digital transformation for marketers.

Where digital marketing used to be another line item on the marketing menu, it’s now the main entrée. And marketers are facing a lot of uncertainty on how to effectively reach their audience online. The good news is Behavioral Science can provide a roadmap on how to optimize your websites, social media ads, emails and pricing model with the understanding of how humans really make decisions — and how you can harness this knowledge to turbo-charge your digital marketing efforts.

This course will teach you the basics of Behavioral Science and show you how companies like Facebook, Uber and Walmart are using it to drive consumer behavior.  The workshop is led by Shirin Oreizy, Founder & President of Next Step, an award-winning Behavioral Marketing Agency with more than 400 clients nationwide.  Her work in applying Behavioral  Science in marketing is regularly featured in Forbes, Huffington Post and INC. She is a guest lecturer at Stanford, has degrees & accreditations from UC Berkeley & Duke University.

Key takeaways

  • The Just Do’s of Behavioral Marketing — proven principles every savvy marketer needs to know about how people really make decisions online and how to leverage it in your digital marketing efforts to get immediate results.
  • Step-by-Step Guide on how to optimize your websites, landing pages, social media ads and pricing model with the science of how people are really making decisions about your products and services.
  • How to Properly Design Experiments with Behavioral Science in email and on Facebook and LinkedIn in order to see which principles work best in different situations.

What We’ll Cover in the Workshop

  • Introduction to Behavioral Science, the study of how people really make decisions. We’ll cover what Behavioral Science is and more importantly what it’s not.
  • Why Behavioral Science is Critical to Digital Marketing. We’ll cover why every savvy Marketer needs to understand the fundamentals of Behavioral Science in order to influence consumers’ hidden decision making process, increase conversions from their marketing & growth efforts and future-proof their career. Learn why companies like Facebook, Uber and Walmart are using it to drive consumer behavior.
  • The “Just Do’s” of Behavioral Marketing — Out of the 300+ Research Backed Principles on how people really make decisions we’ll cover the top 10-15 principles that every savvy marketer needs to know and use in  your marketing efforts.
  • How to Optimize Your B2B & B2C Websites and Landing Pages with Behavioral Science Best Practices. We’ll audit several websites and landing pages together and show you how to identify common conversion killers. We’ll then walk you through step-by-step how to redesign your website and landing pages using Behavioral Science Best Practices.
  • How to Maximize Your Pricing Model. We’ll cover insider tips on how to design your pricing  model to nudge people towards the option you want. We’ll share examples for both consumer brands and B2B services.   Bonus: See How Steve Jobs used the same concepts to price the iPad.
  • Behavioral Science Methodology 101. We’ll give you our step-by-step playbook for introducing Behavioral Science into your workflow. Bonus: a guest speaker, Behavioral Scientist, Brad Swain, will give you an introduction on how to properly design experiments in email and on Facebook and Linkedin in order to see which principles work best in different situations. For example, is it better to use social proof in your social media ads or relative choices?

Who the course is for

  • B2B & B2C Marketing Executives and their teams
  • Growth/Demand Gen Experts and Individual Marketing Consultants
  • Marketing professionals who are looking to understand consumers’ hidden decision-making process so they can create more effective marketing outcomes and be a valuable resource to their employers, prospects, clients and strategic partners.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Shirin Oreizy, Founder & President, Next Step

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.



Testimonials


This was a great workshop that will tell you everything you need to know about behavioral science in marketing!

Alexia SnyderMarketing Desktop Publisher, Blum Inc

This presentation articulated a lot of the issues I’m facing as a B2B marketer in the technology field. I knew that I wanted our messaging to be different, but couldn’t put into words exactly where our stumbling locks were. I now have the concepts needed to improve our content approach, and hopefully resonate more with customers.

Liz ClarkeTechnical Marketing Manager, Nitta Gelatin NA Inc

The workshop today was very educational and helpful. I especially enjoyed the real world examples used to showcase how each principle is applied.

Jennifer DillonMarketing Manager, Witherite Law Group

Great presentation, given in easy to understand. Able to put in practice right away..!

Michael BraselRegional Marketing Manager, Messer Financial

Very informative, lots of good relevant information with excellent examples.

Katie BarrowMarketing Coordinator, Sportsman Boat

Just finished watching “Using Behavioral Marketing during Uncertain Times” and it was very well done. Super informative, engaging with tons of great takeaways I can begin to implement in my programs. Thank you!

Mimi ThihaDirector of Product Marketing at NICE Actimize

Two hours just jam-packed with super informative content.

Jeff KingCEO, BodyBuzz

Great presentation. Definitely got me thinking of some new ideas that I can integrate into current and future campaigns.

Michelle NoldMarketing Manager at (ISC)²

Very informative. Relevant information to current market conditions.

Marjorie Lassen-HochSenior Director Marketing - Comcast Business

The workshop provided practical tools to support solutions to current challenges.

Beth SilverDirector of Communications, PR & Marketing at Menorah Park

This was very informative and useful!

Kelly MinorMarketing Communication Specialist at Piedmont Federal Bank

June 23, 2021/.
https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg 0 0 Andy https://dmanc.org/wp-content/uploads/2018/01/logo-1.jpg Andy2021-06-23 08:02:302022-08-31 11:56:50Using Behavioral Science to Turbo-Charge Your Digital Marketing: Learn Scientifically Proven Ways to Optimize Your Website, Social Media Ads, Emails & Pricing Model
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