Online Workshops Archive

Affiliate Marketing Course: How to Add Pay-for-Performance Affiliate Marketing to Your Mix

October 26, 2021

Date: Wednesday, October 26, 2022
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

This workshop helps you tap into methods that stretch marketing budgets, increase both sales and profits and develop a valuable, recession-proof skill set that easily transfers across industries.

Affiliate marketing is a fantastic way to increase sales on a cost per sale or lead basis. Many companies enjoy a hefty 10-30% of sales and a 12:1 return on ad spend ratio. This course helps you get over the initial hump to grasp the basics and reprimes the pump for those disappointed by previous efforts. At the conclusion, students will know what it takes to get started and succeed.

Learn why Amazon, Norton, Aflac, Target, ADP, Clarks Botanicals, Blue Apron, Chewy.com, Life Extension, just a few of thousands of name brands, enjoy multi-channel direct response success as well as affiliate partners, such as The Today Show, Business Insider, Buzzfeed, Conde Nast, Ziff Davis and Valpak. But you don’t have to be a Fortune 100 company to enjoy the benefits of affiliate marketing. Even small to mid-sized companies can be successful at it and enjoy the phenomenal return on ad spend.

Instructor Jan Carroza, former adjunct professor at Pepperdine University, 40+ year marketing veteran and author of the book, Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing, available on Amazon, walks SMEs through the process to set up a program, make good choices and reap the benefits of planning and nurturing.

What to expect in this course:

Busted misconceptions and myths.
Common pitfalls and typical reasons programs fail.
Soup-to-nuts affiliate program set up process with screen shots.
Choices in channel options.
Case studies of successful programs.
Trends to watch and follow.

Why you should add affiliate marketing to your marketing strategy:

Defining affiliate marketing
1. What it is
2. What it is not
Clarifying terms to know
1. Affiliate program
2. Advertiser/Merchant
3. Affiliate/Publisher
4. Affiliate network
  1. ShareASale
  2. CJ Affiliate
Affiliate software
EPC—Effective Cost per Click
Common mistakes
1. Managing expectations
2. Planning as part of the marketing mix
3. Setting and forgetting
4. Payout and incentives
5. Time to recruit, activate and optimize
6. Maximizing internal teams for opportunities
Competitor analysis of choices, offers and activities
Various methods available to advertisers
1. Display ads and textlinks
2. PPC
3. Email
4. Content (Bloggers, Podcasters, Influencers)
5. Coupon and discounts
6. Cashback & loyalty
7. Technology
How to set up a program
1. Choosing software and/or affiliate networks
2. Dashboard
3. Reporting
4. Program description
5. Parameters and terms
6. Products
  1. Descriptions
  2. Images (such as logos)
  3. Ads
  4. Payout
7. Payment (credit card)
8. Specifications for basic starter ad groups (Checklist)
Running a program
1. Planning offers to affiliates, such as coupons, discounts and payout tiers
2. Recruiting affiliates
3. Approval: manual vs. automatic
4. Nurturing affiliates
5. Payments: timely
Join as an affiliate
1. View competitor programs and leaderboards
2. As additional income stream: Printful (swag)
3. As additional income stream: synergistic products & services
Create referral and loyalty program to incentivize customers, affiliate partners
Outsource to an affiliate manager or agency

Materials Provided: Handouts

Video of the presentation with slides and audio.
PDF of the complete presentation.
Checklists: steps and assets to get started.
Report to persuade executives to start an affiliate marketing program.
Competitive analysis spreadsheet.

Bonus:

FREE PDF of the book Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.
Spreadsheet templates complement to Rockin’ ROI.
2021 Holiday Hashtag Calendar.

Who this course helps:

Marketers who want to stretch every ad dollar.
Beginners unfamiliar with affiliate marketing benefits and how to implement it.
Marketers who have tried affiliate marketing before and were discouraged by a previous attempt.
Marketers who think “affiliate” still has a bad reputation.
Marketers who think affiliate marketing is just about influencers.
Team members who need to convince managers to try affiliate marketing.
Marketers who want to advance their affiliate marketing program to the next level.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Jan Carroza

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

This workshop opened my eyes to the wonderful world of affiliate marketing!

Jennifer HeffernanDigital Marketing Manager at Danforth Pewter

Today’s workshop was helpful. It gave me new ideas on how to manage my company’s affiliate marketing program going forward.

Alexandra CampbellSocial Media Manager, StewMac

Good information and very informative!

McCall CampbellDirector of Sales, Hugger Mugger Yoga Products

This workshop provided great insight on how the big company’s structure their affiliate programs and how you can use those strategies to get started with your own.

Alexandra WrightMarketing Specialist at Design Imports

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October 26, 2021/.

B2B Marketing Strategy Development–How to Build a Better Marketing Machine (Module 1)

October 25, 2021

Special Fall Pricing: Regularly ~~$300~~ is now 25% off—$225. Enroll here.

ENROLL NOW

Fall 2024
Live Online
Sep 23

ENROLL NOW

Prerecorded
Online

Introduction:

If you are not eating your competitor’s lunch, they are probably eating yours. You either need to be hunting or you will be hunted. By putting an impactful and effective Marketing Strategy in place that supports your business strategy, you will drive your business’s top line growth and improve your market position as a leader with your target market.

Module 1 of this 2-part workshop series is focused around building a foundation of an effective B2B Marketing Strategy to do just that. Module 2 is for those that have completed the Module 1, and who want to do one-on-one follow up sessions with the instructor for the purpose of flushing out further the development of their company’s marketing strategy.

Quick Key Take-Aways:

Leveraging your SWOT results into your Product Strategy.
Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
Leveraging your SWOT results into your Strategic Alliance Strategy.
Creating an effective Industry Trade Press Strategy.
Insights on how to mine Key Market T.
Creating an effective Sales Enablement Strategy.
25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

B2B Marketing Strategy Development, Module 1, Workshop Date and Time:

Module 1: Covers how to build a better marketing machine.
Tuesday, October 25, 2022, 9:00 am to 11:00 am (PDT).

ENROLL NOW
Module 1 (Live Online)
Oct 25th

ENROLL NOW
Module 1
(Pre-Recorded Online)

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Live Online
Module 1: Oct 25th
Module 2: By Appointment

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Module 1: Pre-recorded.
Module 2: by Appointment

Description:

The output of this course is to give you the insights to build a better marketing machine that will support your sales cycle by improving the probability of a win, which will in the end, support your business growth.

More than 25 worksheets and templates will be provided as part of the workshop material so the participant can use them to build their marketing strategy.

Note there is a follow up One-on-One session available to help review your marketing strategy development using the tools and templates from this course. See Module 2 for a description.

Key Takeaways:

From this workshop you will understand the key fundamentals elements you need to construct an effective Marketing Strategy. The key takeaways will include:

Understanding and executing a target market analysis.
Identifying your brand gap and how to close it.
Leveraging your core competencies with your target market pain.
Building your thought leadership position.
Learning a more detailed SWOT analysis and how to relate it to your positioning.
Creating a more impactful message.

Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:

Leveraging your SWOT results into your Product Strategy.
Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
Leveraging your SWOT results into your Strategic Alliance Strategy.
Creating an effective Industry Trade Press Strategy.
Insights on how to mine Key Market .
Creating an effective Sales Enablement Strategy.
25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more

ENROLL NOW
Module 1 (Live Online)
Oct 25th

ENROLL NOW
Module 1
(Pre-Recorded Online)

ENROLL NOW
Live Online
Module 1: Oct 25th
Module 2: By Appointment

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Module 1: Pre-recorded.
Module 2: by Appointment

How to Convince Your Boss Why You Should Take This Workshop:

This workshop will create or evaluate your marketing strategy so you can Enhance your Marketing Machine that will deliver:

More leads.
Higher quality leads.
Better support sales by improving the probability of win in your sales cycle opportunities.
Powerful messaging that is better aligned with your target market needs.
Ensure synergy with your business strategy.
Better connected to your marketing tactics.
Overall increase in your Marketing ROI.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
25+ templates and spreadsheets for SWOT, competitive, target market analysis and much more.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.
Business purpose worksheet.
Target market analysis worksheet.
Brand gap worksheet.
Core competency worksheet.
Thought leadership worksheet.
Competitive analysis capabilities worksheet.
SWOT worksheet.
Strengths worksheet.
Weaknesses worksheet.
Opportunities worksheet.
Threats worksheet.
Impact messaging worksheet.
Connecting pain to value worksheet.
Thought leadership campaign worksheet.
Product strategy UVP worksheet.
Product strategy Weaknesses worksheet.
Product strategy Opportunities worksheet.
Product strategy Threats worksheet.
Product strategy Market Trends worksheet.
Marcoms strategy Lead-Gen worksheet.
Marcoms strategy ABM worksheet.
Strategic alliances strategy worksheet.
Industry press strategy worksheet.
Macro Market trends worksheet.
Micro Market trends worksheet.
Sales enablement worksheet.
Executive outreach prep questions check list: 1, 2, 3, 4, 5.
Marcoms strategy Executive outreach worksheet.

Who is the course for?

Business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.

The Presenter:

MICHAEL HORNBY

Chief Marketing Officer
Orion Marketing Group

Mike Hornby headshot

For over 30 years, Michael has been part of senior management teams with organizations that have ranged in size from start-ups to multi-billion dollar B2B technology focused companies in Telecoms, Medical Instrumentation, Industrial, Security, Location Intelligence and Defense. His main focus has always been on facilitating and leading market strategy for business top-line growth and building teams that have met and exceeded their sales & marketing targets. In his last position as Director of Market Strategy and Marketing, Mike was responsible for working with 13 business units over 15 locations across the globe, facilitating the development of their market and product strategies. He led marketing strategy workshops with each of those business units. Other areas of focus have been marketing communications, product marketing, product management, engineering management, direct sales and channel management along with business development. Mike has been a guest speaker at Algonquin College and Ottawa University sharing with business students insights into marketing strategy and planning. He also was a member of the Ottawa TecExec Association where he was a regular speaker and part of the organization committee. Mike worked with Invest Ottawa and advised young entrepreneurs with their start-up initiatives. He graduated with a Bachelor of Commerce degree Honors at Carleton University, Ottawa, Canada.

Great thought provoking presentation that expanded on the basics. I was able to apply the content to my current challenges and took several notes for implementation on my team.

Mitzi BreauxTargeted Marketing Manager, Vitalant

Another great course by DMAnc. Mike gives us a glimpse of a CMO in a large company and a roadmap to an effective marketing strategy (including the templates to get there).

Clifton WebbDirector, Media & Marketing, QRI

Comprehensively delivered presentation with working, real-life examples. A palpable Marketing experience.

Dara MottahedProduct Marketing Manager, Gastops

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Workshop dates and times:

Fall

B2B Marketing Strategy Development Masterclass, 1 Module Course.
Monday, Sep 23, 2024
from 12:00 p.m. to 2:00 p.m. PDT.

October 25, 2021/.

Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing, Module 3: Know Your Site Visitor’s Behavior and the Conversion Actions They’re Taking

October 21, 2021

DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 3 Only (Pre-recorded Online): regularly ~~$300~~ now $225. Enroll here.

Special Series Pricing: All three Google Analytics 3.0 modules ~~$900~~ now 45% off—$495. Enroll here.

ENROLL NOW
Module 3
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Why Take this Course?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results. This workshop is module 3 in a three-module workshop series that shows you how to install and use Google Analytics 3.0.

In the third Google Analytics 3.0 workshop, we cover the last two major reports: Behavior and Conversions:

The Behavior report shows you what your visitors are doing on your website. What are the entrance pages to your site? What pages do they look at? What pages do they ignore? This is all practical information to make changes to your website. You quickly see if the change was good or bad so you can make further changes. You’ll see how to select the pages to improve. By improving the bounce rate for a page, you’ll have more visitors, leads, and sales. In addition, the better the bounce rate, the higher the page will show up in Google.
The Conversion report also gives you practical information. If a page in your conversion path is leaking too many users, you can fix that page to get the users to go to the next step in the conversion path. This increases conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.
Additional items about Google Analytics 3.0: Heat maps, access permissions, multiple websites in one analytics account, Google Data Studio, analytics on your mobile, and insights.
Finally, one we’ll give you a list of the six best reports in Google Analytics 3.0.

(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Workshop date and time:

Pre-recorded Online.

ENROLL NOW
Module 3
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Key Takeaways:

ENROLL NOW
Module 3
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

With objective data, you can manage staff, agencies, or contractors. Your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

The Google Analytics 3.0 workshops are hands-on and practical.
You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 3.0.
The workshops are live online, so you can ask your questions.
Can’t attend live online workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
Screenshots with step-by-step instructions in numbered lists with links.
You can copy the examples, edit them, and use them in your work.
Each section has handy checklists that you can use for your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.
The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.

Who is the course for?

By understanding Google Analytics 3.0, you can do the work yourself or manage your team, agency, or consultants. For example, marketing managers, digital marketing managers, marketing analysts, social media managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits can use Google Analytics to understand their digital marketing data.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.

Testimonials

As the Director of Marketing for a Medical Clinic, I found this workshop to be spot on. Easy to understand and implement in my own site. Highly recommend. Great value!

Sherri GogginDirector of Marketing Athens Orthopedic Clinic and Director of Mulherin Foundation for Health &Wellness

This is an amazing course full of useful knowledge. It is something to get your started and something you can take along with you in your career forever.

Kelly KubalaDigital Content Specialist, Seneca Gaming Corporation

The Google Analytics 3.0 Advanced course had a lot of useful information about generating and understanding reports. After this webinar, I will use what I learned to generate reports that will help myself and my colleagues.

Lindsay MartinHigh Point Market

Google Analytics can be overwhelming with the amount of information that is available. The DMAnc.org seminar breaks everything so easily understood by those new to Analytics but also offers enough details for those who have been using for a while.

Susan BeohmerleMarketing Manager, C. A. Litzler Co., Inc.

The Google Analytics Fundamentals, Intermediate and Advanced Webinar was extremely informative. It not only set the foundation for how to use GA, but also provided some actionable insights on how to pull the data to inform better marketing decisions. I now have a more comprehensive understanding of GA and will be able to implement some of the recommendations provided by Andreas.

Victoria BlairSocial Media Manager, The Jel Sert Company

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October 21, 2021/.

Google Analytics 3.0 Advanced

October 21, 2021

Date: Friday, October 21, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: All three Google Analytics 3.0 workshops 38% off for $900 $560. Enroll here.)

This workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.

This workshop is part three of a 3-part Google Analytics series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Note: Google Analytics 3.0 versus Google Analytics 4.0

Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We have prepared a course on GA 4.0 which you can read about here. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.

What You’ll Learn in this Workshop:

In this workshop we cover the Google Analytics 3.0 Behavior and Conversions reports, menu by menu, and then a live walk-through of the data so you can see how to use these.

Behavior: What are your visitors doing at your website? Now that we know about them and how they came to your website, let’s look at what they’re doing on the website. Which pages are they looking at? What is the bounce rate? By knowing which pages attract visitors, you can get more visitors by improving those pages. Bounce rate is one of the key metrics for a website: it shows whether visitors think your webpage is interesting or boring. When you make changes to the page, the data quickly shows you if the changes were good or bad. You can optimize a page and get more visitors and conversions without additional marketing, just by keeping the traffic that you already get.
Conversions: The fourth and final report in analytics covers conversions. Conversions can be downloads, registrations, signups, visits to specific pages, and sales. Analytics shows you the visitors are buying or registering at your website. By knowing that, you can focus your efforts to find more of those visitors. You’ll see how to install conversion tracking. The conversion funnel shows you each step of your visitors’ path to conversion and where they are exiting the path. By knowing that, you can improve the path to get more sales. The cool thing about analytics is that you don’t have to be an expert at marketing: you just look at the data, see where there are problems, and then make changes and see which ones improve the results.
We’ll close with notes about the reality of using Google Analytics at companies.

Key Takeaways:

How to use the Insights panel for additional information.
Look at user flow display in the Behavior report.
Landing pages, the different definitions, and what it means for Google Analytics.
Deep dive into the Bounce Rate report. How to see the bounce rate for a page and how to fix that. First, you can see from where the visitors came and the keywords they used, which may help you to make changes to the page so it offers what they expected to see.
Going further, you can see the page’s bounce rate over time. You can use this to make a change to the page and then see if the change improved (or hurt) the bounce rate. By testing changes, you can improve the page’s bounce rate.
We also give you guidelines about bounce rates: good, okay, and poor.
The Behavior report also shows the loading speed of a page.
The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing.
In the second part of today’s webinar, we look at the Conversions Report.
You use the Conversions Report to track goals. This can be used by practically every organization: companies, non-profits, government, churches, hospitals, education, and so on.
Engagement can include the number of Downloads in the last 30 days, how often a video was watched, how many used the mortgage calculator, how many reached five pages in your website, or how many spent (for example) five minutes on the site in the last 30 days.
For lead generation (lead gen), you can see how often the information request form was submitted, the email link was clicked, or how many people subscribed to the newsletter.
If your website has sales, you can track the number of purchases per quarter, the amount of revenue on average per week for the last six months, and so on.
You’ll see how to configure a goal. Just about anything can be tracked at websites.
We will also see how to visualize the data with a conversion funnel. This clearly shows other teams and upper management the success (or failure) of your conversion process.
We close with a few quick slides on how to use Google Analytics for your organization’s several websites.
How to see heat maps with analytics.
The limits and problems in tracking.
Google Analytics app for your smartphone.
The last page has a list of the six best features in Google Analytics 3.0.
You will be able to understand Google Analytics so you can manage agencies or contractors.
Agencies can improve their Google Analytics services to clients.

Materials Provided:

Video of the presentation with slides and audio.
PDF of the complete presentation.

The Presentation:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
List of selected items for additional reading.

Who Is the Course for?:

Marketing managers, digital marketing managers, eCommerce managers, social media managers, or anyone tasked with improving digital marketing and/or social media.
Digital agencies who want to understand their clients’ web analytics.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

This is an amazing course full of useful knowledge. It is something to get your started and something you can take along with you in your career forever.

Kelly KubalaDigital Content Specialist, Seneca Gaming Corporation

As the Director of Marketing for a Medical Clinic, I found this workshop to be spot on. Easy to understand and implement in my own site. Highly recommend. Great value!

Sherri GogginDirector of Marketing Athens Orthopedic Clinic and Director of Mulherin Foundation for Health &Wellness

The Google Analytics 3.0 Advanced course had a lot of useful information about generating and understanding reports. After this webinar, I will use what I learned to generate reports that will help myself and my colleagues.

Lindsay MartinHigh Point Market

I loved being a part of this course! It was very helpful and Andreas makes the information easy to understand. The insights are especially useful to people working in business.

Mattie NowellMarketing Associate, Miskelly Furniture

Google Analytics can be overwhelming with the amount of information that is available. The DMA seminar breaks everything so easily understood by those new to Analytics but also offers enough details for those who have been using for a while.

Susan BeohmerleMarketing Manager, C. A. Litzler Co., Inc.

Andreas is very knowledgeable in all things Google Analytics! Great course.

Grace DuensingMarketing Support,Thompson Surgical Instruments Inc.

Andreas is great! He answers all questions and this three series workshop is so helpful.

Kate IveyDigital Marketing Specialist, CLK Multifamily Management

DMAs 3-part Google Analytics series workshop was highly valuable both in translation of Google Analytics for daily and strategic business impact and also in distilling must-know information to make better business decisions. The 6 hour time investment is worthwhile and manageable over a series of 3 mini workshops. Thank you, Andreas and team!

Carmen AsteinzaVP Marketing, Oriel STAT A MATRIX

This workshop was the perfect level for me: by building on what I already know and confirming that, and guiding me to next steps and higher levels of understanding. Providing the slides ahead of time and recommending the attendee follow along in the Google Analytics Demo Account or their own really helps solidify the concepts that are being discussed.

Alexandria DolezalWeb Content Manager, Governors State University

The Google Analytics Fundamentals, Intermediate and Advanced Webinar was extremely informative. It not only set the foundation for how to use GA, but also provided some actionable insights on how to pull the data to inform better marketing decisions. I now have a more comprehensive understanding of GA and will be able to implement some of the recommendations provided by Andreas.

Victoria BlairSocial Media Manager, The Jel Sert Company

This workshop will help you gain greater analytical understanding of what’s happening on your website.

Sylvia CooperGlobal Programs and Marketing Manager, McAfee

Easy to follow and understand. Teacher was great – had a good sense of humor. Would definitely take again.

Meredith Street Direct of Marketing Arnolds Furniture

Meredith StreetDirector of Marketing, Arnold’s Furniture

I’ve taken fundamentals, intermediate and advanced analytics training and I feel confident that I understand our data.

Linne BuffingtonMarketing Admin, ClearBalance

I found the Google Analytics three-part series to be very useful and relevant to my marketing role. The information was clear, concise, and easy to understand.

Valerie MannMarketing & Communications Coordinator, American Society of Anesthesiologists

I’m really happy I took this course! I’ve learned alot!

Datonn HankeMarketing Specialist, Swiderski Equipment

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October 21, 2021/.

Mobile-first SEO Optimization Workshop

October 19, 2021

Date: Wednesday, October 19, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

How to SEO Optimize Your Website for Mobile-first

Update: Google announced in late November 2021 the speed of webpages will also apply to desktop search in 2022 (no date has been set). What it means is when people search at Google in either desktop or mobile, the page’s speed is part of the ranking. If there are two pages and everything is equal, the faster page will rank higher. This Mobile-first course has been expanded to cover both desktop and mobile. The time to prepare your website is now so you don’t lose valuable clicks, clients and revenue to competitors.

This workshop is led by Andreas Ramos, author of 22 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you this two-hour workshop where you’ll learn about updating your website for Google’s Mobile-first indexing.

Our Goal

In this workshop, you will learn how update your website for Google’s switch to Mobile-first indexing that took place in mid-June 2021, and the coming switch to 100% Mobile-first indexing and Google Core updates in 2022. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so that you do not experience a radical drop off in traffic. You’ll also see how to measure your website to see if it will be compliant with Google’s standards. Examples, links, and code will be included in the workshop that you can copy, edit, and paste.

Why Update to Mobile-first

Whenever Google rolls out a major core update such as Mobile-first indexing, hundreds of thousands of websites suddenly find their traffic takes a nosedive — and they will be scrambling to triage the problem. Many marketing people may lose sleep and their jobs over their lack of preparation for this core update.

What You’ll Learn

What is Mobile-first? Why websites must update their sites for Google’s Mobile-first Google Core Update in 2022. What happens if they don’t?
How to see the trend in mobile traffic at your site.
The difference between responsive design and Mobile-first design.
Why most visitors actually have a much slower connection than expected.
Google’s CWV metrics for Mobile-first: FCP, LCP, CLS, FID: what these mean and how to see the scores.
Examples of good and bad Mobile-first design: placement of buttons, tracking tags, and content.
Should you rebuild your website for Mobile-first?
How to look at your analytics, ranking, and competitors.
How to reduce the text on your site.
The impact of images and speed. Which images to compress. Comparison of results when compressing images. New image formats. Size of webP, GIFs, SVG, carousels, and video. How to use different sizes of the same image.
How to use segmentation in Google Analytics to see your mobile traffic and Google Search Console and Google CWV metrics to measure your site’s speed and improvement.

This is a live online webinar with lots of opportunity for your questions.

Key Takeaways

What are Google’s requirements for Mobile-first?
What happens if websites don’t design for the Mobile-first Google Core Update?
Do you need to do this? How to use your web analytics and other tools to decide.
How to reduce the KB size of text on your site.
How to reduce the KB size of images on your site with image formats, image compression, offer multiple sizes, and sample lines of code.
How to Use Google Analytics’ device segmentation and other Google tools.

Who is the course for?

Digital Marketing, Search Marketing, Web Marketing, and eCommerce managers, Web Designers and Developers, Agency Account Directors and Creatives, or anyone who wants their website to show up in search engines.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

This is a great introduction to why you should be paying attention to mobile-first SEO practices.

Carrin WelchDigital Marketing Manager at Magpul Industries Corp.

As someone who has been in digital marketing for over 14 years, I really enjoyed this presentation on the forthcoming updates needed for websites. It was great to see all the small tips that really make a difference when it comes to designing with mobile-first in mind. I learned a lot even though I have a lot of experience!

Tina LloydVP Digital Content & Social Media, INSP, LLC

The Mobile-first SEO Optimization webinar was a mixture of some basic information in addition to tips, tricks and tools that are newer. The content, links and tools provided during the presentation are going to be extremely helpful in evaluating our site and beneficial when making adjustments moving forward as well as better decisions as our site evolves.

Adam JohnsonMarketing & Web Specialist, Semex

Andreas presented several, great SEO insights. So refreshing to learn from a source who is actually keeping up on such an everchanging topic. Great webinar, Andreas!

Tracie YoungVP, Marketing Officer, First Bank

Very interesting and information webinar on the upcoming Mobile-First Google update that included clear, actionable takeaways. Andreas Ramos has clearly been at the SEO game for a long time.

Andrew SweetDigital Marketing / Graphic Design / SEO, ALPS

The content provided was relevant and concise! Great stuff!

Brad SurrattSr. Marketing & Events Manager, 3 | Share

Andreas gave an easy-to-understand, informative presentation.

Jessi PrinciottoMarketing Director, Animal Protection New Mexico

It’s not very common to receive actionable takeaways from some webinars as they are often just a company trying to earn your business and it becomes a “pitch” in disguise with minimal takeaways at best. This webinar was extremely educational with key insights and tangible takeaways that I can actually execute! I learned about several tools I can start using today to optimize our mobile site. Thank you Andreas for an amazing presentation! I’ll definitely be attending more DMAC workshops in the future!

Cassie PekarMarketing Director, Sylvie Collection

“Very in-depth, comprehensive information which helped to navigate the sea of madness related to information that is out there regarding Google’s switch to mobile first. Very knowledgable presenter.”

Michael O’BrienMarketing Director, Topo Athletic

This seminar helped to highlight the primary topics of importance for mobile sites. Not only did it show why they are important, it helped give solid starting point for how to get a good mobile site built when you don’t have one. Pitfalls, best practices, and all stated in plain English.

Lisa AndersonMarketing, Alro Steel and Plastics

The content was very helpful

Christina RikelWeb Solutions Product Manager, CSI

This was a very informative webinar that will be useful for myself and my company moving forward into 2021. Thank you for the insightful knowledge!

Abby LarsonMarketing Communications Specialist at LeClair Group

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October 19, 2021/.

In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas; for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices, spam content and how engagement impacts deeper than just your top-line results. We’ll also dive into specific strategies to monitor your situation on an ongoing basis, fix problems as they arise and optimizing your sends for Hotmail and Gmail specifically.

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Email Marketing Workshop 2: Improving email deliverability to get your emails in the inbox

October 18, 2021

Date: Tuesday, October 18, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $200

(Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.)

Planning, creating an email and pressing the send button is just the start of the journey to the subscriber. What happens next and how you can help to give your emails the best chance of reaching the inbox, requires consideration across multiple areas of your implementation and strategy.

If you’re seeing diminishing results at a specific email provider or overall, or simply want to know how to maintain high delivery, this class is for you.

In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas; for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices, spam content and how engagement impacts deeper than just your top-line results. We’ll also dive into specific strategies to monitor your situation on an ongoing basis, fix problems as they arise and optimizing your sends for Hotmail and Gmail specifically.

This course is weighted towards B2C sending nuances with deliverability, however, many of the elements are very similar in B2B and the knowledge shared can be used across both markets.

What you’ll learn:

Deliverability vs. inbox placement—what’s the difference?
Understanding your sender reputation:
- Domain Vs. IP reputation.
- Getting your sending infrastructure right (DKIM, SPF, TSL, DMARC, BIMI etc.).
- List Hygiene:
  - Spam traps; what tools give you insight into spam traps and how can you get rid of them.
  - Bounces; what’s the difference, how to analyze them and how to handle them:
    - Hard bounces (unknown users).
    - Soft Bounces.
    - Blocks.
  - Sending Permanence.
  - Spam content.
  - Engagement:
    - Positive.
    - Negative:
      - Complaint rates.
    - The impact of your data collection processes on your delivery.
    - The difference between B2B and B2C delivery.
    - Gmail / Hotmail (Outlook) specifics:
      - What’s the inbox? Tabs available and how to navigate them.
      - Gmail promotions tab:
        
        Annotations (show your offer in the inbox).
      - How to identify you have deliverability / inbox placement issues.
      - Pro-active and re-active strategies to enhance your results:
        
        Proactive:
        
        What statistics to monitor and what to look out for.
        
        Reactive:
        
        Engagement pull back strategy.
        
        What to do for B2B.
Materials Provided:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
The Presentation:
- The workshop is hands-on and practical.
- The workshop is live so that you can ask your questions.
- Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Instructor: Kate Barrett

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

Although this session was more technical in nature, the presenter delivered the information so that it was easy to follow and understand.

Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

Comprehensive and thorough!

Rouba NajjarSenior Product Manager, GenScript, Inc.

The knowledge I gained far exceeded the cost of the workshop. I walked away with a clearer understanding of applying concepts and practices I already know in an effective way around email automation, digital personalization, and omnichannel strategy

Joseph KellyContent Lead, TE Connectivity

I thought this workshop was really interesting and relative to what I was hoping to learn more about. I appreciate that it covered all aspects of data, how to gather, analyze and use it properly to make the most of it. Plus it covered how personalization is the way to go from now on. Very well done!

Marwah AfifiPaula’s Choice Europe B.V.

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October 18, 2021/.

Google Ads Advanced

October 14, 2021

Date: Friday, October 14, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: All three Google Ads workshops 38% off for $900 $560. Enroll here.)

This workshop on Google Ads (search engine marketing, SEM) is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three workshops, you’ll learn hands-on SEM from one of the leading experts in Silicon Valley.

This workshop is part three of a 3-part Google Ads series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Ads account. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Ads Fundamentals, Intermediate and Advanced workshops. Learn more here.

What You’ll Learn in this Workshop

In this workshop, we’ll roll up the shirtsleeves and dig into the Google Ads engine. You’ll see how the bidding system works. When you understand that, you can use lower bids and lower budgets to get better results than your competitors. We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click).You’ll see how to optimize your Google Ads account for maximum results by managing bids to KPI’s. The workshop also covers software from Google that lets you manage dozens of accounts in one account. And how to use Google Ads recommendations, another powerful Google tool lets you make global changes to your account in a few steps.

Finally, a series of slides, based on Andreas’ experience with dozens of global companies, show you how to manage Google Ads by time zones, continents, and languages. And much more…

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Key Takeaways:

The origins of search engine advertising and Google’s auction system.
How the Google Ads bidding algorithm works (with examples and comparisons).
How Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click).
How to improve your Google Ads Quality Score.
How to set bids, manage bids, and manage your budget.
By understanding how the Google bidding algorithm works, you can use a lower budget and lower bids, yet your ads will show more often, rank higher, and cost less per click than your competitors (you can bid $0.25 and rank higher than a competitor who bids $5.)
How to use Google Ads Recommendations (and a quick hack).
How to optimize the bids for the KPI’s.
How to use portfolio theory for your ad groups.
How to calculate KPI’s (Key Performance Indicators) with the free KPI eBook.
Notes about automated bid management tools.
How to manage keywords by metrics.
Are the keyword projections for traffic and bids from Google or SEMRush real or fake? What can you use in that data?
An example of a large account with 200,000 keywords where cost-per-click (CPC) fell from $0.76 to $0.07, clicks jumped from 52 clicks per day to 17,650 clicks per day, and the click-through-rate (CTR) went from 0.12% to over 8%.
We’ll look at a tool that lets you manage several accounts.
We’ll also look at another tool that lets you manage hundreds of thousands of keywords.
A few notes about Microsoft Advertising.
Managing global ad campaigns by time zone, continents, and languages.
Notes on the use of segmentation in Google Analytics to understand your data.
Voice search in Google and other services.
How to use Google Foundation Grants as a test bed for Google Ads.

Materials Provided:

Video of the presentation with slides and audio.
PDF of the complete presentation.
The KPI eBook by Andreas explains KPI’s, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (breakeven point), and more. Written by Andreas and a Harvard MBA.
Spreadsheet to collect and manage thousands of keywords.

The Presentation:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
List of selected items for additional reading.

Who is the course for?:

Marketing managers, digital marketing managers, SEM managers, or anyone managing paid search marketing.
Agencies to improve their SEM services.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

It was comprehensive. He did not talk down to the audience even though we had a variety of experiences. Made it approachable. I like that he said that no one is an expert and that you have to test, test, test.

Dana BrandorffDirector of Marketing & Communication, University of Colorado

Great presentation with lots of useful information on Google Ads.

Ryan SteinwedelDigital Marketing Specialist, ITW Pro Brands

Excellent content that cannot be found elsewhere! Andreas is super knowledgeable and helps students feel confident in the subject matter.

Tina-Marie MonterrozaDigital Marketing Manager, Topcon Positioning Systems

I thoroughly enjoyed learning from Andreas’ wealth of knowledge.

Christen SakamotoMarketing Manager, Atlas Insurance Agency

I was pleased to learn the intricacies of Google Ads. There are many factors that go into managing advertisement and managing them well. I will certainly take these skills and apply them.

Brandi MessinaSr. Marketing Communications Specialist, SeaSpine

A great balance of depth and advanced tips for Google AdWords

Sydney JosephMarketing Manager, Alithya

Andreas is super generous to share all his years of knowledge. This workshop is great for all levels of Google Ads users.

Paul HalbrookDirector of Marketing, The Roof Depot, Inc.

Well worth the money spent.

Michele ChristianGlobal Marketing Specialist, Hutchinson Industries, Inc.

Andreas is extremely knowledgeable and teaches you the ins and outs of Google Ads in 3 short classes!

Hannah SchiedAssistant Marketing Manager, DHG Time Life

The workshop was full of information from people who are trustworthy and know what they are talking about!

Stephanie McQuadeCreative Director of Online Services, Crown Hotel & Travel Management

Great Webinar! Andreas shared valuable information and tips that save me much time and will help me better manage Google Ads for the businesses I manage. I look forward to utilizing what I have learned through this series!

Kim KinsellaDirector of Marketing, FIRC Group

I am glad I took training by such a SEO/Google Ads guru.

Natalia MarshallMarketing Manager at CinchSeal

This workshop gave me the confidence I needed to feel comfortable setting my own bids and tracking ad performance.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

Really top notch tips and tricks to get the most from our google ads investment.

Marshall WhiteMarketing Director at Guaranty RV, Inc.

The Vickery Auction principles for improving results at lower cpc prices by improving the quality score/ad rank relationship is a vital tool to learn.

Tom WatsonManager, Corporate Marketing, Moore Industries Worldwide

Great webinar, love to learn from a best selling author.

Ashley Gase Ecommerce Specialist Frontier Co-op

Ashley GaseEcommerce Specalist, Frontier Co-op

Another great course from DMA Northern California!

Katie WilliamsonCommunity Manager, Matson Alarm

Andreas is such a wealth of knowledge and practical experience. His tips are like GOLD!

Leslie BryantDirector of Brand, Digital Marketing & Communications, Code Corporation

I just took all three courses on Google Ads and before these three courses, I did not know a thing about Google Ads. Now, with my notes and the presentations, I have a better understanding in what Google Ads are and how to make the most of them.

Courtney ChristensenSales & Marketing Coordinator, Martin Sullivan, INC

Great workshop! Andreas is a very engaged presenter and is easy to learn from.

Kelley SalviAffiliate and Digital Marketing Specialist, MTD Products

“This Webinar was great from start to finish and offered real how-to instruction and lists that can be applied right away. Topics were presented so that a novice and more experienced user will gain something to improve their Google Ads for their company.”

Linda ReedyDirector of Communications, IPC

The workshop was well presented by an experienced professional. The examples given and calculations used were simple and practical to make the information understandable and applicable.

Andrew MasonProduct Marketing Manager, Vishay

Andreas provides a solid understanding of paid search, with proven strategies and tactics that work in the real-world.

Marianne McGlynnCEO, Marianne McGlynn Consulting

Previous Next

October 14, 2021/.

Use Google Analytics 4.0 for Digital Marketing, Module 3: Use Explore to Make Custom Reports

October 12, 2021

DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 3 Only (Wednesday, October 12, 2022 (12:00 pm to 2:00 pm PDT)): regularly ~~$300~~ now $225. Enroll here.

Special Series Pricing: All three Google Analytics 4.0 workshops $900 now 45% off—$495. Enroll here.

ENROLL NOW
Live Online
Google Analytics 4.0
Module 3

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

Why Take this Course?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to increase your results. This the third of three workshop modules that show you how to install and use Google Analytics 4.0.

In this third workshop, you learn how to create your reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the custom reports you need using the Explore tool.

Explore, the report creation tool, has dozens of options to create personalized reports that fit your organization’s needs.

This is the core idea of GA4. GA4 gives you the tools to select and present your data. Instead of using GA3’s ready-made data, you become a data analyst.

Another major new feature is predictive analytics. Google AI uses your data to predict audiences (such as men 18-24 in California who use desktop computers or women 25-34 in New York who use Android phone) who are likely to buy from you in the next seven or thirty days. You can use this to create marketing to reach those audiences.

This class uses a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can recreate the reports.

We will send you a 15-page handout with numbered steps so you can create your custom reports.

You can follow along with your GA4 account or use Google’s publicly accessible GA4 account.

(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

The Google Analytics 4.0 course series is a three-module workshop series. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a significant discount. Take the courses either live or recorded.

Workshop date and times:

Wednesday, October 12, 2022 (12:00 pm to 2:00 pm PDT).

ENROLL NOW
Live Online
Google Analytics 4.0
Module 3

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

Key Takeaways:

The Explore Tool: How to create your customized GA4 reports.
We start with a quick overview of the tools and features in the Explore tool.
The template gallery and the types of reports that you can use.
An acquisition report.
A conversion report.
User behavior report.
Predicted top spenders report.
Ecommerce report.
Gaming report.
User lifetime report.
How to see anomalies in your data.
How to use Segments to create audiences in your reports. You can create just about any kind of group as a segment for further analysis and comparison.
How to use filters to focus the data in your reports. Instead of all cities in the world, you can see only the cities in your state.
The predictive metrics report is new in GA4. Google uses your data to predict the demographics of who will likely buy from you.
Finally, a few notes on the future of Google Analytics.

ENROLL NOW
Live Online
Google Analytics 4.0
Module 3

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say. Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.

With objective data, your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

The Google Analytics 4.0 workshops are hands-on and practical.
You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 4.0.
Workshops are live, so you can ask your questions.
Can’t attend live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
Screenshots with step-by-step instructions in numbered lists with links.
You can copy the examples, edit them, and use them in your work.
Each section has handy checklists that you can use for your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.
Guide to using the Explore tool. Fifteen pages of numbered steps show you how to build your reports.
A list of the 1,300 topics that Google uses for targeting in marketing.

Who is the course for?

By understanding Google Analytics 4.0, you can do the work yourself or manage your team, agency, or consultants. This course is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.

Testimonials

If you are tired of getting the Google run-around with finding answers, this is the course to take. The presenter is an expert.

Christopher ConnellMarketing Specialist, Novaspect, Inc.

A lot of information to digest, but Andreas guided us through the most important concepts and provided slides and documentation that are very detailed for future use.

Trudy PattersonWeb Content Specialist, ISPE

Great class and very meaningful and useful content.

Dina CliffordDirector of Marketing, NIC, Inc.

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October 12, 2021/.

Google Analytics 4.0 Advanced: Creating Your Own Reports

October 12, 2021

Dates:

Wednesday, October 12, 2022 (12:00 pm to 2:00 pm PDT).

DMAnc.org Live Online Certification Workshop

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $225

(Special Series Pricing: All three Google Analytics 4.0 workshops for $900 $675. Enroll here.)

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0.

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights. Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in this Workshop:

In the first Fundamentals workshop, we looked at the basics of Google Analytics 4.0 (GA4) and in the second Intermediate workshop, we covered the basic reports in GA4.

In this third Advanced workshop, you learn how to create your own reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the reports that you really want. Analysis Hub, the report creation tool, has dozens of options to create unique, personal reports that fit what your organization needs.

This is the core idea of GA4. Google realized every organization is different, so GA4 gives you a set of tools to select and present your data. Instead of consuming GA3’s ready-made data, you become a data analyst.

We’ll close by seeing how to use GA4 for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps.

You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.

Key Takeaways:

Analysis Hub: How to create your customized reports in Analysis Hub.
Examples of reports and how to use your reports.
How to share reports.
How to use Insights for additional information.
We’ll look at standard GA3 reports and how to create them in GA4.
How to use GA4 to track visitors and actions for digital marketing with SEO, digital ads, social media, email tracking, Youtube video, and apps.
We also look at how to use GA4 for startups and investors to track the metrics that they need.

Additional Resources:

A list of additional resources for GA4.

Download Material:

Video recording of the presentation.
PDF of the complete presentation.
Access to future updates of presentations.

The Presentations:

The workshop is live so that you can ask your questions during the event.
The workshop is hands-on and practical.
Step-by-step instructions in numbered lists so you can do this yourself, along with links.
Everything in clear English with lots of illustrations and examples.
You can copy the examples, edit them, and use them in your work.
List of additional reading.

Who Is the Course for?

Senior staff, managers, and directors who are responsible for digital marketing.
You will be able to understand Google Analytics so you can manage agencies or contractors.
Agencies can improve their Google Analytics services to clients.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

One of the best courses I have ever taken. I hope to continue my education to get certified.

James NormanUX Designer, CAS

Great class and very meaningful and useful content.

Dina CliffordDirector of Marketing, NIC, Inc.

It was informative!

Belicia HernandezMarketing Associate, Pathfinder Systems

If you are tired of getting the Google run-around with finding answers, this is the course to take. The presenter is an expert.

Christopher ConnellMarketing Specialist, Novaspect, Inc.

A lot of information to digest, but Andreas guided us through the most important concepts and provided slides and documentation that are very detailed for future use.

Trudy PattersonWeb Content Specialist, ISPE

I really enjoyed getting into the reporting functionality of GA4.

Brandon McBrideDigital Marketing Manager, SUSE

Very knowledgeable instructor.

Michelle JohnsonSVP Sales and Marketing, The Olson Company

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October 12, 2021/.

Use Google Analytics 4.0 for Digital Marketing, Module 2: The User Behavior, Monetization, and Events Reports

October 07, 2021

DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 2 (Wednesday, October 7, 2022 (9:00 am to 11:00 am PDT)): regularly ~~$300~~ now 25% off—$225. Enroll here.

Special Series Pricing: All three Google Analytics 4.0 workshops $900 now 45% off—$495. Enroll here.

ENROLL NOW
Live Online
Google Analytics 4.0
Module 2

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Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

Why Take this Course?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email marketing, and so on) to increase your results. This the second of three workshop modules that show you how to install and use Google Analytics 4.0.

In the second workshop, we look at the basic User Behavior, Monetization, Conversion and Events reports in Google Analytics 4.0. GA4 is based on user behavior and events, so you can better understand your audience and what they are doing.

The Monetization report lets you track purchases and revenue. The Retention report shows your website’s “stickiness” in getting visitors to come back. The Advertising section of this course includes reports on your website’s ad revenue. The Conversions report goes far beyond GA3’s conversion tracking, because GA4 uses a new data model where you can track literally any action as a conversion.

In this course, we’ll look at additional features and options in GA4. You’ll learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.

This class demonstrates a live connection to GA4. Instead of screenshots, we log into GA4 and use it live in this class. Everything is recorded so you can review it again. You can also follow along with your Google Analytics 4.0 account or the free publicly-accessible Google Analytics 4.0 account.

(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

The Google Analytics 4.0 course series is a three-module workshop. Each part is two hours for a total of six hours. You can take the courses individually or sign up for all three for a signifcant discount. Take the course either live or recorded.

Module 2, Workshop date and time:

Wednesday, October 7, 2022 (9:00 am to 11:00 am PDT).

ENROLL NOW
Live Online
Google Analytics 4.0
Module 2

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

Key Takeaways:

ENROLL NOW
Live Online
Google Analytics 4.0
Module 2

ENROLL NOW
Live and Pre-Recorded Online
Google Analytics 4.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

Google will be sunsetting Google Analytics 3.0 sometime in 2023, they say. Your digital marketing team needs to understand the data presented in Google Analytics 4.0 and how to manipulate the reports.

With objective data, your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

The Google Analytics 4.0 workshops are hands-on and practical.
You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 4.0.
Workshops are live, so you can ask your questions.
Can’t attend live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
Screenshots with step-by-step instructions in numbered lists with links.
You can copy the examples, edit them, and use them in your work.
Each section has handy checklists that you can use for your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.
Guide to using the Explore tool. Fifteen pages of numbered steps show you how to build your reports.
A list of the 1,300 topics that Google uses for targeting in marketing.

Who is the course for?

By understanding Google Analytics 4.0, you can do the work yourself or manage your team, agency, or consultants. This course is for digital marketing managers, marketing managers, social media managers, web masters, ecommerce managers, demand generation managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who use Google Analytics to understand their digital marketing data.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.

Testimonials

The thought of shifting to Google Analytics 4 is intimidating, but this three-part course alleviated a lot of my trepidation. Mr. Ramos providing timely, relevant content, as well as thoughtful answers about what our Analytics and reporting might look like down the road.

Lisa Nielsen AgnewDigital Marketing Manager at University of Wisconsin Extended Campus

I appreciated the in-depth technical information and the coverage of new reporting – as it varies greatly from Universal Analytics.

Brandon McBrideDigital Marketing Manager, SUSE

This is incredibly useful and detailed information that will allow us to navigate GA4.

Alison HuntDigital Marketing Manager, Carroll Community College

Great information to help understand the upcoming changes to Google Analytics.

Dina CliffordDirector of Marketing, NIC, Inc.

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October 7, 2021/.

Google Analytics 4.0 Intermediate: Use the GA4 Reports

October 07, 2021

Dates:

Friday, October 7, 2022 (9:00 am – 11:00 am PDT).

DMAnc.org Live Online Certification Workshops

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $225

(Special Series Pricing: All three Google Analytics 4.0 workshops for $900 $675. Enroll here.)

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.

Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0.

About the Instructor:

This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.

In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights.Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.

What You’ll Learn in this Workshop:

In the Fundamentals workshop, we looked at how Google Analytics 4.0 (GA4) is different from Google Analytics 3.0 (GA3). We covered installation and configuration. We also looked at how to use GA4 with Google Tag Manager (GTM).

In this Intermediate workshop, we cover the basic reports in Google Analytics 4.0. In contrast to GA3, which was based on pages, GA4 is based on user behavior and events, so you get a deeper understanding of your audience and what they are doing.

You can use Google’s sample GA4 account or your own GA4 account. We will go through GA4’s standard menus and options.

You’ll also learn how to use segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact on presenting your data. We also cover the Insights tool, how to share reports, and Google’s tool to write UTMs.

Key Takeaways:

We look at the standard reports in GA4: Life Cycle, Users, and Events.
The Life Cycle Section includes acquisition, engagement via events, and other metrics. The Monetization report lets you track purchases and revenue. The Retention report shows your website’s “stickiness” in getting visitors to come back. You get easy-to-understand reports of Daily Active Users (DAU), Weekly Active Users (WAU), and Monthly Active Users (MAU) and how these compare to each other.
The Users Section includes demographics, such as age, gender, interests, and city. Tech includes devices, OS, browsers, screen size, app version (iOS and Android), and so on.
The Events Section covers, of course, events. This report shows all of your active events. The Conversions report goes far beyond GA3’s conversion tracking. Because GA4 uses a new data model, you can track literally any action as a conversion. These are easy to set up. Your reports will be more useful to other teams in your organization.
We also cover how to use segmentation. Instead of a graph with a single line for all devices, you can separate that line into the different devices, such as desktop, mobile, and tablets, and, just by looking, easily see the trend, compare the differences, and see which one matters. You can compare your traffic’s sources such as direct, organic, search, paid, and referral. You’ll see more examples of segmentation. Your presentations will be better.

Download Material:

Video recording of the presentation.
PDF of the complete presentation.
Access to future updates of the presentation.

The Presentation:

The workshop is live so that you can ask your questions during the event.
The workshop is hands-on and practical.
Step-by-step instructions in numbered lists so you can do this yourself, along with links.
Everything in clear English with lots of illustrations and examples.
You can copy the examples, edit them, and use them in your work.
List of additional reading.

The Course Is for:

Companies and agencies to improve their digital marketing.
Marketing managers to understand analytics so they can manage staff, agencies, or contractors.
Anyone who works with web analytics.

Note: Expect Changes!

Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.

Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

Great information to help understand the upcoming changes to Google Analytics.

Dina CliffordDirector of Marketing, NIC, Inc.

The thought of shifting to Google Analytics 4 is intimidating, but this three-part course alleviated a lot of my trepidation. Mr. Ramos providing timely, relevant content, as well as thoughtful answers about what our Analytics and reporting might look like down the road.

Lisa Nielsen AgnewDigital Marketing Manager at University of Wisconsin Extended Campus

Very informative!

Belicia HernandezMarketing Associate, Pathfinder Systems

This workshop was very helpful and will suggest to other coworkers for their SEO usage. I will be using this a lot in the future

Katie HessMarketing and Communications Admin, Ergon, Inc.

A nice clear and concise overview.

Gayle HallMarketing Coordinator, HiLine Homes

This is incredibly useful and detailed information that will allow us to navigate GA4.

Alison HuntDigital Marketing Manager, Carroll Community College

I appreciated the in-depth technical information and the coverage of new reporting – as it varies greatly from Universal Analytics.

Brandon McBrideDigital Marketing Manager, SUSE

I am looking forward to actually using Google Analytics 4 with its new features.

Christopher ConnellMarketing Specialist, Novaspect, Inc.

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October 7, 2021/.

Why Take this Course?

Description:

Why you should add affiliate marketing to your marketing strategy:

Bonus:

Jan Carroza

What to expect in this course:

Why you should add affiliate marketing to your marketing strategy:

Materials Provided: Handouts

Bonus:

Who this course helps:

Introduction:

Description:

MICHAEL HORNBY

Workshop dates and times:

Fall

Why Take this Course?

Andreas Ramos

Note: Google Analytics 3.0 versus Google Analytics 4.0

What You’ll Learn in this Workshop:

Key Takeaways:

Materials Provided:

The Presentation:

Who Is the Course for?:

How to SEO Optimize Your Website for Mobile-first

Our Goal

Why Update to Mobile-first

What You’ll Learn

Key Takeaways

Who is the course for?

What you’ll learn:

Materials Provided:

The Presentation:

What You’ll Learn in this Workshop

Key Takeaways:

Materials Provided:

The Presentation:

Who is the course for?:

Why Take this Course?

Andreas Ramos

About the Instructor:

What You’ll Learn in this Workshop:

Key Takeaways:

Additional Resources:

Download Material:

The Presentations:

Who Is the Course for?

Note: Expect Changes!

Why Take this Course?

Andreas Ramos

About the Instructor:

What You’ll Learn in this Workshop:

Key Takeaways:

Download Material:

The Presentation:

The Course Is for:

Note: Expect Changes!

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