ChatGPT for Digital Marketers Bootcamp

April 10, 2025

Master AI Skills. Shape the Future—Yours.

Special Fall Pricing: Regularly ~~$1,000~~ is now 50% off—$500. Enroll here (prerecorded online).

BUY NOW

Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

Tomorrow’s marketing leaders are mastering AI’s ingenuity with ChatGPT. This bootcamp is your launchpad to becoming an AI-powered marketing pioneer. It delivers the strategic edge to dominate the next wave of innovation.

Content, SEO, Campaigns… AI is rewriting the rules of engagement. Sign up for this ChatGPT marketing bootcamp to create hyper-personalized content, skyrocket SEO, and optimize campaigns for explosive growth.

Focusing on ChatGPT as well as considering models such as Claude and Gemini, this is your rapid-fire AI starter kit for success. In just two action-packed modules, you’ll gain the practical skills to:

Boosting Productivity: Use AI as your marketing assistant to enhance efficiency and speed up processes.
Unlock limitless creativity: Generate breakthrough ideas and campaigns that capture attention.
Drive data-driven results: Leverage AI insights to optimize performance and maximize ROI.
Maintain your brand’s soul: Integrate AI without sacrificing authenticity, ethics, or your unique competitive edge.

What You’ll Learn:

Prompt Like a Pro – Master the one essential skill that unlocks AI’s true potential: prompt engineering.
Create Smarter Content – Produce blogs, social posts, emails, and ads that are faster, sharper, and more on-brand than ever.
Optimize with Intelligence – Use AI for SEO, customer insights, campaign ideas, and performance improvements.
Persuade and Personalize – Craft emotionally resonant, action-driving messages for every channel, persona, and customer journey stage.
Get Ahead, Stay Ahead – Understand and apply the latest AI models, tools, and capabilities shaping the future of marketing.
Work Smarter, Not Harder – Automate repetitive tasks and content bottlenecks so you can focus on what matters: strategy, creativity, and growth.

Two Practical, High-Impact Modules

Each session is tightly focused on your needs in sales, marketing and communications. The modules have been meticulously designed to deliver immediate practical value to your day-to-day work. You’ll walk away with real-world skills, time-saving prompts, and the confidence to work with and lead your team, and your brand into the dynamic AI era.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

BUY NOW

Prerecorded
Online

Module 1: Prompt Power & AI Marketing Fundamentals.

Description:
The secret to great AI output? Great input.

This foundational module helps you craft precise, strategic prompts that unlock content, ideas, and insights that actually perform. You’ll get hands-on with major platforms, learn the psychology behind successful prompting, and build AI responses that mirror your brand voice—not just generic copy.

Key Takeaways:

Prompt Engineering 101 – Structure clear, strategic prompts that deliver results—every time.
Define Your Brand for AI – Using ChatGPT, set tone, format, and audience expectations so your AI sounds like you.
Prompt Templates for Real Marketing Tasks – From campaign ideation and subject lines to email flows, CTAs, and tone-switching.
Understand How LLMs Work (in Plain English) – Demystify the tech so you can use it with confidence and clarity.
Stay Ethical, Stay Smart – Navigate copyright, privacy, hallucinations, and human oversight.

By the end of this session, you’ll be able to:

Prompt confidently and strategically.
Write, optimize, and publish content 3x faster.
Automate workflows without sacrificing quality or creativity.
Turn AI into a practical, brand-safe ally.
Future-proof your skillset in a rapidly evolving digital industry.

BUY NOW

Prerecorded
Online

Module 2: Content, SEO, Ads & Persuasion with AI.

Apply your new skills across the digital marketing landscape- from SEO to selling.

Description:
Valued content does more than fill space, it drives results.

This session equips you to use Chat GPT to produce content that aligns with your marketing strategy, enhances visibility, and converts customers.

You’ll explore AI-powered SEO, including keyword clustering, topic mapping, and preparing for Google’s Search Generative Experience (SGE). You’ll also learn how to personalize messaging by channel, extract customer insights, and refine content based on real performance.

From writing high-converting ad copy to launching a zero-code AI assistant on your website, this session turns AI into a strategic advantage—not just a content shortcut.

Key Takeaways:

Create Blog & Social Content That Converts – Generate fast, brand-safe content in long-form and short-form formats.
Build SEO Content with AI – Use AI to create keyword clusters, metadata, and outlines optimized for Google’s evolving algorithms.
Write for Real People (and the Algorithm) – Balance human engagement with search performance using structured prompts.
Persuade with Precision – Create platform-specific, emotionally intelligent messages for various buyer personas.
Smarter Ad Creation – Use AI to generate ads with clear CTAs, tailored benefits, and audience-matched messaging.
Insights in Seconds – Analyze reviews, feedback, and social sentiment at scale using AI tools.

How to Convince Your Boss Why You Should Take This Class

This isn’t just a course, it’s an upgrade to how your marketing team works.
By attending this workshop, you’ll return with immediate, measurable value that directly supports your team’s goals, productivity, and bottom line.

What your boss will love:

Faster Turnaround, Lower Costs
Learn how to script, storyboard, and plan marketing videos using AI—cutting production time from days to hours without sacrificing quality.
Higher Quality Content, Every Time
Gain access to proven scripting frameworks and advanced prompt templates that consistently generate clear, on-brand, high-impact messaging.
Smarter, Scalable Workflows
Discover AI tools that streamline everything—from concept to production—while making it easier to repurpose content across social, email, and web.
Significant ROI on Content Creation
Create professional-grade video and marketing content in-house—reducing reliance on external agencies and expensive freelance support.
Future-Ready Skills for the Whole Team
Bring back a toolkit of practical skills, templates, and techniques your entire team can use to scale content production and stay competitive.
A Clear Competitive Advantage
While others are still figuring out how to integrate AI, you’ll be applying it with confidence—faster, better, and more strategically.

Downloadable Materials:

Workshop Recording – Watch back anytime with full access to demonstrations, exercises, and tools.
PDF of the presentation – Review slides, examples, and prompt packs whenever you need them.

Who should attend?

Anyone looking to become an AI marketing pioneer by future-proofing your brand for the next wave of innovation.

Digital Marketing Managers – Execute smarter campaigns, automate workflows, and stay ahead of industry shifts.
Content Creators & Copywriters – Write sharper, faster, and more consistently—without losing your voice or originality.
SEO Specialists – Use AI for keyword clustering, content structuring, and metadata to stay ahead of Google updates.
Social Media Managers – Generate, test, and tailor posts built for engagement and platform-specific nuances.
Performance & Paid Ad Marketers – Create high-converting ad copy that hits every CTA and persona—without delays.
Brand & Creative Directors – Train AI to scale your voice and vision—without losing control or quality.
Email, CRM & Lifecycle Marketers – Deliver more personalized campaigns in less time, with higher impact.
Agencies & Consultants – Build repeatable, branded AI workflows to offer clients more value, faster.
E-commerce & Product Marketers – Optimize product pages, category content, and messaging with AI-enhanced precision.
Freelancers & Small Business Owners – Scale your marketing efforts with AI support—even when you’re doing it all yourself.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

BUY NOW

Prerecorded
Online

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com

Previous Next

Workshop dates and times:

Fall 2025

Module 1: Prompt Power & AI Marketing Fundamentals.
Prerecorded online.

Module 2: Content, SEO, Ads & Persuasion with AI.
Prerecorded online.

BUY NOW

Prerecorded
Online

April 10, 2025/.

AI for Digital Marketing, Digital Marketing

How to Build a Custom Brand GPT Bootcamp

April 03, 2025

AI-Generated Content That’s Always On-Brand, Authentic, and Impactful. No Coding Required.

Special Fall Pricing: Regularly ~~$1,000~~ is now 50% off—$500. Enroll here (prerecorded online).

BUY NOW

Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Brand consistency and creative quality are everything in a world where content is generated at scale. In this highly practical, step-by-step workshop, you’ll learn how to tailor-train ChatGPT to produce on-brand content across all channels, including social media, digital, corporate communications, and more, ensuring every output reflects your unique voice and values.

Best of all, no coding skills are required.

Your custom GPT can integrate seamlessly with your brand messaging, helping your marketing and communications team produce faster, more accurate, and more consistent content that truly resonates.

What You’ll Gain From this Course:

Train a custom GPT model to consistently reflect your brand’s tone, values, and messaging — across all content channels.
Use natural language to customize your GPT, no coding or technical skills required.
Ensure brand-safe automation by generating content that maintains creativity, clarity, and trust.
Benchmark your brand’s voice against competitors to sharpen tone and strategic positioning.
Establish secure, collaborative GPT environments for teams, ensuring consistency in voice, formatting, and intent.
Build future-ready content workflows that scale efficiently without sacrificing authenticity or quality.

BUY NOW

Prerecorded
Online

Module 1: Build an Intelligent Asset That Speaks Your Unique Language.

Description:
Get ready to build an AI assistant that truly understands your brand. Learn how to refine consistent and accurate content that wins internal approval and audience engagement—without any coding skills.

Key Takeaways:

Forge Your AI Brand Ambassador – Translate your brand’s DNA into GPT responses for consistent, confident communication.
Build the AI Training Blueprint – Create a structured framework to guide your GPT’s understanding of tone, purpose, and content style.
Master AI Brand Tone – Fine-tune your GPT to produce text that resonates with your audience and aligns with your brand’s identity.
Unlock Brand Precision – Use AI-generated prompts to help define, refine, and expand your brand guidelines.

BUY NOW

Prerecorded
Online

Module 2: Scale Content, Keep It Real – AI That Stays True to Your Brand.

Description:
In this module, you’ll discover how to scale content production using AI, without sacrificing originality or brand voice. Learn how to collaborate with teams on projects, test and improve AI outputs, and maintain strategic alignment across all channels.

Key Takeaways:

Optimize for Search and Substance.

AI That Builds Trust – Produce compelling content that strengthens emotional connection and brand perception.
Team Up with AI – Set up shared GPT projects where teams can collaborate efficiently and securely.
Data-Driven AI Wins – Use insights and testing to continuously improve the performance and consistency of AI content.
Brand-Focused Workflows – Create a team AI project space that safeguards tone, language, and format across all AI-generated content.
Expert AI Tuning – Get step-by-step guidance from your instructor to refine GPT behavior and align output with brand expectations.

How to Convince Your Boss Why You Should Take This Class

More Accurate, Smarter Content Creation
Produce high-quality marketing materials in a fraction of the time, without compromising brand standards.
Consistent Brand Messaging at Scale
Ensure a unified voice across all platforms, no matter how demanding your content output grows.
Higher Engagement and Conversions
Use AI to deploy hyper-personalized content that truly resonates with your audience.
Practical Skills for Immediate Use
Develop a fully trained GPT model and brand-specific prompt library that you can use straight away.
Future-Proof Your Marketing Team
Stay ahead of AI-driven marketing trends and ensure your team isn’t left behind by faster-moving competitors.

Download Material:

Workshop Recording – Watch back anytime with full access to slides and tools.
PDF of the presentation – Check your notes whenever you need.

Who should attend?

Digital Marketing Leaders – Looking to scale content creation without losing quality or control.
Brand Managers – Wanting to maintain voice, tone, and values across automated content systems.
Content Creators and Copywriters – Seeking to use AI as a creative tool—without compromising brand authenticity.
Marketing Teams – Ready to integrate AI in a structured, scalable, and brand-safe way.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

BUY NOW

Prerecorded
Online

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Previous Next

Workshop dates and times:

FALL 2025

Module 1: Build an Intelligent Asset That Speaks Your Unique Language.
Prerecorded online.

Module 2: Scale Content, Keep It Real – AI That Stays True to Your Brand.
Prerecorded online.

BUY NOW

Prerecorded
Online

April 3, 2025/.

AI for Digital Marketing, Digital Marketing

AI-Powered Blog & Social Posts Bootcamp

April 02, 2025

AI That Speaks Your Brand. Create Better, Burn Out Less.

Special Fall Pricing: Regularly ~~$1,000~~ is now 50% off—$500. Enroll here (February 2026 Series).

ENROLL NOW

Winter 2026
Live Online
Mod 1: Feb 2
Mod 2: Feb 3

BUY NOW

Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Busy marketers are expected to publish highly valued, relevant and useful content, non-stop, across blogs, Facebook, Instagram, LinkedIn, and more. But more content shouldn’t mean more stress. In just two high-impact modules, this bootcamp gives you the AI-powered edge to help generate, optimize, and scale scroll-stopping content, without losing your brand voice.

Say goodbye to blank-page panic and hello to smarter workflows, reusable prompt approaches, and social content that actually performs. You’ll leave with the confidence to create killer blogs and social posts at speed – without sounding like every other AI clone.

What you’ll learn:

Write Like a Pro, Not a Machine: Generate compelling, on-brand blogs and social posts in a fraction of the time using tools like ChatGPT, Claude, and Gemini.
Build a Repeatable AI Workflow: Turn one strong idea into high-performing social content for blogs, LinkedIn, Facebook, Instagram, X, and newsletters.
Scale with Strategy, Not Spam: Produce more useful content while staying true to your tone, values, and messaging.
Humanize AI Output: Use prompt engineering and editing techniques to generate content that feels natural, insightful, and human.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.

Module 1: Build Your AI Blog & Social Post Engine.

Description:

This session provides the toolkit to create long- and short-form written content at scale, while protecting the quality and personality of your brand voice. Learn how to use AI to brainstorm blog ideas, social post series, and content pillars based on audience pain points and SEO trends. Then, learn how to employ the “Blog-to-Post” model: Turn one article into multiple LinkedIn updates, Instagram captions, and newsletter blurbs using AI-assisted slicing.

Key Takeaways:

AI That Thinks With You.

Use AI to brainstorm blog ideas, social series, and content pillars based on audience pain points and SEO trends.
Adapt high-performance prompt frameworks to guide AI toward your brand’s tone, style, and strategy.

AI Writing That Sounds Like You.

Structure blog posts that lead with value.
Generate social captions, thought-leadership threads, and copy that’s platform-appropriate and personality-driven.

Repurpose Without Repeating Yourself.

Learn the “Blog-to-Post” model: Turn one article into multiple LinkedIn updates, Instagram captions, and newsletter blurbs using AI-assisted slicing.
Build once, deploy often – with quality control baked in.

Keep It Real, Keep It On-Brand.

Audit AI content for tone, structure, and accuracy.
Use brand prompts, example libraries, and tone-of-voice matrices to guide your GPT consistently.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Feb 2
Mod 2: Feb 3

BUY NOW

Prerecorded
Online

Module 2: Optimize, Personalize & Publish at Scale.

Once you’ve written content supported by AI, this session will show how to personalize, schedule, and amplify it—so your campaigns work harder, longer, and smarter. Learn how to Use AI to research keywords, generate metadata, and structure posts for readability and ranking. And even plug content analytics into your AI prompts to inform smarter iterations.

Key Takeaways:

Optimize for Search and Substance.

Use AI to research keywords, generate metadata, and structure posts for readability and ranking.
Improve clarity, flow, and tone with GPT-powered editorial review prompts.

Tailor Every Message for Maximum Impact.

Adjust voice and length for each platform, from blog to thread to caption, through AI prompts that adapt content in seconds.
Build messaging variations for different personas, segments, or campaign angles.

Automate Your Editorial Calendar.

Generate monthly blog and post calendars with AI based on your goals, themes, and product launches.
Streamline scheduling.

Refine Using Real Data.

Analyze performance trends that direct your next writing project.
Plug content analytics into your AI prompts to inform smarter iterations.

Stay Ethical, Stay Trustworthy.

Understand the do’s and don’ts of AI authorship.
Learn when and how to blend AI with human insight for transparency and credibility.

Who is the course for?

Social Media Managers – looking to scale content creation without sacrificing quality or brand consistency.
Content Creators & Marketing Teams – under pressure to produce more, faster, with fewer resources.
Blog Writers & SEO Strategists – ready to use AI for smarter research, faster writing, and stronger performance.
Digital & eCommerce Marketing Managers – seeking systems that drive engagement across channels.
Creative Directors & Brand Leads – wanting to maintain tone and storytelling at scale.
Agency Account Directors – needing efficient, on-brand content creation for multiple clients.

Download Material:

Workshop Recording – Watch back anytime with full access to slides and tools.
PDF of the presentation – Check your notes whenever you need.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

ENROLL NOW

Winter 2026
Live Online
Mod 1: Feb 2
Mod 2: Feb 3

BUY NOW

Prerecorded
Online

The session provided a suite of prompt models for creating videos.

Caroline HenningsenMarketing Ops Director, NASDAQ

Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.

Copy Group Head for APAC-IMS at A.P. Moller - Maersk

I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.

Shanon ByrneCreative Copywriting Lead, Designs for Health

This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!

Katie BrownMarketing Supervisor, Divi Resorts

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com

Previous Next

Workshop dates and times:

Winter 2026 (February Series)

Module 1: Build Your AI Blog & Social Post Engine.
Monday, February 2, 2026, from 10:00 a.m. to 12:00 p.m. PST.

Module 2: Optimize, Personalize & Publish at Scale.
Tuesday, February 3, 2026, from 10:00 a.m. to 12:00 p.m. PST.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Feb 2
Mod 2: Feb 3

BUY NOW

Prerecorded
Online

April 2, 2025/.

AI for Digital Marketing, Digital Marketing, Search Marketing & Data Analytics

Marketing Analytics Using AI & Looker Studio Masterclass

March 18, 2025

Become a Data-Driven Marketing Expert with AI and Looker Studio.

Special Fall 2025 Pricing: Regularly ~~$1200~~ is now 50% off—$600. Enroll here.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 29
Mod 2: Feb 4
Mod 3: Feb 11

BUY NOW

Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

Learn More

Marketers today are overwhelmed with too much analytics data but not enough clarity. You’re expected to track performance, justify budgets, and optimize campaigns — yet data is scattered across platforms, reports are manual, and proving ROI to executives is a constant battle.

At the end of this 3-module course, you will have the skills to take control of your marketing analytics data. You’ll learn how to efficiently gather, analyze, and present insights using Excel, SQL, Looker Studio, data hubs, and AI-powered integrations — turning raw numbers into actionable strategies that align with business goals, get executive buy-in, and drive results.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

What You’ll Get from This Course:

Prove Marketing ROI & Get Buy-In — Learn how to track the right KPIs, present meaningful reports, and showcase marketing’s impact to executives.
Automate Your Reporting — Cut down manual data pulls and build dashboards that provide real-time campaign tracking.
Master Data Preparation — Clean, structure, and analyze messy marketing data from multiple sources using Excel & Power Query.
SQL for Marketers — Learn just enough SQL to quickly extract insights from customer, campaign, and sales data.
Looker Studio: Your Ultimate BI Tool — Build powerful dashboards that unify data across platforms and tell compelling stories with data.
Integrate AI for Smarter Insights — Leverage automation and AI-driven analytics to optimize marketing performance.
Make Smarter Marketing Decisions — Understand data interpretation, attribution models, and how to measure what truly matters.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 29
Mod 2: Feb 4
Mod 3: Feb 11

BUY NOW

Prerecorded
Online

Module 1: Fixing Messy Marketing Data — Clean, Structure & Prepare.

Marketing teams often deal with messy, incomplete, and siloed data, making reporting inefficient and decision-making difficult. In this module, you’ll learn practical methods to clean, structure, and unify marketing data so you can build a strong foundation for automation and analysis. We’ll cover:

Consolidating data from multiple platforms (Google Ads, LinkedIn, CRM, email, etc.)
Fixing messy marketing data in Excel using Power Query for automation.
Using SQL to extract useful data — without needing to be a database expert.
Leveraging AI-powered tools for data cleaning and automation.
Setting up a structured data workflow so your reporting is consistent & reliable.
Prepping data for Looker Studio dashboards.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 29
Mod 2: Feb 4
Mod 3: Feb 11

BUY NOW

Prerecorded
Online

Module 2: Mastering Looker Studio — The Marketer’s BI Tool.

Marketers need real-time, automated dashboards to track performance without spending hours pulling reports. This module is a deep dive into Looker Studio, showing you how to create dashboards that provide clarity, insights, and automated reporting for your team and stakeholders

Building dashboards that track campaign performance in real time.
Connecting Google Analytics, Ads, and CRM data for a unified view.
Blending data across multiple platforms to see the full picture.
Using calculated fields & filters to surface the most critical insights.
Automating reporting workflows to free up time for strategy.
Enhancing reports with AI-generated insights to predict trends.
Telling compelling data stories that get buy-in from leadership.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 29
Mod 2: Feb 4
Mod 3: Feb 11

BUY NOW

Prerecorded
Online

Module 3: Unified Data, AI & ROI Reporting — Prove Your Marketing Impact.

One of the biggest challenges marketers face is demonstrating the true impact of their efforts. This module will teach you how to unify all marketing data into a centralized data warehouse and automate AI-driven insights, helping you present clear, compelling performance reports to leadership. You’ll learn how to:

Unify and automate fragmented marketing data into a centralized data warehouse using data hubs and scalable pipelines.
Leverage AI-powered insights and summaries to enhance decision-making and streamline reporting.
Use AI-driven automation to detect patterns in customer behavior.
Use Looker Studio to present marketing performance to leadership.

Who is the course for?

Marketing managers, social media managers, digital marketing managers, e-commerce managers, and agency account managers. This course is for anyone responsible for tracking marketing performance, proving ROI, and optimizing campaigns but struggling with scattered data, manual reporting, and lack of actionable insights. Whether you already have experience with data tools or are new to marketing analytics, this course will help you build a structured, automated reporting system that provides clarity, saves time, and delivers the insights needed to make smarter business decisions.

How to Convince Your Boss Why You Should Take this Workshop:

Turn data into revenue insights — Learn how to track what impacts business growth.
Eliminate wasted time on manual reporting — Create automated dashboards and free up time for strategy.
Make marketing data accessible — No more scattered spreadsheets — get a single source of truth.
Prove marketing’s value to executives — Learn how to present marketing impact in business terms.
Stay ahead in data-driven marketing — Gain a competitive edge with the right analytics skills.

The Presentations:

Live, interactive Zoom sessions with Q&A.
Session recordings available for review.
Downloadable slides, templates, and checklists.

Download Material:

Course recordings for lifetime access.
SQL cheat sheets for quick data queries.
AI-powered insights templates for enhanced marketing analysis.

The Presenter:

Adam Finer

Founder
LearnBI
Adam Finer headshot

Adam Finer is a Business Intelligence professional with over 25 years experience of working with data and teaching beginners how to analyze and present their data using various tools.

Starting off in Market Research, he has now been working in BI for over 10 years.

His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on projects for some of the world’s biggest brands.

He is also an accomplished teacher having built in-house training programs around data analysis tools for companies of all sizes.

He now runs a BI Consultancy while also building a sizable YouTube following and educational website, LearnBI.online.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 29
Mod 2: Feb 4
Mod 3: Feb 11

BUY NOW

Prerecorded
Online

Absolutely an amazing webinar. This will empower my team to begin creating better dashboards.

Joey PruittAnalyst, TDBBS LLC

This is exactly what I needed. Awesome live demos and I can actually leave this class and go build a report.

Amanda PruynDigital Specialist, Progressive Medical

Very informative workshop, with ability to play back and follow along with the handouts.

Samantha JackMarketing Manager, WAC Lighting

The Google Data Studio webinar was excellent! Adam clearly communicated the step by step process to creating reports using all of the available widgets, as well as the importance of understanding your data sources and defining goals prior to developing the reports. I was surprised at all of the dimensions available and am looking forward to getting started!

Susan BernardMarketing Director, Maze Health

I found the webinar very informative and like having the ability to ask questions live with the presenter.

Ken BarrMarketing Manager, We Florida Financial

Enjoyed this workshop. Instructor presentation was helpful and I look forward to applying some of the learnings to my current reports.

Whitney HartAssistant Director, Marketing Strategy Services at American Academy of Pas

Previous Next

Workshop dates and times:

Winter 2026 (January/February Series)

Module 1: Fixing Messy Marketing Data — Clean, Structure & Prepare.
Thursday, January 29, 2026, from 9:00 a.m. to 11:00 a.m. PST.

Module 2: Mastering Looker Studio — The Marketer’s BI Tool.
Wednesday, February 4, 2026, from 9:00 a.m. to 11:00 a.m. PST.

Module 3: Unified Data, AI & ROI Reporting — Prove Your Marketing Impact.
Wednesday, February 11, 2026, from 9:00 a.m. to 11:00 a.m. PST.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 29
Mod 2: Feb 4
Mod 3: Feb 11

BUY NOW

Prerecorded
Online

March 18, 2025/.

B2B Marketing, Digital Marketing, Organic & Paid Social Media

B2B Social Playbook: Tactics, Trends & Tools for 2026 and Beyond

February 28, 2025

Master the art of B2B social media marketing with proven tactics to drive awareness, engagement, and impact.

Special Fall 2026 Pricing: Regularly ~~$600~~ is now 50% off—$300. Enroll Here (Prerecorded Online).

BUY NOW

Prerecorded Online

Why Take This Course?

B2B buyers don’t make snap decisions—they move through a journey, from discovering your brand (awareness) to weighing their options (consideration) to making a purchase (conversion). If you’re not using social media to support each stage of this funnel, you could miss out on real business opportunities.

B2B marketing isn’t just about generating leads—it’s about earning trust, fostering connections, and guiding decision-makers through a complex process. While B2B social media differs from B2C, it’s not a separate playing field—it’s a space where thought leadership, engagement, and the right content can build credibility and drive real business impact. When used effectively, it becomes a powerful tool to influence, educate, and move prospects closer to conversion at every stage of the funnel. In this course, we’ll show you how to:

Understand the role of social media in B2B marketing.
Understand the 95:5 rule—why the majority of your audience isn’t ready to buy today and how to stay front of mind until they are.
Understand the role of different platforms in B2B marketing.
Learn how to put AI to work—generate content ideas, optimize engagement and analyze data.
Explore best practices for harnessing employee advocacy and social selling.

This course will teach marketers how to turn social media into a high-performing channel that supports their business goals. You’ll learn how to tailor your approach for different platforms, create compelling content that speaks to different stages of the buyer’s journey, and use engagement tactics that drive meaningful interactions. From positioning your brand as an industry leader to integrating social into your broader sales & marketing approach, this session will give you the tools to make every post, comment, and message count.

By the end of this two-hour course, you’ll have a clear roadmap for maximizing your social media presence in a way that generates leads, nurtures relationships, and creates opportunities. If you’re ready to stop guessing and start getting real results from your B2B social media efforts, this is the course for you.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

Key Takeaways:

Know how to set SMART objectives to focus your social media activity at every stage of the funnel.
Discover how to leverage LinkedIn, Instagram, TikTok, YouTube, and more to reach decision-makers and engage audiences.
Learn how to build brand awareness with thought leadership and employee advocacy programs.
Leverage social proof, case studies, and interactions to build trust during the consideration stage.
Discover how to create engaging content that nurtures prospects and keeps your brand front of mind.
Explore best practices for driving conversions, from social selling to optimized calls to action.
Align social media efforts with business goals and use meaningful metrics to measure success.

How to Convince Your Boss Why You Should Take this Workshop:

Keep Up with the Changing B2B Landscape
B2B marketing is evolving, and social media is now a crucial part of how buyers research, engage, and make decisions. This masterclass will show you how to use social media effectively at every marketing funnel stage—so your business stays relevant and front-of-mind with the right audiences.
Maximize Organic Impact
Learn how to increase visibility and engagement without relying on paid ads. This class will teach you how to create content that resonates with B2B audiences, build relationships that drive long-term value, and make social media a powerful channel for demand generation.
Master the Right Platforms for B2B Success
LinkedIn may be the go-to for B2B, but other platforms—like Facebook, Instagram, and TikTok—offer considerable opportunities to engage decision-makers. This masterclass will help you understand which platforms matter most and how to use them effectively.

The Presentations:

The workshop is live so that you can ask your questions.
Can’t attend the live workshops? No problem! These DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
If you have questions after the class, you’re welcome to email the instructor

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.

Who is the course for?

Social Media Managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.

The Presenter:

Luan Wise

Luan Wise teaches the Linked Advertising, Instagram and Online Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 25 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, not-for-profit and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise

BUY NOW

Prerecorded Online

I really enjoyed the content and the delivery of this presentation. Not only was the information explained in a fun and enjoyable way, but this presentation kept me engaged and wanting to learn more.

Ellen MeihoferMarketing and Community Engagement Associate, Interra Credit Union

Previous Next

Workshop date and time:

Winter 2026

Next live class date will be posted December 1, 2025.

BUY NOW

Prerecorded Online

February 28, 2025/.

B2B Marketing, Digital Marketing, Organic & Paid Social Media

Instagram Organic Social Media Masterclass 2026

February 18, 2025

Driving Organic Reach and Engagement – to Connect with Your Audience

Special Winter Pricing: Regularly ~~$600~~ is now 50% off—$300. Enroll here.

ENROLL NOW

Winter 2026
Live Online
Jan 27

BUY NOW

Prerecorded Online

Why Take This Course?

With over 3 billion monthly active users, Instagram is no longer just a photo-sharing app—it’s an interactive ecosystem for businesses to connect with their audience in authentic ways.

From the Feed and Stories to Reels, Broadcast Channels, and Instagram Lives, this course will equip you with the tools to build strong relationships with your audience and cultivate the ‘know, like, and trust’ factor essential for business success. It’s packed full of examples, top tips, and best practice advice.

We will discuss how to:

Master Instagram’s core features—Feed, Stories, and Reels for maximum organic reach.
Engage with your audience—Learn how to leverage Instagram Lives, Broadcast Channels, and Collabs to build stronger connections.
Run organic competitions to grow your audience and increase interaction.
Optimize your Instagram profile for more effective lead generation and community-building.

This course will teach marketers how to effectively use Instagram’s key features—Feed, Stories, and Reels—to engage their audience and drive organic growth. You’ll learn how to optimize your profile, understand how to reach your target audience, and use interactive features like polls and questions to build community.

You’ll discover how to create content that resonates, leverage Collab features to expand your reach, and use Instagram Insights to track and measure performance. This course is perfect for marketers looking to build trust, increase visibility, and achieve business growth on Instagram without relying on ads.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. We’ll send the workshop video, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

Key Takeaways:

In this course, you will learn how to:

Optimize your Instagram profile for business success. Create a profile that aligns with your brand values and resonates with your target audience.
Understand Instagram’s role in the marketing funnel – Use Instagram as a tool to nurture relationships, guiding prospects from awareness to conversion.
Leverage the power of the Feed – Learn how to post engaging content that captures attention, sparks conversation, and drives actions.
Create Stories that resonate – Use stickers, polls, and questions to maintain high engagement with your audience and encourage interaction.
Maximize the potential of Reels – Discover how short-form video content can boost visibility and increase engagement.
Utilize Broadcast Channels for one-to-many communication – Create dedicated channels to interact with your audience in a personalized way and keep them coming back.
Harness Collab features – to reach new audiences and expand your network organically.
Put AI to work – streamline planning, spark content ideas, and craft compelling visuals and captions.
Track and analyze your success – Use Instagram Insights to measure engagement and adjust your content to continuously improve performance.

How to Convince Your Boss Why You Should Take this Class:

Stay Ahead of the Competition
Instagram is a top platform for organic growth and engagement. This masterclass will help you leverage Instagram’s latest features to stay ahead of competitors who are already maximizing its potential.
Maximize Organic Reach
Learn how to increase visibility without relying on ads. The class will teach you how to grow your reach and drive engagement through effective organic content and community-building.
Boost Your Skills and Stay Relevant
As Instagram continues to evolve, staying current with the platform’s features is crucial. This masterclass will equip you with the latest tools and best practices, ensuring your Instagram marketing stays innovative and effective.

The Presentations:

The workshop is live so that you can ask your questions.
Can’t attend the live workshops? No problem! DMAnc.org workshops will be recorded, and the recording will be sent within 24 hours of the live online class.
If you have questions after the class, you’re welcome to email the instructor.

Download Material:

Recorded video of the presentation with slides and audio
PDF of the complete presentation

The Presenter:

Luan Wise

Luan Wise teaches the Linked Advertising, Instagram and Online Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 25 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, not-for-profit and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise

ENROLL NOW

Winter 2026
Live Online
Jan 27

BUY NOW

Prerecorded Online

The presentation was very informative and engaging. It is always nice to hear different perspectives and find out what is trending in the different markets.

Brady NilanMarketing Coordinator, Ardent Credit Union

This was a well thought out course that covers the basic necessities of event marketing whether it is online, in-person, or a hybrid event.

Megan CoryMarketing & Graphic Design Specialist, Grand Forks Park District

Previous Next

Workshop date and time:

Winter 2026

1-Module Course.
Tuesday, January 27, 2026.
9:00 a.m. to 11:00 a.m. PST.

ENROLL NOW

Winter 2026
Live Online
Jan 27

BUY NOW

Prerecorded Online

February 18, 2025/.

Marketing Analytics with ChatGPT Masterclass

December 11, 2024

How to Streamline Analysis, Reporting, and Insights with Chat-GPT

Special Spring Pricing: Regularly ~~$600~~ is now 50% off—$300. Enroll Here.

ENROLL NOW

Spring 2025
Live Online
May 13

BUY NOW

Prerecorded
Online

AI can revolutionize the way you approach marketing analytics, offering unprecedented shortcuts and assistance for data discovery, cleaning, modeling, and more.

In this one-module course, digital analytics expert Jim Sterne will walk you through multiple techniques for using ChatGPT to make campaign data analysis and reporting easier and more useful. You’ll explore:

How to get more insights from your ad campaigns, in any medium or channel – whether your campaigns are digital, email, broadcast, or even print and direct mail, you work hard on them, and they all generate data. This course will help you learn how to get the most out of that data, to keep improving with each effort or iteration.
Data Visualization and Reporting – create more compelling data stories, automate report generation, and even suggest new ways to visualize complex datasets. That will, in turn, help you to have a bigger impact on stakeholder decision-making.
Data Cleaning and Wrangling – streamline preprocessing, identify anomalies, and integrate multiple datasets faster.
Exploratory Data Analysis – apply broader analytical thinking, uncover hidden patterns and trends in customer behavior, and generate useful tests.

You’ll be guided through the use of ChatGPT beyond prompt engineering, to enhance your analysis and to drive impactful decisions. With the right tactics, and step-by-step guides, you will add to your AI skill set, and turn ChatGPT into a useful tool for data analytics. At the same time, you’ll join the top tier of AI users, and can use AI to elevate your analytics game and your career.

You’ll Also Learn:

More intelligent ways to predict future trends and customer behavior.
How to generate reports that shape your data into stories for stakeholders so they can quickly understand and buy into your strategic decisions.
Specific techniques for working with list and database inputs and outputs.
Better ways to examine datasets.
Smarter strategies for developing hypotheses that inform strategic decisions.
More cost-effective ways to blend data from multiple sources.
The foundational concepts of Large Language Models (LLMs), because understanding how they work will help you understand how you can use them in analytics.
What AI systems are good at and what they are not good at (yet) in the context of marketing analysis. Learn how to engage with tools like ChatGPT to refine your analysis processes.

Practical examples and practice tasks will show you how to embed these new skills into your daily workflow and apply them to the challenges you face in your industry and organization. This course takes a hands-on approach, which will give you plenty of opportunities to share your own challenges and objectives, apply solutions that you can put to work immediately, and learn new methods that add up to best practices. By the end of the module, you’ll be crafting better data queries, using ChatGPT to automate routine analytical tasks, creating personas that represent your typical data stakeholder, and more.

How to Convince Your Boss Why You Should Take this Workshop

Here are four compelling reasons your boss will be thrilled you’re taking this course:

Deliver faster, more accurate insights: With ChatGPT, you can streamline your data processing, giving you more time to focus on strategic analysis that drives business results.
Achieve critical KPIs: Whether it’s improving data accuracy, speeding up reporting, or uncovering new growth opportunities, this course will enhance your ability to meet—and exceed—your team’s goals.
Lead the AI revolution: Position yourself as an AI leader in your organization, bringing innovative, data-driven solutions to your company.
Unlock new possibilities for your team: Paving the way for new, transformative strategies.

The Presentation

Interactive and Practical: Workshops focus on your real-world digital analytics scenarios.
Live Sessions: Ask questions specific to your analytics challenges in real-time.

We will be discussing Chat GPT and to apply the learnings from this course, you will need to have an account you can log into. The free version is fine, but a Plus, Team, or Enterprise account will give you the necessary access for making custom GPTs.

Download Material

Video of the presentation with slides and audio, perfect for revisiting key concepts.
PDF of the complete presentation.
Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). A $32 retail value.

Who is the course for?

This course is for anyone who is responsible for campaign success, including those who need to review, analyze, report on, and make strategic recommendations about marketing and customer data. This includes marketing executives and managers, digital marketing managers, and analysts.

The Presenter

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

Next-Level ChatGPT for Marketers Masterclass
What Does Generative AI Mean for Marketing Analytics?
Creating a Generative AI Adoption Roadmap
Care and Feeding of Digital Analysts
Introduction to AI for Marketers
AI in Marketing, a To-Do List
Mastering Marketing Analytics
Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn

ENROLL NOW

Spring 2025
Live Online
May 13

BUY NOW

Prerecorded
Online

The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

Very informational & the instructor is great.

Katie RoseBrand & Social Media Marketing Manager, Olympus Property

Previous Next

Workshop dates and times:

Spring 2025

1-Module Course
Tuesday, May 13, 2025.
from 12:00 p.m. to 2:00 p.m. PDT.

ENROLL NOW

Spring 2025
Live Online
May 13

BUY NOW

Prerecorded
Online

December 11, 2024/.

AI for Digital Marketing, Content Marketing, Digital Marketing

ChatGPT for Marketing Campaign Brainstorming Masterclass

December 11, 2024

Supercharging Your Marketing Campaigns with Brainstorming Powered by AI

Join this 2-hour masterclass to turn ChatGPT into your most creative team member—and walk away with repeatable techniques, templates, and tools.

2 hours of expert-led training.
1 ready-to-use campaign framework.
AI marketing book (free bonus) 10+ practical prompts you’ll use every week.
Replay, slides, and templates included.

BUY NOW

Prerecorded
Online

Struggling to come up with your next big campaign idea? What if you had an AI-powered creative partner that could deliver fresh, on-brand ideas in seconds—and never runs out of energy?

Imagine walking into your next campaign meeting armed with five fresh ideas, each tailored to your audience, backed by data, and developed in under an hour. That’s what this masterclass unlocks.

ChatGPT isn’t just a content machine – it’s your new brainstorming superpower. This course shows you exactly how to wield it.

What You Get:

Practical and tactical advice you can put to work today.
Links to curated posts by other leading experts.
Better ways to generate innovative, on-brand campaign ideas that resonate with your audience.
Brighter ways to organize brainstorming sessions and automate idea generation.
Smarter ways to identify and develop campaign concepts for target segments.
Sharper ways to measure how good your new good ideas really are.

We’ll start our exploration of ChatGPT by reviewing the foundational concepts of Large Language Models (LLMs), because understanding how they work will help you to recognize how you can leverage them for campaign ideation.

We address what ChatGPT is good at and what it is not good at (yet) when it comes to campaign creation.

Your instructor Jim Sterne demonstrates how to converse with ChatGPT to create better campaign briefs, concept outlines, and creative calendars as well as advanced strategies for creative problem-solving in campaign development. You will walk away with the knowledge and tools to transform your campaign ideation and concept development processes.

We will be using Chat GPT 4.0. You will need to have an account you can log into. The free version is fine, but if you have a Plus, Team, or Enterprise plan, you can also practice making custom GPTs.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

What You’ll Learn In This Course:

Getting ChatGPT to be your campaign brainstorming companion.
Using ChatGPT to maintain brand voice and campaign consistency.
Working with ChatGPT as a creative director and a strategic advisor.
Experimenting with campaign tasks on your desk right now.
Create campaign concept outlines for your next major marketing initiative.
Create Custom GPT’s (agents) to automate specific campaign ideation tasks.

Walk away ready to apply your new AI powers to real campaign challenges.

Stuck on a holiday email campaign? Use AI to generate 15 options in seconds.
Need a new product launch concept for Gen Z? Prompt GPT with your customer data and get instant angle ideas.
Looking to revamp an underperforming campaign? Feed it past results and let ChatGPT suggest bold new directions based on what actually works.

Note: This one-module masterclass focuses on using ChatGPT for campaign ideation and concept development. It does not cover the technical aspects of campaign execution or media buying.

Limited seating to keep it interactive.
Enrollment closes soon.

How to Convince Your Boss Why You Should Take this Workshop

I’ll generate campaign ideas faster and with higher ROI.
I’ll master AI-driven brainstorming—skills our team will benefit from immediately.
I’ll bring back frameworks, prompts, and tools we can reuse.
I’ll help position us as AI-savvy marketers ahead of the curve.

The Presentation

This is a hands-on session that mixes show-and-tell and testing, with a heavy emphasis on answering your questions. This is a wholly interactive, hands-on session so you will not just learn, but get a feel for the power of using ChatGPT on campaign creation. You will start to apply what you learn to your campaign development job during this module. We’ll share pains and personal best practices. The emphasis is on experimentation and learning in a collaborative setting.

Workshops are hands-on and practical, focusing on real-world campaign development scenarios.
The workshops are live so that you can ask questions specific to your campaign challenges.
Step-by-step instructions with links to relevant campaign ideation tools and resources.
You don’t just learn about these techniques — you try them, with expert guidance on applying them to your unique campaign needs.

Download Material

Video of the presentation with slides and audio, perfect for revisiting key concepts.
PDF of the complete presentation, including all campaign ideation examples and case studies.
Bonus: Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). With a $32 retail value, this book specializes in AI applications in campaign development.

Who is the course for?

This course is invaluable for marketing, digital marketing, advertising, e-commerce or social media managers, creative directors, or anyone responsible for:

Campaign Strategy: identifying trends, analyzing competitor campaigns, and generating unique campaign ideas that align with your brand voice and audience preferences.
Concept Development: creating campaign themes, taglines, and storylines, exploring a wide range of tones, styles, and approaches.
Creative Optimization: improving audience targeting and develop ways to make your campaigns more engaging and shareable.

Before → After:

From: Blank-page panic.
To: Clear, repeatable process.

From: Guessing at campaign angles.
To: Strategic ideation backed by AI.

From: Reactive brainstorming.
To: Proactive, data-guided creative flow.

The Presenter

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

Next-Level ChatGPT for Marketers Masterclass
What Does Generative AI Mean for Marketing Analytics?
Creating a Generative AI Adoption Roadmap
Care and Feeding of Digital Analysts
Introduction to AI for Marketers
AI in Marketing, a To-Do List
Mastering Marketing Analytics
Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn

BUY NOW

Prerecorded
Online

The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

Very informational & the instructor is great.

Katie RoseBrand & Social Media Marketing Manager, Olympus Property

Previous Next

BUY NOW

Prerecorded
Online

December 11, 2024/.

AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

ChatGPT Bootcamp for Content Marketing Professionals

December 11, 2024

Practical Magic: Elevating Your Content with AI-Powered Insights

Special Fall Pricing: Regularly ~~$600~~ is now 50% off—$300. Enroll Here.

ENROLL NOW

Winter 2025
Live Online
Dec 18

BUY NOW

Prerecorded
Online

If you know how to make it sing and dance, ChatGPT can speed the process of creating compelling text-based content, including blog posts, social media updates, email campaigns, eBooks, web pages, newsletters, and more. For content marketing professionals under pressure to produce more with fewer resources, that power can be a godsend.

With the tools, tactics, and step-by-step guidance in this one-module course, you’ll learn how to do prompt engineering RIGHT for your role, turning ChatGPT into the useful content-creation partner you need to keep up with your content schedules and reduce your workload.

You’ll learn:

Better ways to generate engaging, SEO-friendly content that resonates with your audience.
Smarter ways to organize your content calendar, automate processes, and execute tactics.
More cost-effective ways to reach your content marketing goals.
More precise ways to identify and cater to your target audiences.
How to identify trends, analyze competitor content, and generate content that aligns with your brand voice and audience preferences.
How to generate content in a wide range of tones, styles, and formats.

Your instructor, marketing expert Jim Sterne, starts with an introduction to ChatGPT tailored for content marketers. Jim demonstrates how to converse with ChatGPT to create better content briefs, blog posts, social media calendars, and advanced strategies for creative problem-solving in content marketing. You will be equipped with the knowledge and tools to transform your content creation and optimization processes.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

We will be using Chat GPT 4.0. You will need to have an account you can log into. The free version is fine, but a Plus, Team, or Enterprise will give you the necessary access to make custom GPTs.

What You’ll Learn:

An understanding of LLM’s, and how to benefit from their potential.
Bending ChatGPT to your content marketing will.
Using ChatGPT to maintain brand voice and style consistency.
Using ChatGPT to make GPTs, which are AI assistants that can automate mundane content tasks.
Experimenting with content tasks on your desk right now.
Have ChatGPT create a content calendar for your next month of blog posts.
Hands-on, in-class exercises to cement your new-found superpowers.

This hands-on session mixes show-and-tell and testing, with a heavy emphasis on answering your questions. This is a wholly interactive, hands-on session, so you will not just learn but get a feel for the power of collaborating with ChatGPT on content creation. During this module, you will start applying what you learn to your content marketing job.

How to Convince Your Boss Why You Should Take this Workshop

Here are four reasons your boss will be glad you’re taking this course:

You’ll create more engaging content, faster. Learning to use ChatGPT effectively means you can use it to streamline your content creation process—so you can produce more high-quality content in less time.
You’ll be better positioned to achieve content KPIs. Whether your boss is focused on increasing organic traffic, improving engagement rates, or boosting conversions through content, explain how this course can enhance your ability to help them achieve their departmental goals—and earn their bonus.
You can take an AI leadership role among your content team. This is a brand-new way to use digital technology in content marketing—and you can be the one to bring your new-found superpowers to the rest of your organization.
Plant the Seeds of Content Disruption. ChatGPT is a new tool that can be used in innovative ways for content creation. Those ways might even include disrupting whole industries through revolutionary content strategies. Your company could be one of the ones that comes out ahead.

The Presentations

This hands-on and practical course focuses on real-world content marketing scenarios.
This course is live so you can ask questions about your content challenges.
Step-by-step instructions with links to relevant content marketing tools and resources.
You don’t just learn about these techniques — you try them with expert guidance on applying them to your unique content needs.

Download Material

Video of the presentation with slides and audio, perfect for revisiting key concepts.
PDF of the complete presentation.
Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). A $32 retail value.

Who is the course for?

Content creators and producers.
Social media managers.
Marketing managers and coordinators.

The Presenter

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

Next-Level ChatGPT for Marketers Masterclass
What Does Generative AI Mean for Marketing Analytics?
Creating a Generative AI Adoption Roadmap
Care and Feeding of Digital Analysts
Introduction to AI for Marketers
AI in Marketing, a To-Do List
Mastering Marketing Analytics
Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn

ENROLL NOW

Winter 2025
Live Online
Dec 18

BUY NOW

Prerecorded
Online

The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

Very informational & the instructor is great.

Katie RoseBrand & Social Media Marketing Manager, Olympus Property

Previous Next

Workshop dates and times:

WINTER 2025

ChatGPT Bootcamp for Content Marketing Professionals 1-module Course
Thursday, December 18, 2025, from 9:00 AM – 11:00 AM PST.

ENROLL NOW

Winter 2025
Live Online
Dec 18

BUY NOW

Prerecorded
Online

BUY NOW

Prerecorded
Online

December 11, 2024/.

AI for Digital Marketing, Digital Marketing

Advanced ChatGPT for Marketers Masterclass

December 09, 2024

Advanced Prompting for Genuinely Useful Results

Special Fall Pricing: Regularly ~~$600~~ is now 50% off—$300. Enroll Here (December).

Note: The December 11th class has been rescheduled to December 17th at the same time.

ENROLL NOW

Fall 2025
Live Online
Starts Dec 17

BUY NOW

Prerecorded
Online

The promise of ChatGPT is that it can quickly help users create something new: images and text, content, plans, ideas and solutions. That capability would be a huge and welcome boon for busy marketing professionals. Yet ChatGPT often produces such disappointing results that it’s easy to wonder what all the fuss is about. It’s especially challenging if you’re in an organization with an expectation or mandate that you incorporate AI into your work.

But with the right mindset, tactics, and step-by-step guides, you can experience ChatGPT as the useful power tool it can be. This unique course is designed to address exactly your needs as a professional marketer. It will teach you how to do advanced prompt engineering RIGHT for your role. In fact, this unique course will put you in the top tier of ChatGPT users, leveraging it to put you way ahead in marketing and your career. You’ll learn:

Better ways to generate awareness, leads, and higher lifetime value customers
Brighter ways to organize resources, automate processes, and execute tactics
Shrewder ways to analyze data
Smarter ways to manage people
More cost-effective ways to reach your organizational goals

What You’ll Learn In This Course

In this one-module course, marketing expert Jim Sterne introduces you to ChatGPT in a way that makes sense historically, professionally, and personally. You’ll learn how ChatGPT can be applied across the board, no matter if you are responsible for:

Digital Marketing. ChatGPT can contribute to digital marketing with SEO optimization, personalized content generation, and automated ad creation and testing. It can also help your team develop new twists on website content and user experience and dream up new, engaging social media messaging.
Campaign Management. ChatGPT campaign planning and optimization tools can help develop more effective and efficient marketing campaigns with real-time adjustments and performance tracking.
Creative Ideation. As a collaborative partner, ChatGPT can inspire broader creative brainstorming, helping you explore a wide range of product positioning, creative concepts, messaging, and graphics.
Market Research. ChatGPT can streamline data collection, analysis, and interpretation allowing marketers to gain deeper insights into customer behavior, preferences, and market trends faster than ever.

This course is the introduction to ChatGPT you didn’t know you needed. We’ll start by reviewing the foundational concepts of Large Language Models (LLMs), because understanding how they work leads the way to appreciating how they can be leveraged. We address what ChatGPT is good at and what it is not good at (yet). Jim demonstrates how to converse with ChatGPT to create better project plans, blog posts, and emails as well as advanced strategies for creative problem-solving. You will be equipped with the knowledge and tools to leverage LLMs to transform your critical thinking and creative processes.

We will be using Chat GPT 4.0. You will need to have an account you can log into. The paid version is preferred.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

Key Takeaways

Bending ChatGPT to your will.
Using ChatGPT Memory.
Using ChatGPT Custom Instructions.
Using ChatGPT to make GPTs: AI assistants to do mundane tasks.
Working with ChatGPT as a mentor and a career guidance counselor.
Experimenting with tasks on your desk right now.
Creating personas representing your company’s central customer.
Using ChatGPT to improve your use of ChatGPT.
Your personal step-by-step ingenuity procedure.

This is a hands-on session that mixes show-and-tell, testing, and adding to a collective workbook for future reference. This is a wholly interactive, hands-on session so you will not just learn, but get a feel for the power of collaborating with ChatGPT. You will start to apply what you learn to your job during this course.

How to Convince Your Boss Why You Should Take this Workshop

Here are four reasons your boss will be glad you’re taking this course:

You’ll get more done. Learning how to use ChatGPT effectively means you can use it to do 25% of your work for you–so you can get more done.
You’ll be better positioned to achieve their favorite KPI. Whether your boss is focused on raising revenue, lowering costs, or some other major KPI, explain how this course can boost your ability to help them achieve their departmental goals – and earn their bonus.
You can take an AI leadership role among your colleagues. This is a brand-new way to use digital technology—and you can be the one to bring your new-found superpowers to the rest of your organization.
Plant the Seeds of Category Disruption. ChatGPT is a new tool that can be used in new ways. Those ways might even include disrupting whole industries. Your company could be one of the ones that comes out ahead.

The Presentations

Workshops are hands-on and practical.
The workshops are live so that you can ask questions.
Step-by-step instructions with links.
illustrations included throughout.
You don’t just learn about these techniques – you try them, with expert guidance.

Download Material

Video of the presentation with slides and audio.
PDF of the complete presentation.
Free Book, Artificial Intelligence for Marketing: Practical Applications by Jim Sterne (PDF). A $32 retail value.

Who is the course for?

Professional marketers who want to experience ChatGPT as the useful power tool it can be.

The Presenter

Jim Sterne

Jim Sterne focuses his forty-five years in sales and marketing on using technology for marketing. He sold business computers to companies that had never owned one in the 1980s, consulted and keynoted about online marketing in the 1990’s, founded a conference and a professional association around digital analytics in the 2000’s, and has lately been advising companies on the adoption of generative AI.

His talent lies in clearly explaining how the latest technology works, and how it can be put to use for marketing and business. He has written twelve books on Internet advertising, marketing and customer service including the humorous “Devil’s Data Dictionary” and his latest, “Artificial Intelligence for Marketing: Practical Applications”.

Sterne has consulted to some of the world’s largest companies; lectured at MIT, Stanford, USC, Harvard, and Oxford. Sterne founded the continuously running Marketing Analytics Summit in 2002 and spent 20 years with the Digital Analytics Association as cofounder and Board Chair Emeritus. He was named one of the 50 most influential people in digital marketing by one of the UK’s premier interactive marketing magazines. He was included in a list of the Top 25 Hot Speakers by the National Speakers Association. Sterne is on the Advisory Board of various startups and has served on the Boards of his local library foundation and the Better Business Bureau.

Clients: https://www.targeting.com/internet-marketing-business-clients

Books: https://www.amazon.com/stores/Jim-Sterne/author/B000APGX7Y

Recent Articles: https://www.linkedin.com/newsletters/full-sterne-ahead-7053814610306494464/

Workshops

Next-Level ChatGPT for Marketers Masterclass
What Does Generative AI Mean for Marketing Analytics?
Creating a Generative AI Adoption Roadmap
Care and Feeding of Digital Analysts
Introduction to AI for Marketers
AI in Marketing, a To-Do List
Mastering Marketing Analytics
Social Media Metrics: Measuring What Matters

Jim Sterne on LinkedIn

ENROLL NOW

Fall 2025
Live Online
Starts Dec 17

BUY NOW

Prerecorded
Online

The information provided was top notch. In an ever changing world of technology, the information provided was definitely cutting edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

Very informational & the instructor is great.

Katie RoseBrand & Social Media Marketing Manager, Olympus Property

Previous Next

Workshop dates and times:

Fall 2025 (December)

1-Module Course
Wednesday, December 17, 2025.
from 9:00 a.m. to 11:00 a.m. PST.

ENROLL NOW

Fall 2025
Live Online
Starts Dec 17

BUY NOW

Prerecorded
Online

December 9, 2024/.

AI for Consumer Intelligence Masterclass: More Insights, New Approaches for Engagement

October 18, 2024

Unlock Profitable Connections while Making Customers Feel Understood, Respected, and Valued

Special Spring Pricing: Regularly ~~$1,200~~ is now 50% off—$600. Enroll here.

ENROLL NOW

Spring 2025
Live Online
Mod 1: June 13
Mod 2: June 16
Mod 3: June 18

BUY NOW

Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

Learn More

The paradox of marketing in the 21st century is that while people haven’t changed—we’re still driven by the same wants, needs, and psychology as ever—technology and how customers interact with it has dramatically altered the buyer’s journey. If that shift hasn’t exactly upended the sales funnel, it’s added some interesting twists, turns, challenges, and opportunities.

This one-of-a-kind, three-module course teaches you how to leverage AI to combine the human need for connection, emotion, and understanding with innovative tools and today’s marketing platforms. You’ll learn innovative ways to meet new customer expectations and close sales. Instructor Jonathan Gabay will show you how to:

Think strategically about your digital marketing campaigns.
Understand why consumers trust and stay loyal to your online brand.
Take your marketing communications to the next level of excellence, with richer content that genuinely connects with customers.
Leverage AI to drive deeper consumer engagement and outshine the competition.

Immediate Impact, Exceptional Value

Each module is packed with hands-on, step-by-step lessons ready to transform your campaigns on the spot. With personalized feedback tailored to your specific challenges, you’ll get the insights you need to stay ahead.

Interactive, Hands-On Learning

Live Engagement: Connect with Jonathan live, ask questions, and get personalized solutions for your marketing needs.
Flexible Access: Can’t make a live session? Gain full access to recordings, workbooks, and extra materials—on your own time.
Clear Action Plans: Walk away with real-world AI strategies you can apply immediately, with easy-to-follow guidance and examples.

Even if you understand prompt engineering and the general principles of AI for marketing, now it’s time to harness AI to consider consumer insights that convert, whether you’re in retail, tech, finance, or any sector where loyalty and results matter.

Module 1: Mastering AI-Driven Marketing with Proven Behavioral Strategies.

In Module 1, you’ll explore how timeless psychological principles intersect with cutting-edge, AI-driven digital marketing strategies. We’ll examine how core behavioral concepts apply to today’s digital landscape, enabling marketers to tap into consumer behavior at a deeper level. By understanding this consumer behavioral data, you can enhance campaigns to drive impactful consumer decisions more accurately, creating emotional connections that boost engagement and conversions.

Key Takeaways:

Classical Behavioral Principles: Learn how foundational concepts influence consumer behavior in a digital context.
Neural Networks for Predictive Modelling: Understand how AI systems use consumer data to predict behavioral patterns, ensuring more accurate targeting.
Neuromarketing Analytics: Explore how AI leverages brain activity data to enhance content that triggers the right emotional and subconscious responses.
AI-Driven Behavioral Profiling: Learn how AI segments consumers based on behavior patterns and consumer profiles to optimize messaging.
Emotional Triggers and Subconscious Consumer Reactions: Gain insights into how AI analyses and uses emotional triggers to create more profound marketing experiences.

Key Insights:

Apply Classic Psychology: Grasp how foundational consumer behavior principles play a critical role in modern digital marketing.
Scale with AI: Automate and scale psychological insights for personalized campaigns that resonate emotionally.
Optimize Emotional Triggers: Analyze emotional responses and design marketing content that hits the right emotional chords.
Leverage Consumer Behavior Data: Design more emotionally intelligent campaigns.
Prompt Smarter: Generate better AI results with smarter prompts and sharper thinking.

Module 2: Unstoppable Marketing with Proven Insights.

In Module 2, You’ll discover how to create marketing campaigns that connect with your audience on an emotional level. You’ll move beyond surface-level targeting and develop campaigns that truly resonate with individual consumers.

You’ll learn the power of advanced emotional segmentation and generate content that leverages emotional targeting techniques. By strengthening your understanding of consumers’ deeper needs, your campaigns will hit the right notes at the right time, driving both engagement and profitability. You’ll also explore the potential of neuromarketing.

Key Concepts:

Intelligent Content: Use critical thinking to generate more compelling content.
Psychology of Personalization and Emotional Triggers: Learn how tailored messaging influences consumer emotions and behavior.
Crafting Effective Prompts: Develop more focused prompts to generate compelling, conversational responses.
Neuromarketing’s Impact: Understand how neuromarketing shapes consumer perceptions.

Key Takeaways:

More Focused Content: Craft AI-driven content that significantly boosts engagement and ROI.
Advanced Segmentation: Customize messaging for diverse customer profiles.
Boost Profitability: Leverage value-added marketing strategies to substantially enhance campaign success.
Emotional Connection: Understand the science behind how consumer-focused campaigns connect on a personal and emotional level.

Module 3: Amplifying Engagement and Loyalty by Overcoming Cognitive Biases.

In this module, you’ll explore how you can use your new understanding of consumer behavior and cognitive biases to create immersive experiences that keep your audience coming back.

You’ll tackle confirmation bias, anchoring, loss aversion, and other biases, making your strategies more engaging, fair, and balanced. This approach will strengthen loyalty and drive long-term profitability.

Finally, you’ll have the chance to discuss how your organization plans to implement AI-driven consumer behavior insights in future campaigns ethically.

Key Concepts:

AI-Powered Gamification with Bias Mitigation: Utilize interactive elements like progression, challenges, and rewards to motivate users while addressing biases such as the endowment effect (overvaluing what one owns) and scarcity bias (responding more to limited availability).
Real-Time Emotional AI Tracking: Tap into emotional states and adapt experiences in real time, accounting for cognitive biases like the availability heuristic (relying on immediate examples) or optimism bias (believing bad things are less likely to happen).
Designing Rewards and Challenges to Counter Biases: Create rewards and challenges that stimulate positive emotional responses while counteracting biases like loss aversion (the tendency to avoid losses over seeking gains), ensuring more balanced user decisions.
AI-Driven Feedback and Cognitive Bias Insights: Analyze user interactions to refine engagement strategies and detect and address biases like anchoring (relying heavily on the first piece of information encountered) and confirmation bias (favoring information that confirms existing beliefs).

Key Takeaways:

Boost Engagement by Mitigating Biases: Design highly engaging interactions while minimizing the influence of buyer fatigue and mistrust.
Real-Time Emotional Tracking: Detect consumer behavioral pattern-driven decisions by designing adaptive experiences that enhance fairness and engagement.
Increase Satisfaction Through Bias-Aware Gamification: Craft game-based rewards and challenges that trigger dopamine responses while neutralizing biases that skew authentic user responses.
Optimize and Reduce Bias Continuously: Implement AI-powered feedback loops that optimize user experiences and highlight and reduce the effects of unconscious biases, ensuring more authentic and data-driven engagement.
Build Long-Term Loyalty with Bias-Aware Strategies: Develop long-term engagement and loyalty strategies that ensure users’ experiences are engaging and profitable.
Ethical AI in Marketing: Implement ways to responsibly build consumer trust.

How to Convince Your Boss Why You Should Take this Class:

It’s a unique take on customer engagement that’s not available anywhere else.
It “connects the dots” between consumers’ emotional needs and their expectations of the buying experience in the 21st century.
It provides new insights about using AI and customer understanding to close sales, build loyalty, and create a memorable brand.
It teaches you how to use tools like gamification to build customer engagement.
You’ll have new, strategic ways to rise above the competition.

The Presentations:

The workshop is hands-on and interactive.
Connect with Jonathan live, ask questions, and get personalized solutions for your marketing needs.
Can’t make a live session? Gain full access to recordings, workbooks, and extra materials—on your own time.
Walk away with a clear action plan, with real-world AI strategies you can apply immediately and easy-to-follow guidance and examples.

Download Material:

Video of the presentation, with slides and audio.
PDF of the complete presentation.

Who is the course for?

Marketing directors and managers, online marketers, content creators, copywriters, creative directors, and anyone else responsible for the success of marketing programs that drive sales.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

ENROLL NOW

Spring 2025
Live Online
Mod 1: June 13
Mod 2: June 16
Mod 3: June 18

BUY NOW

Prerecorded
Online

Jonathan Gabay is very personable and is devoted to the topic and teaching it. You will discuss a lot of different information and how it can be used in your own business.

Danielle Di PentimaCorporate Communications Writer, iConectiv, LLC

If you need a place to start with scriptwriting, this is a great jumping off point!

Cory BartonDigitial Media Manager, Cardinal Logistics

This workshop was great! It was super engaging and my interest in how AI can be used in videomaking has peaked.

Caroline SuozziMarketing Communications Associate, Arch Insurance

Previous Next

Workshop dates and times:

SPRING

Module 1: Mastering AI-Driven Marketing with Proven Behavioral Strategies.
Friday, June 13, 2025
from 9:00 a.m. to 11:00 a.m. PDT

Module 2: Unstoppable Marketing with Proven Insights.
Monday, June 16, 2025
from 9:00 a.m. to 11:00 a.m. PDT

Module 3: Amplifying Engagement and Loyalty by Overcoming Cognitive Biases.
Wednesday, June 18, 2025
from 9:00 a.m. to 11:00 a.m. PDT.

ENROLL NOW

Spring 2025
Live Online
Mod 1: June 13
Mod 2: June 16
Mod 3: June 18

BUY NOW

Prerecorded
Online

October 18, 2024/.

Stay Ahead of the New Tech Curve with AI.

Introduction:

Module 1: Create High-Performing Text, Video and Images Using AI.

Module 2: Advanced Prompt Writing Mastery, Creativity and Brand Alignment.

Jonathan Gabay

Master AI Skills. Shape the Future—Yours.

Module 1: Prompt Power & AI Marketing Fundamentals.

Module 2: Content, SEO, Ads & Persuasion with AI.

Jonathan Gabay

Workshop dates and times:

Fall 2025

AI-Generated Content That’s Always On-Brand, Authentic, and Impactful. No Coding Required.

Introduction:

Module 1: Build an Intelligent Asset That Speaks Your Unique Language.

Module 2: Scale Content, Keep It Real – AI That Stays True to Your Brand.

Jonathan Gabay

Workshop dates and times:

FALL 2025

AI That Speaks Your Brand. Create Better, Burn Out Less.

Introduction:

Module 1: Build Your AI Blog & Social Post Engine.

Module 2: Optimize, Personalize & Publish at Scale.

Jonathan Gabay

Workshop dates and times:

Winter 2026 (February Series)

Become a Data-Driven Marketing Expert with AI and Looker Studio.

Module 1: Fixing Messy Marketing Data — Clean, Structure & Prepare.

Module 2: Mastering Looker Studio — The Marketer’s BI Tool.

Module 3: Unified Data, AI & ROI Reporting — Prove Your Marketing Impact.

Adam Finer

Workshop dates and times:

Winter 2026 (January/February Series)

Master the art of B2B social media marketing with proven tactics to drive awareness, engagement, and impact.

Why Take This Course?

Luan Wise

Workshop date and time:

Winter 2026

Driving Organic Reach and Engagement – to Connect with Your Audience

Why Take This Course?

Luan Wise

Workshop date and time:

Winter 2026

How to Streamline Analysis, Reporting, and Insights with Chat-GPT

Jim Sterne

Workshop dates and times:

Spring 2025

Supercharging Your Marketing Campaigns with Brainstorming Powered by AI

Jim Sterne

Practical Magic: Elevating Your Content with AI-Powered Insights

Jim Sterne

Workshop dates and times:

WINTER 2025

Advanced Prompting for Genuinely Useful Results

Jim Sterne

Workshop dates and times:

Fall 2025 (December)

Unlock Profitable Connections while Making Customers Feel Understood, Respected, and Valued

Module 1: Mastering AI-Driven Marketing with Proven Behavioral Strategies.

Module 2: Unstoppable Marketing with Proven Insights.

Module 3: Amplifying Engagement and Loyalty by Overcoming Cognitive Biases.

Jonathan Gabay

Workshop dates and times:

SPRING

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