Advanced Facebook & Instagram (Meta) Advertising Masterclass

August 13, 2024

Take Your Campaigns to the Next Level with Automation and Creative Optimization

Special Fall Pricing: Regularly ~~$1000~~ is now 50% off—$500. Enroll Here.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 17
Mod 2: Dec 18

Prerecorded
Online

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Introduction:

This advanced two-module course is designed for marketers and media buyers who are ready to scale campaigns, refine performance, and elevate their creative efforts.

Led by Certified Meta Trainer and social strategist Kineta Kelsall, you’ll get straight into the strategies that matter: how to build high-performing campaign structures, plan media spend with precision, optimize using real-time signals, and use in-depth reporting to make decisions that grow your business.

We’ll break down what it takes to run Meta campaigns at an advanced level, from audience layering and bid strategies to AI-powered testing, creative personalization, and cross-channel measurement.

By the end of the course, you’ll have the frameworks, tools, and insights to scale with confidence and prove performance at every level of the funnel.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

New to Meta advertising? Need to know the basics of setting up a campaign and navigating the interface? Take a look at the companion course, Facebook & Instagram Advertising Fundamentals.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 17
Mod 2: Dec 18

BUY NOW!

Prerecorded
Online

Module 1: Advanced Campaign Planning and Strategy

In this module, we’ll go beyond just creating ads and focus on making them perform effectively.

You’ll delve into advanced creative strategy, including how to build high-converting ad assets across various formats (image, video, carousel, and collection), when and how to utilize Meta’s AI tools for creative testing, and how to tailor messaging for different audiences using features like persona-based copy and dynamic creative.

Then we’ll move into performance reporting and diagnostics, teaching you how to build reporting views that surface real insights. You’ll learn how to read attribution models, identify creative fatigue, and spot inefficiencies before they burn the budget.

Finally, we’ll unpack advanced optimization workflows from A/B testing and automation rules, to creative rotation strategies and scaling what’s working through machine learning.

By the end of this module, you’ll know how to make confident, data-backed decisions to improve results week-on-week and build a creative engine that keeps delivering across the whole funnel.

Key Takeaways

We will explore the evolution of Meta advertising: AI tools, Advantage+ automation, privacy updates, and Partner Ads.
Understanding buying types (Auction vs. Reservation) and where to apply each.
Choosing the right objectives, performance goals, and when to use AI-generated recommendations.
Implementing Advantage+ Shopping Campaigns: when, why, and how to structure for scale.
Using budget forecasting tools to align spend with ROAS and lifetime value.
Structuring campaigns for scale: campaign vs. ad set vs. creative volume.
Bid strategies: from cost cap to ROAS targets, and when to go manual vs Advantage+.
Managing audiences: broad, custom, and lookalike, and reducing overlap with layering.
Selecting placements based on performance intent and device usage.
Applying Brand Safety controls for compliance-sensitive categories.
Tracking setup: Events Manager, Pixel, CAPI, and setting up custom conversions.
Partnership Ads enhancements: control identity visibility when co-branding ads.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 17
Mod 2: Dec 18

BUY NOW!

Prerecorded
Online

Module 2: Creative Strategy and Measurement

In this module, we’ll go beyond just creating ads and focus on making them perform effectively.

You’ll delve into advanced creative strategy, including how to build high-converting ad assets across various formats (image, video, carousel, and collection), when and how to utilize Meta’s AI tools for creative testing, and how to tailor messaging for different audiences using features like persona-based copy and dynamic creative.

Then we’ll move into performance reporting and diagnostics, teaching you how to build reporting views that surface real insights. You’ll learn how to read attribution models, identify creative fatigue, and spot inefficiencies before they burn the budget.

Finally, we’ll unpack advanced optimization workflows from A/B testing and automation rules, to creative rotation strategies and scaling what’s working through machine learning.

By the end of this module, you’ll know how to make confident, data-backed decisions to improve results week-on-week and build a creative engine that keeps delivering across the whole funnel.

Key Takeaways

Creative 101 for 2025: What drives clicks and conversions today.
Best practices for image, video, carousel, and collection formats.
Building for flexible formats and cross-placement efficiency.
Writing high-performing copy and using the AI-powered “Tailor to Personas” feature.
Knowing when to use AI-generated creative variations and when to stay human-first.
Using ‘Enhance CTA’ features and creative overlays to improve engagement.
Understanding and exporting reports: performance breakdowns that matter.Analyzing attribution models and cross-channel conversion reporting (NEW!).
Creating a ‘Google Traffic’ metric inside your Meta reporting.
Identifying the right metrics: from ROAS and CPA to lift and incremental conversion.
Combatting performance blockers: frequency, fatigue, and the learning phase.
Optimizing with AI and machine learning-driven creative rotation.
Using rules and automation for creative testing, pausing, and budget reallocation.
How and when to A/B test, and interpret the results properly.
Building a full-funnel measurement system, including offline and CRM signals.
Applying lessons to your campaigns with sector-specific case studies.
Ensuring compliance with the latest Meta ad policies and creative approvals.

How to Convince Your Boss Why You Should Take this Workshop

This course will help you deliver stronger results and make smarter marketing decisions. Here’s how it benefits your organization:

Scale campaigns with confidence using proven advanced frameworks.
Improve ROAS by implementing precision bidding, targeting, and creative optimization.
Reduce ad spend waste by spotting fatigue and inefficiencies early.
Adopt Meta’s newest AI and automation tools before competitors do.
Gain deeper insight into campaign performance through advanced attribution models.
Learn how to build high-converting creative that performs across formats.
Take control of reporting and tracking—even across multiple platforms.
Apply lessons immediately using tools, templates, and best-practice checklists.

The Presentations

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples.

Download Material

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.

Who is the course for?

This course is ideal for:

Experienced marketers and media buyers managing Meta ad campaigns.
Digital marketing professionals looking to scale performance and budget efficiently.
E-commerce and lead generation teams ready to move from basic to advanced ad strategy.
In-house teams or agencies managing multiple ad accounts or brands.
Professionals working in regulated or compliance-sensitive industries.
Anyone looking to unlock the full power of Meta’s AI and automation tools.

The Presenter

Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 17
Mod 2: Dec 18

BUY NOW!

Prerecorded
Online

This presentation was very relatable and actionable, and the presenter addressing attendees’ input and questions made it interactive. It’s a great master class.

Krystal DredgeMarketing Director, AvL Technologies

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Workshop dates and times:

FALL 2025

Module 1: Advanced Campaign Planning and Strategy.
Wednesday, December 17, 2025, from 9:00 a.m. to 11:00 a.m. PST.

Module 2: Creative Strategy and Measurement.
Thursday, December 18, 2025, from 9:00 a.m. to 11:00 a.m. PST.

ENROLL NOW

Fall 2025
Live Online
Mod 1: Dec 17
Mod 2: Dec 18

BUY NOW!

Prerecorded
Online

August 13, 2024/.

Facebook & Instagram (Meta) Advertising Fundamentals

August 13, 2024

A Complete Guide to Meta Ad Campaign Setup, Targeting, and Performance

Special Winter Pricing: Regularly, ~~$600~~ is now 50% off—$300. Enroll here (prerecorded online).

Note: The December 11, 2025, class has been rescheduled to Wednesday, January 28, 2026.

BUY NOW!

Prerecorded
Online

Why Take This Course?

If you’re new to advertising on Facebook and Instagram, this is the most practical and up-to-date introduction available. And if you’ve dabbled in Meta Ads before but never felt fully confident, this one-module course will instantly sharpen your skills and help you move beyond the basics.

Facebook & Instagram (Meta) Fundamentals replaces hours of trial-and-error with a clear, guided walkthrough, updated for 2026. Led by Meta Certified Trainer and social strategist Kineta Kelsall, this course will take you from navigating Ads Manager through to building high-performing campaigns using today’s most relevant tools.

You’ll learn how to structure a campaign from scratch, set budgets and schedules, build audience segments, use Meta’s latest placements and ad formats, and understand the data that helps you scale what works. Whether you’re brand new or returning after platform changes, this session gives you precisely what you need to run with confidence.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording.
PowerPoint slides.
Additional handouts.

All materials are emailed to registered attendees within 24 hours after the live session ends.

Already know the basics? Want to develop your Meta skills even further? Take a look at the companion course, Facebook & Instagram (Meta) Advanced Advertising Masterclass. Or take both Fundamentals and Advanced to get a complete Meta primer.

Key Takeaways:

Understanding Meta Advertising:

Overview of how advertising functions across Facebook and Instagram (including placements like Reels, Stories, and Audience Network).
Explanation of ad charging mechanisms.
Introduction to Meta’s AI-driven campaign optimization tools, including Advantage+ and machine learning-based creative delivery.

Navigating Ads Manager:

Adding payment methods and managing billing thresholds.
Managing employees and assigning roles/permissions in Business Manager.
Breaking down key terms and components (Campaign > Ad Set > Ad).
Navigating updated dashboards and AI-generated performance summaries in Ads Manager.

Setting Up Ads:

Detailed step-by-step process for creating ad campaigns in Ads Manager.
Understanding campaign structure and when to use each objective.
Choosing different ad objectives from awareness, engagement, traffic, leads, sales, and app promotion.
Utilizing AI-powered setup recommendations for faster build and improved outcomes.

Budgeting and Scheduling:

Assigning budgets and setting manual vs. Advantage+ bidding strategies.
Scheduling campaigns for planned bursts or an always-on strategy.
Leveraging AI-based budget allocation to maximize return across multiple audiences or creatives.

Ad Placements and Targeting:

Adding and removing placements across Meta’s ecosystem (Feeds, Reels, Stories, Audience Network).
Using Meta Advantage+ Placements for automated optimization.
Selecting, building, and testing Custom Audiences and Lookalikes.
Incorporating first-party customer lists and website data for retargeting.
Leveraging Advantage+ Audience to automate targeting based on conversion signals.

Ad Formats and Launch:

Exploring ad formats: Single Image, Carousel, Video, Collection, Reels.
Best practices for vertical-first creative across mobile placements.
Making ads live and running pre-launch previews.
Using AI-powered creative testing tools (Creative Pro, Auto A/B Testing) to scale top-performing content faster.

How to Convince Your Boss Why You Should Take this Workshop:

Here’s how this course delivers value to your company:

Learn to build campaigns that drive measurable ROI—across leads, sales, and website actions.
Save budget by avoiding common setup mistakes in targeting, placements, or bidding.
Get expert instruction from a Meta-certified trainer with real-world strategy experience.
Master Meta’s latest AI tools to automate campaign optimization and scale faster.
Reduce dependency on external consultants by training in-house talent.
Apply lessons immediately to live campaigns, even if you’re starting from scratch.
Gain a competitive advantage by staying up-to-date with Meta’s evolving tools and formats.

The Presentations:

The workshop is hands-on and practical.
In addition, the workshop is live so you can ask your questions.
Can’t attend the live workshop? No problem! This DMAnc.org workshop will be recorded, and the recording will be sent out within one business day of the live online class.
If you have further questions, you’re welcome to email the instructor.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.

Who is the course for?

This course is ideal for:

Marketers and business owners launching their first Facebook or Instagram ad campaigns.
Freelancers and agencies looking to confidently manage Meta Ads for clients.
Marketing teams who want to level up from “boosting posts” to building real campaigns.
Professionals responsible for lead generation, e-commerce, or brand awareness.
Teams looking to adopt Advantage+ automation and AI features in Meta Ads.
Anyone returning to Meta Ads after platform changes or new privacy rules.

The Presenter:

Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.

BUY NOW!

Prerecorded
Online

I really enjoyed the content and the delivery of this presentation. Not only was the information explained in a fun and enjoyable way, but this presentation kept me engaged and wanting to learn more.

Ellen MeihoferMarketing and Community Engagement Associate, Interra Credit Union

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Workshop date and time:

Winter 2026

Facebook & Instagram (Meta) Advertising Fundamentals, 1-module Course
Prerecorded online.

BUY NOW!

Prerecorded
Online

August 13, 2024/.

Digital Marketing, Organic & Paid Social Media

Social Media Trends for 2025

August 13, 2024

Maximizing Success with the Latest Insights, Tools, and Techniques

Special Fall Pricing: Regularly ~~$600~~ is now 50% off—$300. Enroll here (Prerecorded Online).

BUY NOW!

Prerecorded
Online

Why Take This Course?

Changes happen every year in the universe of social media marketing. But with rapidly changing algorithms, shifting consumer trends, and the tsunami of AI, this year feels like an especially large period of upheaval. For marketers who need to navigate their brands through these uncertain waters while continuing to deliver on KPIs, your smartest strategy is to arm yourself with up-to-date knowledge and insights that can help you plan and manage with confidence.

This cutting-edge, one-module course on social trends and innovation, led by Kineta Kelsall, a social media strategist for leading global brands, is the ultimate guide you need to master social media success in 2024 and beyond.

In an efficient two hours packed with information you can put to immediate use, we will delve into the fundamentals everyone is discussing, including social search, e-commerce integration with social media platforms, and the evolving role of creators and influencers in full-funnel activation across Instagram, TikTok and LinkedIn, among other key topics.

By the end of this course, your toolbox will be packed with new platform updates and innovative strategies to enhance your brand’s social presence.

We will discuss:

Search on Social Media. Understand the growing importance of social search, leverage search features, and utilize tools that capture user intent. This is critical information about how you can bridge the gap between traditional search and social search.
The Role of Creators and Influencers. We will examine their changing roles in full-funnel marketing. You’ll also learn how to use influencers to drive sales through partnership ads on Meta, and how to integrate influencers into your community and extended team. We will also explore how the role of influence is shifting from brand-centric to people-centric marketing.
Social Commerce. We will discover key products and features on platforms like TikTok and Instagram that can drive sales and engagement. You’ll learn best practices for activating shopping on social platforms, such as TikTok Shop and Spark Ads, and understand how creators play a crucial role.
Thought Leadership on LinkedIn. Finally, we will review the evolution of LinkedIn, and you’ll learn how to leverage personal branding on LinkedIn for your clients or business.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

Key Takeaways:

Understand and use the latest social search strategies to enhance visibility and capture user intent.
Explain the growing importance of social search and how it bridges the gap between traditional search and social search.
Describe the evolving role of influencers from brand-centric to people-centric approaches in full-funnel marketing.
Utilize tools and techniques to optimize your content for social search engines.
Implement strategies for integrating influencers into your brand and performance marketing efforts effectively.
Examine key products and features on platforms like TikTok and Instagram, such as TikTok Shop and Spark Ads, to drive social commerce.
Assess how creators and influencers can be leveraged to boost sales and build a loyal community.
Evaluate the latest social commerce trends and determine best practices for activating shopping on social platforms.
Assess the impact of your social media strategies and influencer collaborations on overall marketing performance.
Develop social media strategies that incorporate cutting-edge trends and best practices to enhance your brand’s presence.
Design and share insightful content on LinkedIn to establish and maintain thought leadership in your industry.

How to Convince Your Boss Why You Should Take this Workshop:

Consumers have fully embraced social media shopping. Social media shopping is up almost 40% year over year and almost half of Gen Zers and Millennials report buying a product directly on social in the past three months*. This course will help you set up a strategy for social commerce.
Brands taking big creative swings are seeing the payoff. This course will help you keep up with the trends and capitalize on them.
Consumers primarily do research via social media and video, not search engines. The brand research and product discovery process is now closely linked to influencer reviews, brand videos, and which product is the most searchable and easiest to buy. This course will help you implement strategies for integrating influencers into your brand.

*Hubspot Social Trends Report 2024

The Presentations:

The workshop is hands-on and practical.
In addition, the workshop is live so you can ask your questions.
Can’t attend the live workshop? No problem! This DMAnc.org workshop will be recorded, and the recording will be sent out within one business day of the live online class.
If you have further questions, you’re welcome to email the instructor.

Download Material:

Video of the presentation with slides and audio.
PDF of the PowerPoint slide presentation.

Who is the course for?

Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.

The Presenter:

Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.

BUY NOW!

Prerecorded
Online

The information provided was top-notch. In an ever-changing world of technology, the information provided was definitely cutting-edge

Troy SmithMarketing Manager, Kevin Davis Insurance Services

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BUY NOW!

Prerecorded
Online

August 13, 2024/.

AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

AI in Copywriting Masterclass

March 04, 2024

Revolutionize your creative process with ground-breaking AI

Special Fall Pricing: Regularly ~~$1,400~~ is now 50% off—$700. Enroll here (prerecorded online).

Prerecorded
Online

Learn More

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MASTERCLASS DATES AND TIMES

SPRING

Module 1: Unleashing the Synergy of AI and Creative Writing
Tuesday, April 30, 2024
from 9:00 a.m. to 11:00 a.m. PDT.

Module 2: Grammar and the Art of Effective Prompt Engineering
Tuesday, May 7, 2024
rom 9:00 a.m. to 11:00 a.m. PDT.

Module 3: Mastering Sales-Winning Social Videos and Marketing Writing
Monday, May 13, 2024
from 9:00 a.m. to 11:00 a.m. PDT.

Module 4: Integration, Expansion and Overcoming Challenges
Tuesday, May 28, 2024
from 9:00 a.m. to 11:00 a.m. PDT.

Introduction:

Experience unprecedented efficiency and effectiveness when producing ads, social media posts, emails, and video scripts. Discover the realm of possibilities that were unimaginable until smart AI tools that place you firmly in control of every aspect of digital marketing creativity.

Join us for an immersive and practical workshop that will empower you to harness AI’s potential and take your copywriting skills to new heights.

Marketer, journalist, and author Jonathan Gabay leads an engaging and highly enjoyable course, where you will:

Select the perfect AI tools tailored to your business needs.
Explore the top (free) AI tools available in the market.
Understand how AI complements and enhances your existing creativity instead of replacing it.
Evaluate the pros and cons of using AI tools for copywriting.
Master the latest AI writing techniques for social media posts.
Generate powerful AI prompts.
Optimize budgets and meet deadlines efficiently.
Transform your writing into award-winning copy.
Strategize, edit, and produce social media campaigns that drive virality

BUY NOW!

Prerecorded
Online

Module 1: Unleashing the Synergy of AI and Creative Writing.

Special Fall Pricing: Regularly ~~$1,400~~ is now 50% off—$700. Enroll here.

Description:

Embark on an enthralling journey of creative writing that doesn’t just sell your product or service but helps secure brand loyalty and trust. This first module shows how to blend your existing skills with the power of technology.

Key Takeaways:

Gain invaluable insights into why AI and human creativity make the perfect partnership.
Familiarize yourself with the top AI writing tools available and delve into the foundations of prompt engineering.
Develop the art of crafting a flawless AI writing brief, and decode the technical jargon associated with AI.
Improve your online advertising content.
Put your knowledge into practice through practical exercises and witness the transformative impact first-hand.

BUY NOW!

Prerecorded
Online

Module 2: Grammar and the Art of Effective Prompt Engineering.

Special Fall Pricing: Regularly ~~$1,400~~ is now 50% off—$700. Enroll here.

Description:

Good grammar can make or break a piece of effective prompt engineering. It helps AI fully get to grips with what you have in mind in terms of audience, subject, and results. In this module, you’ll discover the pivotal role of grammar in instructing AI to support your content output.

Key Takeaways:

Unlock the secrets to dynamic prompt engineering with our magic 3-ingredient formula.
Reimagine marketing reports and white papers.
Learn the fail-safe method of prompt engineering and infuse your business’s unique tone of voice into your content.
Explore the four AI writing approaches and gain mastery over your work.
Put theory into practice and witness your writing skills elevate to new heights.

BUY NOW!

Prerecorded
Online

Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.

Special Fall Pricing: Regularly ~~$1,400~~ is now 50% off—$700. Enroll here.

Description:

This module empowers you to excel in writing compelling social videos that drive sales and engagement.

Key Takeaways:

Unleash the power of SEO writing for social video and master editing your work for maximum impact.
Discover the technique of semantic distancing to captivate your audience effectively.
Uplift your video scripts.
Learn the art of writing for social personas and adapt your content to resonate with diverse target audiences.

Through practical exercises, hone your skills and transform your marketing writing prowess.

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Prerecorded
Online

Module 4: Integration, Expansion, and Overcoming Challenges.

Special Fall Pricing: Regularly ~~$1,400~~ is now 50% off—$700. Enroll here.

Description:

Now that you have learned the fundamentals of prompt engineering for copywriting, it’s time to add the final touches of finesse to your work. In your final module, you’ll combine everything you’ve learned and apply it to real-world scenarios.

Key Takeaways:

Master the use of editing tools to refine your content further.
Adapt your brand language to captivate Gen Z and future generations. Explore models and platforms that extend beyond traditional copywriting boundaries.
Overcome writer’s block with proven techniques and engage in insightful Q&A sessions.
Revisit and improve websites and landing pages.
Through immersive practice, cement your knowledge and gain the confidence to write anything, from impactful social posts to compelling video scripts.

BUY NOW!

Prerecorded
Online

How to Convince Your Boss Why You Should Take this Class:

Boost efficiency and streamline workflows.
Leverage the latest AI tools designed to secure business wins.
Enhance your writing effectiveness and captivate audiences.
Position your company on Google’s top page with optimized content.
Master the world’s most advanced prompt models with ease.
Gain unparalleled confidence to craft compelling content across various formats.

The Presentations:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.

Who is the course for?

Anyone who writes or edits marketing, social media, digital or PR content, ads and videos.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

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Prerecorded
Online

The session provided a suite of prompt models for creating videos.

Caroline HenningsenMarketing Ops Director, NASDAQ

Jonathan’s vast knowledge is a privilege for anyone attending his sessions. It was eye-opening to hear his input into things that we often skip when operating with AI. No doubt his points can pave the way to getting the most out of our AI models and copywriters together.

Copy Group Head for APAC-IMS at A.P. Moller - Maersk

I came into this class with uninformed opinions and fears about utilizing AI in copywriting. After the first class, I’m pumped and poised at the shore, ready to ride the wave into the future.

Shanon ByrneCreative Copywriting Lead, Designs for Health

This module was thorough and well communicated, with clear lists of paid and free resources copywriters can use to leverage AI in their writing, specific steps for prompt engineering, and an overview of how generative AI works so you can use it better in the future. I can’t wait to dive deeper in the next module!

Katie BrownMarketing Supervisor, Divi Resorts

Engaging forum, lively teacher! This module delved deeper into questions we, as marketers, have been wanting to ask since AI’s wide-net cast upon the world.

Michelle BrubeckMarketing Manager, MJM Associates

I really enjoyed joining other like-minded industry professionals to see what has worked for them and what hasn’t. The interactive webinar brings a whole new level to learning.

Sean ReedSocial Media Strategist, Stern Advertising

Jonathon was super knowledgeable about an area of marketing we are only scratching the surface on. This is a great way to do more than just get your feet wet in AI for copywriting, but really take action to elevate our writing and rethink how AI can help us, not hurt us.

Amy FontaineSr. Multichannel Communications Manager, AliMed.com

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Prerecorded
Online

March 4, 2024/.

Online Events Marketing Masterclass

December 16, 2023

Promoting Webinars and Virtual Conferences, for Maximum Attendance and Impact.

Special Winter Pricing: Regularly ~~$500~~ is now 50% off—$250. Enroll here.

ENROLL NOW

Winter 2025
Live Online
Starts Mar 13

Introduction:

All business events have two things in common. First, they’re incredibly important tools for marketing, promotion, employee engagement, and customer education. Second, nothing else matters if you don’t get people to show up.

The good news is that no matter what type of online event you’re hosting, the path to maximum registrations, attendance, and attention is virtually the same for every kind of event. This one module masterclass is designed to show you exactly how to take advantage of today’s digital media channels to drive interest, create a sense of FOMO, and turn that interest into registrations and attendance.

Events of all types remain powerful drivers of customer and prospect engagement. A 2023 survey by the Content Marketing Institute asked which content assets produced the best results, and 47% of respondents named online events. In this Masterclass, you will learn how to plan and promote your event. You’ll learn how to define your event goals precisely and discover how to create networking opportunities, build customer relationships, support your thought leadership positioning, and more. You’ll take away insights and best practice examples from course instructor Luan Wise, who has practical experience in organizing, promoting, hosting, and speaking at events worldwide.

Luan will take you through the critical steps of planning your online event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for all those involved (including sponsors and speakers).

You will learn how to promote your event across various platforms, integrating email campaigns and social media. Learn how to increase your event attendance, create FOMO and excitement before an event begins, and keep the momentum going with your community after the event ends.
The course will include information and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discuss organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, StreamYard and ReStream.

Key Takeaways:

In this course, you will learn:

The key considerations when planning a business event.
How to use email effectively to drive 45% of your ticket sales and to keep momentum going after the event.
- How to segment your mailing lists.
- How to structure content to increase interest as the registration deadline approaches.
- How to use email performance data to follow up after the event.
How to use social media platforms to reach and engage with your event audiences.
- How to use hashtags, Pages, Groups, Event features, personal profiles, and direct messages to drive interest.
- How to batch-create your assets and captions for less stress and an easier workflow.
When and how to use paid advertising.
Bonus: Includes checklists for event organizers, sponsors, and speakers.
Bonus: Includes a robust content calendar to help you plan all three stages of event marketing.

Description:

This course will take you through the critical steps of planning your online, event, from identifying objectives to creating a content marketing calendar that spans the entire event lifecycle. You will receive checklists of everything you need to consider before, during, and after your event, plus checklists for those involved (sponsors and speakers).

You will learn how to promote your event across various platforms, integrating email campaigns and social media.

The course will include references and examples for LinkedIn, Facebook, Instagram, TikTok, and X (formerly Twitter) and discusses both organic and paid social media activities. We will also review some tools for hosting online events, including Zoom, GoToWebinar, and StreamYard.

Learn how to increase your event attendance, create FOMO and excitement before an event begins, and to keep the momentum going with your community after the event ends.

Key Takeaways

2025 trends: how COVID-19 changed the landscape for business events. The key considerations when planning your business event, including the various tools available for hosting online events.
How to identify target audiences and set clear goals for event promotion.
How to find and connect with potential event partners and speakers using social media.
How to develop a content marketing calendar that spans the event lifecycle, from pre-event teasers to post-event follow-ups.
How to use video content to boost attendance at your event.
The importance of data collection (and regulatory compliance).
How to use social media platforms to host a live event.

How to Convince Your Boss Why You Should Take this Class:

A 2023 survey by the Content Marketing Institute asked respondents which content marketing assets produced the best results, and 47% named online events.

If events are part of your 2025 marketing program, this workshop will share fresh ideas and tactics to help you boost registrations and attendance and achieve your event marketing goals.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Can’t attend a live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists so you can do this yourself.
Everything is clear, with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.

The Presenter:

Luan Wise

Luan Wise teaches the Linked Advertising and Event Marketing Masterclasses at the Direct Marketing Association of Northern California.

Luan Wise is a chartered marketer and fellow of the Chartered Institute of Marketing with over 20 years of experience in agency, client-side, and consultancy roles working across sectors including b2b and b2c professional services, higher education, manufacturing, learning & development, and more. She has supported household names like Hilton, Royal Mail, the University of Cambridge, and many small, high-growth businesses. She is a course instructor for LinkedIn Learning, an accredited lead trainer for Meta, and a coach for Google’s Digital Garage initiative.

Luan is a visiting fellow at the University of South Wales (UK) and regularly delivers guest lectures at university business schools. She also speaks at leading industry conferences, such as the Global Marketing Summit.

Luan is author of the award-winning book ‘Relax! It’s Only Social Media’, and has recently published ‘Planning for Success: A practical guide to setting and achieving your social media marketing goals,’ featuring research conducted in collaboration with Warwick Business School, University of Warwick (UK).

For further information about Luan, visit www.luanwise.co.uk or social media profiles: linkedin.com/in/luanwise | twitter.com/luanwise | instagram.com/luanwise | facebook.com/luanwise | tiktok.com/@luanwise

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Winter 2025
Live Online
Starts Mar 13

The presentation was very informative and engaging. It is always nice to hear different perspectives and find out what is trending in the different markets.

Brady NilanMarketing Coordinator, Ardent Credit Union

This was a well thought out course that covers the basic necessities of event marketing whether it is online, in-person, or a hybrid event.

Megan CoryMarketing & Graphic Design Specialist, Grand Forks Park District

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Workshop date and time:

Winter 2025

1-Module Course.
Thursday, March 13, 2025
from 9:00 a.m. to 11:00 a.m. PDT.

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Winter 2025
Live Online
Starts Feb 13

December 16, 2023/.

AI for Social Media Masterclass

December 16, 2023

Learn Time-Saving and Productivity-Enhancing AI Tools That Will Fit into Your Workflow Seamlessly

Special Spring Pricing: Regularly ~~$1000~~ is now 50% off—$500. Enroll Here.

ENROLL NOW

Spring 2025
Live Online
Mod 1: June 16
Mod 2: June 23

BUY NOW!

Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

Introduction:

Marketers who have taken this masterclass have described it as “full of ‘A-ha’ moments” and “absolutely essential.” That’s because at a time when you are expected to be responsible for more and more channels that drive revenue, what you need most are tools that magnify your results while minimizing your effort.

When you understand what and how to use it, AI can become one of those time-maximizing, productivity-enhancing, and sanity-saving tools. Whether you’ve tried it before or are brand-new to AI, this is where you’ll learn how to integrate it into your workflow immediately for all your social media marketing tasks.

Instructor Kineta Kelsall has been where you are. She is not an AI engineer. She is a social-media strategist who needs to get things done better, faster, and more efficiently. She has collected the AI tools and techniques that make her job easier, quicker, and more enjoyable—tools and techniques you can use right away without a steep learning curve.

She will show you how to use AI to efficiently deliver social-media marketing campaigns for your brand. You’ll learn how to use its capabilities to design data-driven strategies, amplify audience engagement, consistently attain outstanding results, and create engaging content.

Flexibility to Fit Your Schedule:

Can’t make it to the live session? No problem. These workshops are recorded for your convenience. Access the recordings, workbooks, and supplementary materials shortly after completion, allowing you to revisit and reinforce your learning.

Module 1: The Fundamentals of AI for Social Media.

Description:

In Module 1, we’ll delve into the fundamentals of AI and explore its implications for social media marketing. You’ll be introduced to various AI tools and learn how to apply them effectively. to supercharge your social media marketing across planning and strategy development.

Key Takeaways:

Explore AI tools for social media, navigating the good from the bad.
Understand how AI is reshaping social media marketing.
Harness the power of AI as a problem-solving tool for data-driven insights, copywriting, and content creation.
Select effective AI tools to supercharge your social media marketing across planning, strategy development, and content creation – including demos.
Know when not to use AI in your social media strategy.
Provide insights on navigating the evolving AI landscape, ensuring marketers stay informed about the latest advancements.
Evaluate risks and challenges, including bias, associated with AI.
Gain insights from relevant good and bad case studies.

Module 2: Crafting Content and Copy Using AI for Effective Campaigns.

Description:

In Module 2, our focus shifts to content creation and copywriting for organic and paid social campaigns. We’ll help you build content plans, create prompts and generate ideas using AI tools, all while leveraging insights to enhance your marketing practices.

You’ll learn to use AI to elevate your copywriting skills to create persuasive messages that resonate deeply with your social media audience. Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.

Key Takeaways:

Master crafting content that captivates and engages audiences for organic and paid campaigns using AI tools.
Elevate your copywriting skills to create persuasive and resonant messages that deeply resonate with your social media audience.
Learn prompts and formulas to kickstart your research and build a comprehensive social media strategy.
Harness AI-powered insights to inform and optimize your marketing practices, making data-driven decisions.
Develop highly effective content plans that seamlessly align with your marketing objectives, leveraging AI for innovative ideas.
Discover advanced AI techniques for enhancing audience engagement and interaction, including prediction, personalization, and social listening.
Explore real-world case studies to uncover proven AI strategies for increasing conversion rates and achieving marketing goals.

How to Convince Your Boss Why You Should Take this Class:

This course not only keeps you at the forefront of AI tools and social media trends but elevates your productivity, enabling you to deliver marketing campaigns for your brand or clients with maximum efficiency. It arms you with the capabilities of AI in social media, allowing you to design data-driven strategies, amplify audience engagement, and consistently attain outstanding results, establishing you as a highly adept and forward-looking marketer.

The Presentations:

● The workshops are hands-on and practical.
● The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
● Step-by-step instructions in numbered lists with the links so you can do this yourself.
● Included are lots of illustrations and examples

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.

Who is the course for?

Social media managers, Online and Digital Marketing Managers, Commerce Managers, Marketing Managers, Creative Directors, Agency Account Directors, and Media Planners or Buyers.

The Presenter:

Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector.

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Spring 2025
Live Online
Mod 1: June 16
Mod 2: June 23

BUY NOW!

Prerecorded
Online

This workshop course was amazing & I recommend this course to anyone who is striving to enhance their digital skillset.

Shawn WitherspoonDigital Marketing Specialist, Sun East Federal Credit Union

Great class, and covers a substantial amount of helpful Aha moments in the two hours.

Anne WilsonSenior Marketing Programs Strategist at Physical Electronics

I went into this session thinking that the subject matter might be interesting to know about. I left it understanding that it is absolutely essential that I make this a part of my work. The session was SO MUCH information, but gave me inspiration and direction to move forward. SO WELL DONE.

Brad NelsonDirector of Marketing, All Packaging Company

Previous Next

Workshop dates and times:

SPRING

Module 1: Social Media Marketing Planning and Strategy Development Enhanced by AI.
Monday, June 16, 2025.
9:00 AM to 11:00 AM PDT.

Module 2: Crafting Content and Copy Using AI for Effective Campaigns.
Monday, June 23, 2025.
9:00 AM to 11:00 AM PDT.

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Spring 2025
Live Online
Mod 1: June 16
Mod 2: June 23

BUY NOW!

Prerecorded
Online

December 16, 2023/.

AI for Digital Marketing, Content Marketing, Digital Marketing, Organic & Paid Social Media

Video Production and Scriptwriting Using AI: A Masterclass

December 11, 2023

Write faster. Produce smarter. Create videos that work.

Special Fall Pricing: Regularly ~~$1,200~~ is now 50% off—$600. Enroll here (Prerecorded online).

Note: Enrollment for Winter 2026 live courses will begin December 1, 2025.

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Prerecorded Online

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

Learn More

Video is the most powerful content format in marketing—but producing high-quality videos on tight timelines and limited budgets is a challenge.

This hands-on masterclass is your shortcut to high-impact video production using the latest AI tools. You’ll learn how to write scroll-stopping scripts, storyboard like a pro, and produce professional-quality videos—no studio, crew, or technical background required.

Whether you’re creating content for Meta, TikTok, LinkedIn, product launches, or internal communications, you’ll leave this course with ready-to-use prompts, scripts, tools, and workflows that make AI your most reliable creative partner.

What you’ll learn:

Write sharp, engaging video scripts using AI—faster than ever before.
Use frameworks for different formats: short-form social, product explainers, brand stories, internal comms, and more.
Explore top AI tools for scripting, storyboarding, voice, and visuals.
Align every video with your brand tone, marketing goals, and audience needs.
Build a scalable AI-powered video production system you can use right away.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

BUY NOW

Prerecorded Online

Module 1: AI Scriptwriting for Storytelling and Results.

Description:

Learn to write compelling, brand-aligned video scripts with AI. Whether starting from scratch or adapting existing content, you’ll master prompts and storytelling techniques that hook viewers and drive action.

What You’ll Learn:

Prompt AI to generate story-driven scripts from a single idea.
Turn campaign briefs, blog posts, or product info into persuasive scripts.
Write intro hooks, CTAs, and scene-by-scene flows for engagement.
Use reusable prompts to maintain brand voice and consistency.
Repurpose scripts for different formats and platforms.
Apply storytelling frameworks like Hero’s Journey, PAS, and Problem–Solution–Outcome.

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Prerecorded Online

Module 2: AI-Powered Planning and Storyboarding..

Description:

Turn scripts into visual narratives—without a video background. This module teaches you how to use AI to create production-ready outlines and storyboards that bring your message to life.

What You’ll Learn:

Use AI to storyboard scenes, suggest visuals, and map narrative flow.
Choose formats for different goals: awareness, engagement, education, conversion.
Match your format to the platform—vertical reels, widescreen explainers, and more.
Plan tone, transitions, and visual cues into your production outline.
Generate voiceovers, slide designs, and subtitles using AI tools.

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Prerecorded Online

Module 3: AI Video Production Tools and Workflow Shortcuts.

Description:

Take your ideas from script to screen—quickly and affordably. This module shows you how to use the most effective AI tools to produce and edit short-form or long-form videos in-house.

What You’ll Learn:

Adapt videos for different platforms and audiences using AI tools.
Plan production timelines and automate workflows for faster output.
Produce polished content—graphics, voiceovers, captions—without hiring a team.
Produce professional-grade content in hours—not days

BUY NOW

Prerecorded Online

How to Convince Your Boss Why You Should Take this Class:

This bootcamp delivers practical, measurable value that directly supports your team’s content production goals.

What your boss will love:

Faster turnaround, lower costs: Cut video production time from days to hours using AI.
Higher quality content: Use tested scripting frameworks and AI prompt templates for consistent results.
Smarter workflows: Streamline content production from idea to execution.
Reduced outsourcing: Create high-quality video content in-house.
Scalable team skills: Gain templates and techniques your whole team can use.
A competitive edge: Start applying AI video strategies while others are still figuring them out.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Can’t attend a live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists so you can do this yourself.
Everything is clear, with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Included in the Workshop:

Workshop recording – Watch on-demand anytime.
PDF of the presentation – Review slides and tools at your convenience.

Who Should Attend:

Digital and social media marketers who need to create video content consistently.
Content creators and copywriters ready to master AI-driven video scripting.
Brand and communications professionals producing internal or leadership videos.
Sales and product marketers looking to simplify product storytelling with video.
Agencies and creative leads seeking scalable ways to deliver client content.
Freelancers and startups aiming to produce professional video on a budget.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

BUY NOW

Prerecorded Online

Jonathan Gabay is very personable and is devoted to the topic and teaching it. You will discuss a lot of different information and how it can be used in your own business.

Danielle Di PentimaCorporate Communications Writer, iConectiv, LLC

If you need a place to start with scriptwriting, this is a great jumping off point!

Cory BartonDigitial Media Manager, Cardinal Logistics

This workshop was great! It was super engaging and my interest in how AI can be used in videomaking has peaked.

Caroline SuozziMarketing Communications Associate, Arch Insurance

Previous Next

Workshop dates and times:

Winter 2026

Module 1: AI Scriptwriting for Storytelling and Results.
Thursday, February 5, 2026
from 10:00 a.m. to 12:00 p.m. PST.

Module 2: AI-Powered Planning and Storyboarding.
Friday, February 6, 2026
from 10:00 a.m. to 12:00 p.m. PST.

Module 3: AI Video Production Tools and Workflow Shortcuts.
Monday, February 9, 2026
from 10:00 a.m. to 12:00 p.m. PST.

BUY NOW

Prerecorded Online

December 11, 2023/.

Content Marketing, Digital Marketing, Organic & Paid Social Media

Storytelling in Content Marketing and Branding Masterclass

December 11, 2023

Learn how to craft compelling brand stories that connect, convert, and differentiate across content channels.

Special Fall Pricing: Regularly ~~$1,400~~ is now 50% off—$700. Enroll here.

Note: The December course has been moved to January/February 2026, as listed below.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 23
Mod 2: Feb 6
Mod 3: Feb 13
Mod 4: Feb 20

Learn More

Learn More

Learn More

Learn More

Introduction:

In today’s crowded marketplace, facts alone no longer persuade. Whether you’re launching a campaign, crafting social media content, or building a sales pitch deck, it’s your story that captures people’s attention—and motivates them to take action.

This live, hands-on, four-module workshop is designed for marketing professionals, creative leaders, and communication teams who want to master storytelling as a strategic tool. Learn to build brand trust, engage audiences emotionally, and craft messaging that resonates across various content types and channels.

You’ll learn how to:

Pitch sales propositions with storytelling techniques that differentiate and persuade.
Build emotional resonance into your product and brand messaging.
Apply storytelling across digital, social, video, web, and email formats.
Use narrative to improve leadership messaging and internal team alignment.
Integrate AI-powered tools while keeping your story authentic and brand-aligned.

This course is fast-paced, fun, and full of immediately applicable strategies and templates.

By the End of This Course, You’ll Create:

Leadership stories that are infused with empathy, clarity, and credibility.
Brand narratives that connect emotionally and drive action.
Stories that fuel trust, social sharing, and long-term engagement.
Case studies that show transformation—not just testimonials.
Marketing collateral with a consistent and powerful voice.
Web and UX content that supports seamless storytelling.
Sales presentations that lead with a narrative instead of just features.
Campaign-ready content using AI tools without compromising your brand tone.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 23
Mod 2: Feb 6
Mod 3: Feb 13
Mod 4: Feb 20

Module 1: Shifting from Selling to Telling.

Discover why stories outperform traditional marketing messages—and learn how to utilize them effectively. From understanding the neuroscience behind a story to its practical business impact, you’ll gain insights into how to connect, persuade, and stand out.

Key Takeaways:

Understand how storytelling impacts memory, emotion, and decision-making.
Shift from product-focused messaging to value-driven storytelling.
Discover your brand’s narrative arc and emotional triggers.
Learn how storytelling builds trust in competitive, high-stakes markets.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 23
Mod 2: Feb 6
Mod 3: Feb 13
Mod 4: Feb 20

Module 2: The Hero, the Guide, and the Message.

Learn how to structure your narrative around what your audience truly cares about. You’ll explore what makes a story compelling—across sectors, channels, and campaign goals.

Key Takeaways:

Use frameworks like StoryBrand, RISEN, and the PERFECTION Model.
Identify your audience’s challenge (“villain”) and position your brand as the guide.
Differentiate between message, narrative, and story—and know when to use each.
Align story tone with brand identity while prompting meaningful action.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 23
Mod 2: Feb 6
Mod 3: Feb 13
Mod 4: Feb 20

Module 3: Storytelling for Content Channels (Including AI).

This module shows you how to adapt and scale stories across different content channels while maintaining authenticity and strategic alignment.

You’ll also learn how to collaborate with AI without compromising creativity.

Key Takeaways:

Repurpose stories for web, email, social, video, sales, and internal communication.
Turn technical features and data into stories people remember.
Use AI writing tools to streamline your story creation process—ethically and effectively.
Add emotional depth and simplicity to complex brand messages.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 23
Mod 2: Feb 6
Mod 3: Feb 13
Mod 4: Feb 20

Module 4: Bringing Your Story to Life.

Now it’s time to apply what you’ve learned. This final module brings everything together with practical storytelling applications tailored to your marketing challenges, providing you with the tools and confidence to implement your story strategy immediately.

Key Takeaways:

Build stories for your digital content, campaigns, pitch decks, and team presentations.
Use storytelling to create ads, PowerPoint slides, case studies, and more.
Test your narrative with different audiences and formats.
Leave with templates and tools for future storytelling success.

How to Convince Your Boss Why You Should Take this Class:

Stand out in a saturated market.
Learn how to craft a compelling story that drives sales for your product, service, or campaign.

Boost team alignment and message clarity.
Utilize storytelling to enhance internal communication, leadership messaging, and campaign coherence.

Scale content strategy across channels.
Get templates and frameworks your team can use across web, email, social, and more.

Gain confidence in presentations and sales.
Whether pitching to customers or internal stakeholders, learn how to lead with a story.

Learn to work with AI tools.
Stay current with evolving marketing tech and build scalable story strategies using AI—without sacrificing voice or quality.

The Presentations:

The workshops are hands-on and practical.
The workshops are live, allowing you to ask questions.
Can’t attend a live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists so you can do this yourself.
Everything is clear, with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material:

Workshop Recording—Watch back anytime with full access to slides and tools.
PDF of the presentation—Refer to your notes whenever needed.

Who is the course for?

This masterclass is tailored for digital marketing professionals, including social media experts, communication specialists, creative agency professionals, PR experts, C-level presenters, campaign communications professionals, HR communications professionals, and copywriters. It is ideal for beginners seeking a strong foundation and seasoned professionals looking to leverage AI technologies to enhance their skills.

The Presenter:

Jonathan Gabay

Jonathan Gabay teaches AI in Copywriting, and Brand Storytelling, and Video Scriptwriting and Production Using AI Masterclasses for the Direct Marketing Association of Northern California.

Jonathan is an accomplished content writer, digital marketer, journalist, and lecturer renowned for collaborating with esteemed brands. He also serves as a trusted advisor to the media, offering insights into the latest developments in brand marketing and PR.

What sets Jonathan apart is crafting compelling brands and communication campaigns leveraging the power of AI.

With an impressive portfolio of 17 published books, his upcoming university-level textbook, “Digital Marketing and AI Psychology,” slated for release in 2024, promises to be a ground-breaking resource for aspiring digital marketing students and seasoned industry professionals.

Beyond writing and teaching, Jonathan advises many organizations on subjects spanning AI implementation, storytelling, video production, copywriting, crisis management, digital advertising, PR, marketing, and navigating the ever-evolving landscape of change. He is a senior lecturer at the University of West London, Oxford College of Marketing, and Chartered Institute of Marketing.

From government entities to corporate giants and non-profit organizations to grassroots movements, Jonathan’s counsel is sought by those seeking to harness the transformative potential of AI and innovative digital marketing strategies.

Social media: https://www.linkedin.com/in/jonathangabay/

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 23
Mod 2: Feb 6
Mod 3: Feb 13
Mod 4: Feb 20

The presentation covered very up to date information on a quickly evolving field and the presenter was obviously very knowledgeable about the subject.

Madison PearsonDirector of Marketing, Osborn Consulting

Up-to-date information, great presentation, real-world examples. Don’t miss this class!

Jennifer KellyOwner, Ritter’s Printing & Packaging

Very thorough and timely topic, lots of material to digest and learn from.

Andrew SchulmanMarketing Director, Adstra Marketing

Previous Next

Workshop dates and times:

Winter 2026

Module 1: Shifting from Selling to Telling.
January 23, 2026, from 10:00 a.m. to 12:00 p.m. PST.

Module 2: The Hero, the Guide, and the Message.
February 6, 2026, from 10:00 a.m. to 12:00 p.m. PST.

Module 3: Storytelling for Content Channels (Including AI).
February 13, 2026, from 10:00 a.m. to 12:00 p.m. PST.

Module 4: Bringing Your Story to Life.
February 20, 2026, from 10:00 a.m. to 12:00 p.m. PST.

ENROLL NOW

Winter 2026
Live Online
Mod 1: Jan 23
Mod 2: Feb 6
Mod 3: Feb 13
Mod 4: Feb 20

December 11, 2023/.

Podcasting Production Masterclass: Hands-on Course on How to Produce a Podcast from Start to Finish

October 22, 2023

Special Spring Pricing: Regularly ~~$1,200~~ is now 50% off—$600. Enroll here (Live online).

ENROLL NOW

Spring 2025
Live Online
Mod 1: May 20
Mod 2: May 29
Mod 3: Jun 05

BUY NOW

Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

MODULE 3

Learn More

Introduction:

This is a wonderfully complete, hands-on workshop, designed to get you from zero to a finished podcast you have planned, recorded, and edited in three incredibly useful modules. And that’s even if you have no previous experience.

In today’s crowded digital landscape, podcasts can gain the trust of your listenership, increase brand awareness, and amp up engagement in an entertaining, informative, and authentic way. Podcasts enable intimate storytelling and relationship-building that fosters trust. They position your brand as an industry thought leader and provide direct access to prospects.

In this interactive course, award-winning podcast producer Susan Finch will teach you the skills to execute high-impact branded podcasts in-house. Her clear, detailed, step-by-step approach includes planning, production, promotion, and growing your audience. It will dramatically shorten your learning curve, saving you weeks or months of trying to figure it out on your own, so you can launch your podcast that much faster.

The course modules include examples, templates, and hands-on activities. You’ll learn how to use AI tools as timesavers in writing scripts, doing research, and writing promotions. You’ll develop your own podcast strategy document, record sample interviews, and edit an episode. And you’ll get expert feedback at each stage.

In Module 1, you will learn how to develop podcast ideas that support your marketing goals. We will cover assessing your target audience, planning compelling episode topics, and crafting effective show formats. You’ll learn how to assess your competitors’ podcasts so you can differentiate yourselves from them and find potential alliances and partners to ramp up your content and quickly raise your profile. We’ll also recommend podcasting platforms, equipment, and content creation tools.

Module 2 focuses on high-quality podcast production and post-production techniques. You will get practical experience recording interviews, editing episodes, and adding professional in-house-created commercials and calls to action.

Finally, Module 3 covers distributing and promoting your podcast through social media, email marketing, and other best practices for growing your listenership. This includes using your previous episodes, playlists, and topic-focus series.

Key Takeaways:

Develop podcast strategies tailored to your marketing objectives.
Get hands-on experience planning, recording, editing, and distributing podcast episodes, including learning about:
- Process setup.
- Timing for each part of a podcast, from intro to closing and CTA.
- Using music.
- Creating intros and commercials.
- Setting up templates for video and audio editing.
- Creating branding graphics.<
- When to submit to podcast apps.
Receive expert feedback at each stage of the production process.
Learn how generative AI can save you time.
Learn about promoting your podcast, including:
- Creating posts to promote your episode.
- Using email.
- Capturing leads.
- Growing your audience.
- 3 steps to creating industry partnerships.
- Measuring results with Google Analytics 4.
- The role of paid traffic.
Bonus: Host/guest pre-production checklists, publishing prep checklist, templates, and assets you can use immediately to support your podcast creation and launch.

(Can’t attend a live workshop? No problem. These workshops are recorded for enrolled students, and we’ll send the recording, slide presentation, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)<

Module 1, Podcast Strategy and Pre-Production

Special Pricing: 3-module Series of Masterclasses for ~~$1,100~~ is now 50% off—$550.

Description:

In this course, you’ll work on your Podcast strategic plan, and we’ll review and discuss it together. Discover and implement insider strategies for developing a podcast concept that captivates your audience and achieves your marketing goals. Save time and frustration through proven frameworks for identifying your niche, crafting episodes, and planning an effective format. We’ll uncover the secrets to building a show that tells compelling stories and establishes your brand as an industry thought leader.

To make the most progress, we recommend that you come prepared with the following items:

Potential name for your podcast.
A basic description of what the podcast is about.
Knowing the goal of your podcast—egos, leads, authority, etc.
Who is your audience?
How many team members will be involved?
Frequency you can commit to.

Key Takeaways:

Incorporating AI to assist as you plan how you want to use podcasts to support your marketing strategy by building credibility, establishing thought leadership, and connecting with your audience.
Formulate how you will create content that resonates with your audience.
Walk through creating each of the elements of effective podcast episode planning and publishing, including outlines, guest research, episode write-ups, and titles. AI prompts will be heavily used to save time and better intrigue your target audience(s).
Gain experience developing podcast show ideas and mini-series to always have episodes ready to roll—even when a guest is a no-show.

Module 2: Podcast Production and Post-Production

Special Pricing: 3-module Series of Masterclasses for ~~$1,100~~ is now 50% off—$550.

Description:

Level up your podcast production skills through hands-on training in recording high-quality episodes. From microphone techniques to editing workflows, we’ll shortcut the learning curve on creating professional-grade content. We will walk through writing, and recording your introductions, commercials, and outros for your specific show and audience and you will then work on creating this for your own podcast production. We will use AI prompt engineering to kickstart your writing to save time and target your audience. You will gain insider tips on conducting great interviews, improving your audio, and efficiently editing episodes that enchant listeners. We will record short episodes for each of you. Before the final module, you will receive the final edited version, transcript and SRT file that you can use.

Prior to this workshop module:

Bring a working intro and outro script to start as a base.
Ideas of where you will host your show.
The equipment you will be using—or will be buying. Ideally, you’ll have the equipment so we can do sound checks and sample recordings. If not, we will use what you currently have available.
The software you will be using to edit—at least knowing which you are leaning toward. (See list of free software trials we recommend below).
Sample commercial for your company.
A demo “guest”.
A demo topic.
An outline for a 5-minute episode (approximately 140 words are spoken per minute).

We will be using leading tools for podcast production, and we suggest you download free trials of these tools:

Adobe Audition for recording and editing the audio files we will create in class (Download the free trial of Adobe Audition here: https://www.adobe.com/products/audition.html)
Adobe Premiere Pro (Download the free trial of Adobe Premier here: https://www.adobe.com/products/premiere.html) and Camtasia Studio for video editing of an extract from your episodes. (Download the free trial of Camtasia here: https://www.techsmith.com/download/camtasia/)
Riverside.fm (Create a free account here: https://riverside.fm/pricing/switch) and Zoom (Create a free account here: https://zoom.us/pricing) for remote interviews
Adobe Photoshop for graphics—(Download the free trial here: https://www.adobe.com/products/photoshop.html#mini-plans-web-cta-photoshop-card)
Google Slides for graphics and promotional materials.

Key Takeaways:

Learn tips and techniques for high-quality audio recording, including microphone selection, ambient sound, and interview skills.
Understand and create the podcast production workflow, which includes recording, editing, mixing, adding intros/outros, and formatting.
Gain hands-on experience recording podcast interviews and troubleshooting audio segments—each participant will be able to record a short episode.
Learn post-production techniques like editing, compilation, adding sound effects, transitions, etc.

Module 3: Podcast Distribution and Promotion

Special Pricing: 3-module Series of Masterclasses for ~~$1,100~~ now 50% off—$550.

Description:

Reach your ideal listeners and grow your audience through smart distribution and promotion strategies. Get proven techniques for launching with a splash and expanding your podcast through organic discovery, partnerships, and paid advertising. We’ll unpack the secrets to building a community of engaged fans who eagerly await each episode. Unlock growth without getting lost in the weeds. You will create a promotion workflow for your specific podcast and share it with the class for feedback. In class, we will create a ‘boost’ package template as the base for your promotional materials to share with guests and walk through the simplicity of adding an episode to your blog/site through WordPress or HubSpot.

In class, we will:

Utilize your episode transcript and AI to create a sample Boost template for your test show using the guest and topic info you provide.
Use your company’s social media presence as a space to create sample posts to appeal to YOUR target audience.
Get a hand from AI prompt engineering to create a sample blog post using an episode, the transcript, and boost.
Add the episode to a playlist we create on Spotify along with complimentary episodes. We will use AI to search for shows in your space to help us track down ideal strategic partners.
Craft a LinkedIn post that engages the guest, and their company and strikes up a conversation your team can participate in.
Cross-promote the episode to content on the main site—services, events, or products.

Prior to this final workshop module:

Bring the final name, the branded graphic square 1200 x 1200 jpg or png (this can be changed before you launch – it is for demonstration and template purposes).
What the email address will be for your show and the URL.
Who is the hosting company going to be for the podcast—e.g. Podbean, Soundcloud, Libsyn, etc.
Host bio and photo.
Sample episode guest photo, title, bio—if you want to have a “guest”

Key Takeaways:

Understand podcast hosting platforms and how to distribute your podcast effectively.
Learn how to develop a promotion strategy across social media, email marketing, and other channels.
Discover best practices for growing your listenership through SEO, partnerships, guest swaps, and more.
Analyze podcast metrics and learn how to continually improve the show over time.

How to Convince Your Boss Why You Should Take This Workshop:

Competitive advantage: Podcasting allows you to connect with your audience in an intimate and authentic way that builds trust and loyalty. Having high-quality podcast content will help you stand out from competitors.
Positive ROI: Podcasts provide a lasting content marketing asset. The episodes continue generating value long after production. According to Nielsen, podcast episodes deliver a 10-to-1 return on investment.
Highly skilled workforce: Gaining podcasting skills in-house means you can develop branded content without relying on external studios. Your team will be able to execute podcast strategies quickly.
Thought leadership: Consistent, high-quality podcasts position your company as an authority in your industry. Listeners will come to your experts for insights and perspectives.
Direct access to prospects: Podcasting opens new doors to contacts and prospects by enabling natural conversations. Guests on your podcast can become partners and advocates.
Expert-led: The instructor has produced award-winning podcasts heard by millions of listeners. Your team will learn from this real-world experience.

Additional Podcast Statistics:

75% of B2B marketers use podcasting as part of their content strategy (Source: Semrush).
51% of B2B marketers say podcasting delivers the best ROI compared to other content formats (Source: Convince & Convert).
78% of B2B podcast listeners say podcasts are a good source of discovering new suppliers/partners (Source: HubSpot).
The most listened-to podcast genre among B2B audiences is interviews at 39% (Source: HubSpot).
67% of B2B podcast listeners prefer episodes between 21-45 minutes long (Source: HubSpot).
The most common podcast production schedule for B2B brands is 1 episode per week (37%) or 1 episode every 2 weeks (35%) (Source: HubSpot).

The Presentations:

Step-by-step instructions for planning, recording, editing, and distributing podcasts.
Hands-on activities to gain experience at each stage of the process including:
- Strategy in naming your show.
- Evaluating the competition.
- Creating the systems and schedules for all pieces of your podcast.
- Learning how to create outlines and questions for a specific guest.
- Tailoring content to your ideal audience.
- Successfully recording episodes to cut down on editing time and the need for outside editing services.
- Successfully recording your intro, outro, and commercial for your show template.
- Creating the show template.
- Creating the “boost” package for your guests and teams.
- Set up measurements to track your show’s reach, and success using your podcast analytics and Google Analytics.
- Creating your follow-up plan for guests and topics to give previous episodes new life and continue to build your audience, reach, and authority.

Download Material:

As a bonus, at the end of this series, you’ll be able to download checklists for setting up a show, maintaining the tasks for each episode, and promotions afterward.
You’ll get a file of slides that can easily be used to create episode graphics to be used on social media for promoting current and past episodes.
You’ll get a sample of a typical guest package to encourage your guests to add the episode to their own sites and share it with their followers and lists.
You’ll be able to download checklists, and templates for maintaining the tasks for each episode.
We’ll provide you with a list of free resources to submit your podcast to for greater reach, and how to use some of the additional free tools.
We’ll go through transcripts and boost packages to make the most of your content and give you a sample.
You’ll also get a file structure to keep your show on track so there are no missing steps.

Who is the course for?

Marketing managers, digital marketing managers, social media managers, thought leaders, authors, those who regularly speak on stage or would like to do more speaking, professionals who want to be seen as a valuable resource to their prospects, clients, and strategic partners. Marketing professionals who have been handed the task of “doing the podcast” for the company and don’t have any idea where to start.

The Presenter:

Susan Finch

Podcast Training, Production and Marketing Services
Funnel Media Group

Susan Finch sitting by a window

A PR and Marketing professional for over 35 years, Susan Finch gives you control of your marketing plan AND translates geekspeak into plain English. Over the past 12 years, she’s been producing podcasts for various B2B companies including VanillaSoft, Altify, ConnectAndSell, Siemens, Branch49, Chief Outsiders, SimiTree Health, Quest Diagnostics and more. Currently, she produces nine weekly shows and another six that are twice or once a month. Start to finish, she guides her podcast hosts and teams into creating successful shows. She’ll create a customized marketing plan that includes thorough use of your great content using video, voiceover audio, strategic alliances, and client advocacy. Susan offers clients assistance by creating training materials, libraries to allow them to delegate in-house, or take the reins themselves. Susan brings a new perspective to the knowledge you have and may take for granted. Everything she does involves one or more of these elements: Create, Teach, Inspire, Advocate. Her clients know they’ll have to do some work, but they will all admit they are grateful for the knowledge and control they gain. Many still choose to have her do EVERYTHING, but some only come back quarterly for tune-ups and have her review their sites monthly to keep them running smoothly. Her speaking events include training sessions, inspirational talks, workshops and more. https://funnelmediagroupllc.com

ENROLL NOW

Spring 2025
Live Online
Mod 1: May 20
Mod 2: May 29
Mod 3: Jun 05

BUY NOW

Prerecorded
Online

My organization is turning its attention to podcasting and how to make the best use of this platform for content distribution. I now feel fully informed on podcast production best practice so I can help my organization succeed.

Nancy BurnsProduct Marketing Manager, MMS, NEJM Group

This workshop is very insightful! It brings your ideas to the next level and prepares you for execution.

Nicole HarveyAssociate Account Executive, KGB Texas Communications

DMAnc’s podcast on How to Produce a Podcast, with Susan Finch, was incredibly helpful. We are in the podcast planning stages, and I’m sure Susan’s pointers and checklists will make my job easier.

Cathy PendletonCathy Pendleton Manager of Content Development at Ergon, Inc.

Susan’s presentation really went through the “thought process” of what to do to get started. Excellent webinar for those thinking about starting a podcast campaign.

Jill KruegerMarketing Project Manager at USI Affinity

Previous Next

Workshop dates and times:

SPRING 2025

Module 1: Podcast Strategy and Pre-Production.
Tuesday, May 20, 2025
from 12:00 p.m. to 2:00 p.m. PDT.

Module 2: Podcast Production and Post-Production.
Thursday, May 29, 2025
from 12:00 p.m. to 2:00 p.m. PDT.

Module 3: Podcast Distribution and Promotion.
Thursday, June 5, 2025
from 12:00 p.m. to 2:00 p.m. PDT.

ENROLL NOW

Spring 2025
Live Online
Mod 1: May 20
Mod 2: May 29
Mod 3: Jun 05

BUY NOW

Prerecorded
Online

October 22, 2023/.

LinkedIn for Thought Leaders Masterclass: Building a Personal & Corporate Brand

October 12, 2023

Building a Leadership Presence for Yourself and Others Through LinkedIn and More: A Masterclass.

Special Spring Pricing: Regularly ~~$1000~~ is now 50% off—$500. Enroll Here (Live Online).

ENROLL NOW

Spring 2025
Live Online
Mod 1: Jun 10
Mod 2: Jun 17

BUY NOW!

Prerecorded
Online

MODULE 2

Learn More

MODULE 1

Learn More

Introduction:

Improving your positioning as a thought leader on LinkedIn and elsewhere is always a good idea and necessary in a competitive business environment. Increasingly, marketing professionals are being tasked with creating, growing, and managing personal brands and thought leader profiles for others, as well. That includes C-suite executives, clients, and even corporate entities.

There is a good reason for this effort. When done well, personal brands and thought leadership presence on LinkedIn and elsewhere help grow careers, attract investors, and can have a direct positive impact on sales for both B2B and B2C organizations. Happily for the marketers responsible for making this magic happen, LinkedIn has been around long enough to generate plenty of data about what works.

In this two-module course, instructor Kineta Kelsall will explain what that is and how to do it methodically and without stress. Even better, she’ll give you the confidence to create brand presences that soar above others and take you, your executive team, your clients, and your organizations to true thought leadership. We’ll delve into the art of rising above the noise, crafting influential opinion pieces that resonate, and establishing authentic connections with key figures in your client’s or your field.

In Module 1 of this 2-module course, we will uncover the intricacies of sculpting a compelling personal & thought leadership brand. We’ll review the six hallmarks of great thought leadership, explore the art of optimizing social media profiles on LinkedIn and elsewhere to boost discoverability, and discuss how to develop a tone of voice and brand identity.

Module 2 will focus on what kinds of content will create the most impact on your audience. This training session will explore the best practices for format selection and persuasive copywriting. We’ll review a methodical approach to successful content creation, tell you how to mix up your media, use hashtags, engage with others, and measure your results.

Module 1: Social Platforms Optimization & Personal and Thought Leadership Brand Planning

Description:

Module 1 explores the art of creating a robust social media Personal & Thought Leadership Brand. Here, we delve deep into the essential principles of crafting a captivating personal & thought leadership brand that resonates across various social media platforms.

Key Takeaways

Key takeaways:

Recognizing the importance of a personal brand on social media.
Demonstrate how to use LinkedIn and X (Twitter) as platforms for thought leadership.
Describe how to optimize social media profiles for discoverability, including personalized URLs, privacy settings, and profile best practices.
Build a connection strategy to engage with relevant audiences including tips on connecting with industry peers, influencers, journalists, and potential collaborators.
Explain how to maintain and strengthen relationships with existing connections over time.
Design a personal brand that cuts through the noise, including considerations for tone of voice, having a stance on topics that matter to you, and copying best practices.

ENROLL NOW

Spring 2025
Live Online
Mod 1: Jun 10
Mod 2: Jun 17

BUY NOW!

Prerecorded
Online

Module 2: Building Your Personal & Thought Leadership Content Marketing Strategy

Description:

Module 2 shifts the focus to crafting an impactful content strategy tailored to social media audiences to become a Thought Leader.

Key Takeaways

In this class you’ll learn:

Develop goals for a personal brand content marketing strategy on social media.
Select appropriate tools to inform your thought leadership strategy.
Define and construct a content marketing strategy for a personal brand.
Develop both proactive and reactive content marketing strategies to reach and engage target audiences effectively.
Demonstrate understanding of various content formats such as articles, threads, posts, videos, documents, polls, and more.
Formulate, write, and design content—guidance on crafting compelling headlines, engaging captions, and designing eye-catching visuals.
Share content effectively within the social media ecosystem, including using hashtags, tagging relevant connections, and leveraging community Groups.
Develop a content engine to ensure consistency and relevance.
Formulate a measurement strategy to investigate the success of content efforts to make data-driven adjustments.
Compare personal brand strategies with best-in-class thought leaders.

How to Convince Your Boss Why You Should Take this Workshop

Investing in a personal branding course is a strategic move for marketers seeking to elevate thought leadership, whether it’s for themselves, their teams, or their clients. Beyond expanding a professional network and building trust, it’s an investment that can pave the way for long-term business success. By optimizing social profiles, crafting trend-led content strategies, and mastering the art of thought leadership to build trust, you can experience not only accelerated personal growth but it can also be impactful for you, your employer’s or your client’s long-term business goals

The Presentations

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples.

Download Material

Recorded video of the presentation with slides and audio.
PDF of the complete presentation plus any links shared.

Who is the course for?

In-house marketing teams who build employee advocacy programs.
Agency professionals responsible for managing the personal brands of clients.
Marketers aiming to elevate their personal brand.

The Presenter

Kineta Kelsall

Consultant, Social Media Trainer

With over 10 years of experience in integrating the realms of paid, owned, and earned social media, Kineta’s passion lies in understanding the psychology of human interactions. She delves into how people think, feel, and act online, firmly believing that true advertising impact happens when businesses connect with audiences on a profound level.

Throughout her career, she has collaborated with clients from diverse sectors: fintech, healthcare, gaming, technology, pharma, sport, food/beverage, and lifestyle. She has delivered global training and consultancy services for Google and Meta, where she obtained certifications in media buying, media planning, and lead training. Additionally, she actively contributes to the industry through press, TV, radio, and speaking engagements, as well as mentoring and volunteering in the education sector

ENROLL NOW

Spring 2025
Live Online
Mod 1: Jun 10
Mod 2: Jun 17

BUY NOW!

Prerecorded
Online

Kineta knows social media! She effortlessly presents best practices and strategy tips while not overwhelming her audience.

Mary McGowanContent Marketing Manager, Unisys Corporation

Kineta was incredibly engaging and knew her stuff! I’d suggest this course to anyone looking at how to build and implement a brand with a track in thought leadership!

Kelsea SuarezMarketing Project Manager, Great Southern Bank

Kineta Kelsall provides a pragmatic, deep, and thorough coverage of the definition and value of thought leadership, tools to better identify and understand your audience, and ways to leverage social media to deliver value and reach your goals.

Ellen Grace HensonFractional CPO, Marketing Mechanics

This presentation was very relatable and actionable, and the presenter addressing attendees input and questions made it interactive. It’s a great master class.

Krystal DredgeMarketing Director, AVL Technologies

Previous Next

Workshop dates and times:

SPRING

Module 1: Social Platforms Optimization & Personal and Thought Leadership Brand Planning.
Tuesday, June 10, 2025.
9:00 AM to 11:00 AM PDT.

Module 2: Building your Personal & Thought Leadership Content Marketing Strategy.
Tuesday, June 17, 2025.
9:00 AM to 11:00 AM PDT.

ENROLL NOW

Spring 2025
Live Online
Mod 1: Jun 10
Mod 2: Jun 17

BUY NOW!

Prerecorded
Online

October 12, 2023/.

How to Advertise on Podcasts and Streaming Music to Reach an Untapped Audience

September 16, 2023

Date: Thursday, September 16, 2021
DMAnc.org Live Online Free Webinar
(10:00 am – 10:30 am PDT)

As streaming music and podcasting listening booms, more advertisers than ever want in. Across industries, brands are waking up to these new media’s ability to reach new customers and generate leads. In fact, according to recent studies, 41% of listeners actually trust ads more if they hear them on a podcast and 81% say they’ve taken action after hearing a podcast ad.

Join us to learn how to shift your marketing strategy toward this growing medium, best practices for advertising on streaming, and how you can take advantage of it. Don’t miss this 30-minute webinar!

Webinar Description

In this session, you will learn:

Why you should include streaming music and podcast advertising in your marketing budget, and how you can take advantage of it.
Best practices on ad strategy, placement and measurement.
Case study on how one company shifted budget from Facebook to streaming audio and saw a 30% increase in Gross Revenue.
How digital audio differs from traditional radio in terms of targeting, personalization, and effectiveness.

Speakers:

Ian Murphy

Ian Murphy is the Senior Business Development Manager for AudioGO, a local digital audio advertising platform. He is passionate about helping local businesses succeed and has worked with local businesses throughout his entire life, even helping his parent’s business become successful online. Ian has spent most of his career at Yelp, working with local businesses and technology partners to help businesses reach their goals.

Gary Brazzell

Gary Brazzell graduated from St. Andrews University (Laurinburg, NC) in 1993 with a degree in communications and marketing. Since then, he has worked in marketing for Somerville & Associates (the public relations agency in Los Angeles), In/Max Insurance Agencies, New River Media Group (a radio station group), PTI (an early website company from the late 90s), Foot Levelers (a U.S.-based international healthcare manufacturer specializing in foot orthotics). At Southwest Virginia Home Health Care, Gary served as business administrator. This is what inspired him to start Brazzell Marketing Agency in 2003, a marketing agency specializing in community-based and outpatient healthcare marketing. Today, Brazzell Marketing Agency has grown to a national (and somewhat international) footprint with more than 1,800 clients including clients ranging from five employees to over a 1,000 employees, start-ups, to universities and hospitals.

Special offer from our sponsor AudioGo: Webinar attendees will get $100 off your first campaign to get 5,500+ audio ads. To register for the offer:

Go to http://www.audiogo.com/dmanc.
Create your free account.
In Billing Details, enter the code DMANCGO100.

September 16, 2023/.

Unlock Your Career Potential with LinkedIn Profile Optimization

New this year:

In this workshop, you’ll learn how to:

Andreas Ramos

Workshop dates and times:

SUMMER

Take Your Campaigns to the Next Level with Automation and Creative Optimization

Module 1: Advanced Campaign Planning and Strategy

Module 2: Creative Strategy and Measurement

Kineta Kelsall

Workshop dates and times:

FALL 2025

A Complete Guide to Meta Ad Campaign Setup, Targeting, and Performance

Why Take This Course?

Kineta Kelsall

Workshop date and time:

Winter 2026

Maximizing Success with the Latest Insights, Tools, and Techniques

Why Take This Course?

Kineta Kelsall

Revolutionize your creative process with ground-breaking AI

SPRING

Introduction:

Module 1: Unleashing the Synergy of AI and Creative Writing.

Module 2: Grammar and the Art of Effective Prompt Engineering.

Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.

Module 4: Integration, Expansion, and Overcoming Challenges.

Jonathan Gabay

Promoting Webinars and Virtual Conferences, for Maximum Attendance and Impact.

Luan Wise

Workshop date and time:

Winter 2025

Learn Time-Saving and Productivity-Enhancing AI Tools That Will Fit into Your Workflow Seamlessly

Introduction:

Module 1: The Fundamentals of AI for Social Media.

Module 2: Crafting Content and Copy Using AI for Effective Campaigns.

Kineta Kelsall

Workshop dates and times:

SPRING

Write faster. Produce smarter. Create videos that work.

Module 1: AI Scriptwriting for Storytelling and Results.

Module 2: AI-Powered Planning and Storyboarding..

Module 3: AI Video Production Tools and Workflow Shortcuts.

Jonathan Gabay

Workshop dates and times:

Winter 2026

Learn how to craft compelling brand stories that connect, convert, and differentiate across content channels.

Introduction:

Module 1: Shifting from Selling to Telling.

Module 2: The Hero, the Guide, and the Message.

Module 3: Storytelling for Content Channels (Including AI).

Module 4: Bringing Your Story to Life.

Jonathan Gabay

Workshop dates and times:

Winter 2026

Module 1, Podcast Strategy and Pre-Production

Module 2: Podcast Production and Post-Production

Module 3: Podcast Distribution and Promotion

Susan Finch

Workshop dates and times:

SPRING 2025

Building a Leadership Presence for Yourself and Others Through LinkedIn and More: A Masterclass.

Introduction:

Module 1: Social Platforms Optimization & Personal and Thought Leadership Brand Planning

Module 2: Building Your Personal & Thought Leadership Content Marketing Strategy

Kineta Kelsall

Workshop dates and times:

SPRING

Webinar Description

In this session, you will learn:

Speakers:

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