Summer Discount: 33% Off
Free Lifetime Workshop Updates
Individual Pre-recorded online workshops $300 each, Now $200 each
Special Series Pricing: 38% off all three Google Ads pre-recorded online workshops for $900 $560. Enroll here.
This three-part Google Ads series is led by Andreas Ramos, author of 18+ books on digital marketing, Social Media, and Content Marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He has also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he shares that knowledge with you. In three webinars, you’ll learn Google Ads from one of the leading experts in Silicon Valley.
Individual workshops $300 each, Now $200 each. Enroll here for Google Ads Fundamentals pre-recorded online.
Special Series Pricing: 38% off all three Google Ads pre-recorded online workshops for $900 $560. Enroll here.
You’ll learn how to optimize your search engine marketing (SEM) in Google Ads to increase leads, sales, and ROI. You will get actionable tactics and strategies that you can apply to your organization. The workshop is hands-on with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work).
Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentation to make sure you get all of the details. And much, more….
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Individual workshops $300 each, Now $200 each. Enroll here for Google Ads Intermediate pre-recorded online.
Special Series Pricing: 38% off all three Google Ads pre-recorded online workshops for $900 $560. Enroll here.
In this workshop, you’ll see how to add keywords to your account, how to use all five match modes, and how to test to find the best ones. How keywords, ads, and landing pages work together in Google Ads, with an example of text ads, image ads, and the landing page.
After that, we dig into the types of ads, including Expanded Text Ads (ETAs), Responsive Text Ads (RTAs), and Dynamic Search Ads (DSAs), and how they work.
You’ll learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other bits of code let you give special offers to mobile users or returning visitors. You get the code and examples that you can copy, paste, and edit for your ads.
Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better just by adding a small number. And much more….
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Individual workshops $300 each, Now $200 each. Enroll here for Google Ads Advanced pre-recorded online.
Special Series Pricing: 38% off all three Google Ads pre-recorded online workshops for $900 $560. Enroll here.
In this workshop, we’ll roll up the shirtsleeves and dig into the Google Ads engine. You’ll see how the bidding system works. When you understand that, you can use lower bids and lower budgets to get better results than your competitors. We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click).You’ll see how to optimize your Google Ads account for maximum results by managing bids to KPI’s. The workshop also covers software from Google that lets you manage dozens of accounts in one account. How to use Google Ads recommendations is another powerful Google tool that lets you make global changes to your account in a few steps.
Finally, a series of slides, based on Andreas’ experience with dozens of global companies, show you how to manage Google Ads by time zones, continents, and languages. And much more…
Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.
Instructor: Andreas Ramos, Author of 18+ Books on digital marketing.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
DMAnc.org Online Certification Workshop
Summer Discount: 25% Off Individual pre-recorded online workshops regularly Special Series Pricing: 35% off all three SEO pre-recorded workshops for This three-part series is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley. You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing, move up in your company to a better job title, or improve your organization’s ranking in search engines. Individual pre-recorded online workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals Pre-Recorded. Special Series Pricing: All three SEO workshops for You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The workshop is presented as a hands-on workshop with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work). You will learn how to improve your organization’s ranking in search engines. Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentations again to make sure you get all of the details. Individual pre-recorded online workshops $300 each, Now $225 each. Enroll here for SEO Intermediate. Special Series Pricing: All three SEO pre-recorded online workshops for In this workshop you’ll see the relationship between keywords, meta-tags, and Google’s search results. By making changes to keywords and meta-tags, you can improve your ranking in Google search results. You will see how to find meta-tags in the HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We will give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and Mobile-first) and whether they affect your work. You’ll get a list of banned topics at Google so you can avoid problems. Finally, if Google bans your page, you’ll see how to get Google to add your page again. Individual pre-recorded online workshops $300 each, Now $225 each. Enroll here for SEO Advanced. Special Series Pricing: All three SEO pre-recorded online workshops for In the final session, we look at advanced topics in SEO. We’ll see how Google indexes and ranks webpages. You’ll see the history of Google’s AI machine learning tool and how Google uses ten thousand people and a scoring system to decide which pages to show at the top of search results. You’ll see what technical factors Google likes (and doesn’t like) so you can improve your pages. We then look at Screaming Frog, an advanced SEO tool that is very powerful yet easy to use. This session covers many technical issues in SEO. We will show everything with lots of examples for you to copy, edit, and use. Have you noticed that Google adds blocks of text or photos at the top of many search pages? Those web pages show up first, get attention, and get the clicks. Those websites use Schema, OpenGraph, or Featured Snippets. We give you a bonus 15-page slide deck to see how this works with examples so you can use this for your website. (Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.) Instructor: Andreas Ramos Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Free Lifetime Workshop Updates$300, Now $225$900 $585. Enroll here.Our Goal:
SEO Fundamentals
$900 $585. Enroll here.What You’ll Learn in this Workshop:
The workshop closes with local SEO for companies that have locations in several cities.Key Takeaways:
SEO Intermediate
$900 $585. Enroll here.What You’ll Learn in this Workshop:
Key Takeaways:
SEO Advanced
$900 $585. Enroll here.What You’ll Learn in this Workshop:
Key Takeaways:
Addendum for the Third Workshop: Schema, OpenGraph, and Featured Snippets:
The Presentations:
Materials Provided:
These Courses Are For:
Testimonials
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
Summer Discount: 25% Off Individual pre-recorded online workshops $300 each, Now $225 each Special Series Pricing: All three SEO pre-recorded online workshops + Mobile-first Design for This three-part series is led by Andreas Ramos, author of 22+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. You’ll learn hands-on SEO from one of the leading experts in Silicon Valley. You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing, move up in your company to a better job title, or improve your organization’s ranking in search engines. Individual pre-recorded online workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals Pre-Recorded. Special Series Pricing: All three SEO pre-recorded online workshops + Mobile-first Design for You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The workshop is presented as a hands-on workshop with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work). You will learn how to improve your organization’s ranking in search engines. Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentations again to make sure you get all of the details. Individual pre-recorded online workshops $300 each, Now $225 each. Enroll here for SEO Intermediate only. Special Series Pricing: All three SEO pre-recorded online workshops + Mobile-first Design for In this workshop you’ll see the relationship between keywords, meta-tags, and Google’s search results. By making changes to keywords and meta-tags, you can improve your ranking in Google search results. You will see how to find meta-tags in the HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We will give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and Mobile-first) and whether they affect your work. You’ll get a list of banned topics at Google so you can avoid problems. Finally, if Google bans your page, you’ll see how to get Google to add your page again. Individual pre-recorded online workshops $300 each, Now $225 each. Enroll here for SEO Advanced only. Special Series Pricing: All three SEO pre-recorded online workshops + Mobile-first Design for In the final session, we look at advanced topics in SEO. We’ll see how Google indexes and ranks webpages. You’ll see the history of Google’s AI machine learning tool and how Google uses ten thousand people and a scoring system to decide which pages to show at the top of search results. You’ll see what technical factors Google likes (and doesn’t like) so you can improve your pages. We then look at Screaming Frog, an advanced SEO tool that is very powerful yet easy to use. This session covers many technical issues in SEO. We will show everything with lots of examples for you to copy, edit, and use. Have you noticed that Google adds blocks of text or photos at the top of many search pages? Those web pages show up first, get attention, and get the clicks. Those websites use Schema, OpenGraph, or Featured Snippets. We give you a bonus 15-page slide deck to see how this works with examples so you can use this for your website. Individual pre-recorded online workshop $300, Now $225. Enroll here for Mobile-first SEO only. Special Series Pricing: All three SEO pre-recorded online workshops + Mobile-first Design for Your website may have fallen off an SEO cliff with Google’s core SEO update to mobile-first indexing. Whenever Google rolls out a major core update, hundreds of thousands of websites may suddenly find their traffic has taken a nosedive — and they are scrambling to triage the problem. Many marketing people may lose sleep and their jobs over their lack of preparation for core changes. Update: Google announced in late November 2021 the speed of webpages will also apply to desktop search in 2022 (no date has been set). What it means is when people search at Google in either desktop or mobile, the page’s speed is part of the ranking. If there are two pages and everything is equal, the faster page will rank higher. This Mobile-first course has been expanded to cover both desktop and mobile. The time to prepare your website is now so you don’t lose valuable clicks, clients and revenue to competitors. In this workshop, you will learn how update your website for Google’s switch to Mobile-first indexing that took place in mid-June 2021, and the coming switch to 100% Mobile-first indexing in 2022. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so that you do not experience a radical drop off in traffic. You’ll also see how to measure your website to see if it will be compliant with Google’s standards. Examples, links, and code will be included in the workshop that you can copy, edit, and paste. This is a live online workshop with lots of opportunity for your questions. (Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.) Instructor: Andreas Ramos Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending. You can continue DMA-NC workshops with Andreas Ramos for Google Ads, social media, analytics, and more. You’ll see how to install and configure these. You’ll also see how to use them separately or together in a combined digital marketing strategy.
Free Lifetime Workshop Updates$1,200 $675. Enroll here.Our Goal:
SEO Fundamentals
$1,200 $675. Enroll here.What You’ll Learn in this Workshop:
Key Takeaways:
SEO Intermediate
$1,200 $675. Enroll here.What You’ll Learn in this Workshop:
Key Takeaways:
SEO Advanced
$1,200 $675. Enroll here.What You’ll Learn in this Workshop:
Key Takeaways:
Addendum for the Third Workshop: Schema, OpenGraph, and Featured Snippets:
Mobile-first SEO
$1,200 $675. Enroll here.How to Prepare for Mobile-First Design
Our Goal:
What You’ll Learn:
Key Takeaways:
The Presentations:
Materials Provided:
These Courses Are For:
What’s Next:
Testimonials
I took so many notes despite knowing I’d get the presentation slides at the end! That’s a great sign of relevant and pertinent info.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Join us for part 3 of this three-part workshop series on social media marketing. You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media. You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms.
This workshop covers paid advertising on social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Pinterest, and TikTok.
Social media sites limit the distribution of your business posts so you must use advertising to reach your followers and the general audience. Advertising in social media lets you reach tens of millions of people. We will look at the advertising platforms at each social site, one by one. Social sites also include analytics tools for your businesses, so we’ll look at those too.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
DMAnc.org instructor Andreas Ramos leads this workshop.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!
Covered a great overview of social media marketing, very informative and gives a great base of knowledge.
Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!
A great course for those that are new to the big world of social media.
The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.
Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.
All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.
Very useful and informative.
Helpful insights into social media basics.
Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !
Great details. Very useful information.
This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!
Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.
The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.
This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.
“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”
If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.
Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!
This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!
The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.
Social Media for Marketing with Andreas is the total package for businesses! Thank you!
This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.
I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.
Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.
Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.
Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!
A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!
The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.
Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!
It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.
The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.
A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.
The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.
I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.
Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.
Learned some tips and tricks about social platforms I would have never run into anywhere else.
I would recommend this course as a great start in getting to know more about how to use social media for your business.
I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.
I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.
This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.
I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.
Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!
There were a lot of good tips. Thoroughly enjoyed this informative webinar.
It was an interesting and engaging presentation.
Great general overview of social media for beginners.
Great information! Very useful for our company. Great starting point for your social media marketing campaign.
A great seminar for someone just getting started in the social media world!
This presentation was so helpful in understanding how to get the most out of social media!
We found the presentation very informative and extremely valuable
Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.
Very knowledgeable!
A very worthwhile two hours. Jim S.
I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.
References will help me explore on my own at a later date
Everything was very well presented.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Join us for part 2 of this three-part workshop series on social media marketing. You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media. You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms.
This workshop focuses on how to improve your presence on organic social media on all of the major social media sites: Facebook, Instagram, LinkedIn, Twitter, and YouTube, with a short review of Clubhouse, Pinterest, and TikTok.
This includes how to improve profiles and customer-centric posts. We will discuss how to create the best content and use the best keywords, #hashtags, and questions. What kind of photos and videos to use, what is the best day and time of day for posts, and how to get more followers.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
DMAnc.org instructor Andreas Ramos leads this workshop.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!
Covered a great overview of social media marketing, very informative and gives a great base of knowledge.
Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!
A great course for those that are new to the big world of social media.
The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.
Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.
All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.
Very useful and informative.
Helpful insights into social media basics.
Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !
Great details. Very useful information.
This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!
Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.
The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.
This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.
“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”
If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.
Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!
This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!
The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.
Social Media for Marketing with Andreas is the total package for businesses! Thank you!
This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.
I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.
Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.
Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.
Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!
A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!
The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.
Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!
It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.
The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.
A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.
The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.
I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.
Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.
Learned some tips and tricks about social platforms I would have never run into anywhere else.
I would recommend this course as a great start in getting to know more about how to use social media for your business.
I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.
I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.
This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.
I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.
Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!
There were a lot of good tips. Thoroughly enjoyed this informative webinar.
It was an interesting and engaging presentation.
Great general overview of social media for beginners.
Great information! Very useful for our company. Great starting point for your social media marketing campaign.
A great seminar for someone just getting started in the social media world!
This presentation was so helpful in understanding how to get the most out of social media!
We found the presentation very informative and extremely valuable
Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.
Very knowledgeable!
A very worthwhile two hours. Jim S.
I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.
References will help me explore on my own at a later date
Everything was very well presented.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Individual live online workshops $300 each, Now $225 each
Special Series Pricing: 35% discount for all three SEO live online workshops $900 $585. Enroll here.
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
Your website must show up in Google. This three-workshop series shows you what to do to get your pages higher on Google to get more visitors, leads, and sales. We show you how to use testing to find the best keywords, titles, and images for your pages.
We cover the four major areas of SEO:
The workshops include lots of examples, tips, notes, and insights so you’ll understand what these mean. You’ll see dozens of tactics to apply, including code for you to copy, edit, paste, and use. You can also apply many ideas from SEO to your digital ads, social media, video, and content marketing.
The SEO course is presented in three workshops.
The DMAnc.org SEO course has been completely updated for 2022. You’ll see methods on how to test keywords, meta-tags, pages, and more to get data so you can find the best results. We’ve added many new SEO tactics, tools, and methods. You’ll also see a unique section on how to understand the data for statistical confidence (using basic arithmetic). No other course or book offers this.
Individual live online workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals LIVE, Friday, September 23, 2022 (12:00 pm to 2:00 pm PDT).
Individual live online workshops $300 each, Now $225 each.
Part 1 LIVE Workshop Dates:
Special Series Pricing: 35% discount for all three SEO live online workshops $900 $585. Enroll here.
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
The first session starts with Keyword Research, the basic first step of SEO. You’ll see how to use eight advanced tools to find the keywords that your audience uses to search for your company, products, and services. You’ll also see how to find the keywords that bring traffic to your competitors. You use these keywords and keyword phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more.
Like keyword research, you’ll also see how to find the questions that your audience uses about your company, products, and services. You can use these questions to write pages, ads, social posts, content marketing, and make videos.
The secret to keyword research is testing. Which keyword works best? You test the words to collect data. There is an easy way to quickly test thousands of keywords to find the ones that work for you. You’ll al-so see how to convert all keywords to lower case in one step, sort keywords into categories, make per-mutations of the best keywords, and quickly translate keywords into other languages.
Individual live online workshops $300 each, Now $225 each.
SEO Intermediate LIVE Workshop Dates:
Special Series Pricing: 35% discount for all three SEO live online workshops $900 $585. Enroll here.
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
The next step is on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.
We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.
We start this workshop with on-page SEO. This is what people see when they look at your web page. There are many things to improve on the page, so your pages are indexed better, such as site architecture, page design, site search, and video. This also improves the page for your visitors.
We continue with technical SEO. This includes changes to the HTML code so search engines can put your page in the right category and improve your ranking in Google search results. You will see how to find meta-tags in your HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work. You’ll also see how to do SEO for images, including how to make changes to the hidden text in images.
Search Engine Optimization (SEO) Advanced
Individual live online workshops $300 each, Now $225 each.
SEO Advanced LIVE Workshop Dates:
Special Series Pricing: 35% discount on all three SEO live online workshops $900 $585. Enroll here.
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
In this final session, we look at off-page SEO. This covers changes that you can make outside of your website to improve your visibility, including link building, placing links in news sites, registering in link directories, adding your page to Google My Business, Wikipedia, and more. By making these changes, you’ll get more visitors to your web pages.
We also look at what to put in SEO reports, how to see data for visitors, pages, ranking, keywords, how to justify the cost of SEO work, a list of the most common topics and metrics in SEO, how to set up an SEO helpdesk for your organization, and a list of SEO tools. We add a list of resources to keep up with SEO and digital marketing.
Individual live online workshops $300 each, Now $225 each.
Mobile-first SEO LIVE Workshop Dates:
Special Series Pricing: 35% discount for all three SEO live online workshops $900 $585. Enroll here.
Special Series Pricing: All three SEO live online workshops + Mobile-first Design for $1,200 $675. Enroll here.
Update: In September 2021, Google announced the speed of webpages will also apply to desktop search in February 2022. When people search at Google in either desktop or mobile, the page’s speed is part of the ranking. If there are two pages and everything is equal, the faster page will rank higher. The Mobile-first course has been expanded to cover both desktop and mobile.
This workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you this two-hour workshop where you’ll learn about updating your website for Google’s Mobile-first indexing.
In this workshop, you will learn how to improve your website for Google’s switch to Mobile-first indexing. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so that you do not experience a radical drop off in traffic. You’ll also see how to measure your website to see if it will be compliant with Google’s standards. Examples, links, and code will be included in the workshop that you can copy, edit, and paste.
Whenever Google rolls out a major core update such as Mobile-first indexing, hundreds of thousands of websites suddenly find their traffic takes a nosedive — and they will be scrambling to triage the problem. Many marketing people may lose sleep and their jobs over their lack of preparation for this core update.
This is a live online webinar with lots of opportunity for your questions.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
You can continue DMA-NC workshops with Andreas Ramos for Google Ads, social media, analytics, and more. You’ll see how to install and configure these. You’ll also see how to use them separately or together in a combined digital marketing strategy.
Testimonials
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Join us for part 1 of this three-part workshop series on social media marketing. You can take each course individually or we recommend taking the full series for a significant discount to get the complete picture on how to manage and measure your organic and paid social media. You’ll learn practical and tactical techniques on how to use social media to complement your organization’s overall marketing strategy on all the major social platforms.
This workshop covers the role of organic social media in your marketing strategy. It is based on customer-centric marketing, the AIDA (Awareness, Interest, Desire, and Action) model, and the sales funnel (also known as the purchase cycle).
Customer-centric marketing requires content that appeals to your audience, so you’ll see how to find your audience’s demographics, interests, and behavioral data, along with tools for each of these and how to use this to create social posts.
A sales funnel also includes metrics. Business goals in social media include visibility, branding, and engagement. Social media goals can also include leads and sales. We will cover how to measure social media’s impact on your sales funnel, which metrics to track, a list of the main KPIs, and tracking tools.
We’ll also look at common features of all social media: profiles, posts, photos, #hashtags, account management tools, and analytics, with specific notes for each platform.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
DMAnc.org instructor Andreas Ramos leads this workshop.
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
This social media for marketing course was VERY informative and also included a lot of information that was be used as a reference for current and future use! I would definitely recommend!
Covered a great overview of social media marketing, very informative and gives a great base of knowledge.
Andrea Ramos is an excellent instructor and educator. The Social Media Marketing course is extremely useful and full of information to apply to social marketing for our B2B company immediately. There are many tools that are available which are shared and explained – GREAT class!
A great course for those that are new to the big world of social media.
The workshop was full of helpful information that had increased value due to the breadth of experience the presenter, Andreas Ramos has in the industry. I left with a more powerful understanding of how to use Social Media Marketing to benefit my company.
Great information in today’s presentation! I loved all the tools and websites given to help further our success within the social media and marketing industry.
All the information I learned about LinkedIn’s engagement is very useful and cannot wait to implement it onto our profile.
Very useful and informative.
Helpful insights into social media basics.
Andreas Ramos was a very knowledgeable presenter! Gave a lot of tips that allowed even a company with very niche customer bases to act on and improve with. Very thorough and informative, thank you !
Great details. Very useful information.
This class is a great introduction to maximizing your social media presence. I enjoyed the in depth discussions about both Linkedin and Twitter and cannot wait to apply what I have learned within my company. Thank you DMANC!
Presentation was great. Andreas went into detail and answered questions and feedback quickly. His feedback was great and can’t wait to apply what I learned on our social accounts.
The webinar gave new insights about the way social media platforms work an how to optimize them, as well as recommended resources.
This presenter was amazing at presenting the content as well as adjusting to questions and relevancy during the presentation. He was very personable and made the content easy to digest.
“If you are interested in learning what social media can do for your business, this is a great overview of your countless options!”
If you’re looking for some tips and tricks to improve your company’s social media presence, this workshop provides some insight and useful information on how to do just that. Whether you’re new to it or more advanced, there’s something for everyone to learn.
Thank you, DMAnc for offering such a relevant course, “Use Social Media for Marketing.” I no idea how to take advantage of these platforms. Now I do. Great course!
This is a great course for beginners through experts. It covers topics that I had forgotten about throughout the years. Awesome refresh!
The social media marketing course was very useful and will help my company in its day-to-day efforts to increase the efficacy of our social media efforts.
Social Media for Marketing with Andreas is the total package for businesses! Thank you!
This is a great webinar for B2B marketers looking to get more information for setting up their marketing plan for social.
I found this “live” webinar very helpful and informative. I appreciated all of the questions and answers.
Answered for us: Are we going down the right path with LinkedIn. What pitfalls to avoid to ensure proper content. Great guidance for B2B with the everchanging social media platforms! Thanks for the relevant content.
Today was my first step into gaining a better understanding of Social Media and the DMA Team as well as Andres Ramos did an excellent job delivering the content.
Relevant, current and worth every penny! Andreas Ramos’ knowledge and expertise in the ever changing and critical realm of social media is at rock star level! You can’t afford to miss this information!
A great overview of all social media platforms and their capabilities! Lots of great details and links to useful resources!
The presentation was engaging and interesting. I would definitely recommend this to anyone trying to establish or improve their social media presence.
Wow, so much good information – and from a true expert! Andreas was great. Very personable and knowledgeable – a seasoned presenter. He seemed very down to earth, walked us through his presentation in an organized fashion and took time to address my questions. Loved it!
It’s important for me to get new ideas, tips, tricks and hints regarding social media posting. This presentation did just that! I appreciated the content that was covered.
The presentation had good information with helpful slides. I like having a good visual I can write notes on and was able to do just that.
A useful and clearly organized presentation of the current social media landscape, and good practices for optimizing all.
The information was very useful for someone that does not have a strong social media or digital background. If you are looking to learn the basics to kick off your social media marketing, this class is perfect.
I really like that I can ask questions and get answers that are so REAL! It wasn’t just reading from a script and sticking to it. I got a lot of needed information.
Andreas shared plentiful knowledge during this seminar, that I can now implement daily to my work.
Learned some tips and tricks about social platforms I would have never run into anywhere else.
I would recommend this course as a great start in getting to know more about how to use social media for your business.
I loved the Social Media for Marketing seminar. It was very informative and helped me see some things to enhance our social media presence.
I really enjoyed the workshop! It was very easy to grasp, and covered a lot of topics without being lengthy. I think this will definitely help me in the future.
This course was an extended review of individual social media sites and how best to post, target audience, posting times and more. I learned a lot in the last two hour course and look forward to applying the information as our company’s Marketing Communications Manager.
I left this workshop feeling more confident in my social media knowledge. I can’t wait to take these ideas back to the office and see what changes we are able to implement.
Andreas generously shares his insights and knowledge in each workshop. There’s so much information and content, I need to rewatch them to absorb it all!
There were a lot of good tips. Thoroughly enjoyed this informative webinar.
It was an interesting and engaging presentation.
Great general overview of social media for beginners.
Great information! Very useful for our company. Great starting point for your social media marketing campaign.
A great seminar for someone just getting started in the social media world!
This presentation was so helpful in understanding how to get the most out of social media!
We found the presentation very informative and extremely valuable
Effectiveness between connections and chat marketing vs Navigator Inmail in the B2B industry. LinkedIn connections seem to be far more receptive to offers and Inmail seems to be a waste of time in my industry. Need to be connected to be effective.
Very knowledgeable!
A very worthwhile two hours. Jim S.
I am entry level at using social media ( I am a chef), so I found the pace and general coverage to be sensible and not too difficult to follow along.
References will help me explore on my own at a later date
Everything was very well presented.
Date: Friday, September 10, 2021
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PST)
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Every day, we hear about tweets from leading politicians, journalists, and others. Nations and companies go straight to their audience with Twitter, which lets them bypass the media. They’ve discovered they don’t have to wait for the media to write about them and the news media can’t spin the story to fit the news media’s narrative.
Led by Andreas Ramos, the author of #TwitterBook (#1 Amazon Best Seller), you’ll see how to get the most out of Twitter. You’ll get up-to-date on Twitter’s advanced features. Companies can use Twitter for visibility and to connect directly with their audience and customers. You can use Twitter to build your career credibility and find clients. We’ll cover both corporate and personal accounts.
We’ll also cover how to find the best #hashtags, get followers, and how to use pins, threads, dashboards, advanced search, advertising, and analytics.
This two-hour webinar is for anyone who uses social media, including directors, managers, staff, and contractors. Much of this can also be applied to Facebook, Instagram, and other social platforms.
Instructor: Andreas Ramos, Author of 18+ Books on digital marketing
Andreas is the author of 18+ books on digital marketing, social media and content marketing, including #TwitterBook, How to Write a Book!, The Big Book of Content Marketing, Search Engine Marketing (McGraw-Hill), and technical reviewer of Search Engine Marketing, Inc., by Mike Moran (IBM Press). Andreas co-founded two digital marketing agencies. He also led the digital marketing team at Acxiom and was Manager of Global SEO at Cisco. His clients include Stanford, Harvard, and MIT. He graduated from Universität Heidelberg, the top German university. He and his wife live in Palo Alto. Visit him at andreas.com.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Very thorough presentation that covered everything from the basics of Twitter to how to read in depth analysis of your account. I would recommend this course for anyone looking to learn Twitter and elevate their business through social media.
Very useful to learn some of the little-known features of Twitter that are essential for marketing. I had no idea you could do such tailored searches! Excited to use this knowledge to better our company Twitter account.
Great resources from professionals who actually want to help!
There were several tidbits that will be extremely helpful to me in the use of Twitter for my media campaigns. Worth the time and money.
DMAnc’s workshops are jam-packed with ideas, strategies, and templates. They allow me to stay up-to-date with current trends and best practices including relevant use cases that illustrate what to do and what not to do. I always leave a workshop with a list of ideas I’m excited to try. I would definitely recommend DMAnc’s online workshops to my friends and colleagues in marketing.
Loved the examples. This helps with applying what was discussed today with what I’ll be working on.
Some of the features reviewed were helpful, such as how to switch accounts, advanced searches, and polls.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Individual workshops $300 each, Now $225 each
Special Series Pricing: 35% discount on all three SEO workshops for $900 $585. Enroll here.
This three-part series is led by Andreas Ramos, author of 18+ books on SEO. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In three webinars, you’ll learn hands-on SEO from one of the leading experts in Silicon Valley.
You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The courses include hands-on walk-throughs of the key tools (and you can review the presentations to make sure you get all of the details). The courses also have examples of projects, both good and bad. Your goal is to get a job in digital marketing, move up in your company to a better job title, or improve your organization’s ranking in search engines.
Individual workshops $300 each, Now $225 each. Enroll here for SEO Fundamentals Live or Pre-Recorded only.
Special Series Pricing: 35% discount on all three SEO workshops for $900 $585. Enroll here.
This workshop on SEO is by Andreas Ramos, author of 18+ books on SEO. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers, and he brings that knowledge to you. In three webinars, you’ll learn hands-on SEO from one of the leading experts in Silicon Valley.
This workshop is part one of a 3-part SEO series in three different areas of SEO offered by the DMAnc.org. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the SEO Fundamentals, Intermediate and Advanced workshops. Learn more here.
We also offer a Mobile-first SEO Optimization workshop to help you prepare for upcoming Google core updates, and you can get this additional very important workshop at a special discount when you enroll in the SEO 3-part series. Learn more here.
Start with part one of the three-part course for SEO. You can continue with SEO Intermediate and SEO Advanced.
You will learn how to optimize your SEO. You will get actionable tactics and strategies that you can apply to your organization. The webinar is presented as a hands-on workshop with walk-throughs of the key tools. You’ll also see lots of examples of what works (and what doesn’t work). You will learn how to improve your organization’s ranking in search engines. Throughout this course, we will use two example companies in B2C and B2B. These examples let you see how to apply the course to your work. You get copies of the video and PowerPoints so you can later review the presentations again to make sure you get all of the details.
Instructor: Andreas Ramos
Individual workshops $300 each, Now $225 each. Enroll here for SEO Intermediate only.
Special Series Pricing: 35% discount on all three SEO workshops for $900 $585. Enroll here.
This webinar is part two of the three-part workshop on SEO. You can continue with the webinar for SEO Advanced.
In this workshop you’ll see the relationship between keywords, meta-tags, and Google’s search results. By making changes to keywords and meta-tags, you can improve your ranking in Google search results.
You will see how to find meta-tags in the HTML code. We will cover how to edit the meta-tags, the page heading, the body text, ALT tags, and the text in links. We will give you a Microsoft Excel spreadsheet that lets you make sure your meta-tags stay within Google’s character limits. You’ll also see a quick way to test meta-tags to get the best ones. We also discuss which pages to choose for SEO work.
We’ll also talk about the Google updates (Panda, Penguin, Hummingbird, HTTPS, and Mobile-first) and whether they affect your work. You’ll get a list of banned topics at Google so you can avoid problems. Finally, if Google bans your page, you’ll see how to get Google to add your page again.
Instructor: Andreas Ramos
Individual workshops $300 each, Now $225 each. Enroll here for SEO Advanced only.
Special Series Pricing: 35% discount for all three SEO workshops for $900 $585. Enroll here.
This webinar is part three of the three-part workshop on SEO.
In the final session, we look at advanced topics in SEO. We’ll see how Google indexes and ranks webpages. You’ll see the history of Google’s AI machine learning tool and how Google uses ten thousand people and a scoring system to decide which pages to show at the top of search results. You’ll see what technical factors Google likes (and doesn’t like) so you can improve your pages. We then look at Screaming Frog, an advanced SEO tool that is very powerful yet easy to use.
This session covers many technical issues in SEO. We will show everything with lots of examples for you to copy, edit, and use.
Have you noticed that Google adds blocks of text or photos at the top of many search pages? Those web pages show up first, get attention, and get the clicks.
Those websites use Schema, OpenGraph, or Featured Snippets.
We give you a bonus 15-page slide deck to see how this works with examples so you can use this for your website.
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
The session provided an excellent overview of SEO, and the basics for analyzing and optimizing our sites.
Overall content of the class was very detailed. Instructor was concise and direct in his explanations, and had a clear sense of direction in his presentation.
This was great, answered 99% of my Google questions in an efficient 2 hour format.
Very relevant and timely, presented in easy to understand fashion.
Slides were very detailed and informative.
Lots of excellent data. Great actionable information tools and guidelines.
Great technical info – very usable! Thanks!
This workshop was perfect for me – just the right amount of information at the right level. I will take it back to the company and find out how we analyze and make some suggestions where necessary.
Discussed strategy and practical tips.
Smart use of language that lined up with the presentation.
Great preso!
This workshop is a great idea and great job pulling together.
Comprehensive coverage of available tools. Examples and best practices of different tactics.
Love all the case studies shared from the panelists.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
Insightful & timely actionable information I can take to the bank – great use case examples and fresh perspective on ABM.
Provided a great start to the presentation that was though out and beneficial.
The content and information of the presentation was awesome and the instructor clearly and effectively communicated the teaching, It would be great if the actual presentations slides had less words and were a bit more designed and polished to help visually assist the concepts and learnings.
DMA always provides great speakers on timely topics.
John clearly knows his area of expertise. A very broad topic with many layers is hard to convey in a brief timeframe, and he was quite effective in doing so.
Excellent subject matter and panel. Keep them coming.
Excellent overview , this made my time worthwhile today!
Important updates and discussion on critical B2B lead generating efforts.
A great collection of information that I [will] begin to implement immediately into my direct marketing strategies.
Well prepared presentations w/real world examples and speakers.
I found the material relevant, timely & current. This is info that you can’t get anywhere else. Audience participation makes the day.
Great presentation informing about a marketing strategy tactic that I wasn’t very familiar with. Will be considering in our mix for the future.
Yes! Every time I attend a DMA luncheon, I walk away pleased w/the investment of my time. It is always worthwhile for me to carve out the time.
Very valuable info that can apply across verticles.
Really liked the forum – panel discussion. Great, knowledgable speakers, work well together.
Just a bunch of great insights & tips.
Really liked the various backgrounds of the speakers & different perspectives they brought!
Very well run, comfortable setting to ask questions in & I appreciate the different perspectives of the panelists.
Incredible presentation! Engaging and insightful until the very end!
What a wonderful way to spend an afternoon – eating a delicious lunch and learning about valuable marketing topics.
Marketing changes so quickly with new technologies & approaches. DMA helps me keep up!
Detailed, in-depth information across social platforms that you can’t find elsewhere.
The depth of information was quite good and I particularly found helpful the focus on applicable marketing use cases.
Real-world true-life tales from the frontline of B2B marketing.
My favorite presentation. You kept it REAL. Honesty is why I came here. I didn’t want a vendor pitch. I came here for subject matter expertise.
A lot of info, mostly new to me but very educational. Will look for ways to implement what we learned into practice.
Very informative & entertaining. Learned a lot in two hours.
Excellent presentation about a very interesting business topic.
DMAnc continues to provide helpful, in-depth training that is applicable, relevant, and expert driven.
This workshop gave a great overview of the insight that Google Analytics can provide. Though I have been using Google Analytics for years this course still provided new ways of thinking and reporting that I will be applying when analyzing my company’s website.
Summer Discount: 20% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
(Special Series Pricing: All three Google Analytics 4.0 workshops for $900 $675. Enroll here.)
Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM, social media, email, apps, and so on) to improve your results.
Google Analytics has been updated from Google Analytics 3.0 to Google Analytics 4.0. It’s not a minor update. Google Analytics 4.0 is substantially different in how it works and how you use it. We’re happy to offer the first live online course in Google Analytics 4.0.
This three-part Google Analytics 4.0 workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He was also the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. He is currently the CMO of a Silicon Valley startup and an adjunct professor at two universities.
In three workshops, you’ll learn hands-on steps on how to use Google Analytics 4.0. Wherever possible, Andreas adds tips, examples, and insights. Start with part one of the three-part workshops on Google Analytics 4.0. You may continue with workshops for Google Analytics 4.0 Intermediate and Advanced.
In the first Fundamentals workshop, we looked at the basics of Google Analytics 4.0 (GA4) and in the second Intermediate workshop, we covered the basic reports in GA4.
In this third Advanced workshop, you learn how to create your own reports. In contrast to GA3, which has dozens of ready-to-use reports, GA4 offers only a few basic reports and then leaves it up to you to create the reports that you really want. Analysis Hub, the report creation tool, has dozens of options to create unique, personal reports that fit what your organization needs.
This is the core idea of GA4. Google realized every organization is different, so GA4 gives you a set of tools to select and present your data. Instead of consuming GA3’s ready-made data, you become a data analyst.
We’ll close by seeing how to use GA4 for digital marketing with SEO, digital ads, social media, email tracking, YouTube video, and apps.
You can follow along with your own GA4 account or Google’s publicly accessible GA4 account.
A list of additional resources for GA4.
Google released GA4 in October 2020. Based on feedback and data, Google continues to add, move, and remove items. We will keep up with the latest changes in Google Analytics 4.0.
Instructor: Andreas Ramos
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Digital footprint or digital nightmare? Marketing professionals are increasingly confronted with the need to access, utilize and manage their company’s digital assets—then horrified to find that the resources needed are not only locked away but within a digital footprint whose boundaries are near invisible. Abrupt staff changes and lack of transition plans are leaving marketers without the keys to launch initiatives, exploit precious content and manage digital campaigns.
So what can you do to prevent a coworker from leaving with all the logins, or with knowledge and organization of content, assets, lists, and permissions—leaving you with no idea of where things are? Find out: Get the tools you need to protect yourself and your company by attending this brand-new course from Susan Finch. Highly regarded as a trainer and branding strategist, Susan will show you how to take control, create best practice documentation and generate successful succession plans for you and your company’s information.
If you have worries about any of the following, this brand-new workshop is for you
This course is ideal for marketing management for smaller companies under 50 people, or with several divisions under one umbrella in larger companies. The information will also be valuable for team members who must regularly login to many sites and tools as part of their work for the company, and anyone who has been creating a digital footprint for years – time to reel it in. Sign up and bring your questions and concerns.
Instructor: Susan Finch
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
Summer Discount: 25% Off
Free Lifetime Workshop Updates
Regularly $300, Now $225
Email marketing requires immense effort to make it work effectively these days. Small (or large) creative and strategic missteps can cost you dearly in your response rate. You need to have all of your bases covered in terms of creative, list and engagement strategies.
This class presents winning email marketing strategies for acquiring and retaining customers in a world of crowded email inboxes and mobile viewers. We’ll talk about best practices for email copy, design, and implementation. We’ll cover offer strategies, writing winning subject lines, which day of the week to send and frequency, and how to design emails for mobile using responsive design. The class lays out a complete strategy on how to build your engagement score by implementing onboarding and engagement playbooks. We’ll also discuss strategies to improve your deliverability and how to avoid spam filters.
What you’ll learn:
Who this course is for:
Anyone responsible for email marketing who feels they are not getting the response rate they need and want to make sure they’re covering all of the bases. This includes:
VP/Dir/Mgr of Marketing
VP/Dir/Mgr of Demand Generation
VP/Dir/Mgr of Online Marketing
VP/Dir/Mgr of Field Marketing/Sales Support
(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)
Instructor: Laurie Beasley
Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.
Testimonials
I think we will really be able to use many of the tips in the Improving Email Marketing Response Rates course to make quick and easy improvements in our email performance.
Today’s workshop provided great information and was a nice reminder that evolving technology is constantly impacting email marketing best practices.
I highly recommend this workshop for the digital marketer who is busy and needs concise, relevant information to improve their marketing game.
This course was very helpful if you’ve got the basics of email marketing down and are looking to take things to the next level. I walked away with a to do list around creative, copy and the technical aspects of email marketing that I’m excited to put into place.
I enjoyed the workshop. It made me really thing about how effective our emails are and what we can do to improve them for better response rates. Excited to apply what I learned on our next email campaign.
The course in email marketing response rates was very beneficial. The instructor was knowledgeable and provided good insights.
We are a small business and email marketing is a critical part of our CX and growth strategies. This was a great WebEx providing best practices and a common sense approach to reach your target audience. I can’t wait to see our CTO and CTR rates soar!
DMAnc’s workshops are jam-packed with ideas, strategies, and templates. They allow me to stay up-to-date with current trends and best practices including relevant use cases that illustrate what to do and what not to do. I always leave a workshop with a list of ideas I’m excited to try. I would definitely recommend DMAnc’s online workshops to my friends and colleagues in marketing.
Today’s webinar lesson was as succinct as your email campaigns should be. Sweet and to the point. Thank you, good job. |
Timely, informative webinar.
Fabulous variation of email marketing content that can be adaptable for any scale of business or marketer.
Great actionable content!
Excellent depth and breadth. A fine introduction to the topic for a newbie like me.
This was very insightful. Loved the tips and tricks with regards to best practices.
This was a huge help in all areas.
It was nice to see examples in context.
The Email Marketing Webinar was relevant, and I will use what I learned immediately.
Loved the examples. This helps with applying what was discussed today with what I’ll be working on.
Very good visual examples.
Fast-paced presentation delivered a wealth of relevant useful information.
Show off to your boss that you know more about emails than them. Toss around current stats and trends and sound like an expert.