Digital and Advertising Copywriting Masterclass

September 14, 2022

Write With More Confidence and Effectiveness for All Digital and Advertising Media.

Special Spring Pricing: Regularly ~~$1,200~~ is now 50% off—$600. Enroll Here.

ENROLL NOW

Spring 2026
Live Online
Mod 1: Apr 14
Mod 2: Apr 21
Mod 3: Apr 28

MODULE 1

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MODULE 2

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MODULE 3

Learn More

Introduction:

We all understand just how fast the marketing landscape is changing. Not only in terms of the advance of AI, but also with the rise of first-party data, the omnichannel experience, and the explosion in short-form social content.

All these developments have an impact on copywriting, with demand for increased personalization, effective story-telling and high-impact messaging across email, ads, social posts, video scripts and the web.

In this three-part copywriting Masterclass, you’ll be introduced to the essential principles of copywriting for digital and advertising channels. You’ll also explore the role that good copy plays in influencing behaviors and driving purchases, while learning about real-world case studies that demonstrate the impact of copywriting on marketing and business success.

You’ll come away with a greater feeling of confidence and a desire to experiment. Whether you’re using AI to help with the process or creating the content from scratch, you’ll also have useful tips and techniques you can apply in your day-to-day work.

The course covers the role that tone of voice plays in cultivating a unique brand identity and how writers can adapt content and messaging to specific audiences. You will have the opportunity to take part in discussion with other participants, while trying your hand at practical exercises and receiving constructive commentary and critique. With a limit of just 15 participants for the course, you can share your own ideas in the interactive session online and get live feedback from your instructor Phil Woodford.

In Part 1, you’ll focus on the briefing process, which is so important for strategic alignment and effective collaboration with colleagues across the business. You’ll then look at fundamental rules for writing. Before the end of Session 1, you’ll be assigned a small exercise to complete before Session 2—creating headlines for digital advertising. There’s an opportunity to consider the close relationship between words and imagery.

After a review of the headline-writing exercise and tips for best practice, Part 2 is centered around audience and tone of voice, exploring website copy for both B2C and B2B environments. What are the steps towards establishing a clear and consistent brand voice that lie behind a cohesive content strategy?

The Masterclass concludes in Part 3, with advice on writing longer-form web copy, email, social content and video scripting.

Gain confidence in your practical writing skills.
See how copy aligns with wider marketing strategy.
Learn techniques to make your copy more impactful and effective.
Focus on your readers and tailor copy to their needs.
Discover the best ways to approach copy and content online.
Explore the challenges of short attention spans, good usability, and SEO on the web.
Pick up techniques that can help you create more effective email—and gain inspiration for A/B split testing.
Discuss best-practice approaches to social posts, ads, and video scripts.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

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Spring 2026
Live Online
Mod 1: Apr 14
Mod 2: Apr 21
Mod 3: Apr 28

Copywriting Masterclass, Module 1: Essential rules for writing and techniques for engaging the reader.

Description:

Good copy is built around an effective briefing process, along with clear rules and principles. In this session, you’ll learn how to approach the writing task and gain tips on best practices.

After drawing up a checklist to guide you in your marketing copy and exploring some of the psychological techniques used in the process of persuasion, you’ll be challenged with a short practical exercise before the next session; you’ll have to write some digital advertising headlines. How can we make them stand out in a world where people’s attention spans are diminished, and everyone is confronted by an increasing volume of messages?

Key Takeaways:

An understanding of the copywriter’s various roles as interpreter, salesperson, and psychologist.
Key inputs a writer needs to create better outputs—the role of the marketing communications brief and the part it plays in achieving buy-in from other stakeholders within the organization.
Short case studies of where copy has been credited with making a difference to marketing outcomes.
Best practice principles for writing in plain English, structuring copy effectively, focusing on your audience, and conveying a clear central message.
The principles of persuasion that help convince readers to act.
Briefing of an exercise to complete before Module 2—with a focus on headline writing for digital advertising and its relationship to imagery. A comparison between human and AI-generated concepts.

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Spring 2026
Live Online
Mod 1: Apr 14
Mod 2: Apr 21
Mod 3: Apr 28

Copywriting Masterclass, Module 2: Audience and tone of voice.

Description:

Copy is usually stronger when it is written for a specific audience—making use of segmented data and effective targeting. After reviewing and discussing the short-form copywriting exercise briefed at the end of Module 1, we’ll move on to look at the use of personas in marketing communication and the way in which writers adapt their copy to different readers, reflecting their aspirations and motivations.

There will also be an opportunity to examine tone of voice in shaping the perception of the brand and to observe some of the devices writers use to establish a rapport with an audience. Your instructor will encourage you to explore website content during the session, drawing conclusions about the strategies of the writer and their understanding of the reader.

Key Takeaways:

A review of ideas for advertising headlines – briefed at the end of Module 1.
Techniques for short-form copywriting in advertising and social media, including ways of approaching headlines designed to interrupt and engage.
The relationship between words and images and how both can play a part in creating effective communication.
An awareness of different models of tone of voice – brand-focused, audience-focused, and situational.
The use writers can make of demographic and psychographic profiles in a marketing communications brief.
Comparisons between different writing styles and tone of voice in both B2C and B2B environments – with comparisons of live web copy from leading US brands.
Appreciation of the use of personas by copywriters and the role they can play in targeting copy effectively.

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Spring 2026
Live Online
Mod 1: Apr 14
Mod 2: Apr 21
Mod 3: Apr 28

Copywriting Masterclass, Module 3: Writing for different digital media and channels.

Description:

In this final session, you’ll have the chance to explore some of the rules that surround today’s digital writing—whether it’s the pressure to impress search engines, the science of usability and user experience, or the need to engage people instantly in a world of diminishing attention. You’ll also look at some of the techniques that create more successful emails and different approaches to video content, including strategies for short-form videos on social platforms.

You’ll be shown the way in which story-telling principles can be applied by copywriters, particularly in longer pieces of online content such as articles, blogs, case studies, and thought leadership.

Key Takeaways:

Rules for writing online—taking into account the input of usability experts on scanning, chunking and page layout.
The best approaches for delivering impactful headings and subheads on web pages.
The relationship between copywriting and Search Engine Optimization (SEO) and general principles to follow. Reflections on changes in the age of AI.
How to use keywords in copy while retaining naturalism and aiming for ‘elegant variation’ in your writing style.
Story-telling principles, including the application of the Freytag pyramid to the world of business writing.
Structuring and sustaining longer pieces of copy and strategies for creating powerful ‘kicker’ and intro paragraphs.
Tips for effective scripting and the role of the writer in shaping the narrative and effectiveness of online video.
Principles for more compelling emails—including subject line tactics to enhance open rates and options for A/B split testing.

How to Convince Your Boss Why You Should Take this Class:

Greater confidence: You’ll come out of the course with a more detailed understanding of the copywriter’s role and craft skills, allowing you to work more efficiently and effectively to meet the marketing objectives of your business.

Greater competence: You’ll learn rules for copywriting best practices and be more aware of some of the potential pitfalls to avoid, leading to fewer errors.

Greater understanding: You’ll explore the way copy works across different media and platforms, helping you to craft words that are more appropriate and engaging for your integrated marketing communications strategy. You’ll create more effective social posts, emails, web pages, and video scripts.

Greater cut-through: You’ll experiment with headline-writing techniques and examine the close interrelationship between words and images, leading to more impact with ads and social posts.

Greater adventurousness: You’ll be happier to experiment and try new approaches to copy, which may open up opportunities for more effective and impactful communication.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.

Who is the course for?

Marketing professionals at a range of levels and those working in communications, design and related fields.

The Presenter:

Phil Woodford

Phil Woodford headshot

Phil started his career organizing and marketing international conferences for an engineering institute in London, England, before pursuing a career as a copywriter. He became an agency creative director and subsequently embarked on a freelance career, in which he works as a writer, trainer, consultant and lecturer. His current clients are based in the UK, France, Italy and the USA.

Honors degree in Sociology from the London School of Economics.
Master’s degree with distinction in Occupational & Business Psychology from Kingston University, London.
Course Director for the UK Chartered Institute of Marketing (CIM) since 2006.
Member of the Judging Panel for CIM’s Global Marketing Excellence Awards 2023.
Professeur Référent at OMNES Education – France’s largest private university network.
Former visiting lecturer at University of the Arts London; University of Westminster; Birkbeck College, University of London; and St Mary’s University, London–teaching in a diverse range of areas including advertising, media trends, business writing and presentation skills.
Mentor to freelance and in-house copywriters.
Co-host of a weekly news review show on Colourful Radio, broadcast from the Africa Centre in London.
Trustee of Off The Record, a London-based charity which provides counselling services for young people aged 11 to 24.

Website: www.herecomesthecavalry.com

LinkedIn: https://www.linkedin.com/in/phil-woodford-9160421/

ENROLL NOW

Spring 2026
Live Online
Mod 1: Apr 14
Mod 2: Apr 21
Mod 3: Apr 28

The presenter, Phil Woodford was knowledgeable and proficient in his craft of copywriting. He posed great questions for feedback and collaboration. He always had valuable insights. The insight from the group was also beneficial. Phil’s voice was also an asset to this being an online course. He was easy to listen to and had an engaging speaking voice. I learned a lot from this course. Thank you. eneuman

Emily NeumanMarketing Specialist, Honor Credit Union

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Workshop dates and times:

Spring 2026

Module 1: Essential rules for writing and techniques for engaging the reader.
Tuesday, April 14, 2026
from 10:30 a.m. to 12:30 p.m. PDT.

Module 2: Audience and tone of voice.
Tuesday, April 21, 2026
from 10:30 a.m. to 12:30 p.m. PDT.

Module 3: Writing for different media and channels.
Tuesday, April 28, 2026
from 10:30 a.m. to 12:30 p.m. PDT.

ENROLL NOW

Spring 2026
Live Online
Mod 1: Apr 14
Mod 2: Apr 21
Mod 3: Apr 28

September 14, 2022/.

Email marketing is the foundation of any good multi-channel marketing strategy.

But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.

We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.

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Email Marketing Masterclass, Module 1: Improving your campaign results with better copy, design, and strategy (2)

September 13, 2022

DMAnc.org Online Certification Workshops

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Special Pricing: regularly ~~$300~~ now $200. Enroll here.

(Special Series Pricing: All four Email Marketing Masterclass modules $1,200 now 35% off—$780. Enroll here.)

Introduction:

Email marketing is the foundation of any good multi-channel marketing strategy.

But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to start maximizing your current email marketing strategy for acquiring and retaining customers, in a world of crowded email inboxes and mobile viewers.

We’ll talk about best practices for both B2B and B2C businesses around email copy, design, and implementation including setting SMART objectives to guide your campaigns, designing emails for engagement (and different devices), writing winning subject lines and email copy, when to send and how often, maximizing the size and quality of your email list, understanding your metrics and successfully conducting testing that gets results.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop date and time:

Email Marketing Masterclass, Module 1: Improving your campaign results with better copy, design, and strategy.
Tuesday, September 20, 2022 (9:00 am to 11:00 am PDT).

ENROLL NOW
Live Online
Sept 20th

ENROLL NOW
(Pre-Recorded Online)

(Special Series Pricing: All four Email Marketing Masterclass modules $1,200 now 35% off—$780. Enroll here.)

Key Takeaways:

Why you should add affiliate marketing to your marketing strategy:

Defining affiliate marketing:
1. What it is.
2. What it is not.
Clarifying terms to know:
1. Affiliate program.
2. Advertiser/Merchant.
3. Affiliate/Publisher.
4. Affiliate network.
  1. ShareASale.
  2. CJ Affiliate.
Affiliate software.
EPC—Effective Cost per Click.
Common mistakes:
1. Managing expectations.
2. Planning as part of the marketing mix.
3. Setting and forgetting.
4. Payout and incentives.
5. Time to recruit, activate and optimize.
6. Maximizing internal teams for opportunities.
Competitor analysis of choices, offers and activities.
Various methods available to advertisers:
1. Display ads and text links.
2. PPC.
3. Email.
4. Content (Bloggers, Podcasters, Influencers).
5. Coupon and discounts.
6. Cashback & loyalty.
7. Technology.
How to set up a program:
1. Choosing software and/or affiliate networks.
2. Dashboard.
3. Reporting.
4. Program description.
5. Parameters and terms.
6. Products:
  1. Descriptions.
  2. Images (such as logos).
  3. Ads.
  4. Payout.
7. Payment (credit card).
8. Specifications for basic starter ad groups (Checklist).
Running a program:
1. Planning offers to affiliates, such as coupons, discounts and payout tiers.
2. Recruiting affiliates.
3. Approval: manual vs. automatic.
4. Nurturing affiliates.
5. Payments: timely.
Join as an affiliate:
1. View competitor programs and leaderboards.
2. As additional income stream: Printful (swag).
3. As additional income stream: synergistic products & services.
Create referral and loyalty program to incentivize customers, affiliate partners.
Outsource to an affiliate manager or agency.

Enroll in Module 1 (Live Online) Enroll in Module 1 (Pre-Recorded)

The Presentations:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.

The Presenter:

Kate Barrett

Founder
eFocus Marketing

Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.

With a proven track record and over 14 years’ experience (increasing results from opens and clicks, to sales), Kate’s expertise and passion has helped a large range of companies develop comprehensive strategies, implement, manage and optimize campaigns, as well as solve complex email marketing issues.

Some of the companies she has worked with or trained include Return Path (now known as Validity), Nissan, Marks & Spencer, Argos, Nissan, Vision Direct, BT, TUI, Soletrader, Maybourne Hotel Group, Photobox, MyVoucherCodes, M&M Direct and Adidas among many others. Kate is a member of the DMA Email Council, regularly speaks at events around the world, and is a marketing lecturer for the IDM and CIM in the UK.

Kate is also the author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ available on Amazon.

Testimonials

Very pleased with today’s workshop! Received a lot of useful information and resources that will help me in my job. Can’t wait for the next one!

Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

Great course for taking email strategy and tactics to the next level.

Rouba NajjarSenior Product Manager, GenScript, Inc.

Kate did a great job going through each topic in great detail, and I left the presentation with some clear action items on how to improve my email results.

Michael MarzeottiMarketing Automation Specialist, Advisor Investments

A great presentation that covered all the important details about the whole process of email marketing while giving great examples.

Amanda HiggsVisual Designer, Intuit

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September 13, 2022/.

Email Marketing Masterclass, Module 1: Improving Email Marketing Results with Better Copy, Design, and Strategy

September 13, 2022

BUY NOW!

Module 1
Prerecorded
Online

BUY NOW!

Modules 1-4
Prerecorded
Online

This is part 1 of a 4-part Email Marketing Masterclass series covering the four essential areas of email marketing management: copy and design, deliverability, data and personalization, and optimizing content and offers through the customer journey. All of the workshops in this series provide strategies, examples, and checklists you can implement immediately in your company, no matter what email-sending platform (ESP) you are using. The series is led by Kate Barrett, the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.

You can take these courses à la carte, individually, or as a 4-part Email Marketing Masterclass series bundle for a significant discount.

(Can’t attend a live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit recordings.)

Email marketing is the foundation of any good multi-channel marketing strategy.

But if you’re finding that your current campaigns are stagnating, results are declining, or you just need a fresh approach to optimizing what you’re currently doing, this class will give you all the core principles you need to maximize your current email marketing strategy. In a world of crowded email inboxes and mobile viewers, you’ll have the tools you need to acquire and retain customers more effectively than ever before.

We’ll talk about best practices for both B2B and B2C businesses for email copy, design, and implementation. We’ll cover designing emails for engagement (and different devices) and writing winning subject lines and email copy. You’ll learn when and how often to send emails, gain a useful new understanding of your campaign metrics, and successfully conduct testing that gets results.

Key Takeaways:

What you’ll learn:

Optimizing your email design and structure: Key design considerations to ensure your emails maximize your audience engagement:
- Creating open-worthy subject lines.
- The anatomy of an email—key sections that every email should have, and that all need to be optimized, regardless of design.
- Optimizing for mobile and responsive design to enhance engagement across multiple devices.
- Optimizing email for the preview pane and blocked images, to ensure that your message always gets across and is actionable.
- Design techniques to draw the eye to your Call-to-Action (CTA).
- Optimizing your CTA color, placement, and wording to maximize clicks.
- Advanced email design: Interactive email to bring your message to life and help subscribers engage there and then:
  - Video in email—key do’s and don’ts.
  - GIFs—the right and wrong way to use them.
  - What are AMP and Creative HTML and how can you use them to better deliver your content to subscribers and generate engagement?
- Techniques to create copy that converts and connects with your subscribers.
Know your metrics—analyzing your results for trends, issues, and potential future opportunities.
Testing as a strategic issue; five steps to creating tests that get results you can use (across channels!).

BUY NOW!

Module 1
Prerecorded
Online

BUY NOW!

Modules 1-4
Prerecorded
Online

How to Convince My Boss Why I Should Take This Course:

According to eConsultancy*, 87% of surveyed senior executives agreed that the events of 2020 and 2021 have rewired customers to be digital-first. But customers don’t just expect rich digital experiences. To make a lasting impression, businesses need to provide personalized content that creates a unified journey across channels. Email marketing is at the forefront of delivering on customer’s expectations of personalized communications that deliver on their expectations, with the right content and offers at the right time. This email series prepares marketers to think through how to turn your email marketing program into a customer-centric, high-performing multi-touch digital experience.

*Digital Trends 2022 Experience Index Adobe and eConsultancy

The Presentation:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All DMAnc.org workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.

Who is this Course For?

Anyone who manages the email marketing and marketing automation strategy for their company, including Email Marketing Managers, Demand Generation Managers, eCommerce Managers, Digital Marketing Managers, and Agency Account Managers who manage the email marketing strategy for their clients.

The Presenter:

Kate Barrett

Kate Barrett photo

Kate Barrett is the founder of eFocus Marketing, providing specialist email marketing consultancy, management and training services to companies around the world.

With a proven track record and over 16 years’ experience, Kate’s expertise and passion has helped a large range of companies (including Ann Summers, Ordinance Survey, Nissan, Marks & Spencer, Argos and Ted Baker among many others) develop comprehensive strategies, implement, manage and optimize campaigns, as well as solve complex email marketing issues.

Kate is also an instructor for CIM.co.uk and DMAnc.org, keynote/speaker at events, and author of the bestselling book ‘E-telligence. Email Marketing isn’t dead, the way you’re using it is’ (e-focusmarketing.com/book/)

Website: e-focusmarketing.com.

LinkedIn: linkedin.com/in/katebarrettonline.

Publications:

eFocus Marketing Blog: https://e-focusmarketing.com/blog/.
Only Influencers Blog: https://www.onlyinfluencers.com/most-recent-articles/search?query=kate%20barrett.
Spotler & eFocus Marketing Podcast.

I have many years digital marketing experience and found the workshop useful. It was a good level in the middle of beginners and advanced.

Dawn ChamberlainMarketing Manager, Horsesmouth

The DMANC has expertly identified what the marketing community needs: in-depth training with the flexibility of a multi-day format. I can use the certificate of completion at the end to show my organization that I am committed to my ongoing development and improvement of our customer-facing emails.

Karen LoggiaDirector of Marketing, Tension Corp.

The session was thought-provoking and provided me with testing ideas to implement immediately.

Kelly StimpsonMarketing Manager, Advance Local

Kate was a very well-spoken host with a lot of insight and knowledge. She used real world examples of what works and doesn’t work within an email and used statistics to back up those ideas.

Meredith ChristmanMarketing Manager, Cornerstone Advisors Asset Management, LLC

The first workshop was extremely informative, and I came out of the session with takeaways that I will implement into future email campaigns. I learned more about placing pre-header text and a CTA at the very beginning of the email, and I am interested to see how this performs for us.

Erika WagnerDigital Marketing and Campaigns Specialist, General Electric Credit Union

Direct Marketing Association’s webinars are a must-attend for anyone in marketing! Kate is fantastic and keeps you engaged throughout the entire webinar. She offers greater insight and new ways of thinking about email marketing. Awesome job!

Janice SpiersMarket Insights and Communications Analyst, Synergy Flavors

This workshop was an excellent mix of technical and practical material that was easily absorbed. Excited to start applying the learning as soon as possible.

Craig ChamberlainMarketing Manager, Watlow

The knowledge I gained far exceeded the cost of the workshop. I walked away with a clearer understanding of applying concepts and practices I already know in an effective way around email automation, digital personalization, and omnichannel strategy.

Joseph KellyContent Lead, TE Connectivity

The workshop inspired me to improve my email practices and I can’t wait to implement the suggestions and see what improvements I get.

Maddie KapfhammerGraphic Designer, The Deciding Factor

The workshop moved at a very comfortable pace and had a great balance of concepts and real-life examples that made it easy to grasp the new information. I came away with a list of next steps that I want to tackle as the result of this workshop.

Darin JitchakuCRM Manager, Prince Resorts Hawaii

I thought this workshop was really interesting and relative to what I was hoping to learn more about. I appreciate that it covered all aspects of data, how to gather, analyze and use it properly to make the most of it. Plus it covered how personalization is the way to go from now on. Very well done!

Marwah AfifiPaula’s Choice Europe B.V.

Although this session was more technical in nature, the presenter delivered the information so that it was easy to follow and understand.

Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

Great content and very skilled presenters.

Cecelia FleishmanGraphic Designer, Truly Nolen of America

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BUY NOW!

Module 1
Prerecorded
Online

BUY NOW!

Modules 1-4
Prerecorded
Online

September 13, 2022/.

Content Marketing, Digital Marketing, Organic & Paid Social Media

Video Production and Storytelling for Social Media in 2026

September 12, 2022

A Comprehensive Masterclass on How to Create Engaging and Influential Short-Form Videos with Ease.

Special Spring Pricing: Regularly ~~$1,400~~ is now 50% off—$700. Enroll here.

ENROLL NOW

Spring 2026
Live Online
Mod 1: May 06
Mod 2: May 13
Mod 3: May 20
Mod 4: Jun 10

Learn More

Learn More

Learn More

Learn More

Introduction:

Video continues to be the most engaging and influential format in digital marketing. Short-form content now shapes brand discovery and builds audience loyalty, and drives measurable results across platforms like TikTok, Instagram, YouTube and LinkedIn.

Creating video content for social media can be enjoyable and rewarding. But if you’re a marketing manager, social media manager, graphic designer, or other marketing professional who doesn’t have dedicated video training, it can be challenging, too. Do you need a new camera? Can you use a smartphone? What are you supposed to do in pre-production? What software is best for editing? How and where do you post your finished product?

While new tools, including AI, have entered the space, the foundation of impactful video has not changed: strong ideas, thoughtful storytelling, and a clear creative vision. Technology can support the process, but creativity remains human. If you’ve got a lot of time, not much else on your plate, and are willing to wade through a ton of YouTube videos to find the ones with useful advice, you can try to figure it out on your own. But if you’d like to get to the good stuff faster and more efficiently, this is the course for you.

Award-winning film educator Sa-Ra Zwarteveen has created this four-module Masterclass specifically for marketing pros. You’ll skip the trial and error, and get expert, step-by-step guidance, training, and instructions while exploring how certain AI tools may assist with time-consuming steps like auto-captions. You’ll practice, too, and get expert feedback while you plan, shoot, and edit short-form videos during this interactive course. By the time you finish, you’ll have the knowledge, skills, and confidence you need to produce professional videos for your social media and marketing content needs.

Module 1 of this course will cover the role and importance of video in social media and marketing, video content strategies, visual storytelling, and how to plan a video.

Module 2 will focus on technical aspects of video production, whether on your smartphone, tablet, or DSLR/Mirrorless camera.

Module 3 will help you gain editing skills in Adobe Premiere Pro for your laptop and CapCut for your smartphone or tablet.

Module 4 will cover the last stage of the video process: distribution and sharing your video with the audience you want to reach.

Key Takeaways

Gain hands-on experience in planning, shooting, and editing short-form marketing videos for social media.
Introduction to video content strategies and platforms.
Understand pre-production: storyboarding, creating shot lists, and writing scripts.
Practical experience in using camera angles, shot types, and camera movements to convey a brand story.
Understand technical camera aspects such as shutter speed, aperture, ISO, and white balance.
Basic editing techniques and principles, including adding graphics, captions, sound editing, and color correction, using Adobe Premiere Pro and CapCut.
Exporting video to different specs for different social media platforms.
Exposure to AI tools that support efficiency (captions, resizing, transcription).
Confidence to produce high-quality social video from idea to publication.

Video Editing Software We’ll Be Using in This Masterclass:

We strongly recommend that you download the following software before the start of the workshops, as this is what the demos will be focused on:

Adobe Premiere Pro for your laptop, this is a professional-grade editing software. There is a 7-day free trial available at: https://www.adobe.com/products/premiere/free-trial-download.html
CapCut for your smartphone/tablet is a free editing app.
The Adobe Premiere Rush app for your smartphone if you plan to film on your smartphone instead of a DSLR or Mirrorless camera.

Flexibility to Fit Your Schedule:

Can’t make it to the live sessions? No problem. We’ll send the workshop videos, workbooks, and supplementary materials shortly after recording so you can catch up, revisit, or reinforce your learning.

ENROLL NOW

Spring 2026
Live Online
Mod 1: May 06
Mod 2: May 13
Mod 3: May 20
Mod 4: Jun 10

Module 1: Storytelling, and Pre-production.

Description:

The first step in making a short-form video for social media and marketing is to understand how social platforms prioritize video and how audiences consume content on different platforms. This will then help you with the next stage in the video-making process: pre-production. Translating your idea and written copy to video requires an understanding of video terminology, language and grammar: what can a close-up convey? And how can you make your audience relate to the message in your video? In this module, you will learn about the different aspects of visual storytelling and put this knowledge into practice by starting pre-production for a marketing video.

Key Takeaways:

Learn about different video content strategies and short-form video trends across social media platforms.
Learn about the importance of video in marketing through compelling figures and statistics.
Learn how to identify and repurpose content to target audiences.
Understanding video language and how to use this to tell a story visually.
Learn about shot sizes, camera angles, camera movements, and composition.
Practice writing a short script for social media and marketing that feels authentic.
Experience in writing shot lists and storyboards, with examples of how AI can provide assistance.

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Spring 2026
Live Online
Mod 1: May 06
Mod 2: May 13
Mod 3: May 20
Mod 4: Jun 10

Module 2: Shooting on Your Smartphone or DSLR/Mirrorless Camera.

Description:

Once the plan for your short video is finalized, you can start on the production stage of your video making process. This is when you would shoot all the footage that you need to tell your story coherently. In this module, you will learn how you can elevate your video and make your footage look polished and intentional, no matter your equipment, by understanding and practicing technical aspects of your camera, as well as understanding how to set your lighting and record sound professionally. During this module and before the next module, you will shoot your own footage that you planned in the previous module.

Key Takeaways:

Practical experience in shooting different shot types, and camera angles.
Understand technical fundamentals such as shutter speed, aperture, ISO, white balance, and manual focus.
Learning how to use Adobe Premiere Rush on your smartphone to shoot video, and how to use the DSLR/Mirrorless camera effectively.
Understand the importance of lighting and sound in video.
Practical experience in shooting interviews.
Learn about the importance of a-roll and b-roll footage.

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Spring 2026
Live Online
Mod 1: May 06
Mod 2: May 13
Mod 3: May 20
Mod 4: Jun 10

Module 3: Editing Your Video and Exporting for Social Media.

Description:

After shooting all the footage for your video, you would progress into the next stage of the video-making process: post-production. It is important to edit your footage into a coherent story and ensure the message you want to convey is clear. In this module, you will learn about professional editing workflow and fundamental editing principles by editing the video you shot in the previous module. Adding titles and graphics, editing sound, and correcting color can elevate your video to make it stand out on social media. During this module and before the next module, you will edit your footage into a short marketing piece and receive feedback on your edit during the next module.

Key Takeaways:

Understand professional editing workflow and fundamental editing theory.
Video editing for continuity.
Montage editing.
Edit sound, correct color and add transitions.
How to add titles and motion graphics.
How AI tools can support repetitive tasks in editing like auto-captioning, and audio cleanup.

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Spring 2026
Live Online
Mod 1: May 06
Mod 2: May 13
Mod 3: May 20
Mod 4: Jun 10

Module 4: Distribution and Tips and Trends in Video Marketing.

Description:

The last stage of the video-making process is distribution: this is where you will share your video with the audience you want to reach. You will gain an understanding of the different social media platforms, and what the audience’s expectations are for videos on each platform. You will also learn how to repurpose footage for landscape (horizontal) and portrait (vertical) videos to suit the social media platform. We will also look ahead to the future and discuss tips and trends in video marketing. In the last module, you will share your work and receive feedback from the course instructor.

Key Takeaways:

Understand social media platforms and audience expectations for video on each one.
Fundamental knowledge of aspect ratio, ideal video length, and video dimensions
How to repurpose footage for multiple platforms
Human-driven tips and trends in video marketing.
A look at emerging digital tools and AI, and how to approach them.
How to stay adaptable as platforms evolve without sacrificing creative integrity.

How to Convince Your Boss Why You Should Take this Class:

Competitive advantage: video is at the epicenter of modern digital life. Having high-quality content that cuts through the noise will distinguish your brand from competitors.
Positive return on investment: 92% of marketers report that video marketing produces a positive return on investment. Doing this to a high level will increase that return.
Highly skilled workforce: a highly skilled workforce in video marketing means fewer outsourcing costs and better professional development for existing staff. The skills are there when you need them without extra costs.
Brand awareness: 94% of marketers report that video has improved public perception and awareness of their brand or service. Video content will build bridges between your identity and that of customers/clients.
Expert-led: With an instructor from the world-leading British Film Institute, your employees will be learning from the best.

The Presentations:

This workshop series gives the participant hands-on video-making practice with feedback from the instructor at every step of the video production process.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete PPT presentation.
Digital handouts on shot sizes, exposure triangle, and 3-point lighting.
Digital templates for shot lists and storyboards.
Motion graphics templates for Premiere Pro.
Color grading LUTs for Premiere Pro.

Who is the course for?

Marketing professionals at a range of levels and those working in social media, communications, design, and related fields.

The Presenter:

Sa-Ra Zwarteveen

Sa-Ra Zwarteveen teaches the Video Production for Social Media Masterclass for the Direct Marketing Association of Northern California.

Sa-Ra is an award-winning film educator and specialist in digital media, culture, and education. She works as a film educator and education programs coordinator at the British Film Institute. Sa-Ra also works as a lecturer at University College London, teaching film production to undergraduate and postgraduate students at the Institute of Education.

Her previous experience includes working at the Stedelijk Museum and EYE Filmmuseum in Amsterdam, where she programmed and delivered engagement and education events. Recent film education projects include the Chartered Institute of Marketing, London Film School, Cambridge University, Durham University, England and Wales Cricket Board, the Singaporean Government, and the Saudi Film Council.

Sa-Ra has extensive experience providing digital marketing and filmmaking courses for professionals in the UK and internationally. She is dedicated to film education and visual literacy as a discipline that can empower and drive creative experience.

Social media: www.linkedin.com/in/sarazwarteveen.

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Spring 2026
Live Online
Mod 1: May 06
Mod 2: May 13
Mod 3: May 20
Mod 4: Jun 10

Sa-Ra was incredibly knowledgeable and professional in her presentation. She articulated everything in a way that was easy to follow and understand, and engaged with the class to make all participants feel welcomed.

Lindsay McFeleaDigital Marketing, COPFCU

Great workshop that can be applied to many different roles.

Jordan KnappSocial Media Manager, DiBella’s Subs

The first module of Video Production for Social Media was very informative and the 2-hour class flew by. Excellent instructor.

Robyn AdlerMarketing Manager, Chartwell, Inc.

I am exited about the Video Production for Social Media Masterclass. Sa-Ra is doing a great job with explanations and examples of the concepts that she is teaching. The Types of Videos, Filmmaking Stages and Film Language topics are covered well and exciting to learn about.

Robert FergusonCreative Services Producer, Patterson Pope

Sa-Ra did a fabulous job breaking down really complex subjects about filmmaking and video content strategy!

Alessandra DuqueSocial Media Manager, McKeeman Communications

This course does a great job introducing step by step of filming and social media.

Dana Van DeventerMarketing Admin Assistant, Southern Insurance Underwriter

Previous Next

Workshop dates and times:

SPRING 2026

Module 1: Video Marketing Strategies, Introduction to Filmmaking, and Pre-production.
Wednesday, May 06, 2026. 09:00 AM – 11:00 AM PDT.

Module 2: Shooting on your smartphone or DSLR/Mirrorless camera.
Wednesday, May 13, 2026. 09:00 AM – 11:00 AM PDT.

Module 3: Editing your video and exporting for social media.
Wednesday, May 20, 2026. 09:00 AM – 11:00 AM PDT.

Module 4: Distribution, tips, and trends in video marketing.
Wednesday, June 10, 2026. 09:00 AM – 11:00 AM PDT.

ENROLL NOW

Spring 2026
Live Online
Mod 1: May 06
Mod 2: May 13
Mod 3: May 20
Mod 4: Jun 10

September 12, 2022/.

Social Media Marketing Kickstarter Workshop

September 08, 2022

Social Media Strategy, Content & Systems for 2025

Special Spring Pricing: Regularly ~~$600~~ is now 50% off—$300. Enroll here.

ENROLL NOW

Summer 2025
Live Online
July 30

BUY NOW!

Prerecorded
Online

Why Take This Course?

Social media isn’t just about scrolling—It’s where businesses are built, conversations happen, and decisions are made.

In fact, 58% of consumers first discover new businesses on social media, making it a critical platform for visibility. Whether you’re marketing a business, personal brand, or nonprofit, having a strong and strategic presence on the right platforms is essential. When done right, organic social media can amplify your reach, strengthen trust, enhance your reputation, and turn followers into loyal customers. But without a clear strategy, you risk getting lost in the noise. Doing it wrong—or not at all—risks making your brand invisible.

But when you already have many responsibilities on your plate and a small team, how can you be successful in a media-saturated market and make it a repeatable and consistent process?

This one-module workshop provides a concise yet comprehensive overview from a social media manager’s perspective. Social media strategist and instructor Beverley Theresa unpacks how organic social media works, providing actionable insights, real-world examples, and a repeatable framework for success.

In this two-hour workshop, you will learn the best practices for creating an effective social media strategy and executing tactics that get results, understand what the data tells you, and leverage content to build an online presence that strengthens your reputation.

You’ll also get exclusive access to a Social Media Kickstart Workbook, a plug-and-play content calendar template, a comprehensive management checklist to ensure nothing slips through the cracks, a content creation blueprint to streamline your workflow, and much more to set you up for success.

This fundamentals class will walk you through the process and give you the tools to succeed in social media marketing through 2025 and beyond.

Quick Key Takeaways:

Build a strong social media strategy – Learn to create an organic social media plan that helps you reach your business goals.
Increase engagement and visibility – Discover what type of content resonates with your audience and how to convert followers into customers.
Save time with a repeatable framework – Get a streamlined approach to managing social media.
Futureproof your social media marketing – Leave with actionable skills, confidence, and tactics you can implement immediately.

Can’t Attend Live? No Problem!

Even if you miss the live workshop, you’ll still get everything:

Full workshop video recording
PowerPoint slides
Additional handouts

All materials are emailed to registered attendees within 24 hours after the live session ends.

Key Takeaways:

The 2025 social media landscape – Key shifts, emerging trends, and why they matter for your business.
A fresh, up-to-date look at Facebook, Instagram, Twitter, TikTok, and LinkedIn – Discover which platforms best fit your business, what content resonates most, and how to drive real engagement.
Fundamentals of a winning social media strategy – How to structure, manage, and execute social media marketing with impact.
Time-saving content ideas – What works (and what doesn’t) with real-life examples, data and results to streamline your content creation.
Content best practices – Crack the algorithm code and get your posts seen
Instant access to tools – Download workbooks, cheat sheets, and more to jump-start your success.

Convince Your Boss:

For businesses wondering when to start making greater investments in social media, the time is now. The sooner you start embracing social media as a critical business function, the farther the strong social current will take you. Companies that fail to do so risk being left behind.

Not convinced? Consider these stats* that prove how important social media marketing is for businesses of every shape and size.

58% of consumers first discover new businesses on social media.
78% of shoppers research social media before making a purchase.
Customers who engage with a business on social media spend 35-40% more on that brand’s products and services.
90% of social media users use social media to communicate with brands.

This course helps advance your employee’s ability to manage your reputation and serve your customers on social media. As the statistics prove, this will have a positive impact on your ROI.

* Source: https://www.synup.com/en/social-media-marketing-statistics.

The Presentations:

The workshop is hands-on and practical.
In addition, the workshop is live so you can ask your questions.
Can’t attend the live workshop? No problem! This DMAnc.org workshop will be recorded, and the recording will be sent out within one business day of the live online class.
If you have further questions, you’re welcome to email the instructor.

Download Material:

Video of the presentation with slides and audio.
PDF of the PowerPoint slide presentation.
Social Media Kickstart Workbook.
2025 Content Calendar, Editorial Calendar, and Blog Calendar.
Social Media Management Checklist.
Social Media Image & Post Guidelines Template.
Content Creation Blueprint.
Social Media Engagement Strategies.
30 Social Media Tips Cheatsheet.
Social Media Management Weekly Planner.

Who’s it for?

This class is ideal for professionals who either have yet to launch a social media presence for their business or have just started their journey in social media marketing in the past year. If you’re unsure if what you’re doing is right, how to create content that converts, and are second guessing your posts, this class is for you!

The Presenter:

Beverley Theresa

Beverley Theresa is a social media strategist, consultant, and owner of Throwdown Social Media. She is an instructor for the Direct Marketing Association of Northern California, teaching two very popular courses: Social Media Marketing Fundamentals and Social Media Marketing Bootcamp. Her classes focus on organic social media marketing for businesses and brands looking to increase their social media presence to drive customers, leads, and awareness.

Over a decade of digital marketing experience focusing on social media strategies and tactics.
Specializes in social media consulting and training for service-based businesses.
Contributing author in Search Engine Journal How to Dominate Social Media: A Complete Strategy Guide.
Past featured speaker at conferences such as Social Media Camp, SocialWest, SocialEast, and SocialPacific.
Past clients include: the United Nations Association, Cushman & Wakefield, Terry Fox Foundation, and more.
Website: https://hellobeverley.com.
LinkedIn: https://www.linkedin.com/in/hellobeverley/.

ENROLL NOW

Summer 2025
Live Online
July 30

BUY NOW

Prerecorded
Online

I was very pleased with the workshop today. I thought that Beverly gave a good presentation on the basics of social media. It was really helpful to hear her suggestions for streamlining and making content for each platform.

Mnemosyne ChirollaDigital Media Coordinator, Construction Association of Michigan

I really liked the workshop– It was informative and I learned a lot!

Kelsey LongMarketing Coordinator, Chankaska Creek Ranch, Winery & Distillery

This was a good workshop for people looking to learn about social media and for those who are social media professionals for major corporations and businesses.

Derek PierceDigital Media Producer, United Way of King County

DMAnc and Beverley offered a great introduction to social media management that dove beneath the surface level to give actionable tips and training.

Zach TrumppMarketing Specialist, Heilind Electronics

Recycling TikToks and posting them as reels on Instagram is a great way to reuse content and gain traction! Most of the time TikToks do better on Instagram.

Kelly VanegasSocial Media Coordinator, Minerva Beauty

It was a good introduction to all of the current main social media platforms to help you figure out what might work best for your audience .

Nicole FiamengoLead Marketing Coordinator, Catalyst Pharma

Highly recommend! Applicable to all companies selling a service or product!

Christi KeevenMarketing Manager, Birge & Held Asset Management

A phenomenal overview–with suitable “deeper dives”–of the major social media channels. Also, brief description of what other webinars are upcoming. Best part: informational, no “puffing up about how great we are!!” That’s really refreshing. I got what I signed up for–and more!! Thanks.

Larry HarmsAZM/Houston Saengerbund

When I take a webinar, I look for engaging content that will be helpful. I didn’t realize two hours flew by because Beverley made this course fun and full of knowledge!

Nicole GraboyesGraphic Designer, Heilind Electronics

It was very informative and I’m glad I was able to attend. I learned some tips and tricks for social media marketing, as well as tools I think would be great for streamlining my content. I can’t wait to put into practice what I learned.

Kimberly GoochDigital Marketing Coordinator, The Everglades Foundation

Beverly was very knowledgeable and informative with a super friendly tone to her voice.

Amanda CramerS.E. International, Inc.

It’s a fantastic course if you feel lost when you hear the words “social media marketing”. Easily digestible information to help put those who are intimidated by social media at ease.

Stephanie SolaresInside Sales Coordinator, Delta Technology

The Social Media Marketing Fundamentals workshop was great and very insightful. Whether you’re just starting out on social media or want to go back to the basics, this is a great place to go.

Adrianna AzaraContent Designer, Trim-Tex

The course was so great. I will take the elements I learned back to my internal team members so we can implement with our clients. A lot of tips and information resonated with my day-to-day and ways to get better engagement for my clients.

Else RiemenschneiderAccount Manager, Studiothink

Presenters were inviting and friendly. happy to answer any question basic or more advanced.

Jen SchulzServices and Marketing Specialist, Cochlear Americas

Great overview if you’re new to social media marketing and want a broad view of where to start!

Heidi HarrisEcommerce Marketing Manager, Kendal Floral Supply

I enjoyed the presentation, I would recommend this to anyone that is interested in learning more about Social Media Marketing

Arlene DuncanCorporate Marketing & Digital Assistant, Brio Living Services

A great informative course that dives into each facet of social media.

Erin GeogheganGraphic Designer/Social Media Coordinator, Blount Fine Foods

This workshop was very informative. Covered the basics or multiple platforms. I would recommend this workshop.

Megan GrebeHealthcare Admissions Coordinator, Frederick Living

Good job with showing us the basic fundamentals of social media. Gained some good valuable information and will use that with our social media

Sergio SanchezBusiness Development, Huntington Brass

DMAnc workshop on Social Media Fundamentals is a great class. so many great tips and tricks. and sooooo much to learn!

Vicki KriczkyDirector of Marketing and Sales, Director of Marketing

DMAnc offered a great presentation on the Fundamentals of Social Media. It is exactly what I needed to know to get started marketing our Small Business and Social Car Club.

Rachelle BrownDirector, Metro Elevator., Inc.

This workshop helps to build a really solid foundational understanding of the importance of social media and actionable steps to having a strong social presence.

Arielle ChesterDigital Content Producer at ABC News

Very insightful presentation that will surely help us kickstart not only the brainstorming process for content, but how to best utilize this content on each social media platform.

Allison LandryMarketing Manager and Social Media Strategist, The Christopher Companies

Previous Next

Workshop date and time:

SPRING

Social Media Marketing Fundamentals: 1-Module Course
Wednesday, July 30, 2025
from 12:00 p.m. to 2:00 p.m. PDT.

ENROLL NOW

Summer 2025
Live Online
July 30

BUY NOW

Prerecorded
Online

September 8, 2022/.

Content Marketing, Digital Marketing, Organic & Paid Social Media

YouTube Channel Strategy and Production Masterclass

September 08, 2022

How to Succeed on the World’s Favorite Search Engine: YouTube

Special Fall Pricing: Regularly, ~~$1,000~~ is now 50% off—$500. Enroll here (Prerecorded online).

BUY NOW!

Prerecorded
Online

MODULE 1

Learn More

MODULE 2

Learn More

You could call 2024 the year that YouTube took over: growing 79% year-over-year, surpassing Instagram and Facebook in popularity, and becoming the second-most-visited website in the world. Most importantly for marketers, YouTube has become the world’s favorite search engine. It’s where consumers and business users go first for entertainment, education, product reviews, how-tos, and engaging content.

The power of that platform makes it essential for businesses of all sizes. That’s why 61% of B2C marketers and 48% of B2B marketers make YouTube an integral part of their marketing strategy. To achieve success on the platform, to build an audience, and to achieve your desired KPIs, you need to understand YouTube’s audience, its content types, and the algorithm that gets you in front of viewers.

Whether you’re just getting started on YouTube, looking for ways to revitalize a low-performing channel, or seeking to create a powerful strategy on the platform, this 2-module masterclass is the perfect place to start. This course is led by Adam Finer, a marketing data specialist and video creator whose YouTube channel on Business Intelligence (BI) has more than 100k subscribers. You’ll learn how to formulate a successful strategy for your YouTube content. And that, in turn, will help you to build your brand’s audience and influence.

This course will cover:

The mindset, focus, and steps you need to launch or revamp your channel for the best chance of success.
Different YouTube content types, their pros and cons, and how to choose the right mix for your goals and target audience.
Strategies and techniques for building your audience on and off YouTube.
Video production tips and tricks that help you maximize audience retention and engagement.
The video upload process, from export settings to thumbnails to keyword tags, and more.
How to improve video SEO and SERP ranking.

(Can’t attend the live workshop? No problem. These workshops will be recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

BUY NOW!

Prerecorded
Online

Module 1: YouTube Content Strategy for Building Influence and Brand Positioning

In this first module, you’ll learn how to maximize the marketing potential of video content on the YouTube platform. You’ll learn:

The stats: understanding the value of video, mobile traffic, ad revenues, and video’s impact on SERPs.
What makes video engaging, and how it helps your customers to connect with your brand.
How to develop a content strategy that adds value for your audience.
How to conduct competitor research and content analysis to make sure your videos provide the most value and answer all the questions the YouTube audience is asking.
How to use YouTube Analytics data your content generates to continually fine-tune your content as you go.
SEO techniques you can use to feed the YouTube algorithm and rank your videos higher in search results.
Strategies and techniques for building your audience on and off YouTube.

With YouTube being the 2nd biggest search engine in the world receiving 3 billion more monthly visits than Facebook, it is essential for businesses of all sizes to have a presence on the platform.

However, without a good understanding of YouTube’s audience, its content types, and its algorithm, it can be hard to build influence and correctly position your brand.

This class will teach you what you need to know to formulate a successful strategy for your YouTube content that will, in turn, help you to build your brand’s audience and influence.

Key Takeaways:

In this class you’ll learn:

The correct mindset and focus necessary for starting your channel with the best chance of success.
The different content types at your disposal, and their pros and cons.
How to conduct competitor research and content analysis to make sure your videos provide the most value and answer all the questions the YouTube audience is asking.
How to use YouTube Analytics data your content generates to continually fine-tune your content as you go.
SEO techniques you can use to feed the YouTube algorithm and rank your videos higher in search results.
Strategies and techniques for building your audience on and off YouTube.

BUY NOW!

Prerecorded
Online

Workshop 2: YouTube practical guide to producing videos and optimizing content; and how to grow your channel and influence

In this second workshop, you will learn loads of practical tips and tricks on how to produce high-quality video content for your YouTube channel that will keep viewers engaged and increase your brand awareness and influence.

You’ll also be guided on the equipment and software you’ll need, from basic to advanced, to produce the best quality video possible.

With over 50 million channels on YouTube, it is becoming increasingly important to produce video content that cuts through the noise.

Fortunately, there are tried and tested ways of optimizing your content to help make it stand out from the crowd, feed the YouTube algorithm, and boost its SEO.

Key Takeaways:

In this class you’ll learn:

All about the different types of equipment you’ll need to produce the best quality videos possible.
Video production tips and tricks that help you prepare your videos to maximize audience retention and engagement.
The video upload process, from export settings to thumbnails to keyword tags, and more.
How to improve video SEO and SERP ranking.

How to Convince Your Boss Why You Should Take this Class:

YouTube is the second largest search engine after Google. Starting a YouTube channel for your business isn’t just a good idea. It may be one of the most important short-term, and long-term decisions you’ll make in terms of your larger marketing efforts. This is true for a huge variety of different reasons. From creating brand awareness to creating an online educational hub for your customers, there are a lot of different ways you can leverage your YouTube channel to grow your business and generate new leads. Many companies don’t get their YouTube or any video efforts off the ground due to a lack of staff training and resources. This course gets your employees trained and ready to launch a YouTube channel with step-by-step processes for each phase of a project. It’s time to get your team going!

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Can’t attend the live workshop? No problem! These DMAnc.org workshops are recorded, and you will be sent the recording within 24 hours of the live class date.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
List of selected items for additional reading.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.
List of additional reading.
Video upload checklist.
Access to a plug-and-play YouTube dashboard template for Data Studio that you can use to easily monitor performance.
In addition to the PDF of the PPT presentation, you will also receive a video upload checklist as well as personalized feedback on one of your videos from the class instructor.

Who is the course for?

Marketing managers, social media managers, digital marketing managers, e-commerce managers, influencers, trainers, and agency account managers. This class is for anyone who has decided to start a YouTube channel to market their business/brand but is daunted by the idea of producing video content and would like to be guided by someone who has successfully built their own channel to the top 2% of all YouTube channels. Whether you already have experience creating video content or not, this class will make sure you’re producing content that is optimized for the YouTube audience and algorithm.

The Presenter:

Adam Finer

Adam Finer is a Business Intelligence professional, brand owner and YouTuber. His career has seen him work in the UK (London), France (Montpellier) and the US (San Francisco) on BI projects for some of the world’s biggest brands.

He has also built a rapidly growing YouTube channel (LearnBI.online) teaching BI concepts and techniques that currently boasts 30K subscribers.

BUY NOW!

Prerecorded
Online

Adam was very clear with how he presented the information and I absolutely loved how he had real examples of how he’s utilized these strategies on his own page – it shows all these tips and tricks work!

Rachael BlairVideo Producer, Marriott International

This is a thorough and detailed workshop around breaking into YouTube with best practices across search, audience and more. Highly recommended whether you’re just starting out or need a serious revamp of your low-success channel.

Kelsey KittleManager, Brand Marketing, Lumens

The insight I gained during this workshop is INVALUABLE. I can’t wait to start incorporating what I’ve learned into our digital / video strategies moving forward.

Kristen ModzelewskiSr. Digital Marketing Specialist, Clark-Reliance

A great way for anyone looking to start their YouTube brand to get their feet wet.

Trey YoungCreative Media Specialist, Candid Color Systems

Adam’s class was exceptionally well thought out, informative, and approachable to anyone of any experience level. It surpassed all of my expectations.

Aaron YoungDigital Content Specialist, HPC Fire Inspired

I really liked this webinar, it was easy to follow, understand, and you could tell Adam really prepared for it.

Belicia HernandezMarketing Associate, Pathfinder Systems

This educational session offers great information for those considering starting a YouTube channel and some basic reminders for those who already have established a channel. This is great information for any size company or organization.

Nicole HallSenior Communications Specialist, San Diego County Regional Airport Authority

Well thought out, wide range of topics covered and done so in an authoritative way.

John-Michael SeeberContent Manager, Designory

Previous Next

Workshop dates and times:

Winter 2026

Module 1: YouTube Content Strategy for Building Influence and Brand Positioning.
Prerecorded online.

Module 2: YouTube Practical Guide to Producing Videos, Optimizing Content, and Growing Your Channel and Influence.
Prerecorded online.

BUY NOW!

Prerecorded
Online

September 8, 2022/.

Google Analytics 4.0 for Digital and AI-Driven Marketing Masterclass

September 06, 2022

Build Next-Level Analytics Skills to Track All Digital and AI Traffic Sources

Special Winter Pricing: Regularly ~~$1,200~~ is now 50% off—$600. Enroll here (prerecorded online).

Prerecorded
Online

Learn More

Learn More

Learn More

Overview

Google Analytics 4 (GA4) represents a major shift in web analytics, enabling you to understand user behavior and measure performance across websites, social media, advertising platforms, and now AI.

With the rise of AI-driven traffic sources — such as AI-powered search, chatbots, and voice assistants — it’s more important than ever to track and report on all digital activities accurately.

This comprehensive three-module masterclass guides you from initial setup to advanced reporting, empowering you to create insightful, customized dashboards and confidently share your data with stakeholders.

Key takeaways

Navigate GA4 setup and configuration with clarity and confidence.
Use the powerful Explore tool to create customized, actionable reports tailored to your needs.
Measure AI-driven traffic: see which AI tools refer visitors, track visit volume, and monitor trends over time.
Track specific events like PDF downloads and other key conversion actions.
Confidently present your data in executive-ready formats to guide marketing strategy and prove ROI.

Can’t attend live? No problem!

You’ll receive:

Full video recording of each session.
Downloadable PowerPoint slides.
Additional handouts and step-by-step guides.

All materials are emailed within 24 hours after each live session.

BUY NOW!

Prerecorded
Online

Module 1: GA4 Masterclass—Installation and Configuration.

Get started with GA4 from the ground up. Learn to install GA4, create and deploy tracking tags with Google Tag Manager (GTM), configure the admin panel, and manage user access.

Key Takeaways:

Why Google created GA4 and key differences from Universal Analytics.
Accessing and using the public GA4 demo account.
Installing GA4 tracking tags in WordPress, Wix, and other CMS platforms.
Verifying tag implementation and configuration.
Setting up filters, dashboards, automated reports, and alerts.
Understanding basic analytics data and statistics.
Increasing data retention and using change history.
Access to valuable GA4 resources, including links and eBooks.

BUY NOW!

Prerecorded
Online

Module 2: Reports—User Behavior, Monetization, Events + AI Traffic

Learn how to interpret GA4’s preconfigured reports to understand your audience, traffic sources, and website performance. Use these insights to improve engagement, refine messaging, and optimize conversion rates. Also track the AI traffic to your website: which AI, the number of visits, and the trend over the last twelve months.

Key Takeaways:

The 14 core GA4 reports and how to use them.
Real-time reporting for live activity snapshots.
Life Cycle reports: acquisition, engagement, monetization, and retention.
Monetization and retention analysis, including DAU, WAU, and MAU metrics.
Detailed user demographics, including interests and technology insights.
Advertising and Events reports, including new conversion tracking capabilities.
How to measure AI-driven traffic and understand its impact on your site.
Using UTM tags, advanced comparisons, and segmentations.
How to track AI traffic to your website, such as AI-powered search (e.g., Google SGE), chatbots, or voice assistants: which AI, the number of visits, and the trend over the last twelve months.

Module 3: Using GA4’s Explore to Build Custom Reports.

Master GA4’s Explore tool to build customized reports and gain deep, actionable insights. Learn to create targeted audiences, utilize predictive analytics, and share data with stakeholders in a clear and impactful way.

Key Takeaways:

Overview of the Explore interface and template gallery.
Creating acquisition, conversion, user behavior, ecommerce, and other specialized reports.
Using predictive metrics to identify high-potential audiences.
Applying segments and filters for precise analysis.
Detecting anomalies and understanding data trends.
Building executive-level presentations and data visualizations.
Practical tips and future outlook for GA4 reporting.

How to Convince Your Boss Why You Should Take this Class:

Master GA4’s advanced capabilities to provide more accurate, insightful reports that improve strategic decisions.
Gain hands-on skills to reduce reliance on external consultants and save on analytics costs.
Confidently measure AI-driven and traditional traffic sources to identify opportunities and trends.
Support marketing and sales with clear data that justifies future investments and budgets.
Increase your personal and team efficiency by automating reports and using predictive analytics.
Deliver compelling presentations to stakeholders that highlight marketing ROI and growth potential.
Stay ahead of competitors by adopting the latest analytics practices and tools.

The Presentations:

The Google Analytics 4.0 workshops are hands-on and practical.
You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 4.0.
Workshops are live, so you can ask your questions.
Can’t attend live workshops? No problem! All workshops are recorded. If you have questions, you’re welcome to email the instructor.
Screenshots with step-by-step instructions in numbered lists with links.
You can copy the examples, edit them, and use them in your work.
Each section has handy checklists that you can use for your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.
Guide to using the Explore tool. Fifteen pages of numbered steps show you how to build your reports.
A list of the 1,300 topics that Google uses for targeting in marketing.

Who is the course for?

Digital marketing managers, directors, and social media managers seeking better data-driven decision-making.
Webmasters and analytics professionals who want to upgrade their skills to GA4.
E-commerce, demand generation, and growth marketers focused on conversions and ROI.
Creative directors, agency account directors, and media planners presenting campaign results.
Marketing teams moving from Universal Analytics to GA4 who need a strong, practical foundation.
Anyone responsible for tracking and integrating AI traffic insights into their digital strategy.

The Presenter:

Andreas Ramos

Andreas Ramos head shot

Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.

Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
In Palo Alto since 1992.
Master’s degree from Universität Heidelberg, Germany.
Website is https://andreas.com (online since 1994).
Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.

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Prerecorded
Online

Excellent introduction to G4 Analytics!

Abigail BrowningVice President, Penny Publications, LLC

This is a great intro to GA4 and helps clarify many things that are not included in Google’s documentation.

Nataly WelchMarketing Trainee, ICAST

Excellent course in explaining the new features and changes of Google Analytics 4

Josephine BrienzaManager Design & Production, Web & Digital Publishing, Penny Publishing, LLC

Great value and insights into Google Analytics GA 4.0 and beyond. Highly recommend the full course covered in three workshop modules.

Dana Fodorean-MarinovaSenior Analyst Search Engine Marketing, Digi-Key Electronics, Germany, GmbH

This GA4 course gave me a better understanding of how to leverage the platform. It was helpful to understand how to build segments using AI.

Karn FiskMarketing Analyst, Hamilton Company

GA4 isn’t the end of the world, it’s a new world. Be prepared for it.

Bud KleppeDirector of Marketing, CarTech Books

Terrific course especially for those who do not know much about GA4 (like me)!

Barbara EjnesVP Marketing, Continuing Education Company

This workshop is very informative and helpful with understanding the differences between 3.0 and 4.0, as well as getting started with 4.0

Kyleigh ForbesMarketing and Communications Specialist, ASCEND Cardiovascular

One of the best courses I have ever taken! Amazing, relevant, unique content. Worth every dollar and minute of your time!

Danielle ThorntonDigital Growth Manager, Nature’s Way

The teacher was extremely detailed and great at explaining the difference between GA3 and GA4.

Kathryn BasileSpringer Publishing Company

This workshop provided very useful information and it allows me to develop my knowledge about Google Analytics’ tools.

Dana Fodorean-MarinovaSenior Analyst Search Engine Marketing, Digi-Key Electronics Germany GmbH

Great course! Instructor is very knowledgable and definitely has tons of experience. I’m more on the advanced side of things, using the Google stack for over a decade and the intro course was still very helpful.

Jesse NuttallDirector of Digital, Director of Digital

Very knowledgeable instructor.

Dina CliffordDirector of Marketing, NIC, Inc.

For not knowing much about Google Analytics, I now have the confidence to tackle this beast.

Richard MoralesDirector of Marketing and PR, Mid-Valley Hospital & Clinic

Great overview of GA4. It will help you understand what GA4 is, how it differs from it’s predecessor, UA, and how to install it.

Matthew WillisWeb Developer, Hoyu America Co, LTD

Andreas is a great resource on a variety of topics, explaining things in an easy to understand way whether you are a novice or seasoned professional.

Steven LafontaineInternet Marketing Director, West Coast Self-Storage

Previous Next

Workshop dates and times:

Winter 2026 (Live course dates coming soon!)

Module 1: Google Analytics 4.0 Masterclass: Installation and Configuration.
Prerecorded online.

Module 2: GA4 Reports: User Behavior, Monetization, and Events Reports.
Prerecorded online.

Module 3: Using GA4’s Explore to Build Custom Reports.
Prerecorded online.

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Prerecorded
Online

September 6, 2022/.

SEO 2025 for Digital Marketing Masterclass

August 06, 2022

Revolutionize Your SEO with New Insights and AI

Special Spring Pricing: Regularly, ~~$1,400~~ is now 50% off—$700. Enroll here.

ENROLL NOW

Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

Prerecorded
Online

Learn More

Learn More

Learn More

Learn More

In 2024, the digital marketing world was rocked by two transformative events. The first is something everybody is talking about: the rise of AI, and its utility as a tool that marketing professionals can use to save time and work more efficiently. The second has largely passed under the radar, but it’s just as consequential: the testimony of Google VPs and engineers in the 2023 Google antitrust trial revealed a treasure trove of insights into how Google structures its search. And that has revealed unprecedented information about improving SEO for your websites and pages.

This course has been completely rewritten to help you take advantage of these two changes. In this four-module SEO masterclass, you’ll get the knowledge you need to formulate an effective SEO strategy. Instructor Andreas Ramos will lead you on a deep dive that will help you to understand and master Google search. And you’ll learn how to use AI to execute your SEO plan with confidence and results.

You’ll learn:

Google’s Ranking Secrets: Uncover how Google evaluates and ranks pages. Learn what works, what to avoid, and how to align your pages with Google’s criteria.
How to leverage AI for SEO: We will also show you how to leverage the new AI tools like ChatGPT and Bing Chat to optimize your keywords, meta-tags, and page content. Learn to craft messages that resonate with your audience while effectively integrating your USP, UVP, and CTA. Our course includes Andreas’s eBook on prompt crafting.
Keyword Mastery: Discover methods to find the most effective keywords and spoken queries tailor-made for your content and target audience.
On-Page SEO Excellence: Learn techniques to enhance user experience and engagement on your pages.
Technical SEO Insights: Identify and fix technical issues that hamper your page rankings.
Off-Page SEO Strategies: Additional tactics to bolster your page’s position in search results.
Speed Optimization: Understand how to accelerate your page loading times, a key factor preferred by Google.
Skills beyond SEO: What you’ll learn here will be applicable beyond web pages, to help you gain more reach and better ROI in digital advertising, social media, and content marketing.
Bonus 1: Codes, checklists, tips and techniques you can immediately apply in your work.
Bonus 2: This Masterclass includes a free copy of Andreas Ramos’ eBook, Prompt Crafting for Digital Marketing.

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Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

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Prerecorded
Online

Module 1, Keyword Research and AI for SEO.

Description:

Understanding Google sorting and ranking. We begin by looking at how Google selects which pages will appear in search results. You’ll understand how Google sorts and ranks websites and pages. This is entirely new material, based on what we learned from Google’s internal documents and testimony in the 2023 Google antitrust trial. We interpret what it means and how to adapt your SEO to Google’s systems.

Understanding AI and how to use it in your work. We’ll explore how AI tools, such as ChatGPT, Microsoft Copilot, Google Gemini, Anthropic Claude, Sonnet, and others, can be used for SEO. These AI applications make it easy to find good keywords, write meta-tags, and do many other SEO tasks…if you write good prompts. By understanding how Large-Language Model (LLM) AI works, you can use it better. We will show how to write advanced prompts so the AI can create replies to you that present your company and goals. These replies also match your target audiences and add USPs, UVPs, and CTAs. We include a 28-page PDF on how to write prompts.

Keyword research. Keyword Research is the foundation of SEO. You’ll see how to use Google tools and AI to find your audience’s keywords to search for your company, products, and services on desktop, mobile, and voice search. This includes how to find the keywords that bring visitors to your competitors. Then, use these questions, keywords, and phrases to write your meta-tags (TITLE tags and DESCRIPTION tags), page headings, body text, image captions, links, and more. You also use keywords for pages, ads, social posts, content marketing, and to make videos.

You’ll also see how to convert all keywords to lowercase in one step, sort keywords into categories, make permutations of the best keywords, and quickly translate keywords into other languages.

Key Takeaways:

In this class you’ll learn:

Learn how Google reviews and selects websites. For any topic, there may be millions of pages. How does Google select ten to twenty thousand of those pages and narrow it down to a few hundred, which ends up as the few dozen pages presented to users? What do Google’s 16,000 Quality Reviewers look for? What are the red flags for Google? We’ll cover this, step by step, based on Google’s internal documents and court testimony in the 2023 Google antitrust trial. You’ll have clear guidelines for improving your pages to match Google’s goals.
How to use LLM AI (ChatGPT and so on) for SEO: This covers how to write advanced prompts that use your organization, goals, and target audiences so it can write text that matches your visitors’ interests.
Keyword Research: We examine free tools for finding thousands of keywords, including your competitors’ keywords. You’ll also learn how to find your audience’s questions when they search.
Competitive Research: You can also use tools to find your competitors’ keywords and understand their pages, which gives you ideas for your pages.
Checklists: Each section includes a checklist for your work.
Bonus: We also give you spreadsheet templates for managing your keywords.

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Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

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Prerecorded
Online

Module 2, On-page, Image, UX/UI, and Speed SEO.

Description:

In the second module, we dive into on-page SEO, image SEO, UX/UI SEO, and Speed SEO.

On-page SEO is all about enhancing what your visitors see on your website and pages. By improving site architecture, page design, grammar, text, and visuals, you can directly boost your search rankings, you can directly boost your search rankings by improving site architecture, page design, grammar, text, and visuals. We’ll guide you in utilizing AI tools to elevate your content and image quality, making your site more appealing to users and search engines.

Image SEO looks at issues around image formats (JPG, PNG, WebP, and so on), the kilobyte size of images and how to compress them while keeping high quality, methods to get images to load faster, and other items.

UX/UI SEO (UX = User Experience) and UI (User Interface) look at improving the visitor’s experience. The better the website works for visitors, the higher your engagement rate and conversion rate, which are part of Google’s metrics for scoring pages.

Finally, we look at Speed SEO. Studies show visitors prefer faster pages, so this section shows you how to measure the speed of pages and steps to improve page speed.

Our approach is straightforward and user-friendly. We provide clear, step-by-step instructions with practical examples that you can easily replicate and adapt. This workshop will empower you with knowledge and tools.

Key Takeaways:

In this class you’ll learn:

You’ll see how to use AI to sort keywords into categories quickly, use that to create additional pages, find more keywords, sort keywords by the target audience, interests, intent, and seasonality, generate word clouds, create mind maps, translate your keywords into sixty-six languages, and more. This lets you write better pages that align with Google’s criteria quickly.
We’ll look at how images work in SEO. How to reduce the kilobyte weight of images on your site. The impact of image formats. Which images to compress? Comparison of results when compressing images. New image formats. Size of webP format, GIFs, SVG, carousels, and video. How do you use different sizes of the same image? Examples of code that you can add to your web pages to accelerate images.
On-page SEO covers changes that you can make to the webpage for visitors.
UX/UI SEO looks at how to improve the visitor’s experience. The better the website works for visitors, the better your engagement and conversion rates. Examples of good and bad web design: placement of buttons, tracking tags, content, and more.
Speed SEO shows how to measure the speed of pages and steps to improve that page speed. Google’s new CWV speed metrics include FCP, LCP, CLS, and FID. What does this mean, and how do you see the scores? How to use your Google Analytics to see page speed and decide which pages to optimize first. How to reduce the amount of text on your site.
Optimizing for mobile vs. desktop: See traffic results and share them with your team to guide design changes.
Dozens of practical tips and ideas to improve the speed of your pages.

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Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

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Prerecorded
Online

Module 3, Technical SEO.

Description:

Module three dives into technical SEO. This involves tweaking your site’s HTML code to ensure search engines categorize your pages correctly. We cover the essentials of editing HTML meta-tags, page headings, body text, ALT tags, and link texts. To simplify this process, you’ll receive a handy spreadsheet that helps keep your meta-tags within Google’s character limits. Plus, we’ll demonstrate effective methods to test and optimize your meta-tags.

You’ll also learn to use analytics to strategically select pages for SEO enhancement and discover advanced techniques for optimizing images, including editing hidden text. The workshop doesn’t stop there; we’ll explore other technical areas such as canonical tags and HRefLang tags, handling 404-error pages, implementing 301 redirects, repairing broken internal links, and creating XML sitemaps for pages and images.
.
Many SEO steps in this module can be enhanced with good AI use. We’ll show you examples, prompts, and results so you can copy them and use them in your work.

Key Takeaways:

In this class you’ll learn:

What does Google consider a good page? You’ll see how you can use AI to compare your pages with Google’s ideas.
How do you use AI to write better meta-tags and headings, tools to suggest and optimize all the meta-tags on your site, and a spreadsheet to manage meta-tags?
Tools to see the meta-tags on your site (and your competitors’ sites).
SEO includes the text on your page, such as headings, sub-headings, body text, and links. You can also use AI to write these.
Technical issues include canonical tags and HRefLang tags, 404-error pages, 301-Redirects, how to find and fix broken internal links, and XML sitemaps for pages and images.
How can you quickly create structured data for your pages that Google can use to index your pages?
Bonus: Code examples to copy, edit, paste, and use

ENROLL NOW

Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

BUY NOW!

Prerecorded
Online

Module 4, Off-Page SEO and SEO ROI Analysis.

Description:

Our fourth module looks at off-page SEO. For many years, Google said you can’t improve ranking by making changes outside of your web pages, but it turns out you can. This module focuses on strategies to enhance your online presence and visibility beyond your website. Off-page SEO is crucial in attracting more visitors and boosting your site’s visibility, credibility, and authority. We’ll navigate through various techniques, including effective link building, social media engagement, securing links on news sites, link directory registrations, optimizing your Google My Business profile, and more. These tactics are vital to expanding your digital footprint and driving increased traffic to your site.

But that’s not all. This session also looks at the essentials of SEO reporting. Learn how to create insightful SEO reports and analyze visitor data, page performance, rankings, and keywords. We’ll guide you through justifying the ROI of your SEO efforts, equipping you with the knowledge to demonstrate the value of your work.

Additionally, we provide an overview of the most common SEO topics and metrics essential for anyone in the field. We’ll discuss establishing an effective SEO helpdesk to further support your organization’s SEO initiatives and ensure ongoing support and optimization.

We add a list of comprehensive SEO tools and resources list. This curated collection will help you stay updated with the latest trends and best practices in SEO and digital marketing, ensuring you remain at the forefront of the industry.”

We provide clear, real-world examples and a series of practical, step-by-step tactics tailored to your organization’s website.

Additionally, the workshop includes a wealth of resources: examples, links, and customizable code snippets. These materials are designed for easy application, allowing you to immediately implement changes and see tangible improvements in your website’s loading speed.

We close this module and the course with a brief look at the future of search engines, SEO, and AI
.

Key Takeaways:

In this class you’ll learn:

Off-page SEO covers the changes you can make outside your website that affect your ranking.
How to build quality inbound links.
How do you check for links from your site to bad sites?
How to block bad (toxic) incoming links.
You need to explain why you need to include experts on your site, how to find them, and how to cite them on your pages.
How to place your press releases on 100+ media sites, magazines, and newspapers.
If your organization has dozens (or hundreds) of locations, there’s a way to list all of them on Google.
Off-page SEO includes social media. You’ll see how to use ChatGPT to write hundreds of audience-specific social media posts in minutes, complete with the tone, emoji, and CTAs.
How do you get your organization in the Knowledge Box at the top of Google?
How to use web analytics to get data and create reports for SEO.
How do you justify the cost of SEO work?
List of resources for information and help in SEO.
The future of search engines, SEO, and AI.

How to Convince Your Boss Why You Should Take this Class:

Completely updated for 2024, this course offers fresh insights into Google Search’s workings, especially in light of testimony and documents from the 2023 Google antitrust trial. We emphasize using AI tools to better understand your audience and create web pages that resonate with their interests. This course is for every company size, from SMB to enterprise-level SEO, aimed at boosting traffic, enhancing brand awareness, and increasing sales and conversions.

SEO isn’t just about visibility in search engines; its concepts can also be applied to digital advertising across platforms like Google Ads, Facebook, and LinkedIn, as well as social media posts, content marketing, and videos to attract more visits, leads, and sales.

Our course is particularly valuable for internal teams who possess an intimate understanding of your organization’s goals, products, and services. Unlike external agencies or consultants, internal teams can communicate these aspects more effectively. This course empowers your internal team to:

Implement advanced SEO strategies tailored to your business’s unique needs.
Use AI and data analytics to create content that aligns with your audience’s preferences.
Integrate SEO techniques across digital marketing channels for a cohesive online presence.
Measure and analyze the effectiveness of your SEO efforts to continually refine your approach.

Equipping your team with these skills enhances online visibility and ensures a consistent and effective digital marketing strategy across all platforms.”

The Presentations: Live or On-Demand

The presentation is both live and on-demand (recorded).
The live presentations let you ask your questions and get answers immediately.
Take the recorded presentations if the schedule doesn’t fit your calendar.
Step-by-step instructions in numbered lists complete with links to do this yourself.
The course includes illustrations and examples you can copy, edit, and use in your work.
You’re welcome to ask follow-up questions by email.

Download Material:

Recorded video of the presentation with slides and audio.
All PowerPoint presentations as PDFs.
Step-by-step instructions in numbered lists with links and checklists.
Supplementary materials, including spreadsheets for managing keywords, sorting keywords, and translating keywords, and eBooks.
The Google Quality Rater Manual, Google’s internal training manual for their 15,000 reviewers.
LinkedIn Profile Optimization eBook by Andreas Ramos.
Prompt Crafting for Digital Marketing eBook by Andreas Ramos.

Who is the Course for?

Marketing managers, digital marketing managers, search marketing managers, webmasters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.

The Presenter:

Andreas Ramos

Andreas Ramos head shot

Andreas Ramos teaches courses at the DMAnc.org in digital marketing with AI, SEO, digital advertising, Google Analytics 4.0, and LinkedIn profile optimization.

Adjunct Professor teaching university-level AI-powered digital marketing at Omnes Education, CSTU.edu, and the DMAnc.org.
Author of 22+ books on digital marketing, including five Amazon Best Sellers. Books published by McGraw-Hill, Tsinghua University Press, and others in five languages.
Digital marketing since 1995. Former director of the digital agency at Acxiom, where he led digital marketing projects for global banks, airlines, hotels, and more. Director of Global SEO at Cisco, where he worked in 44 languages in 84 countries. He was CMO of a Silicon Valley startup and is currently an advisor to two AI startups. His current clients include Stanford and Harvard. He has worked with Cigna, ATT, Chase, Citibank Brazil, Bain, SUN, Brio Technology, Oracle, SGI, NTT, and smaller companies.
Keynote speaker at conferences in NYC, Chicago, San Francisco, San Jose, Beijing, Shanghai, Copenhagen, Vienna, Karachi, Stanford, and other cities.
Member of the association for people who work in SEO at Silicon Valley Fortune 500s. Noted Most Valuable Contributor (2014).
In Palo Alto since 1992.
Master’s degree from Universität Heidelberg, Germany.
Website is https://andreas.com (online since 1994).
Social media: LinkedIn https://linkedin.com/in/andreasramos/ and X (formerly Twitter) https://twitter.com/Andreas_Ramos.
Contact Andreas at [email protected].

ENROLL NOW

Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

BUY NOW!

Prerecorded
Online

These workshops have a lot of great information and is presented in a straightforward manner. Thank you for making it possible for people to learn without having to go to college for it.

Crystal SchwartzDirector of Marketing, Pine Village

I liked the detailed examples along with links and recent data point. Some slides were updated right before the class to address news in the market.

Anna PlehnEcommerce Marketing Manager, ViewSonic

This is about the 3 rd class i’ve taken with DMANC, and i keep coming back for the relevance of the content, and we get updates to the information in real time.

Amanda PruynDigital Specialist, Progressive Medical

Eye-opening! There’s so much I need to do and check on our eCommerce site!

Lily HunterSenior Product Manager, eCommerce and Supplies, Roland DGA

This was a nice simple intro into SEO. Nice and basic with some helpful hints and tricks.

Jennifer VandeWaterDigital Marketing Execution Manager, Chevron North America

The workshop was great! I would like to actually learn how to do SEO on our firm’s website. I have signed up for the additional classes to learn more about how to do that.

Beth HopkinsMarketing Director, Capehart Scatchard

I highly recommend this course for learning the ins and outs of SEO.

Brad SurrattSr. Marketing & Events Manager, 3 | Share

Presentation was clear, it would be valuable for those who have no basics of SEO.

Melissa KrotE-Commerce Marketing Manager, Chevron North America

Previous Next

Workshop dates and times:

SPRING

Module 1: Unleashing the Synergy of AI and Creative Writing,
Friday, June 6, 2025. 12:00 PM – 2:00 PM PDT.

Module 2: Grammar and the Art of Effective Prompt Engineering.
Friday, June 13, 2025. 12:00 PM – 2:00 PM PDT.

Module 3: Mastering Sales-Winning Social Videos and Marketing Writing.
Friday, June 20, 2025. 12:00 PM – 2:00 PM PDT.

Module 4: Integration, Expansion, and Overcoming Challenges.
Friday, June 27, 2025. 12:00 PM – 2:00 PM PDT.

ENROLL NOW

Spring 2025
Live Online
Mod 1: June 06
Mod 2: June 13
Mod 3: June 20
Mod 4: June 27

BUY NOW!

Prerecorded
Online

August 6, 2022/.

Use SEO for Digital Marketing Masterclass, Module 4, Page Optimization for Speed

June 14, 2022

DMAnc.org Online Certification Workshops

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 4 Only: regularly ~~$300~~ now 25% off—$225. Enroll here (pre-recorded).

Special Series Pricing: All four SEO workshop modules $1,200 now 45% off—$660. Enroll here (pre-recorded).

ENROLL NOW
Module 4
(Pre-recorded Online)

ENROLL NOW
SEO Four-Module Series
(Pre-recorded Online)

Why Take this Course?

This is Module 4 of a four-workshop series that shows you what to do to get your pages to appear higher on Google and other search engines to get more visitors, leads, and sales. The four-part series covers:

Keyword research: How to find the best keywords and spoken queries.
On-page SEO: How to get better site indexing and improve what your visitors see on the page.
Technical SEO: How to find and fix technical issues that affect your site ranking.
Off-page SEO: Additional steps to improve your page’s ranking in Google.
Page Optimization for Speed: Google gives preference to pages that open quickly.

In this workshop, you will learn how to update your website for Google’s focus on the speed of webpages. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so you will not experience a radical drop in traffic. You’ll also see how to measure your website to see how it meets Google’s standards. The workshop has examples, links, and code for you to copy, edit, and paste.

Update: Google announced the speed of webpages also applies to desktop search. How quickly a web page opens for desktop or mobile visitors is part of the Google ranking algorithm. If everything is equal for two pages, the faster page will rank higher. This workshop covers many best practices that you can apply to your websites.

We cover the parts of speed optimization:

Why optimize for speed?
How to measure your page’s speed.
How to reduce the kilobyte size of text and images

Why Optimize for the Speed of Pages?

Whenever Google rolls out a core update such as mobile-first indexing, hundreds of thousands of websites suddenly take a nosedive in ranking and traffic—and they scramble to triage the problem. You can prevent this from happening to your website by learning about Google’s update and improving your website’s page speed right away.

(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Each module is two hours and the 4-module series is a total of eight hours. Take the courses either live or recorded.

Module 4, workshop date and time:
Pre-recorded. Next live series coming in Fall 2023!

ENROLL NOW
Module 4
(Pre-recorded Online)

ENROLL NOW
SEO Four-Module Series
(Pre-recorded Online)

Key Takeaways:

In this class you’ll learn:

Should your website be designed for desktop or mobile? How to see and share the trend at your site.
Most of your visitors have a slower connection than they expect. Shared WIFI connections and VPNs impact the page speed. You can throttle your browser to experience how your pages open for your visitors.
Google’s new CWV speed metrics: FCP, LCP, CLS, FID: what these mean and how to see the scores.
Examples of good and bad web design: placement of buttons, tracking tags, content, and more.
How to use your Google Analytics to see page speed and decide which pages to optimize first.
How to reduce the amount of text on your site.
How to reduce the kilobyte weight of images on your site. The impact of image formats. Which images to compress. Comparison of results when compressing images. New image formats. Size of webP, GIFs, SVG, carousels, and video. How to use different sizes of the same image.
How to use segmentation in Google Analytics to see your traffic and page speed.
Dozens of practical tips and ideas to improve the speed of your pages.

ENROLL NOW
Module 4
(Pre-recorded Online)

ENROLL NOW
SEO Four-Module Series
(Pre-recorded Online)

How to Convince Your Boss Why You Should Take this Class:

You use SEO to ensure your web pages show up when people use search engines. You can also use ideas in SEO for digital advertising (Google Ads and ads on Facebook, LinkedIn, and so on), social media posts, content marketing, and video to reach your audience. This brings more visits, leads, and sales.

Internal teams know the organization’s goals, products, and services better than agencies or consultants and can communicate better than them. This course will help your internal team to:

Manage SEO: You’ll understand how to set up and run your SEO projects. If you manage staff, interns, agencies, or contractors, you’ll be able to tell them what to do and get results that matter.
Use the Before/After Reports: This SEO course includes reports for you to fill out before and after the SEO work. This lets you measure your results.
Cost-effective: This course will help you to carry out SEO faster and at a lower cost.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions.
Can’t attend the live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to send an email to the instructor.

Download Material:

Recorded video of PowerPoint presentations with audio.
Complete PDF of the PowerPoint presentation.
Step-by-step instructions in numbered lists with the links and checklists.
Supplementary materials, including spreadsheets for managing keywords, sorting keywords, and translating keywords, and eBooks.
Google’s internal training manual for their page quality review team.
LPO ebook by Andreas Ramos.

Who is the course for?

Marketing managers, digital marketing managers, search marketing managers, web masters, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot Andreas is the author of 22 books on SEO, SEM, social media, and content marketing, including #TwitterBook, How to Write a Book!, The Big Book of Content Marketing, Search Engine Marketing (McGraw-Hill), and technical editor of Search Engine Marketing, Inc. by Mike Moran (IBM Press). He is an adjunct professor in digital marketing at INSEEC, a leading French university, and CSTU in Silicon Valley. He also led the digital marketing agency at Acxiom and was the Manager of Global SEO at Cisco. His clients include Stanford and Harvard. He graduated from Universität Heidelberg, the top German university. He and his wife live in Palo Alto. Visit him at andreas.com.

Publications

Testimonials

I just finished the 4 course series for SEO, and what I’ve learned can be implemented right away. Also appreciate the follow up information for up to a year!

Amanda PruynDigital Specialist, Progressive Medical

I learn something new to work on with each module! It was easy to understand and follow, even for a beginner like me.

Lily HunterSenior Product Manager, eCommerce and Supplies, Roland DGA

This is a great introduction to why you should be paying attention to mobile-first SEO practices.

Carrin WelchDigital Marketing Manager at Magpul Industries Corp.

As someone who has been in digital marketing for over 14 years, I really enjoyed this presentation on the forthcoming updates needed for websites. It was great to see all the small tips that really make a difference when it comes to designing with mobile-first in mind. I learned a lot even though I have a lot of experience!

Tina LloydVP Digital Content & Social Media, INSP, LLC

Andreas presented several, great SEO insights. So refreshing to learn from a source who is actually keeping up on such an everchanging topic. Great webinar, Andreas!

Tracie YoungVP, Marketing Officer, First Bank

It’s not very common to receive actionable takeaways from some webinars as they are often just a company trying to earn your business and it becomes a “pitch” in disguise with minimal takeaways at best. This webinar was extremely educational with key insights and tangible takeaways that I can actually execute! I learned about several tools I can start using today to optimize our mobile site. Thank you Andreas for an amazing presentation! I’ll definitely be attending more DMAC workshops in the future!

Cassie PekarMarketing Director, Sylvie Collection

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June 14, 2022/.

Use Google Ads for Digital Advertising, Module 3: The Google Ads Bidding System and Quality Score

June 09, 2022

DMAnc.org Online Certification Workshops

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Individual workshops $300 each, now 25% off—$225 each

Special Series Pricing: All three Google Ads workshops $900 now 45% off—$495. Enroll here (Pre-recorded).

ENROLL NOW
(Pre-Recorded Online)
Google Ads
Module 3

ENROLL NOW
Pre-Recorded Online
Google Ads
3-Part Series

Why Take this Course?

This is Module 3 of a three-workshop series that covers how to place and manage Google Ads. Use digital advertising to reach your target audience in search engines to get leads and sales. A search in Google shows the user’s intent: they are looking for the product or service. When you place your ad at the top of Google, your ad appears in front of those people who are actively searching.

In this workshop, we’ll dig into the Google Ads engine. You’ll see how the bidding system works. This means you can use lower bids and lower budgets to get better results than your competitors. We’ll also discuss how Google Ads uses Quality Score to set the ranking position of your ad and how much you’ll pay for the click (your cost-per-click). You’ll be able to increase your Quality Score, which lets you lower your bids yet rank higher. You’ll see how to optimize your Google Ads account for maximum results by managing bids to KPIs. The workshop also covers additional software from Google that lets you manage dozens of accounts in one account.

Finally, we’ll show you how to manage Google Ads by time zones, continent, and language.

(Can’t attend the live workshop? No problem. These workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop date and time:

Next live masterclass coming in Fall 2023!

Key Takeaways:

In this class you’ll learn:

Google’s auction system and how the bidding algorithm works (with examples).
Google Ads Quality Score determines your final bid and ranking. You’ll see how to improve your Quality Score so you can use a lower budget and lower bids, yet your ads will show more often, rank higher, and cost less per click than your competitors (you can bid $0.25 and rank higher than a competitor who bids $5.)
How to set bids, manage bids, and manage your budget.
How to use portfolio theory for your ads.
How to calculate KPI’s (Key Performance Indicators). We’ll send you a KPI eBook.
An example of a large account with 200,000 keywords where cost-per-click (CPC) fell from $0.76 to $0.07, clicks jumped up from 52 clicks per day to 17,650 clicks per day, and the click-through-rate (CTR) went from 0.12% to over 8%.
We’ll look at a tool that lets you manage several Google Ads accounts. Another Google tool that lets you manage hundreds of thousands of keywords. These tools are available only by request from Google. We’ll show you how to get them.
A series of slides cover how to manage global ad campaigns by time zone, continents, and languages.
Finally, if you’re a non-profit, how to use Google Foundation Grants as a test bed for your Google Ads campaigns.

ENROLL NOW
(Pre-Recorded Online)
Google Ads
Module 3

ENROLL NOW
Pre-Recorded Online
Google Ads
3-Part Series

How to Convince Your Boss Why You Should Take this Class:

You use digital ads to place your ads at the top of search engines. You can use ideas from Google Ads in ads for Microsoft Bing, Facebook, LinkedIn, and so on. Use ads to reach your audience to get more visits, leads, and sales.

Your internal teams know your goals, products, and services and can create and manage better advertising.

Manage Digital Advertising: You’ll understand how to set up and run your advertising projects. If you manage staff, interns, agencies, or contractors, you’ll be able to tell them what to do and get results that matter.
Cost-effective: This course will help you to carry out digital ad campaigns faster, at a lower cost, and with better results.

The Presentations:

The workshops are hands-on and practical.
In addition, the workshops are live so you can ask your questions.
Can’t attend the live workshops? No problem! All workshops are recorded. If you have questions, you’re welcome to email the instructor.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.
Spreadsheet to collect and manage thousands of keywords.
Spreadsheet tool to convert your keywords to lower case.
Free software to make permutations of your keywords.
Spreadsheet tool to translate your keywords into 66 languages.
The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.

Who is the course for?

Marketing managers, digital marketing managers, search engine marketers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits who manage digital advertising (paid search).

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.

Testimonials

“DMANC’s course on Google Ads is phenomenal. The host (Andreas Ramos) gives students such a vast wealth of information and knowledge on Google Ads, that it’s surely guaranteed to help them improve their own campaigns.”

Trey PaschMarketing Specialist, Walker Tape Co.

Well worth the money spent.

Michele ChristianGlobal Marketing Specialist, Hutchinson Industries, Inc.

Great webinar, love to learn from a best selling author.

Ashley Gase Ecommerce Specialist Frontier Co-op

Ashley GaseEcommerce Specalist, Frontier Co-op

Great Webinar! Andreas shared valuable information and tips that save me much time and will help me better manage Google Ads for the businesses I manage. I look forward to utilizing what I have learned through this series!

Kim KinsellaDirector of Marketing, FIRC Group

Another great course from the DMA of Northern California!

Katie WilliamsonCommunity Manager, Matson Alarm

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June 9, 2022/.

Leveraging ChatGPT and AI for Digital Marketing Success, a 2-module Masterclass

June 07, 2022

DMAnc.org Online Certification Workshops

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing: regularly ~~$600~~ now 25% off—$450. Enroll here (Pre-recorded).

ENROLL NOW
2-Module Series
Pre-recorded Online

Why Take this Course?

The new AI tools in ChatGPT, Microsoft Office, Google, and others are the most significant changes in digital marketing since the introduction of the web in 1993. AI tools can save time, help generate ideas, and improve productivity. This workshop is for digital marketers who are looking to learn new tools and skills to improve their efficiency and productivity.

The goal of this two-session workshop is to help digital marketers learn how to use ChatGPT and other AI tools to improve their efficiency and productivity in their digital marketing.

Use AI tools to quickly generate high-quality text and images that you can use for marketing content, such as articles, blogs, web pages, product descriptions, digital ads, social media posts, and videos. Attendees will also see how to use AI to come up with unique creative ideas or brainstorming.

You’ll see live hands-on examples, step by step, of how to use AI to create text and images. You’ll get the recorded video which you can review so you can apply this to your work. All slides include the prompts and results, which you can copy, edit, and use for your work.

Andreas Ramos is among the first instructors in the world to teach university-level courses in the use of AI tools for digital marketing, and the author of more than twenty-two books on digital marketing.

(Can’t attend a live class? No problem. This masterclass series is recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop dates and times:

Module 1: AI Tools for Writing Blog Articles, Web Content, Emails, and Product Descriptions.
Pre-recorded online. Next live masterclass coming in July 2023!

Module 2: AI Tools for Social Media, Digital Ads, and Images.
Pre-recorded online. Next live masterclass coming in July 2023!

ENROLL NOW
2-Module Series
Pre-recorded Online

Module 1: AI Tools for Writing Blog Articles, Web Content, Emails, and Product Descriptions.

Special Pricing: regularly ~~$600~~ now 25% off—$450. Enroll here (Pre-recorded).

Description:

The first session covers the AI tools and how to use them for creating or editing text to save time and enhance creative flow. The focus is on the use of AI for digital marketing for writing blog articles, web content, emails, product descriptions, ebook outlines, press releases, and competitor reviews. We’ll include a comparison and how to use tools such as ChatGPT, ChatGPT Pro, Microsoft Chat and Google Bard, Anthropic Claude, and other tools, and an overview of the upcoming AI tools in Microsoft Copilot.

Key Takeaways:

The focus is hands-on, applicable tools and processes.
Every slide includes the prompt and its result. You can copy the prompts, edit them, and use them for your work.
Introduction to the basics of ChatGPT and other AI tools for digital marketing.
Comparison of the current state of ChatGPT, ChatGPT Pro, Microsoft Chat and Google Bard, Anthropic Claude, and other tools.
Overview of the upcoming AI tools in Microsoft Copilot.
Live demonstration of many items in this presentation: How to create articles, book outlines, customer review summaries, business plans, competitor analysis, write job ads, emails, press releases, grant proposals, and more.
How to use these tools to write (or improve your writing) for articles, blog posts, PowerPoint slides, and outlines for articles and books.
Use these tools to edit or improve website content, product descriptions, product summaries, and more.
How to use AI tools to write grant proposals.
How to use AI to translate to 50 languages.
Create certification exams for your products or services.
How to use AI to prepare for conferences.
Additional uses include how to quickly produce time-consuming reference letters and employee quarterly reviews.

ENROLL NOW
2-Module Series
Pre-recorded Online

Module 2: AI Tools for Social Media, Digital Ads, and Images.

Special Pricing: regularly ~~$600~~ now 25% off—$450. Enroll here (Pre-recorded).

Description:

The second session continues with ways to use AI for social media, digital ads, and images to save time, increase your content library and enable faster testing. Plus, how to use AI in unique ways for creative brainstorming and organizing customer reviews, and sentiment. Plus, how to improve your LinkedIn page for your company and yourself.

Key Takeaways:

Using AI tools’ ability to come up with unique creative ideas, and suggestions for brainstorming.
Using AI tools to create hundreds of social media posts in seconds. A custom spreadsheet (included) shows how to make sure the posts are within character limits. Date and time are added to the posts so it can be uploaded into a social media management tool.
Use AI to analyze thousands of customer reviews or social media comments, with summaries of customers’ problems, suggested solutions, representative quotes that can be used for marketing blurbs and social media posts, and sorted by sentiment (positive, neutral, negative).
AI can create unique photos, images, and videos for your product shots, websites, and more.
For SEO, writing meta-tags (TITLE and DESCRIPTION), how to edit those, how to check the character limits, and how to test them.
For digital ads for Google RSA: quickly create fifteen headlines and four description lines, how to check these to fit Google Ad’s character count restrictions, and how to find data to see which lines are the best ones. The best ads can be copied for use in your ads in Facebook, Instagram, LinkedIn, Tiktok, and other ad platforms.
How to use ChatGPT to improve your LinkedIn pages for your company and yourself.
How to integrate ChatGPT and other AI tools into digital marketing strategies.

ENROLL NOW
2-Module Series
Pre-recorded Online

How to Convince Your Boss Why You Should Take this Class:

The new AI tools in ChatGPT, Microsoft Office, and Google are the most significant changes in digital marketing since the introduction of the web in 1993 and the iPhone in 2007. You’ll be able to do more, faster, with better quality, and lower costs. Don’t be left behind in this new world of AI-enabled digital marketing. Sign up for our course now and boost your efficiency and productivity!

The Presentations:

The workshops are hands-on. Attendees will leave the workshop with a practical understanding of how to immediately integrate ChatGPT and other AI tools into their digital marketing strategies, and how to quickly and efficiently generate high-quality marketing content. All examples include the prompts and the results which you can copy, edit, and use in your work.

Download Material:

The Powerpoint of the presentation workbook.
The video of the presentation.
Ebooks, links, and recommended reading.
Spreadsheet for Microsoft Excel and Google Sheets with worksheets for SEO meta-tags, Google Ads, social postings, and business plans. The worksheets include formulas that count the number of characters for SEO tags, digital ads, social postings, and business plans.

Who is the course for?

Marketing managers, digital marketers, social media managers, public relations managers, content managers, content authors, editors, copy editors, and writers.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has been using AI tools for his work as CMO of a startup. He is also among the first professors in the world to teach university courses in the use of AI tools for digital marketing.

Andreas also manages a Twitter List of 30+ key people in AI for marketing, including OpenAI, Microsoft, Google, Nvidia, Meta, and professors in marketing at Wharton, NYU, Stanford, and other universities.

He has 25+ years of professional experience in digital marketing for startups, companies, and global enterprises. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the director of the digital agency at Acxiom. He is the author of 22+ books on SEO and digital marketing, including one of the first books on how to build HTML websites. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on from one of the leading experts in digital marketing in Silicon Valley.

Publications

Testimonials

This course provided me with tools and resources I didn’t know existed that can make my daily tasks sooo much easier. Highly recommend for the multitaskers and those that wear many hats at work.

Brenda PascoeMarketing and Media, Hughes Socol Piers Resnick & Dym, Ltd.

The workshop is a great introduction for using AI content in digital marketing.

Krystal DredgeMarketing Director, AvL Technologies

The AI 2 part series was super helpful in gaining a better understanding of AI tools out there now and a look into the future!

Denise Rene CarpenterDirector of Marketing, Ulliance, Inc.

This was a great course that provided me a strong foundation to learning about the abilities of AI. Although having no prior knowledge in AI, Andreas made it easy to follow along and understand all of the material. I would definitely recommend taking this class to stay on top of the inevitable evolution of AI in society.

Mason DeLucaMarketing Specialist, Calero

This course by the DMAnc was very helpful and the tips I learned will save me countless hours!

Christopher CastilloSenior Manager of Digital Marketing, C+R Research

I’ve attended several workshops on AI by other pros, but none like this one. I learned uses for AI in content creation that I hadn’t considered, such as translations, grant proposals, research for conferences and networking, social media posts with emojis, creating exams, and improving LinkedIn profiles. Andreas shares a ton of resources for creating digital ads, images, and doing SEO with AI. Learn what Microsoft and Google, as well as ChatGPT have in the works to make marketing life easier and more productive.

Jan CarrozaAuthor | ROI-Driven Problem-Solver | Performance & Direct Response Marketer | Networker Sharing Trends | Dmcenter.com

The presentation covered very up to date information on a quickly evolving field and the presenter was obviously very knowledgeable about the subject.

Madison PearsonDirector of Marketing, Osborn Consulting

This workshop, along with some others, does a good job of staying up to date with what is happening in the world of marketing. Noteworthy and experienced people from the industry are selected to conducted these workshops, so drawing on their expertise and experience is always helpful.

Manisha PratapTechnical Writer, ProteinSimple, a Bio-Techne brand

I wasn’t sure what to expect since this is my first course with DMA, but I am pleasantly surprised by the expertise of the instructor. I learned a LOT and this is after exploring the topic on my own for a few weeks and participating in another free webinar. This course was definitely a step above what I’ve seen on this topic so far.

Rebekah WelchMarketing Manager, Ayoub Carpet Service

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June 7, 2022/.

Understanding and Using the Reporting Tool, You’ll Wish You Had All Along.

Module 1: Looker Studio Deep Dive to Data Visualization and Reporting.

Module 2: Building Data Pipelines and Advanced Reporting.

Adam Finer

Workshop dates and times:

SPRING 2025

Write With More Confidence and Effectiveness for All Digital and Advertising Media.

Introduction:

Copywriting Masterclass, Module 1: Essential rules for writing and techniques for engaging the reader.

Copywriting Masterclass, Module 2: Audience and tone of voice.

Copywriting Masterclass, Module 3: Writing for different digital media and channels.

Phil Woodford

Workshop dates and times:

Spring 2026

Introduction:

Why you should add affiliate marketing to your marketing strategy:

Kate Barrett

What you’ll learn:

Kate Barrett

A Comprehensive Masterclass on How to Create Engaging and Influential Short-Form Videos with Ease.

Module 1: Storytelling, and Pre-production.

Module 2: Shooting on Your Smartphone or DSLR/Mirrorless Camera.

Module 3: Editing Your Video and Exporting for Social Media.

Module 4: Distribution and Tips and Trends in Video Marketing.

Sa-Ra Zwarteveen

Workshop dates and times:

SPRING 2026

Social Media Strategy, Content & Systems for 2025

Why Take This Course?

* Source: https://www.synup.com/en/social-media-marketing-statistics.

Beverley Theresa

Workshop date and time:

SPRING

How to Succeed on the World’s Favorite Search Engine: YouTube

Module 1: YouTube Content Strategy for Building Influence and Brand Positioning

Workshop 2: YouTube practical guide to producing videos and optimizing content; and how to grow your channel and influence

Adam Finer

Workshop dates and times:

Winter 2026

Build Next-Level Analytics Skills to Track All Digital and AI Traffic Sources

Overview

Key takeaways

Can’t attend live? No problem!

Module 1: GA4 Masterclass—Installation and Configuration.

Module 2: Reports—User Behavior, Monetization, Events + AI Traffic

Module 3: Using GA4’s Explore to Build Custom Reports.

Andreas Ramos

Workshop dates and times:

Winter 2026 (Live course dates coming soon!)

Revolutionize Your SEO with New Insights and AI

Module 1, Keyword Research and AI for SEO.

Module 2, On-page, Image, UX/UI, and Speed SEO.

Module 3, Technical SEO.

Module 4, Off-Page SEO and SEO ROI Analysis.

Andreas Ramos

Workshop dates and times:

SPRING

Why Take this Course?

Andreas Ramos

Publications

Why Take this Course?

Andreas Ramos

Why Take this Course?

Module 1: AI Tools for Writing Blog Articles, Web Content, Emails, and Product Descriptions.

Module 2: AI Tools for Social Media, Digital Ads, and Images.

Andreas Ramos

Publications

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