Spring Discount: 25% Off
Free Lifetime Workshop Updates
Special Pricing, Module 2 Only: regularly $300 now 25% off—$225. Enroll here (Pre-recorded).
Special Series Pricing: All three Google Ads workshops $900 now 45% off—$495. Enroll here.
This is Module 2 of a three-workshop series that covers how to place and manage Google Ads. Use digital advertising to reach your target audience in search engines to get leads and sales. A search in Google shows the user’s intent: they are looking for the product or service. When you place your ad at the top of Google, your ad appears in front of those people who are actively searching.
In this workshop, you’ll see how to add keywords to your account, use the match modes (including negative keywords), and remove duplicate keywords.
We also cover how keywords, ads, and landing pages work together in Google Ads. This is illustrated with examples of ads and landing pages.
We look at the types of ads, including the new Responsive Search Ads (RSA) and Dynamic Search Ads (DSA), and how they work. You’ll learn cool tricks with dynamic insertion that let you set up countdown clocks (“Offer ends in 4 days, 6 hours, 22 minutes!”), or the city (“Available in Dallas”) in your ads. Other code lets you give special offers to mobile users or returning visitors. You get the code and examples that you can copy, paste, and edit to make your ads.
Finally, we look at A/B Split Testing. You’ll see how to do this without any special software. You’ll also see how to tell which ad is statistically better. And much more…
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
Pre-recorded. Next live workshop coming in Fall 2023!
Key Takeaways:
In this class, you’ll learn:
How to Convince Your Boss Why You Should Take this Class:
You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.
Your internal teams know your goals, products, and services and can create and manage better advertising.
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).
The Presenter:
Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.
Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.
Testimonials
This workshop was very intriguing for even a beginner! I was able to get a deeper understanding of how Google Ads work in your favor or not in your favor. I appreciated the explanation of different types of ads that Google provides along with unifying the keywords to our website headlines.
Andreas helps explain Google Ads using real-world examples. His years of research really give a well-rounded approach to the audience.
Excellent workshop! Very informative and in an easy-to-understand format. I would definitely recommend it if you are working in the Google AdWords space!
Andreas’ experience is so valuable and he is willing to share it all. Andreas format is concise and right to the point. No wasted time.
Summer Discount: 25% Off
Free Lifetime Workshop Updates
As TikTok’s seemingly infinite market reach continues to grow, so does the thirst for more and more content—so much so that social teams often struggle to keep up with demand. Although you would think a bigger budget would help, it doesn’t always guarantee results.
TikTok changed the perspective away from the highly polished and curated content towards ‘reality’. Why is it that a post will often perform better if filmed over lunch in the kitchen, rather than in a well-lit professional studio? Furthermore, if this snappy short-form media lends itself to the feel of ‘personality’, an environment easier for influencers to thrive, where is the room for a brand? In this two-part masterclass, we will take a look at the need to imitate that personal feeling while also delivering real-world value to the viewer that is worth subscribing to.
This course is brought to you by Joshua Morris, a content strategist and influencer who amassed a following of over 2 million with a great bulk of that growth happening while working on brands. He will take you through fundamental questions such as video length and how many posts per week, to bigger concepts like when should your brand be front and center and when should it lurk in the background. Sometimes there is an art to hiding advertising in believable organic content but equally, if the video is engaging, a viewer will choose to watch an obvious Ad if it feels open, sincere, and asks for very little.
If your TikTok already has 100k subscribers or if it’s still a door you’re afraid to open wide, lets inject some excitement into your social marketing strategy and prepare your business to stand strong in this new somewhat playful world.
(Can’t attend the live masterclass? No problem. These masterclasses are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Workshop date and time:
The course is a one-time two-hour workshop.
Pre-recorded.
Next Live workshop coming in Fall 2023.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Workshop:
The Presentation:
Download Material:
Who is the course for?
The Presenter:
Brand Social Media Strategist
REDPILL London
Joshua Morris is a brand social media strategist specializing in short form content most notably on TikTok. He came into social media first working for the promotional marketing team at ‘The Book of Mormon’ musical, however due to the devastating effects of the pandemic on London’s famous West End theatre scene he went out on his own and rapidly grew his own social media status as the world downloaded TikTok on mass. Having already worked on occasion with the social media team at Rubik’s he joined permanently to mirror his success on their branded page which within only a year had flourished to over 200 thousand subscribers, and which has since doubled. You can find him on TikTok as Joshua³ (@joshua_cubed)
As an influencer Joshua thrives by selling content and screen time to his 2 Million+ followers which puts him in close contact with new brands on a regular basis. Content strategy and production includes brands such as: ACER, Red Bull, Microids, Smyths and SpinMaster games, but having worked directly for TikTok on two separate campaigns, gives Joshua that extra insight into a famously vague company.
A first-class BA in acting from a UK drama school set the stage to teach at the renowned ‘British Film Institute’ for which he has taught several courses predominantly on social media. Points raised at his most recent lectures at the Universities of East London and Durham have materialized in a sudden boost in content production, as like many colleges, they recognize a way to connect with their target market.
Testimonials
The information was incredibly informative, engaging and actionable. I was attending this training as we embark on deeper engagement in short form video/digital and it provided so much food for thought paired with completely useful information to use if/when we start using TikTok.
Extremely informative and helpful for our small social team to learn more about TikTok marketing.
The TikTok workshop was great. Coming from a strategist who mastered Instagram, it was great to learn what works on another platform! This took a deep dive into the details of what you need to incorporate to be successful on TikTok!
There was a lot of information, and it covered valuable tips and guidance to build the right content and strategy. Very important and helpful to get a recording of the class to go back and rewatch it.
Special Fall Pricing: Regularly $1,300 is now 50% off—$650. Enroll here.
This -four-module Email Marketing Masterclass series covers the four essential areas of email marketing management: copy and design, deliverability, data and personalization, and optimizing content and offers through the customer journey. All of the workshops in this series provide strategies, examples, and checklists you can implement immediately in your company, no matter what email-sending platform (ESP) you are using. The series is led best-selling author and email expert Kate Barrett.
You can take these courses à la carte, individually, or as a four-part Email Marketing Masterclass series bundle for a significant discount.
The four-module bundle discount is normally 35% off. But for fall of 2024, all of our courses are 50% off. That means that if you register for all four modules, you’ll save an astonishing 67.5% off of what each of these popular modules would cost separately.
Special Pricing, Module 1 Only: Regularly $500 is now 50% off—$250. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshop modules $1,300 are now 50% off—$650. Enroll here.
Email marketing is the foundation of any good multi-channel marketing strategy.
But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to maximize your current email marketing strategy. In a world of crowded email inboxes and mobile viewers, you’ll have the tools you need to acquire and retain customers more effectively than ever before.
We’ll talk about best practices for both B2B and B2C businesses for email copy, design, and implementation. We’ll cover designing emails for engagement (and different devices) and writing winning subject lines and email copy. You’ll learn when and how often to send emails, gain a useful new understanding of your campaign metrics, and successfully conduct testing that gets results.
Key Takeaways:
Special Pricing, Module 2 Only: regularly $500 now 50% off—$250. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshop modules $1,300 are now 50% off—$650. Enroll here.
Planning, creating an email, and pressing the send button is just the start of the journey to the subscriber. What happens next, and how you can help give your emails the best chance of reaching your prospect’s inbox, require consideration across multiple areas of your implementation and strategy.
If you’re seeing diminishing results at a specific email provider or overall or simply want to know how to maintain high delivery, this class is for you.
In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices, spam content, and how engagement impacts your top-line results. We’ll also dive into specific strategies to monitor your campaigns on an ongoing basis and fix problems as they arise, including optimizing your email blasts for Hotmail and Gmail specifically.
This module is weighted towards B2C deliverability challenges. However, many of the elements are very similar in B2B, and the knowledge gained can be used across both markets.
Key Takeaways:
Special Pricing, Module 3 Only: Regularly $500 is now 50% off—$250. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshop modules $1,300 are now 50% off—$650. Enroll here.
A good email marketing strategy is made up of many different types of email for both B2B and B2C businesses—the more targeted and personalized those campaigns are, the better the results you’ll see.
But, in order to achieve this, you have to understand—and fall in love with—your data, the foundation of all high-performing email strategies.
Once you understand what data you have available in your business and what you’d love to have in the future (as well as how to get it!), you can start to understand all the opportunities it opens up. You can schedule emails at times that are relevant to your subscribers (based on their behavior, for example). You can personalize your content to suggest products, content or services that are right for that individual subscriber, at the right time.
In this class, we’ll explore all the different types of data you already have available to you. We’ll help you see what’s missing and show you how you can add it in the future. We’ll also look at:
Regardless of which email platform (ESP) or vendor you currently use (or may decide to move to), this class offers system-agnostic training. The concepts you learn will help guide your strategy and help you to make platform decisions that will better personalize and automate your campaigns.
Key Takeaways:
Special Pricing, Module 4 Only: Regularly $500, now 50% off—$250. Enroll here.
Special Series Pricing: All four Email Marketing Masterclass workshop modules $1,300 are now 50% off—$650. Enroll here.
The nirvana of any good email marketing strategy is to be able to send the right message to the right person at the right time.
By identifying who your customers and prospects are, and by establishing data points that identify where they are with you on their individual journey, you can create a series of automated campaigns to send to your audience and deliver exactly that.
But if you don’t know where to start when it comes to adding to your automated campaign strategy, and if you don’t understand what your customers need as they progress on their journey with you, this workshop will answer those questions. And what you learn will inspire you to maximize your campaign potential.
In this workshop, we’ll talk about the five stages of the customer journey and how they should influence your email marketing communications. We’ll also look at how you can use your data to identify customers and prospects at each of these stages, how to work out what content to send and when for maximum impact, and how to consider the human side of your messages.
During the class we’ll also show you how to map your customers’ emotional journey and use that knowledge to create more impactful, engaging emails that get results; for both B2B and B2C businesses.
Regardless of which email platform (ESP) or vendor you currently use (or may decide to move), this class offers system-agnostic learning of concepts you should consider within your strategy and platform considerations to better personalize and automate your campaigns.
This course is a practical session giving you the techniques and ideas to build out your own customer journeys, identify exactly what your audience needs, and determine when and through which marketing channel this is best delivered. You’ll also get lots of examples of different types of campaigns throughout to inspire your content and creative strategy.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
According to eConsultancy*, 87% of surveyed senior executives agreed that the events of 2020 and 2021 have rewired customers to be digital-first. But customers don’t just expect rich digital experiences. To make a lasting impression, businesses need to provide personalized content that creates a unified journey across channels. Email marketing is at the forefront of delivering on customer’s expectations of personalized communications that deliver on their expectations, with the right content and offers at the right time. This email masterclass series prepares marketers to think through how to turn your email marketing program into a customer-centric, high-performing multi-touch digital experience.
*Digital Trends 2022 Experience Index Adobe and eConsultancy
The Presentations:
Download Material:
Who is the course for?
Anyone who manages the email marketing and marketing automation strategy for their company, including:
The Presenter:
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 16 years’ experience, Kate’s expertise and passion has helped a large range of companies (including Ann Summers, Ordinance Survey, Nissan, Marks & Spencer, Argos and Ted Baker among many others) develop comprehensive strategies, implement, manage and optimize campaigns, as well as solve complex email marketing issues.
Kate is also an instructor for CIM.co.uk and DMAnc.org, keynote/speaker at events, and author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ (e-focusmarketing.com/book/)
Website: e-focusmarketing.com.
LinkedIn: linkedin.com/in/katebarrettonline.
Publications:
This course was very helpful with understanding the customer journey from start to finish. I learned how we should always be updating our content and adapt throughout.
Very informative class, got into the strategy behind getting your emails through!
Very pleased with today’s workshop! Received a lot of useful information and resources that will help me in my job. Can’t wait for the next one!
Great course for taking email strategy and tactics to the next level.
Fantastic presentation and loads of practical tips! I was engaged the whole time.
A great presentation that covered all the important details about the whole process of email marketing while giving great examples.
Kate did a great job going through each topic in great detail, and I left the presentation with some clear action items on how to improve my email results.
Great presentation, packed with helpful information that can be implemented for quick results! Will definitely recommend it to anyone looking to improve their email marketing with just a short few hours to spare.
Module 1: Improving Email Marketing Results with Better Copy, Design, and Strategy.
Wednesday, Sep 11, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Improving Email Deliverability to get Your Emails in the Inbox.
Wednesday, Sep 18, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Improving Email Engagement with Personalization and Automation.
Wednesday, Sep 25, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 4: Emailing Along the 5 Stages of the Customer Journey—Improving Email Results with the Right Content at Each Stage to Drive Engagement.
Wednesday, Oct 2, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
As TikTok’s seemingly infinite market reach continues to grow, so does the thirst for more and more content—so much so that social teams often struggle to keep up with demand. Although you would think a bigger budget would help, it doesn’t always guarantee results.
TikTok changed the perspective away from the highly polished and curated content towards ‘reality’. Why is it that a post will often perform better if filmed over lunch in the kitchen, rather than in a well-lit professional studio? Furthermore, if this snappy short-form media lends itself to the feel of ‘personality’, an environment easier for influencers to thrive, where is the room for a brand? In this two-part masterclass, we will look at the need to imitate that personal feeling while also delivering real-world value to the viewer that is worth subscribing to.
This course is brought to you by Joshua Morris, a content strategist and influencer who amassed a following of over 2 million followers with a great bulk of that growth happening while working on brands. He will take you through fundamental questions, such as video length and how many posts per week, to bigger concepts, like when your brand should be front and center and when it should lurk in the background. Sometimes, there is an art to hiding advertising in believable organic content, but equally, if the video is engaging, a viewer will choose to watch an obvious Ad if it feels open, sincere, and asks for very little.
If your TikTok already has 100k subscribers or if it’s still a door you’re afraid to open wide, let’s inject some excitement into your social marketing strategy and prepare your business to stand strong in this somewhat playful world.
Description:
Yesterday if you weren’t the top search on Google you probably weren’t even a company – today your brand needs a blue tick and a well-presented page to earn consumers’ attention and trust. We will look at carefully sculpting the legitimacy of your profile page (the important place where viewers make that final decision whether to follow or not) and take a peek at how big brands adapt specifically for this market. In this medium we cannot simply use a photo or clips from an old advert, instead, it is essential to learn how to organically and consistently post. First, we understand what value our audience appreciates and then we can dissect the styles of content that will fill that need.
Key Takeaways
Key takeaways:
Special Pricing: Regularly $900 is now $450. Enroll here.
Description:
Here we will step slightly away from content creation leaning towards strategy. We will consider the importance of understanding our own analytics and how they can help us produce better and better content and fundamentally what is and isn’t worth repeating.
Although organic content is at the core of your short-form strategy—can TikTok offer more than just exposure? Although sales will inevitably come from a viral post of a product or service, pushing a different approach might be better suited. In this module, we will take a look into the huge potential of paid ads on TikTok and especially that of influencers and their targeted audience.
Key Takeaways
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
The Presenter:
Joshua Morris is an instructor for the TikTok masterclass for the Direct Marketing Association of Northern California. Joshua is a brand-focused social media strategist specializing in short-form content, most notably on TikTok and Instagram. His classes focus on organically generating content in-house.
The information was incredibly informative, engaging and actionable. I was attending this training as we embark on deeper engagement in short form video/digital and it provided so much food for thought paired with completely useful information to use if/when we start using TikTok.
Extremely informative and helpful for our small social team to learn more about TikTok marketing.
The TikTok workshop was great. Coming from a strategist who mastered Instagram, it was great to learn what works on another platform! This took a deep dive into the details of what you need to incorporate to be successful on TikTok!
There was a lot of information, and it covered valuable tips and guidance to build the right content and strategy. Very important and helpful to get a recording of the class to go back and rewatch it.
Module 1: Understanding Your Audience and then Creating the Right Content.
Thursday, Oct 3, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Module 2: Honing Your Strategy with Influencers and Analytics.
Thursday, Oct 10, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Special Fall Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
In this three-module masterclass, social media expert and author Michelle Carvill will show you how to create the perfect social media strategy for your objectives and brand — and how adding this foundational layer under the tactics you already know will elevate your social media marketing game to new levels of achievement.
In this deep-dive Masterclass, you’ll create a highly effective social media strategy that incorporates your brand, values, purpose, and organizational objectives. We’ll explore how a well-planned, well-rounded social media strategy positively impacts multiple areas of your business, from recruitment and business development to lead generation and sales. You’ll learn how to refine your audience definition, select media and tactics that will deliver results according to your goals, and develop a content strategy and measurement plan that is sustainable for your organization.
Perhaps most importantly, your new strategy will organize your social media marketing activity in a way that gives you more business insights, delivers better on your KPIs, and gives you confidence in your decisions and a stress-relieving plan to follow.
Description:
Strategy and Purpose—Starting with the end in mind, we’ll consider how your social media activity aligns with bottom line success. Social media channels are your “always on brand” channels, sharing your brand narrative and consistently building positive share of mind. Consider the nuances and appeal of popular social media channels to support channel planning. We’ll bring you up to speed with the latest stats and facts about what the social media landscape looks like, number of uses, demographics, popular platforms, social trends before diving into the elements of a successful social media strategy, considering how social strategy must be agile, and constantly tuned in—and importantly, aligned with business objectives. We’ll consider the wider benefits of how your social media channels support brand building and how markets are truly conversations—and all that means for businesses and practitioners. We’ll look at the challenges that arise when there isn’t a clear strategy—and a few examples of brands that lead with a strategy that connects with the hearts and minds of their audiences. Resources provided: Social Media Strategy Plan/Purpose mapping framework.
Audience & Personal Planning—Knowing your audience is key. Where are they, who are they, what they care about, who they trust, where they go to for information—there’s a lot to learn. In this section we explore what you already know and how you go about plugging the audience knowledge gaps and—considering the different audiences you want to connect with—planning to engage effectively. We look at the importance of “social listening” and how this can support you in learning more about your audiences, looking at examples of how social listening steers content development, product innovation, competitor analysis as well as audience sentiment. And how data, insights and even AI can help you learn more about your audiences, too. Resources provided: Audience Scorecard / Audience planning spreadsheet.
Key Takeaways:
Description:
Content Strategy—You are what you share—so getting the right message, context and creative to engage audiences while staying true to brand is key. You’ll learn how to create, curate, repurpose, and optimize sources across your organization in a newsroom/reporter system, to build a robust content strategy to serve your social media strategy. You’ll also dive deeper into the different types of content and messaging that is required along the customer journey. Considering the hierarchy of different types of content, and how content isn’t always about creating new, but how you can repurpose, and curate as well as create. We’ll focus in on how you can use others across the organization to support your content development and feed your content reservoir so that your content is manageable and authentic. We’ll also touch on the structure of how social media is managed within the organization—and whether that leaves any content ‘holes’ and if so, how to plug them to make your brand story consistent and cohesive. It’s a content rich module—so we’ll also be touching on the psychology of social sharing and understanding what compels people to engage with and share your content—and a balanced framework for ensuring your content is educational, inspirational, entertaining as well as convincing. Resources provided: Content Planning Spreadsheet / Customer Journey Content Planning Framework.
Key Takeaways:
Description:
Organic and Paid Social Media Activity—When it comes to balancing organic and paid social media, it’s necessary to understand that alongside short-term or ‘always on’ activation campaigns, to ensure people can get to know, like and trust us we need to balance the ongoing ‘always on’ organic brand activity and community management. In this module we’ll be exploring the critical integration and optimization of paid and organic social media activity—and how the two work together to solidify brand presence as well as for successful campaign activation. We’ll touch on social ad trends and some examples of successful ad campaigns. From a metrics and KPIs perspective, we’ll be looking at typical metrics to consider throughout the marketing funnel and we’ll look briefly at the channel mix and the paid and organic nuances across the channels. We will also take a look at social media ROI generally, including paid and organic aspects, considering analytics, tracking and the tangible and intangible aspects of social media. Please note from a paid advertising perspective, this module is part of the ‘Social Media Strategy Masterclass’—and is not a tactical deep dive into ‘how to do social media paid advertising’. Resource provided: 6 Step Framework to KPI setting for Social Media ROI.
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
This course is for Social Media, Marketing, PR and Content Marketing Managers who are responsible for managing the social media presence for their company. Also, for account managers of Social Media and Digital agencies who manage social media presence for their clients.
The Presenter:
Published Author in Social Media
Digital Agency Founder
Michelle Carvill is an experienced senior marketer, digital agency founder and five times published author in the marketing, digital marketing and social media arena. In Jan 2021, Michelle was cited as one of the Top 10 Social Media Experts by Business Insider. Over the past decade Michelle has worked in professional services, finance, retail, education, healthcare, manufacturing and public sectors. Her clients include start-ups through to larger global organizations, such as WABCO, PWC, BBC Worldwide, Nuffield Health, LinkedIn, ACC, Air Products and West Fraser. Her creativity, insights and know-how are based on years of applied experience, learning, testing, measuring and understanding what really works.
For more about Michelle Carvill visit www.michellecarvill.com.
This class gave me a better understanding of paid and organic social media. I was pleased to also receive a bunch of takeaways and strategies that I will implement immediately into our marketing plan.
This workshop helped reinforce my belief on what our company needs to focus on.
The Social Media Strategy Masterclass Part 2 was very informative regarding what type of content to focus on for each stage of your audience’s journey in the marketing funnel. It also provided useful tips for ensuring efficiencies, such as organizing marketing in your organization effectively and also repurposing content when possible.
This was chock-full of useful information that I can take back to my team and put into action.
Michelle did a great job in covering all the basics of starting social media campaigns, from how you can get to know your audience, to how you can target them specifically with strategic messaging in place and how you can align these campaigns with performance and goals in mind.
Today’s presentation was very engaging with visuals and examples to help understand the content. Providing content before the presentation that could be viewed before, during, and after the presentation was extremely beneficial to help implement the knowledge.
This was a great introduction to Social Media Marketing! Extremely helpful for our purposes. Looking forward to the next sessions.
This course is very helpful for new or expanding businesses looking to utilize social media platforms to enhance their business. It’s definitely worth the time to learn some new strategies and brush up on current ideas.
This is my second workshop attended and it did not disappoint. Looking forward to the next module. The information I learned today will definitely help me with my social media strategy moving forward for 2023.
It’s hard to find social media courses relative to B2B marketing. but this course did a great job of going through multiple examples to help understand how things apply to a variety of marketing strategies.
This workshop helped me define my companies audience and how to best target them through the different social media platforms.
It was interesting and gave some great insights into social media and content marketing. I’m looking forward to the other two modules.
Michelle is very knowledgeable and measuring social media ROI was very informative.
Module 1: Strategy and Purpose, Audience & Personal Planning.
Wednesday Oct 20, 2024.
From 09:00 a.m. to 11:00 a.m. PDT.
Module 2: Content Strategy.
Wednesday Oct 27, 2024.
From 09:00 a.m. to 11:00 a.m. PDT.
Module 3: Organic and Paid Social Media Activity.
Wednesday Nov 13, 2024.
From 09:00 a.m. to 11:00 a.m. PST.
Special Fall Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
Special Fall/Winter Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
Introduction:
From a marketer’s perspective, sustainability has three important facets:
In this three-module course, taught by Gemma Butler, co-founder of Can Marketing Save the Planet Ltd., you will learn about all three facets and how to use them in your organization, begin a sustainability program, or enhance and accelerate one you already have.
Moreover, completing this three-module course—just six hours of training–will earn you a Certificate of Sustainable Marketing, the first offered anywhere in the U.S.
Marketing has a significant role to play in sustainability and ESG. Using their skills and powers for good, and ensuring transparency and authenticity is critical. How we communicate sustainability and ESG is critical to its progress and success. Marketers must ensure they are educated and aware in order to protect their brand’s reputation, build trust and feel confident that the claims they are making are considered, substantiated, and demonstrate commitment to the triple bottom line.
Key Takeaways:
Module 1 of this 3-part masterclass is an introduction to the sustainability model and operating environment. You’ll understand how things are changing, including regulations, mandatory reporting, legal challenges, consumer behaviors and expectations, and stakeholder wants and needs. You’ll learn about the UN Sustainable Development Goals (SDGs) and how you can choose among them to incorporate sustainability into your business.
You’ll also explore what sustainability means for organizations:
And what this means for marketers:
Module 2 focuses on the rise of “greenwashing” (using marketing and PR to convey environmental responsibility where none exists) and “greenhushing” (a refusal to disclose a company’s ESG information). You’ll learn how they hurt organizations authentically incorporating sustainability and how to combat them in your messaging. You’ll explore what they are, how to spot them, see examples, and learn why everyone needs to be responsible.
How we talk about sustainability and ESG (Environmental, Social, Governance) and what kinds of green claims we make can be the difference between speeding up progress and slowing it down. After all, negative attention is never good for brand reputation.
Regulations and guidelines continue to tighten globally in response to greenwashing and greenhushing. While the responsibility sits with the organization, marketing professionals often take the lead on sustainability communications—and take the hit when it goes wrong. Education, awareness, and effective storytelling are the keys to success.
Module 3 of this masterclass series dives into sustainable marketing action. We’ll explore what it looks like and how to do it. Sustainable marketing isn’t about totally reinventing marketing but rather about rethinking all aspects of marketing through a responsible lens. You’ll look at:
This class is packed with case studies, examples, and ideas.
How to Convince Your Boss Why You Should Take this Class:
Business is very different today than it was 10 years ago. As awareness continues to grow around climate change, sustainability and ESG remain dominant conversations both in B2B and B2C. Business is under increasing pressure from investors, regulators, employees, and society to take the lead, make bold commitments, and establish new sustainable markets that give back to people, planet, and profit.
The landscape and operating environment is changing, and stakeholder demands are increasing:
(Source PORTER NOVELLI PURPOSE PRIORITIES REPORT 2023)
(Source Morgan Stanley Institute for Sustainable Investing, January 2024)
(Source Deloitte 2023 GenZ / Millennial Survey)
Regulation, policy, and reporting are evolving. Sustainability reporting for large organizations will be mandatory, and greenwashing is no longer being ignored.
Equip yourself to be a force for good, unlocking innovative solutions, new ways of thinking, and better ways of communicating that go beyond your company’s products and services.
The Presentations:
Download Material:
Who is the course for?
This course is for Marketing Executive Management and Social Media, Marketing, PR, Digital, and Content Marketing Managers who are responsible for managing the social media presence of their company. Also, for account managers of Social Media and Digital agencies.
The Presenter:
Gemma Butler teaches courses at the Direct Marketing Association of Northern California in a three-module series that leads to a Certificate in Sustainable Marketing. The courses focus on the challenges but, more importantly, the opportunities for marketers to be part of the solution in building sustainable markets and shaping new behaviors. Sustainable marketing isn’t about totally reinventing marketing but rather about rethinking all the guises of marketing through a responsible lens.
This workshop was very insightful on the strategic role marketing plays in Sustainability for the organization.
This workshop offered helpful information and education for any marketer looking to share authentic sustainability stories! It was a great reminder of how much influence marketing can have for the good.
This class is exactly what I need to help launch a Sustainable Marketing strategy and future company policy.
Living in a world where sustainability isn’t just a buzz word, but a part of our world, we need to know why it’s important to be sustainable. This course is incredibly helpful for learning how to lives sustainable lives and market sustainable products and services. Gemma’s content is intriguing and informative.
The Sustainability in Marketing workshop is a necessary class for any marketer looking to continue to grow in the every evolving world of sustainable packaging.
Module 1: Sustainable Marketing: The future of business and business for the future?
Thursday Sep 26, 2024 09:00 AM – 11:00 AM PDT
Module 2: Greenwashing 101.
Thursday Oct 10, 2024 09:00 AM – 11:00 AM PDT
Module 3: Sustainable Marketing in Action.
Thursday Oct 24, 2024 09:00 AM – 11:00 AM PDT
Module 1: Sustainable Marketing: The future of business and business for the future?
Monday Nov 18, 2024 09:00 AM – 11:00 AM PST
Module 2: Greenwashing 101.
Monday Dec 02, 2024 09:00 AM – 11:00 AM PST
Module 3: Sustainable Marketing in Action.
Monday Dec 16, 2024 09:00 AM – 11:00 AM PST
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
This is part 2 of a 4-part Email Marketing Masterclass series covering the four essential areas of email marketing management: copy and design, deliverability, data and personalization, and optimizing content and offers through the customer journey. All of the workshops in this series provide strategies, examples, and checklists you can implement immediately in your company, no matter what email-sending platform (ESP) you are using. The series is led by Kate Barrett, the founder of eFocus Marketing, who provides specialist email marketing consultancy, management, and training services to companies around the world.
You can take these courses à la carte, individually, or as a 4-part Email Marketing Masterclass series bundle for a significant discount.
(Can’t attend a live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit recordings.)
In this workshop on email deliverability we’ll be covering the following content:
Planning, creating an email, and pressing the send button is just the start of the journey to the subscriber. What happens next, and how you can help give your emails the best chance of reaching your prospect’s inbox. require consideration across multiple areas of your implementation and strategy.
If you’re seeing diminishing results at a specific email provider or overall or simply want to know how to maintain high delivery, this class is for you.
In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices, spam content, and how engagement impacts your top-line results. We’ll also dive into specific strategies to monitor your campaigns on an ongoing basis and fix problems as they arise, including optimizing your email blasts for Hotmail and Gmail specifically.
This module is weighted towards B2C deliverability challenges. However, many of the elements are very similar in B2B, and the knowledge gained can be used across both markets.
Key Takeaways:
How to Convince My Boss Why I Should Take This Course:
According to eConsultancy*, 87% of surveyed senior executives agreed that the events of 2020 and 2021 have rewired customers to be digital-first. But customers don’t just expect rich digital experiences. To make a lasting impression, businesses need to provide personalized content that creates a unified journey across channels. Email marketing is at the forefront of delivering on customer’s expectations of personalized communications that deliver on their expectations, with the right content and offers at the right time. This email series prepares marketers to think through how to turn your email marketing program into a customer-centric, high-performing multi-touch digital experience.
*Digital Trends 2022 Experience Index Adobe and eConsultancy
The Presentations:
Download Material:
Who is this Course For?
Anyone who manages the email marketing and marketing automation strategy for their company, including Email Marketing Managers, Demand Generation Managers, eCommerce Managers, Digital Marketing Managers, and Agency Account Managers who manage the email marketing strategy for their clients.
The Presenter:
Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.
With a proven track record and over 16 years’ experience, Kate’s expertise and passion has helped a large range of companies (including Ann Summers, Ordinance Survey, Nissan, Marks & Spencer, Argos and Ted Baker among many others) develop comprehensive strategies, implement, manage and optimize campaigns, as well as solve complex email marketing issues.
Kate is also an instructor for CIM.co.uk and DMAnc.org, keynote/speaker at events, and author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ (e-focusmarketing.com/book/)
Website: e-focusmarketing.com.
LinkedIn: linkedin.com/in/katebarrettonline.
Publications:
This workshop was helpful in that she tried to make the technical aspects of email deliverability understandable for the audience. And she pointed out how many of the issues with email deliverability are more content related.
Very informative class, got into the strategy behind getting your emails through!
The knowledge I gained far exceeded the cost of the workshop. I walked away with a clearer understanding of applying concepts and practices I already know in an effective way around email automation, digital personalization, and omnichannel strategy.
Although this session was more technical in nature, the presenter delivered the information so that it was easy to follow and understand.
I thought this workshop was really interesting and relative to what I was hoping to learn more about. I appreciate that it covered all aspects of data, how to gather, analyze and use it properly to make the most of it. Plus it covered how personalization is the way to go from now on. Very well done!
Comprehensive and thorough!
Module 1:
Improving Email Marketing Results with Better Copy, Design, and Strategy.
Wednesday, Sep 11, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Improving Email Deliverability to Get Your Emails in the Inbox.
Wednesday, Sep 18, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 3: Improving Email Engagement with Personalization and Automation.
Wednesday, Sep 25, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 4: Emailing Along the 5 Stages of the Customer Journey—Improving Email Results with the Right Content at Each Stage to Drive Engagement.
Wednesday, Oct 2, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Social media keeps pace with an ever-changing world. It’s overwhelming at the best of times for marketing professionals who work around the clock on platforms. So, what can marketers do to thrive in an accelerating social media landscape?
In this 2-hour bootcamp, social media strategist Beverley Theresa will break down the situation, give you strategies and tactics aligned with your business goals, and get you the firm footing you need to crush 2024—without any more sleepless nights.
Attendees will learn how to revamp their social media strategy, create content with intention (and bust through algorithms), and build a more substantial social media presence. Get inspired by actual life campaigns, pivot your content, streamline your social media management process, and grow!
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
Need more content inspiration? Take a look at our Content Marketing Marketing Masterclass.
How to Convince Your Boss Why You Should Take this Class:
For businesses wondering when to start making greater investments in social media, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.
Not convinced? Consider these stats that prove just how important social media marketing is for businesses of every shape and size.
This course helps advance your employee’s ability to manage your reputation and serve your customers on social media. As the statistics prove, this will have a positive impact on your ROI.
The Presentations:
Download Material:
Who is the course for?
This class is ideal for businesses who have an existing social media presence and are looking for new strategies to improve their social media strategies for the coming years. Ideal participants would be social media managers, marketing managers, public relations managers, digital marketing managers, e-commerce managers, and agency account directors.
The Presenter:
Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.
I thought the presentation was very informative and useful. We hope to kickstart our social media marketing with tips we learned in this class.
A very helpful overview of key social media topics and techniques!
Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.
Great presentation with extremely useful social media information and ideas for our business to use for the future!
If you are involved with your company’s social media in any capacity, take this course. There is something you’ll learn to help!
Social Media Marketing Bootcamp, 1 Module Course
Thursday, September 12, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
Special Fall Pricing: Regularly $900 is now 50% off—$450. Enroll here.
For B2B marketers, there should be no better social medium for advertising than LinkedIn. It’s where your target audience lives, breathes, and communicates. It’s where audiences share information about themselves, their industries, and their professional needs and wants. But those new to LinkedIn advertising don’t know where to start, or how to make the most of the platform. And many marketers report being disappointed that their LinkedIn campaigns don’t get the results they hoped to achieve.
Most of the time, the problem is not the medium, but gaps in knowledge about how to make it work properly. When it comes to LinkedIn ads:
Many LinkedIn training courses address the first item, but not the second and third critical pieces of the puzzle. In this LinkedIn Advertising Masterclass, you will gain the knowledge and skills in all three areas to advertise effectively on the number-one social media platform for B2B marketing.
In this two-module masterclass, Instructor Luan Wise shows you how LinkedIn fits into the B2B sales funnel, and how to structure your LinkedIn content to balance your short-term and long-term goals. You’ll gain valuable insights, gain new working knowledge, and develop the confidence to help you run successful LinkedIn Advertising campaigns within LinkedIn Campaign Manager.
Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.
Module 2 will teach you about the best LinkedIn ad formats to use, creative top tips and best practices, and how to build, monitor, and optimize your campaigns for the best results. You’ll learn about budgeting, bidding, A/B testing, and measuring results. You’ll also get tips for creating image ads, thought leadership ads, sponsored posts, content, and video. And lastly how to think through the marketing funnel. You’ll have the opportunity to participate in the discussion and ask questions throughout each session.
Key Takeaways:
(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Special Pricing: Regularly $900 is now 50% off—$450. Enroll here.
Description:
Module 1 of the course will refresh you on the fundamentals of online advertising, help you set up and optimize a LinkedIn Ads account, and get familiar with the LinkedIn Campaign Manager advertising platform. You will learn how to identify your advertising objectives, define your target audience, and use LinkedIn’s advanced audience targeting options.
Key Takeaways:
In this class, you will learn:
You will see a demo of the Campaign Manager platform, have the opportunity to create a persona for your target audience, and identify how you can best reach them via LinkedIn advertising.
Description:
Module 2 will teach you about the best LinkedIn ad formats to use, creative top tips and best practices, and how to build, monitor, and optimize your campaigns for the best results. You’ll learn about budgeting, bidding, A/B testing, and measuring results. You’ll also get a wealth of examples and tips for image ads, thought leadership ads, sponsored posts, content, and videos. And lastly a discussion on the conversion funnel.
Key Takeaways:
In this class, you will learn:
Together, we will explore best practice examples of all ad types, from single images to videos. You’ll have the opportunity to participate in the discussion and ask questions throughout each session.
How to Convince Your Boss Why You Should Take this Class:
LinkedIn is the top social media platform for B2B—The B2B buyer is researching and consuming content online now, more than ever. Today’s buyers might be anywhere from two-thirds to 90% of the way through their research journey before they reach out to a salesperson (Forrester)—That means we need to be reaching them with content to engage and influence them wherever they are in the decision-making process.
The power of paid social—Social media advertising helps get your message out to more of your target audience. LinkedIn provides opportunities for image ads, video ads, message ads, conversation ads, and *new* thought leadership ads.
Save costs—Reduce wasted ad spend by learning how to run campaigns effectively. Get the results your business needs.
Practical insights—Learn with an industry-recognized practitioner. This course is more than theory, it’s packed full of examples and best-practice advice. You can ask every question you need to!
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketing managers, demand generation managers, creative directors, agency account directors and media planners.
The Presenter:
Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.
Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.
Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.
Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).
For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise
The LinkedIn Advertising Masterclass delivered the exact type of workshop experience I had hoped for. The presenter was very detailed and thorough at every step of the way. This was the type of information and expertise you will not be able to receive from free videos on YouTube or elsewhere.
I love the in-depth content they provided. It wasn’t just a how-to but also an explanation of how it works, why, and what strategies you can implement yourself!
This course was incredibly helpful! I am just getting started in LinkedIn Ad campaigns and this answered questions that I didn’t even know I had!
Overall, I thoroughly enjoyed this module and would recommend it to anyone in marketing that is looking to expand their company’s types of advertising and is looking for a more efficient way to target their audience.
The course was excellent, offering a good mix of best practices and real-world examples.
I was very pleased with the workshop today. I learned a lot, there was so much helpful information and I am excited to put the knowledge I gained today into my next ad campaign. Great instructor and great presentation all around!
The LinkedIn Advertising course is an exhaustive look at all things LinkedIn ads–from the campaign manager tools themselves to creative and optimization. The instructor is up-to-the minute with current features and trends.
Sarah is a wonderfully informed expert on LinkedIn ads who presents a wealth of knowledge in a short period of time. I would highly recommend the LinkedIn Ads course.
I highly recommend attending DMA NC trainings, they provide in-depth lessons and tips from experienced trainers that are sure to improve your skills.
Thank you for clearly and concisely breaking down each step of the LinkedIn Advertising process so that I can create ads with the highest ROI for the business I work for. I would recommend this course for all levels of experience, thank you!
The LinkedIn Advertising Masterclass was just what I was looking for to improve my campaign knowledge. Our instructor, Sarah, did an amazing job at tailoring the class to all levels – beginners, intermediates and advanced LinkedIn users. I came away from the course feeling more confident than ever and ready to tackle creating campaigns!”
This was very helpful – particularly the part about setting up the insight tag and creating the different conversion tracking.
This workshop allows marketers to fully utilize and understand LinkedIn campaigns and tips in order to reach their intended audiences.
The workshop was informative without being over my head. It kept up a good pace, so I never got bored, and I appreciate the recording after the workshop so I can revisit certain parts on my own time.
This workshop was illuminating! It gave me a new understanding of how to leverage LinkedIn Ads and website tracking (tags) to broaden our current scope by leveraging features of campaign manager.
Module 1: LinkedIn Advertising Fundamentals.
Thursday, Sep 19, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Module 2: Managing Successful LinkedIn Advertising Campaigns.
Friday, Sep 27, 2024
from 9:00 a.m. to 11:00 a.m. PDT.
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Special Winter Pricing: Regularly $500 is now 50% off—$250. Enroll here.
Strategy gets a bad rap. Stakeholders often want to jump straight to tactics—shall we try a webinar? Social video? Event?—because it’s easier to understand “doing things” rather than strategic plans.
It’s true that it can be exciting to throw yourself off a cliff, blindfolded, into a sea of tactics without any idea of what will happen. But smart marketers know that a go-to-market (GTM) strategy can be much more thrilling and satisfying and can help you be much more successful in all your marketing efforts. When you’re being proactive instead of reactive, when you consider the long-term and not just what you want to do tomorrow, you experience a lot less stress and feel much more in control. That’s being strategic.
GTM Strategy is especially critical when you’re responsible for lead generation, other sales cycle support, or just branding overall. Developing an impactful marketing plan must be rooted in a strategy that provides insights into target markets and the positioning of the organization’s offerings. Getting that right can make all the many moving parts of a sales funnel effort work better together. It may even help you get more enthusiastic buy-in from reps who may have been slow to advance opportunities in the sales cycle that were generated by previous marketing efforts. And that feels terrific.
Instructor Michael Hornby has more than 30 years of experience creating successful GTM strategies for companies ranging from startups to billion-dollar sales organizations. In this workshop, he will take you through all the steps needed to ensure that your GTM strategy drives and connects all your value propositions, messaging, digital assets, sales tools, and content to maximize your impact on the sales cycle. That means a higher probability of more leads and better conversions, which will increase the probability of closing. In the end, you get more revenue for your organization and more success for your sales team.
You’ll learn how to:
(Can’t attend the live workshop? No problem. This workshop is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)
Key Takeaways:
From this workshop you will understand the key fundamental elements you need to construct an effective Marketing Strategy. The key takeaways will include:
Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:
How to Convince Your Boss Why You Should Take this Class:
This workshop will create or evaluate your marketing strategy so you can Enhance your Marketing Machine so it will deliver:
The Presentations:
Download Material:
The following templates are provided in the course presentation which you will be able to use for your own marketing strategy planning.
Who is the course for?
Business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.
The Presenter:
Chief Marketing Officer
Orion Marketing Group
For over 30 years, Michael has been part of senior management teams with organizations that have ranged in size from start-ups to multi-billion dollar B2B technology focused companies in Telecoms, Medical Instrumentation, Industrial, Security, Location Intelligence and Defense. His main focus has always been on facilitating and leading market strategy for business top-line growth and building teams that have met and exceeded their sales & marketing targets. In his last position as Director of Market Strategy and Marketing, Mike was responsible for working with 13 business units over 15 locations across the globe, facilitating the development of their market and product strategies. He led marketing strategy workshops with each of those business units. Other areas of focus have been marketing communications, product marketing, product management, engineering management, direct sales and channel management along with business development. Mike has been a guest speaker at Algonquin College and Ottawa University sharing with business students insights into marketing strategy and planning. He also was a member of the Ottawa TecExec Association where he was a regular speaker and part of the organization committee. Mike worked with Invest Ottawa and advised young entrepreneurs with their start-up initiatives. He graduated with a Bachelor of Commerce degree Honors at Carleton University, Ottawa, Canada.
This was a great workshop if you’re rapidly scaling a young company or if you’re feeling stuck in a rut with your existing marketing strategy. I would definitely recommend it to anyone developing B2B marketing strategies.
Great thought provoking presentation that expanded on the basics. I was able to apply the content to my current challenges and took several notes for implementation on my team.
Another great course by DMAnc. Mike gives us a glimpse of a CMO in a large company and a roadmap to an effective marketing strategy (including the templates to get there).
Comprehensively delivered presentation with working, real-life examples. A palpable Marketing experience.
B2B Go-to-Market Strategy Masterclass, 1 Module Course,
Monday, Sep 23, 2024
from 12:00 p.m. to 2:00 p.m. PDT.
B2B Go-to-Market Strategy Masterclass, 1 Module Course,
Monday, Dec 09, 2024
from 12:00 p.m. to 2:00 p.m. PST.
Special Fall Pricing: Regularly $1,100 is now 50% off—$550. Enroll here.
AI tools are powerful additions to a marketers’ arsenal. They can help you to work faster and produce more, with greater creativity, innovation, and quality. Our course is a gateway to reshaping your marketing approach in the digital age. In this 3-module masterclass, you will:
Description:
Dive into the world of AI-driven content-creation with our first module, “Mastering Prompts.” This session is designed to demystify the nuances of AI prompts, addressing key concerns around data privacy, copyright, and the intricate workings of AI datasets. As we unravel the potential of AI in digital marketing, you’ll gain a comprehensive understanding of how to harness AI tools to enhance your marketing strategies effectively.
What You’ll Learn:
Key Takeaways:
Description:
Module 2 of our masterclass takes a deep dive into the creative capabilities of AI in digital marketing. This session focuses on the transformational use of AI in generating visuals and textual content, drastically reducing the time and costs associated with traditional methods. We explore innovative ways to use AI for creating dynamic images, engaging video content, and compelling written material, revolutionizing how marketing content is developed and deployed.
What You’ll Learn:
This module focuses on creativity, writing, and persuasion. Use AI to enhance your creativity by finding possibilities and editing results to create better ideas. You can also use AI to improve your writing in blog articles, social media posts, webpages, product descriptions, emails, and to create videos and images, and more.
There’s much more in this module. There are 58 slides of ideas, tips, and examples that you can immediately apply, all in plain English. We also add a list of recommended reading to learn more.
Key Takeaways:
Special Pricing: Regularly $1,100 is now 50% off—$550. Enroll here
Integrating AI into SEO and Digital Advertising
Description:
In the final module of our AI for Digital Marketing Masterclass, we focus on the pivotal role of AI in SEO and digital advertising. This session reveals how AI’s integration into search engines revolutionizes SEO practices and digital ad placements. We’ll dissect the latest developments in AI-powered search engines. We’ll look at Google’s Search Generative Experience (SGE) and its far-reaching implications on SEO and organic search strategies.
The section on SEO is entirely new. It’s based on Google’s internal documents and testimony by the top VPs who testified in the November 2023 US government’s Department of Justice antitrust trial against Google. No other course or book covers this:
Key Takeaways:
How to Convince Your Boss Why You Should Take this Class:
The Presentations:
Download Material:
Who is the course for?
Marketing managers, digital marketers, social media managers, public relations managers, content managers, content authors, editors, copy editors, and writers.
The Presenter:
Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.
I had no idea about the plethora of possibilities ChatGPT and other AI offer for marketing. Andreas did an outstanding job using real life examples, giving recommendations and answering all the questions.
This session was extremely informative, and now I have new ideas of our to utilize AI into my company’s marketing.
This course was highly relevant in helping me understand the ever changing AI space and how this is going to impact digital marketing now and in the future.
Andreas’ use of relevant examples was incredibly impactful and practical. The examples provided tangible solutions that we will begin to consider implementing to support our marketing strategy.
Excellent content that will greatly support our company’s initiative to stay ahead of the AI revolution.
I went into this session thinking that the subject matter might be interesting to know about. I left it understanding that it is absolutely essential that I make this a part of my work. The session was SO MUCH information, but gave me inspiration and direction to move forward. SO WELL DONE.
This course was a useful jumping off point for understanding the world of AI and how it will impact marketing careers in the future.
This class provided me with practical and applicable takeaways, making it a great learning experience. I highly recommend this class to anyone seeking tangible and immediate benefits. I will be sure to bring key takeaways to my team.
No matter if you are ready for AI or not, it’s coming! Andreas Ramos did an excellent job of breaking down AI and explaining how to leverage ChatGPT and AI for digital marketers.
Solid training course with knowledgeable presenter.
As a marketer who’s interested in AI but is not technically minded I’m very pleased with the introduction I received to learn about the AI landscape and tactically how to leverage it for my team. I feel I have a better foothold now on the AI landscape to confidently communicate the benefits AI can have on our daily marketing operations. – Not written by AI
A Game-Changer for Digital Marketing Teams!
Module 1: Mastering Prompts.
Wednesday, September 18, 2024,
from 9:00 a.m. to 11:00 a.m. PDT
Module 2: Applying AI Tools for Creativity, Writing, and Persuasion.
Wednesday, September 25, 2024,
from 9:00 a.m. to 11:00 a.m. PDT
Module 3: AI-Enhanced SEO and Digital Advertising–Navigating the New Era.
Wednesday, October 2, 2024,
from 9:00 a.m. to 11:00 a.m. PDT
Special Fall Pricing: Regularly $500 is now 50% off—$250. Enroll here.
In this class, you’ll learn everything you need to start using Looker Studio (formerly Google Data Studio) to help turn your data into interactive reports.
One of the biggest challenges in today’s data-driven world is trying to make sense of it all. And you need to do that to gain valuable insights into your campaigns, and to measure marketing KPIs. That’s how you make smarter decisions.
Are you looking for a way to effectively measure the impact of your marketing efforts on your web traffic? Or, perhaps, to gauge how your paid search spend affects your bottom line? With all this valuable data siloed in different reports and tools, it can sometimes be hard to see your marketing KPIs in one place.
Looker Studio, Google’s free-to-use Business Intelligence tool, enables you to bring all your data together into one place (marketing, social, paid search, sales, etc.). Then, you can analyze and visualize it in automated, interactive dashboards to get a clear picture of all your marketing activities.
This masterclass will introduce you to key concepts that will help you harness the power of your data sources, wherever they may be. By the end, you will have the confidence to build the dashboards you need to turn data into dollars.
Instructor Adam Finer, a BI professional with over 25 years of experience in data analytics and training, will do a live demonstration of the tool and build sample reports live in the class. You’ll come away with a solid foundation for approaching this on your own in the future. And you’ll have the skills to begin putting that knowledge to use immediately when you return to work.
Workshop date and time:
Tuesday, September 17, 2024, from 9:00 a.m. to 11:00 a.m. PDT
Key Takeaways:
During the workshop, you will learn how to:
How to Convince Your Boss Why You Should Take this Workshop:
Probably one of the most unique and helpful features of Looker Studio comes from its ability to draw from over 20 different Google-provided data sources plus hundreds of third-party ones, which you can consolidate in your reports. Meaning you can pull and pool data from different platforms. A few examples include Google Analytics, Google Ads, YouTube, Google Search Console, and more. This feature makes Looker Studio a one-stop shop for your reporting needs and ensures your reports look incredibly professional. Don’t miss the chance to help your employees “WOW” your company’s decision-makers with more visually attractive and useful reports, plus demonstrate the value of digital marketing.
The Presentations:
Download Material:
Additional materials:
In addition to the class slides, you will also get access to:
Who is the course for?
This class is for anyone, especially marketing management (marketing managers, digital marketing managers, data analysts, e-commerce managers), who has ever wanted to go beyond Excel and find a simpler and more intuitive way of managing, analyzing, and presenting data.
If your job involves working with data from multiple sources (especially in the Google ecosystem) and you’d like to be able to bring them all together in one place, Google Looker (Data Studio) is the perfect tool for you.
You don’t need to have any experience working with data analysis tools, even Excel, to gain huge value from this class. You will learn everything you need to be up and running in next to no time.
The Presenter:
Founder
LearnBI
Adam Finer is a Business Intelligence professional with over 25 years experience of working with data and teaching beginners how to analyze and present their data using various tools.
Starting off in Market Research, he has now been working in BI for over 10 years.
His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on projects for some of the world’s biggest brands.
He is also an accomplished teacher having built in-house training programs around data analysis tools for companies of all sizes.
He now runs a BI Consultancy while also building a sizable YouTube following and educational website, LearnBI.online.
Absolutely an amazing webinar. This will empower my team to begin creating better dashboards.
This is exactly what I needed. Awesome live demos and I can actually leave this class and go build a report.
Very informative workshop, with ability to play back and follow along with the handouts.
The Google Data Studio webinar was excellent! Adam clearly communicated the step by step process to creating reports using all of the available widgets, as well as the importance of understanding your data sources and defining goals prior to developing the reports. I was surprised at all of the dimensions available and am looking forward to getting started!
I found the webinar very informative and like having the ability to ask questions live with the presenter.
Enjoyed this workshop. Instructor presentation was helpful and I look forward to applying some of the learnings to my current reports.
Workshop date and time:
Tuesday, September 17, 2024, from 9:00 a.m. to 11:00 a.m. PDT