Online Workshops - 6/12

In this workshop, we’ll talk about the 5 stages of the customer journey and how they should influence your email marketing communications. We’ll also look at how you can use your data to identify customers and prospects at each of these stages, how to work out what content to send and when for maximum impact, and how to consider the human side of your messages.

During the class we'll also show you how to map your customers emotional journey and use that knowledge to create more impactful, engaging emails that get results; for both B2B and B2C businesses.

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Email Marketing Masterclass, Module 4: Email Marketing Along the 5 Stages of the Customer Journey–Improving email results with the right content along the customer journey to drive engagement

November 29, 2021

Date: Tuesday, November 29, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.)

The nirvana of any good email marketing strategy is to be able to send the right message to the right person at the right time.

By identifying who your customers and prospects are, and data points that identify where they are with you on their individual journey, you can create a series of automated campaigns to send to your audience and deliver exactly that.

But if you don’t know where to start when it comes to adding to your automated campaign strategy and understanding what your customers need as they progress on their journey with you, this workshop will inspire you to maximize your campaign potential.

In this workshop, we’ll talk about the 5 stages of the customer journey and how they should influence your email marketing communications. We’ll also look at how you can use your data to identify customers and prospects at each of these stages, how to work out what content to send and when for maximum impact, and how to consider the human side of your messages.

During the class we’ll also show you how to map your customers emotional journey and use that knowledge to create more impactful, engaging emails that get results; for both B2B and B2C businesses.

Regardless of which email platform (ESP) or vendor you currently use (or may decide to move), this class offers system agnostic learning of concepts you should consider within your strategy and platform considerations, to better personalize and automate your campaigns.

This course is a practical session giving you the techniques and ideas to build out your own customer journeys, identify exactly what your audience needs, when and through which marketing channel this is best delivered. You’ll also get lots of examples of different types of campaigns throughout to inspire your content and creative strategy.

What you’ll learn:

The opportunity automated campaigns can bring for your business:
- Why automated email campaigns engage your audience better than any other campaign type.
- The importance of planning multi/omni channel campaigns to increase engagement.
The 5 stages of the customer journey and how you can use these to better understand your subscribers needs at specific times:
- How to map your customers emotional journey—enabling you to develop content, targeting and multi/omni channel experiences.
- Key email campaigns to consider at each stage of the journey to drive engagement; for both B2B and B2C businesses.
- How to be helpful and add value to your customers, to help them move to the next stage of their journey.
Planning your automated campaigns for success:
- The starting point of every automation—your data.
- Creating automated campaign branches.
- Your automated campaign hierarchy.
- Setting your campaign rules.
Evaluating your automated campaign KPIs:
- Core KPIs to focus on.
- Analyzing your automated campaign series over time.
Materials Provided:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
The Presentation:
- The workshop is hands-on and practical.
- The workshop is live so that you can ask your questions.
- Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Instructor: Kate Barrett

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

Great use of time, gave great insights and explained thoroughly in detail.

Leah TiecheMarketing Communications Specialist, Seaman Corporation

Very helpful and useful information. I would definitely take additional courses in the future.

Ali BerkstresserMarketing Manager, InnerSpace

I highly recommend attending all 3 workshops, even if you have been an email marketer for a while and have experience. The presentation is great and the content is very interesting, Kate even included the new trends and what to keep an eye on for the future. Even though you may think you know many things, you’ll definitely learn new things. Plus it’s great to have a refresher, so you don’t forget your basics and go back to what works.

Marwah AfifiPaula’s Choice Europe B.V.

This was the most useful workshop of all four in the series. It really sums up everything and applies multiple concepts from previous courses. It was the most useful one for me, especially the journey mapping worksheet and example provided!

Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

Great presentation. Enjoyed finding ways to avoid being put in spam folders and keeping relevant.

Tessa AmsdenSocial Media Marketing Coordinator, Nevco

No fluff. No sales pitch. Just actionable insights from a very knowledgeable presenter!

Mark KoreyMarketing Technologist, SAS Institute, Inc.

November 29, 2021/.

In this class we’ll explore all the different types of data you already have available to you, what’s missing and how you can add it in the future. We'll also look at the legal implications of gathering data, how you can start to break this up to create targeted segments to send your campaigns to, trigger automated campaign series and add relevant content to your emails, as well as how your campaigns and automated campaigns sit in the customer lifecycle and how you can better serve them throughout to increase your results.

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Email Marketing Masterclass, Module 3: Improving email engagement with personalization and automation

November 15, 2021

Date: Tuesday, November 15, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $200

(Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.)

A good email marketing strategy is made up of many different types of email for both B2B and B2C businesses—the more targeted and personalized those campaigns are, the better the results you’ll see.

But, in order to achieve this, you have to understand—and fall in love with—your data; the foundation of all high performing email strategies.

Once you understand what data you have available in your business and what you’d love to have in the future (as well as how to get it!), you can start to understand all the opportunities it opens up to send emails at times relevant to your subscribers (based on their behavior for example) or personalize your content to ensure the suggestions for products, content or services you’re making, are right for that individual subscriber, at the right time.

In this class we’ll explore all the different types of data you already have available to you, what’s missing and how you can add it in the future. We’ll also look at the legal implications of gathering data, how you can start to break this up to create targeted segments to send your campaigns to, trigger automated campaign series and add relevant content to your emails, as well as how your campaigns and automated campaigns sit in the customer lifecycle and how you can better serve them throughout to increase your results.

Regardless of which email platform (ESP) or vendor you currently use (or may decide to move to), this class offers system agnostic learning of concepts you should consider within your strategy and platform considerations, to better personalize and automate your campaigns.

What you’ll learn:

Using your data to enhance your messages and meet your goals:
- Fall in love with your data: understand your data hierarchy and the possibilities it offers to help increase your results.
- Analyzing your current situation to identify what data you have, and where, how it’s used, (potential) issues, gaps and opportunities.
- How to collect more of the data you need and want from multiple sources.
- Connecting your data together.
Considerations when dealing with your data:
- Privacy & marketing compliance USA: CAN SPAM, California Consumer Privacy Act (CCPA).
- Privacy & marketing compliance : GDPR & ePrivacy.
Connecting your content to your subscribers to encourage conversion: Segmentation, Targeting and Positioning your offerings (STP):
- Utilize your data together: RFM (eRFM) / lead scoring.
- How to identify customer needs: developing customer personas.
- Evaluate the overall attractiveness of each segment you want to create to determine which are worthwhile targeting.
- Creating a value proposition to present your offerings to your subscribers.
- Choosing your marketing mix—the 4 Ps.
Sending one-to-one rather than one-to-many: Personalizing your messages to speak directly to each subscriber:
- Using dynamic fields to bring your content into each subscriber’s real-life situation (marketing moments)
- Adding dynamic content to adjust sections of copy, images, offers or CTA buttons depending on who is receiving your email.
  - Live dynamic content that adjusts each time your subscriber opens the email.
- The 5 stages of the customer lifecycle and how you can use this to better understand your subscribers needs.
  - How to be helpful and add value to your customers to help them move on to each stage and enhance loyalty.
  - How to plan your automated campaigns for success.
  - The 3 key automated campaigns every company should have in place from the start.

Materials Provided:

Video of the presentation with slides and audio.
PDF of the complete presentation.

The Presentation:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.

Instructor: Kate Barrett

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

All sessions so far have been very helpful. Can’t wait for the next one!

Randy CasquejoMarine Marketing - CRM Coordinator, Yhamaha Motor, USA-M.E.S.

I highly recommend attending all 3 workshops, even if you have been an email marketer for a while and have experience. The presentation is great and the content is very interesting, Kate even included the new trends and what to keep an eye on for the future. Even though you may think you know many things, you’ll definitely learn new things. Plus it’s great to have a refresher, so you don’t forget your basics and go back to what works.

Marwah AfifiPaula’s Choice Europe B.V.

Great presentation. Enjoyed finding ways to avoid being put in spam folders and keeping relevant.

Tessa AmsdenSocial Media Marketing Coordinator, Nevco

No fluff. No sales pitch. Just actionable insights from a very knowledgeable presenter!

Mark KoreyMarketing Technologist, SAS Institute, Inc.

November 15, 2021/.

Google Data Studio for Marketers | Turn Your Data Into Insights

November 03, 2021

Pre-recorded (Next live workshop coming in early 2023)
DMAnc.org Live Online Certification Workshop

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $225

Description:

Are you looking for a way to effectively measure the impact your various marketing efforts are having on your web traffic? Or, perhaps, to gauge how your paid search spend is affecting your bottom line? With all this valuable data contained in different reports and tools, it can sometimes be hard to see your marketing KPIs in one place.

Data Studio, Google’s no cost Business Intelligence tool, enables you to bring all of your data together into one place (marketing, social, paid search, sales etc). Then to analyze and visualize it in automated, interactive dashboards. Allowing you to get a clear picture of all your marketing activities.

This class will introduce you to key concepts that will help you harness the power of your data sources, wherever they may be. And, by the end, you will have the confidence to build the dashboards you need to start turning data into dollars.

Key takeaways:

During the class you will learn how to:

Prepare and connect to different data sources (both online and on-premise).
Build data queries and manipulate their results.
Create interactive data visualizations that professionally present your data.
Create new custom fields using formulas to dig deeper into your data.
Build automated, interactive dashboards and reports that communicate your data effectively.

Who the class is for:

This class is for anyone, especially marketing management, who has ever wanted to go beyond Excel and find a simpler and more intuitive way of managing, analyzing and presenting data.

If your job involves working with data from multiple sources (especially in the Google ecosystem) and you’d like to be able to bring them all together in one place, Data Studio is the perfect tool for you.

You don’t need to have any experience of working with data analysis tools, even Excel, to gain huge value from this class. You will learn everything you need to be up-and-running in next to no time.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Adam Finer

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

The Google Data Studio webinar was excellent! Adam clearly communicated the step by step process to creating reports using all of the available widgets, as well as the importance of understanding your data sources and defining goals prior to developing the reports. I was surprised at all of the dimensions available and am looking forward to getting started!

Susan BernardMarketing Director, Maze Health

I found the webinar very informative and like having the ability to ask questions live with the presenter.

Ken BarrMarketing Manager, We Florida Financial

Enjoyed this workshop. Instructor presentation was helpful and I look forward to applying some of the learnings to my current reports.

Whitney HartAssistant Director, Marketing Strategy Services at American Academy of Pas

November 3, 2021/.

Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing: A Three-Module Workshop

October 28, 2021

DMAnc.org Online Certification Workshops

Spring Discount: 45% Off Three-Part Series
Free Lifetime Workshop Updates

Individual workshops $300 each, now 25% off—$225 each.

Special Series Pricing: All three Google Analytics 3.0 workshops $900 now 45% off—$495. Enroll here.

Pre-recorded workshops included with each Live class.

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Introduction:

Why Take this Course

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results. This three-part workshop series shows you how to install and use Google Analytics 3.0.

Note: Google Analytics 3.0 versus Google Analytics 4.0

Google released a new version of analytics in October 2020, called Google Analytics 4.0. Although they called it an update, it’s a new form of analytics.

Google Analytics 3.0 (or or GA 3.0) tracks web pages (clicks, visitors, and so on).
Google Analytics 4.0 (GA 4.0), in contrast, tracks audiences and events across all devices and platforms, including websites, apps, and so on. As a result, GA4.0 is a fundamental change in understanding web data.
This course focuses on Google Universal Analytics 3.0 (GA3.0). We also offer a course on GA 4.0, which you can read about here.

Google announced Google Analytics 3.0 will begin to shut down in July 2023. However, Google has often announced deadlines (for example, HTTPS, dynamic pages, mobile-first, and so on) and then extended them for several more years. Over 30 million websites use Google Analytics 3.0, and it’s doubtful they will switch in time. Furthermore, Google Analytics 4.0 is incomplete at the moment. Google continues to add, move, rename, or delete items. As a result, Google Analytics 4.0 may not be complete by July 2023. We expect GA3.0 may continue to 2025 or 2026.

Our recommendation:

Thirty million sites use GA3.0, which includes webmasters, web developers, staff, agencies, and consultants. It will take several years for them to switch to GA4.0.
Use both GA3.0 and GA4.0 because they do different things.
Learn both GA3.0 and GA4.0 so you can work with people who use one or the other.

(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Workshop dates and times:

Module 1: Google Analytics 3.0—Installation and Configuration.
Pre-recorded.

Module 2: Google Analytics 3.0—Know Your Visitors and How They Found Your Site.
Pre-recorded.

Module 3: Google Analytics 3.0—Know Your Site Visitor’s Behavior and the Conversion Actions They’re Taking.
Pre-recorded.

Module 1: Google Analytics 3.0—Installation and Configuration.

Special Pricing, Module 1 Only (Pre-recorded): regularly ~~$300~~ now $225. Enroll here.

Special Series Pricing: All three Google Analytics 3.0 modules $900 now 45% off—$495. Enroll here.

ENROLL NOW
Module 1
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Description:

Web analytics is a necessity in digital marketing. You use web analytics to get data so you can make decisions in your digital marketing campaigns (SEO, ads in search and social, social media posts, email, and so on) to increase leads, sales, and ROI.

In this first workshop, we install and configure Google Analytics 3.0. We start with the tracking tags. We then look at how to set up and customize views, dashboards, automated reports, and alerts. Finally, we look at how to use filters to clean your data.

You can follow along with your Google Analytics 3.0 account or the publicly-accessible Google Analytics 3.0 account.

Key Takeaways:

Install and configure Google Analytics (Google Analytics 3.0).
Brief comparison of Google Analytics (Google Analytics 3.0) and Google Analytics 4.0.
How to get access to a working public version of a Google Analytics account.
How to find the tracking tag and how to install it on your website with WordPress, Wix, by hand, or with Google Tag Manager.
How to check if the tracking tag is on every page of your site.
How to set up and use views.
How to set up and use dashboards.
Use the calendar to compare time periods, such as this quarter versus the same quarter a year ago.
How to set up and use automated reports.
How to export reports.
How to set up and use custom alerts to know if your site has crashed or there is a traffic spike.
You get twelve filters and settings to remove junk data or get clean data. We’ll show you how to install these filters step-by-step, with full details so you can add them to your Google Analytics account.

ENROLL NOW
Module 1
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Module 2: Know Who Your Site Visitors Are and How They Found Your Site.

Special Pricing, Module 2 Only (Pre-recorded): regularly ~~$300~~ now $225. Enroll here.

Special Series Pricing: All three Google Analytics 3.0 modules ~~$900~~ now 45% off—$495. Enroll here.

ENROLL NOW
Module 2
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Description:

In this second workshop, we go through the first three major report sections of Google Analytics 3.0: Real-time, Audience, and Acquisition, menu by menu, so you can see how to find information.

We will cover the first three major sections of Google Analytics 3.0:

Real-Time Report: Who is on your site right now?
Audience: Who is visiting your website?
Acquisition: How did those visitors find your website?

By knowing who your visitors are, you can make changes to your website to attract the audience you want. This also lets you know where to focus your marketing effort. For example, if your audience is arriving via search engines, then you can do more with search engines. Or, you can put your efforts there if they are coming via social media.

This helps in discussions over where to allocate staff and budget. Should the website be translated to French? Is there a market in Canada? Should your website be designed more for desktop users or only for mobile users? All of this, and many more questions, can be settled with analytics. Analytics gives you insights into your audience.

You’ll also see how to add segmentation in your analytics data. For example, you can separate and compare the traffic by desktop versus mobile users. This is easy to do and has a powerful impact in presenting your data.

Key Takeaways:

How to use segmentation to refine the view of your data. You can create your own data segments and then compare data, for example by device (desktop, mobile, and tablets), location (US, Canada, Australia), and so on. You can also compare traffic sources such as direct, organic, search, paid, and referral. Your presentations will be better.
We look at real-time reports and how to understand the data.
We then look at the Audience Report. Who is visiting your website? We can see their age, gender, and the language and device they use.
We can also see the topics they’re interested in and what they are buying on the web.
You can also see their location by continent, country, state, or city. This lets you decide where to show your ads (or turn them off).
Knowing your audience allows you to design articles and images that appeal to them. You can also make decisions about pages, translations, markets, and so on. You can use this to choose better ads, content, and images for your digital marketing.
A powerful feature is benchmarking, which shows how your digital marketing compares against your competitors. You can see if you should increase efforts in a channel.
We look at the Acquisition Report in the second half of this workshop. This shows you how you acquired your visitors. For example, did they come via search engines, paid search, email, or social media (Facebook, Instagram, LinkedIn, Twitter, and 62 additional social media sites)? By knowing this, you can focus on what works and shut down what doesn’t work.
The Acquisitions Report also shows you the keywords that triggered your ads, the keywords that triggered your pages in search results, and how your pages rank in Google.
You’ll also see how to use UTM tags to mark your social posts and ads to get reliable data.
We close this session with slides about the difference between free and paid versions of Google Analytics, including how to know if you’re close to the limit for a free account.

ENROLL NOW
Module 2
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Module 3: Know Your Site Visitor’s Behavior and the Conversion Actions They’re Taking.

Special Pricing, Module 3 Only (Pre-recorded): regularly ~~$300~~ now $225. Enroll here.

Special Series Pricing: All three Google Analytics 3.0 modules ~~$900~~ now 45% off—$495. Enroll here.

ENROLL NOW
Module 3
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Description:

In the third Google Analytics 3.0 workshop, we cover the last two major reports: Behavior and Conversions:

The Behavior report shows you what your visitors are doing on your website. What are the entrance pages to your site? What pages do they look at? What pages do they ignore? This is all practical information to make changes to your website. You quickly see if the change was good or bad so you can make further changes. You’ll see how to select the pages to improve. By improving the bounce rate for a page, you’ll have more visitors, leads, and sales. In addition, the better the bounce rate, the higher the page will show up in Google.
The Conversion report also gives you practical information. If a page in your conversion path is leaking too many users, you can fix that page to get the users to go to the next step in the conversion path. This increases conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.
Additional items about Google Analytics 3.0: Heat maps, access permissions, multiple websites in one analytics account, Google Data Studio, analytics on your mobile, and insights.
Finally, we’ll give you a list of the six best reports in Google Analytics 3.0.

Key Takeaways:

Use heat maps to see where your visitors click on your pages.
You can pull all of the data into one analytics report if you have several websites.
You can flow your data into Google Data Studio to create better presentations.
The Google Analytics app lets you use Google Universal Analytics on your iPhone or Android phone.
How to use the Insights panel for additional business information.
The Behavior report shows you how visitors flow through your website.
Landing pages, the different definitions, and what it means for Google Analytics.
Deep dive into the Bounce Rate report. See the bounce rate for a page and how to fix it. First, you can see from where the visitors came and the keywords they used, which may help you to make changes to the page, so it offers what they expected to see. Going further, you can see the page’s bounce rate over time. You can use this to make a change to the page and then see if the change improved (or hurt) the bounce rate. By testing changes, you can improve the page’s bounce rate.
We also give you guidelines about bounce rates: good, okay, and poor.
The Behavior report also shows two reports for the loading speed of a page. This helps you decide where to start.
You can also see the search terms people use in your site’s search box. This helps you to improve the navigation or give you ideas for additional products.
We look at the Conversions Report. You use the Conversions Report to track goals. You can see if a page in your conversion path is leaking too many users. By fixing that page you get the users to go to the next step in the conversion path, so you can increase conversions without additional marketing.
You’ll see how to configure goals. Just about anything can be tracked at websites.
Conversion can include engagement, such as the number of downloads in the last 30 days, how often a video was watched, how many used the mortgage calculator, how many reached five pages in your website, or how many spent (for example) five minutes on the site in the last 30 days.
Conversion can include lead generation (lead gen), such as how often an information request form was submitted, the email link was clicked, or how many people subscribed to the newsletter.
Conversion can include sales. You can track the number of purchases per quarter, the amount of revenue on average per week for the last six months, and so on.
We will also see how to visualize the data with a conversion funnel. This clearly shows the steps that visitors take in the conversion path and where they drop out of the path. By fixing these pages, you increase your conversions without additional marketing.
We close with a list of the six best reports in Google Analytics 3.0.
In addition, there is a list of resources from Google, including Google’s internal information library, links, and other eBooks.

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Module 3
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

With objective data, you can manage staff, agencies, or contractors. Your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

The Google Analytics 3.0 workshops are hands-on and practical.
You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 3.0.
The workshops are live online, so you can ask your questions.
Can’t attend live online workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
Screenshots with step-by-step instructions in numbered lists with links.
You can copy the examples, edit them, and use them in your work.
Each section has handy checklists that you can use for your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.
The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.

Who is the course for?

By understanding Google Analytics 3.0, you can do the work yourself or manage your team, agency, or consultants. For example, marketing managers, digital marketing managers, marketing analysts, social media managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits can use Google Analytics to understand their digital marketing data.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.

Testimonials

Although I am not an Admin, this course has given me the tools to have a better conversation with my admin about the analytics that I need to be more successful in my role. For instance, providing a Dashboard vs Raw data.

Sylvia CooperGlobal Security Innovation Alliance Marketing Programs Manager at McAfee

I’ve built 30+ websites and I was amazed how much I’ve trusted developer partners to complete. Now, after just the course, I know what to check for and how to do the fix or request the fix. Thank you!

Teri LeVineDirector of Marketing at Fairway America

Very in-depth info that gives the user a chance to dive into Google Analytics with confidence.

Kaley DeWeeseMarketing Coordinator, Image Source

This workshop has a good variety of information. Several features were covered along with a downloadable PDF of the presentation and recording to reference back to. I recommend this workshop if you are looking to dive into Google Analytics.

Alison HoughtonContent Marketing Specialist, Air Academy Federal Credit Union

October 28, 2021/.

Affiliate Marketing Course: How to Add Pay-for-Performance Affiliate Marketing to Your Mix

October 26, 2021

DMAnc.org Online Certification Workshops

Spring Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing (Pre-recorded): regularly ~~$300~~ now 25% off—$225. Enroll here.

ENROLL NOW
(Pre-Recorded Online)

Why Take this Course?

Affiliate marketing is a fantastic way to increase sales on a cost-per-sale or lead basis.

Many companies enjoy a hefty 10-30% of sales and a 12:1 return on ad spend ratio. Of the 96% of brands with affiliate programs, 54% earn an incredible 30% of sales through affiliate partners. Amazingly, 80% of companies have programs.

You don’t have to be a Fortune 100 company to enjoy the benefits of affiliate marketing. Even small to mid-sized companies can be successful at it and enjoy the phenomenal return on ad spend.

This workshop helps you learn affiliate marketing methods that stretch marketing budgets, increase both sales and profits and develop a valuable, recession-proof skill set that easily transfers across industries. Topics covered include:

Busted misconceptions and myths.
Common pitfalls and typical reasons programs fail.
Soup-to-nuts affiliate program set up process with screen shots.
Choices in channel options.
Case studies of successful programs.
Trends to watch and follow.

(Can’t attend the live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Workshop date and time:

How to Add Pay-for-Performance Affiliate Marketing to Your Mix.
Pre-recorded.

ENROLL NOW
(Pre-Recorded Online)

Special Pricing (Pre-recorded): regularly ~~$300~~ now 25% off—$225. Enroll here.

Description:

This course helps you get over the initial hump to grasp the basics and reprimes the pump for those disappointed by previous efforts. At the conclusion, students will know what it takes to get started and succeed.

Be inspired by methods used in case studies of successful affiliate programs.
Learn benefits and drawbacks of software, third-party networks, and self-hosted programs.
See step-by-step program creation examples on which to model agreements, sign-up pages, FAQs and more.
Find out what creative assets to collect and create.
Understand why affiliate programs fail and what it takes to succeed.
View what to expect and how to interpret an affiliate program dashboard.
Consider why you should become an affiliate.
Get tips by industry experts for finding and recruiting affiliate partners.

Key Takeaways:

Why you should add affiliate marketing to your marketing strategy:

Defining affiliate marketing:
1. What it is.
2. What it is not.
Clarifying terms to know:
1. Affiliate program.
2. Advertiser/Merchant.
3. Affiliate/Publisher.
4. Affiliate network.
  1. ShareASale.
  2. CJ Affiliate.
Affiliate software.
EPC—Effective Cost per Click.
Common mistakes:
1. Managing expectations.
2. Planning as part of the marketing mix.
3. Setting and forgetting.
4. Payout and incentives.
5. Time to recruit, activate and optimize.
6. Maximizing internal teams for opportunities.
Competitor analysis of choices, offers and activities.
Various methods available to advertisers:
1. Display ads and text links.
2. PPC.
3. Email.
4. Content (Bloggers, Podcasters, Influencers).
5. Coupon and discounts.
6. Cashback & loyalty.
7. Technology.
How to set up a program:
1. Choosing software and/or affiliate networks.
2. Dashboard.
3. Reporting.
4. Program description.
5. Parameters and terms.
6. Products:
  1. Descriptions.
  2. Images (such as logos).
  3. Ads.
  4. Payout.
7. Payment (credit card).
8. Specifications for basic starter ad groups (Checklist).
Running a program:
1. Planning offers to affiliates, such as coupons, discounts and payout tiers.
2. Recruiting affiliates.
3. Approval: manual vs. automatic.
4. Nurturing affiliates.
5. Payments: timely.
Join as an affiliate:
1. View competitor programs and leaderboards.
2. As additional income stream: synergistic products & services.
Create referral and loyalty program to incentivize customers, affiliate partners.
Outsource to an affiliate manager or agency.

ENROLL NOW
(Pre-Recorded Online)

How to Convince Your Boss Why You Should Take this Class:

Affiliate programs can be 100% revenue sharing, add 10%+ to sales and generate a 12:1 return on ad dollars (paid after sales and even returns). Affiliate programs kick up order value by 88% and increase conversions too.
Those new to affiliate marketing will learn types of affiliates, the latest in formats, options available, how to set up and run a program.
Current assets can be used, and current team members have the necessary skills. Once set up, an affiliate program requires easy routines to recruit, manage affiliates and campaigns.
Those with affiliate programs learn from detailed case studies of success, current trends in partners, recruitment, formats, and sophisticated payouts strategies.
Affiliate marketing today resists the taint from two decades ago. The industry patrols bad actors and attracts top media outlets today. Today’s protocols of the latest technology and alert affiliate network professionals remove concerns about fraud.

The Presentations:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Included are lots of illustrations and examples.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete PPT presentation.
Checklists: steps and assets to get started.
Report on how to persuade executives to start an affiliate marketing program.
Competitive analysis spreadsheet.

Bonus:

FREE PDF of the book, Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.
Spreadsheet templates that complement Rockin’ ROI.
“How to Get the Attention of Unresponsive Prospective Affiliates” (compilation of advice from affiliate industry experts).
“How to Get Your Target’s Attention” (advice to attract partners, affiliates, vendors and business prospects by the instructor).

Who is the course for?

Marketing Managers, Digital Marketing Managers, eCommerce Managers, or any Marketer who wants to stretch every ad dollar.
Beginners unfamiliar with affiliate marketing benefits and how to implement it.
Marketers who have tried affiliate marketing before and were discouraged by a previous attempt.
Marketers who think “affiliate” still has a bad reputation.
Marketers who think affiliate marketing is just about influencers.
Team members who need to convince managers to try affiliate marketing.
Marketers who want to advance their affiliate marketing program to the next level.

The Presenter:

Jan Carroza

Founder
Center for Direct Marketing

Author of Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing (available on Amazon), Jan Carroza guides marketers to develop strategies and methods to efficiently meet campaign goals. An early adopter, she enjoys discovering new channels and methods, sharing new opportunities and ways to optimize efforts. Her multi-sided career spans agency, advertiser, audience research, media, mobile and privacy software experience.

While her background in multichannel campaign management began in traditional advertising (print, radio and TV), performance-based marketing inspires her in-house mentality to achieve the maximum return-on-investment. The ability to track response daily attracted her to infomercials in the mid-80s. She managed direct response TV campaigns until 1999 when she turned to provide digital response services, such as display, email and affiliate marketing.

As a trainer of customers, colleagues and coworkers in direct response, mobile and privacy SaaS solutions, Jan realizes the importance of education to earn trust and spark interest. Previous clients include: M&M Mars, Volvo, Time-Life, Soloflex, Blue Cross, Braun, Sears, Peninsula Hotels, Kemper Financial Services and American Express.

As an adjunct professor at Pepperdine University’s Malibu campus, Carroza taught Media Planning to upperclassmen with majors in PR, advertising and communications.

She has spoken to groups at retail, privacy and media conventions. Carroza earned her B.A. in Radio/TV at SIU/Edwardsville.

Testimonials

This workshop opened my eyes to the wonderful world of affiliate marketing!

Jennifer HeffernanDigital Marketing Manager at Danforth Pewter

Today’s workshop was helpful. It gave me new ideas on how to manage my company’s affiliate marketing program going forward.

Alexandra CampbellSocial Media Manager, StewMac

Good information and very informative!

McCall CampbellDirector of Sales, Hugger Mugger Yoga Products

This workshop provided great insight on how the big company’s structure their affiliate programs and how you can use those strategies to get started with your own.

Alexandra WrightMarketing Specialist at Design Imports

October 26, 2021/.

Affiliate Marketing Course: How to Add Pay-for-Performance Affiliate Marketing to Your Mix

October 26, 2021

Date: Wednesday, October 26, 2022
DMAnc.org Live Online Certification Workshop
(10:00 am – 12:00 pm PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

This workshop helps you tap into methods that stretch marketing budgets, increase both sales and profits and develop a valuable, recession-proof skill set that easily transfers across industries.

Affiliate marketing is a fantastic way to increase sales on a cost per sale or lead basis. Many companies enjoy a hefty 10-30% of sales and a 12:1 return on ad spend ratio. This course helps you get over the initial hump to grasp the basics and reprimes the pump for those disappointed by previous efforts. At the conclusion, students will know what it takes to get started and succeed.

Learn why Amazon, Norton, Aflac, Target, ADP, Clarks Botanicals, Blue Apron, Chewy.com, Life Extension, just a few of thousands of name brands, enjoy multi-channel direct response success as well as affiliate partners, such as The Today Show, Business Insider, Buzzfeed, Conde Nast, Ziff Davis and Valpak. But you don’t have to be a Fortune 100 company to enjoy the benefits of affiliate marketing. Even small to mid-sized companies can be successful at it and enjoy the phenomenal return on ad spend.

Instructor Jan Carroza, former adjunct professor at Pepperdine University, 40+ year marketing veteran and author of the book, Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing, available on Amazon, walks SMEs through the process to set up a program, make good choices and reap the benefits of planning and nurturing.

What to expect in this course:

Busted misconceptions and myths.
Common pitfalls and typical reasons programs fail.
Soup-to-nuts affiliate program set up process with screen shots.
Choices in channel options.
Case studies of successful programs.
Trends to watch and follow.

Why you should add affiliate marketing to your marketing strategy:

Defining affiliate marketing
1. What it is
2. What it is not
Clarifying terms to know
1. Affiliate program
2. Advertiser/Merchant
3. Affiliate/Publisher
4. Affiliate network
  1. ShareASale
  2. CJ Affiliate
Affiliate software
EPC—Effective Cost per Click
Common mistakes
1. Managing expectations
2. Planning as part of the marketing mix
3. Setting and forgetting
4. Payout and incentives
5. Time to recruit, activate and optimize
6. Maximizing internal teams for opportunities
Competitor analysis of choices, offers and activities
Various methods available to advertisers
1. Display ads and textlinks
2. PPC
3. Email
4. Content (Bloggers, Podcasters, Influencers)
5. Coupon and discounts
6. Cashback & loyalty
7. Technology
How to set up a program
1. Choosing software and/or affiliate networks
2. Dashboard
3. Reporting
4. Program description
5. Parameters and terms
6. Products
  1. Descriptions
  2. Images (such as logos)
  3. Ads
  4. Payout
7. Payment (credit card)
8. Specifications for basic starter ad groups (Checklist)
Running a program
1. Planning offers to affiliates, such as coupons, discounts and payout tiers
2. Recruiting affiliates
3. Approval: manual vs. automatic
4. Nurturing affiliates
5. Payments: timely
Join as an affiliate
1. View competitor programs and leaderboards
2. As additional income stream: Printful (swag)
3. As additional income stream: synergistic products & services
Create referral and loyalty program to incentivize customers, affiliate partners
Outsource to an affiliate manager or agency

Materials Provided: Handouts

Video of the presentation with slides and audio.
PDF of the complete presentation.
Checklists: steps and assets to get started.
Report to persuade executives to start an affiliate marketing program.
Competitive analysis spreadsheet.

Bonus:

FREE PDF of the book Rockin’ ROI: How to Bootstrap Ecommerce with Performance-based Marketing.
Spreadsheet templates complement to Rockin’ ROI.
2021 Holiday Hashtag Calendar.

Who this course helps:

Marketers who want to stretch every ad dollar.
Beginners unfamiliar with affiliate marketing benefits and how to implement it.
Marketers who have tried affiliate marketing before and were discouraged by a previous attempt.
Marketers who think “affiliate” still has a bad reputation.
Marketers who think affiliate marketing is just about influencers.
Team members who need to convince managers to try affiliate marketing.
Marketers who want to advance their affiliate marketing program to the next level.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Jan Carroza

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

This workshop opened my eyes to the wonderful world of affiliate marketing!

Jennifer HeffernanDigital Marketing Manager at Danforth Pewter

Today’s workshop was helpful. It gave me new ideas on how to manage my company’s affiliate marketing program going forward.

Alexandra CampbellSocial Media Manager, StewMac

Good information and very informative!

McCall CampbellDirector of Sales, Hugger Mugger Yoga Products

This workshop provided great insight on how the big company’s structure their affiliate programs and how you can use those strategies to get started with your own.

Alexandra WrightMarketing Specialist at Design Imports

October 26, 2021/.

B2B Marketing Strategy Development–How to Build a Better Marketing Machine (Module 1)

October 25, 2021

Special Fall Pricing: Regularly ~~$300~~ is now 25% off—$225. Enroll here.

ENROLL NOW

Fall 2024
Live Online
Sep 23

ENROLL NOW

Prerecorded
Online

Introduction:

If you are not eating your competitor’s lunch, they are probably eating yours. You either need to be hunting or you will be hunted. By putting an impactful and effective Marketing Strategy in place that supports your business strategy, you will drive your business’s top line growth and improve your market position as a leader with your target market.

Module 1 of this 2-part workshop series is focused around building a foundation of an effective B2B Marketing Strategy to do just that. Module 2 is for those that have completed the Module 1, and who want to do one-on-one follow up sessions with the instructor for the purpose of flushing out further the development of their company’s marketing strategy.

Quick Key Take-Aways:

Leveraging your SWOT results into your Product Strategy.
Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
Leveraging your SWOT results into your Strategic Alliance Strategy.
Creating an effective Industry Trade Press Strategy.
Insights on how to mine Key Market T.
Creating an effective Sales Enablement Strategy.
25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

B2B Marketing Strategy Development, Module 1, Workshop Date and Time:

Module 1: Covers how to build a better marketing machine.
Tuesday, October 25, 2022, 9:00 am to 11:00 am (PDT).

ENROLL NOW
Module 1 (Live Online)
Oct 25th

ENROLL NOW
Module 1
(Pre-Recorded Online)

ENROLL NOW
Live Online
Module 1: Oct 25th
Module 2: By Appointment

ENROLL NOW
Module 1: Pre-recorded.
Module 2: by Appointment

Description:

The output of this course is to give you the insights to build a better marketing machine that will support your sales cycle by improving the probability of a win, which will in the end, support your business growth.

More than 25 worksheets and templates will be provided as part of the workshop material so the participant can use them to build their marketing strategy.

Note there is a follow up One-on-One session available to help review your marketing strategy development using the tools and templates from this course. See Module 2 for a description.

Key Takeaways:

From this workshop you will understand the key fundamentals elements you need to construct an effective Marketing Strategy. The key takeaways will include:

Understanding and executing a target market analysis.
Identifying your brand gap and how to close it.
Leveraging your core competencies with your target market pain.
Building your thought leadership position.
Learning a more detailed SWOT analysis and how to relate it to your positioning.
Creating a more impactful message.

Then we will focus on creating an effective Marketing Strategy with the additional key takeaways:

Leveraging your SWOT results into your Product Strategy.
Creating a Marcoms Strategy that will incorporate two focuses on a) new opportunity lead generation; b) sales cycle support and engagement.
Leveraging your SWOT results into your Strategic Alliance Strategy.
Creating an effective Industry Trade Press Strategy.
Insights on how to mine Key Market .
Creating an effective Sales Enablement Strategy.
25+ templates and spreadsheets will be provided for SWOT, competitive, target market analysis and much more

ENROLL NOW
Module 1 (Live Online)
Oct 25th

ENROLL NOW
Module 1
(Pre-Recorded Online)

ENROLL NOW
Live Online
Module 1: Oct 25th
Module 2: By Appointment

ENROLL NOW
Module 1: Pre-recorded.
Module 2: by Appointment

How to Convince Your Boss Why You Should Take This Workshop:

This workshop will create or evaluate your marketing strategy so you can Enhance your Marketing Machine that will deliver:

More leads.
Higher quality leads.
Better support sales by improving the probability of win in your sales cycle opportunities.
Powerful messaging that is better aligned with your target market needs.
Ensure synergy with your business strategy.
Better connected to your marketing tactics.
Overall increase in your Marketing ROI.

The Presentations:

The workshops are hands-on and practical.
The workshops are live so that you can ask your questions. If the course doesn’t fit in your calendar, you can take the course as a recorded class.
25+ templates and spreadsheets for SWOT, competitive, target market analysis and much more.

Download Material:

Recorded video of the presentation with slides and audio.
PDF of the complete presentation.
Business purpose worksheet.
Target market analysis worksheet.
Brand gap worksheet.
Core competency worksheet.
Thought leadership worksheet.
Competitive analysis capabilities worksheet.
SWOT worksheet.
Strengths worksheet.
Weaknesses worksheet.
Opportunities worksheet.
Threats worksheet.
Impact messaging worksheet.
Connecting pain to value worksheet.
Thought leadership campaign worksheet.
Product strategy UVP worksheet.
Product strategy Weaknesses worksheet.
Product strategy Opportunities worksheet.
Product strategy Threats worksheet.
Product strategy Market Trends worksheet.
Marcoms strategy Lead-Gen worksheet.
Marcoms strategy ABM worksheet.
Strategic alliances strategy worksheet.
Industry press strategy worksheet.
Macro Market trends worksheet.
Micro Market trends worksheet.
Sales enablement worksheet.
Executive outreach prep questions check list: 1, 2, 3, 4, 5.
Marcoms strategy Executive outreach worksheet.

Who is the course for?

Business and marketing leaders who will be creating, contributing and supporting the development and execution of a marketing strategy and plan that will be a key input into the organization’s overall strategic business growth plan.

The Presenter:

MICHAEL HORNBY

Chief Marketing Officer
Orion Marketing Group

Mike Hornby headshot

For over 30 years, Michael has been part of senior management teams with organizations that have ranged in size from start-ups to multi-billion dollar B2B technology focused companies in Telecoms, Medical Instrumentation, Industrial, Security, Location Intelligence and Defense. His main focus has always been on facilitating and leading market strategy for business top-line growth and building teams that have met and exceeded their sales & marketing targets. In his last position as Director of Market Strategy and Marketing, Mike was responsible for working with 13 business units over 15 locations across the globe, facilitating the development of their market and product strategies. He led marketing strategy workshops with each of those business units. Other areas of focus have been marketing communications, product marketing, product management, engineering management, direct sales and channel management along with business development. Mike has been a guest speaker at Algonquin College and Ottawa University sharing with business students insights into marketing strategy and planning. He also was a member of the Ottawa TecExec Association where he was a regular speaker and part of the organization committee. Mike worked with Invest Ottawa and advised young entrepreneurs with their start-up initiatives. He graduated with a Bachelor of Commerce degree Honors at Carleton University, Ottawa, Canada.

Great thought provoking presentation that expanded on the basics. I was able to apply the content to my current challenges and took several notes for implementation on my team.

Mitzi BreauxTargeted Marketing Manager, Vitalant

Another great course by DMAnc. Mike gives us a glimpse of a CMO in a large company and a roadmap to an effective marketing strategy (including the templates to get there).

Clifton WebbDirector, Media & Marketing, QRI

Comprehensively delivered presentation with working, real-life examples. A palpable Marketing experience.

Dara MottahedProduct Marketing Manager, Gastops

Workshop dates and times:

Fall

B2B Marketing Strategy Development Masterclass, 1 Module Course.
Monday, Sep 23, 2024
from 12:00 p.m. to 2:00 p.m. PDT.

October 25, 2021/.

Use Google Universal Analytics (Google Analytics 3.0) for Digital Marketing, Module 3: Know Your Site Visitor’s Behavior and the Conversion Actions They’re Taking

October 21, 2021

DMAnc.org Online Certification Workshops

Fall Discount: 25% Off
Free Lifetime Workshop Updates

Special Pricing, Module 3 Only (Pre-recorded Online): regularly ~~$300~~ now $225. Enroll here.

Special Series Pricing: All three Google Analytics 3.0 modules ~~$900~~ now 45% off—$495. Enroll here.

ENROLL NOW
Module 3
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Why Take this Course?

Web analytics is a necessity in digital marketing. Web analytics gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results. This workshop is module 3 in a three-module workshop series that shows you how to install and use Google Analytics 3.0.

In the third Google Analytics 3.0 workshop, we cover the last two major reports: Behavior and Conversions:

The Behavior report shows you what your visitors are doing on your website. What are the entrance pages to your site? What pages do they look at? What pages do they ignore? This is all practical information to make changes to your website. You quickly see if the change was good or bad so you can make further changes. You’ll see how to select the pages to improve. By improving the bounce rate for a page, you’ll have more visitors, leads, and sales. In addition, the better the bounce rate, the higher the page will show up in Google.
The Conversion report also gives you practical information. If a page in your conversion path is leaking too many users, you can fix that page to get the users to go to the next step in the conversion path. This increases conversions without additional marketing. You’ll also see how to set up conversion tracking and visualize the data with a conversion funnel. This is very useful with clients and decision-makers.
Additional items about Google Analytics 3.0: Heat maps, access permissions, multiple websites in one analytics account, Google Data Studio, analytics on your mobile, and insights.
Finally, one we’ll give you a list of the six best reports in Google Analytics 3.0.

(Can’t attend a live workshop? No problem. All workshops are recorded, and we’ll send you the recording, workbook, and any supplementary materials within a day of completion after we’ve had time to edit the recording.

Workshop date and time:

Pre-recorded Online.

ENROLL NOW
Module 3
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

Key Takeaways:

Use heat maps to see where your visitors click on your pages.
You can pull all of the data into one analytics report if you have several websites.
You can flow your data into Google Data Studio to create better presentations.
The Google Analytics app lets you use Google Universal Analytics on your iPhone or Android phone.
How to use the Insights panel for additional business information.
The Behavior report shows you how visitors flow through your website.
Landing pages, the different definitions, and what it means for Google Analytics.
Deep dive into the Bounce Rate report. See the bounce rate for a page and how to fix it. First, you can see from where the visitors came and the keywords they used, which may help you to make changes to the page, so it offers what they expected to see. Going further, you can see the page’s bounce rate over time. You can use this to make a change to the page and then see if the change improved (or hurt) the bounce rate. By testing changes, you can improve the page’s bounce rate.
We also give you guidelines about bounce rates: good, okay, and poor.
The Behavior report also shows two reports for the loading speed of a page. This helps you decide where to start.
You can also see the search terms people use in your site’s search box. This helps you to improve the navigation or give you ideas for additional products.
We look at the Conversions Report. You use the Conversions Report to track goals. You can see if a page in your conversion path is leaking too many users. By fixing that page you get the users to go to the next step in the conversion path, so you can increase conversions without additional marketing.
You’ll see how to configure goals. Just about anything can be tracked at websites.
Conversion can include engagement, such as the number of downloads in the last 30 days, how often a video was watched, how many used the mortgage calculator, how many reached five pages in your website, or how many spent (for example) five minutes on the site in the last 30 days.
Conversion can include lead generation (lead gen), such as how often an information request form was submitted, the email link was clicked, or how many people subscribed to the newsletter.
Conversion can include sales. You can track the number of purchases per quarter, the amount of revenue on average per week for the last six months, and so on.
We will also see how to visualize the data with a conversion funnel. This clearly shows the steps that visitors take in the conversion path and where they drop out of the path. By fixing these pages, you increase your conversions without additional marketing.
We close with a list of the six best reports in Google Analytics 3.0.
In addition, there is a list of resources from Google, including Google’s internal information library, links, and other eBooks.

ENROLL NOW
Module 3
(Pre-Recorded Online)

ENROLL NOW
Pre-Recorded Online
Google Analytics 3.0
3-Module Series

How to Convince Your Boss Why You Should Take this Class:

With objective data, you can manage staff, agencies, or contractors. Your teams can create and manage digital marketing that reaches your business goals.

Google Analytics shows you what works or doesn’t work. Use data (not guesswork, tradition, or opinions) to make marketing decisions.

The Presentations:

The Google Analytics 3.0 workshops are hands-on and practical.
You’ll see many examples, tips, notes, and insights so you’ll understand how to use Google Analytics 3.0.
The workshops are live online, so you can ask your questions.
Can’t attend live online workshops? No problem! All DMAnc.org workshops are recorded. If you have questions, you’re welcome to email the instructor.
Screenshots with step-by-step instructions in numbered lists with links.
You can copy the examples, edit them, and use them in your work.
Each section has handy checklists that you can use for your work.

Download Material:

Video of the presentation with slides and audio.
PDF of the complete presentation.
The KPI eBook by Andreas Ramos explains KPIs, including CPL (Cost-per-Lead), CPA (Cost-per-Action), BEP (the breakeven point), and more.

Who is the course for?

By understanding Google Analytics 3.0, you can do the work yourself or manage your team, agency, or consultants. For example, marketing managers, digital marketing managers, marketing analysts, social media managers, creative directors, agency account directors, and media planners in B2C and B2B companies, government, and non-profits can use Google Analytics to understand their digital marketing data.

The Presenter:

Andreas Ramos

Vice President, Digital Marketing
Beasley Direct and Online Marketing, Inc.

Andreas Ramos head shot

Andreas Ramos has over 20 years of professional experience in SEO and digital marketing. He was the head of Global SEO at Cisco, where he worked with 44 languages in 85 countries, and the digital agency at Acxiom. He has worked in digital marketing since the mid-90s for small startups and global companies. He is the author of 22+ books on SEO and digital marketing. His book on SEO was published in three languages by McGraw-Hill. You’ll learn hands-on Google Ads from one of the leading experts in Silicon Valley.

Testimonials

As the Director of Marketing for a Medical Clinic, I found this workshop to be spot on. Easy to understand and implement in my own site. Highly recommend. Great value!

Sherri GogginDirector of Marketing Athens Orthopedic Clinic and Director of Mulherin Foundation for Health &Wellness

This is an amazing course full of useful knowledge. It is something to get your started and something you can take along with you in your career forever.

Kelly KubalaDigital Content Specialist, Seneca Gaming Corporation

The Google Analytics 3.0 Advanced course had a lot of useful information about generating and understanding reports. After this webinar, I will use what I learned to generate reports that will help myself and my colleagues.

Lindsay MartinHigh Point Market

Google Analytics can be overwhelming with the amount of information that is available. The DMAnc.org seminar breaks everything so easily understood by those new to Analytics but also offers enough details for those who have been using for a while.

Susan BeohmerleMarketing Manager, C. A. Litzler Co., Inc.

The Google Analytics Fundamentals, Intermediate and Advanced Webinar was extremely informative. It not only set the foundation for how to use GA, but also provided some actionable insights on how to pull the data to inform better marketing decisions. I now have a more comprehensive understanding of GA and will be able to implement some of the recommendations provided by Andreas.

Victoria BlairSocial Media Manager, The Jel Sert Company

October 21, 2021/.

Google Analytics 3.0 Advanced

October 21, 2021

Date: Friday, October 21, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly $300, Now $200

(Special Series Pricing: All three Google Analytics 3.0 workshops 38% off for $900 $560. Enroll here.)

This workshop is led by Andreas Ramos, author of 18+ books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you. In just two hours, you’ll learn hands-on analytics from one of the leading experts in Silicon Valley.

This workshop is part three of a 3-part Google Analytics series offered by the DMAnc.org covering three major areas of managing and optimizing your Google Analytics. You can take these courses individually à la carte or enroll in the entire 3-part series for a special bundle discount. Included in the bundle are the Google Analytics Fundamentals, Intermediate and Advanced workshops. Learn more here.

Web analytics is a necessity in digital marketing. This gives you data so you can make decisions in your digital marketing campaigns (SEO, SEM/PPC, social media, email, and so on) to increase your results.

Wherever possible, Andreas adds tips, notes, and insights to the slides, so you get information and his experience.

Note: Google Analytics 3.0 versus Google Analytics 4.0

Google released a new version of analytics in late 2020. Although they call it an update, it’s a major shift in analytics. Google Analytics 3.0 (GA 3.0) tracks web pages (clicks, visitors, and so on), but Google Analytics 4.0 (GA 4.0) tracks audiences, but not pages or visitors. We have prepared a course on GA 4.0 which you can read about here. This current course series focuses on Google Analytics 3.0. Google will continue to offer Google Analytics 3.0. Organizations can (and should) use both GA 3.0 and GA 4.0 because these do different things.

What You’ll Learn in this Workshop:

In this workshop we cover the Google Analytics 3.0 Behavior and Conversions reports, menu by menu, and then a live walk-through of the data so you can see how to use these.

Behavior: What are your visitors doing at your website? Now that we know about them and how they came to your website, let’s look at what they’re doing on the website. Which pages are they looking at? What is the bounce rate? By knowing which pages attract visitors, you can get more visitors by improving those pages. Bounce rate is one of the key metrics for a website: it shows whether visitors think your webpage is interesting or boring. When you make changes to the page, the data quickly shows you if the changes were good or bad. You can optimize a page and get more visitors and conversions without additional marketing, just by keeping the traffic that you already get.
Conversions: The fourth and final report in analytics covers conversions. Conversions can be downloads, registrations, signups, visits to specific pages, and sales. Analytics shows you the visitors are buying or registering at your website. By knowing that, you can focus your efforts to find more of those visitors. You’ll see how to install conversion tracking. The conversion funnel shows you each step of your visitors’ path to conversion and where they are exiting the path. By knowing that, you can improve the path to get more sales. The cool thing about analytics is that you don’t have to be an expert at marketing: you just look at the data, see where there are problems, and then make changes and see which ones improve the results.
We’ll close with notes about the reality of using Google Analytics at companies.

Key Takeaways:

How to use the Insights panel for additional information.
Look at user flow display in the Behavior report.
Landing pages, the different definitions, and what it means for Google Analytics.
Deep dive into the Bounce Rate report. How to see the bounce rate for a page and how to fix that. First, you can see from where the visitors came and the keywords they used, which may help you to make changes to the page so it offers what they expected to see.
Going further, you can see the page’s bounce rate over time. You can use this to make a change to the page and then see if the change improved (or hurt) the bounce rate. By testing changes, you can improve the page’s bounce rate.
We also give you guidelines about bounce rates: good, okay, and poor.
The Behavior report also shows the loading speed of a page.
The Conversion report also gives you practical, immediate information. You can see if a page in your conversion path is leaking too many users. By fixing that page to get the users to go to the next step in the conversion path, you can increase conversions without additional marketing.
In the second part of today’s webinar, we look at the Conversions Report.
You use the Conversions Report to track goals. This can be used by practically every organization: companies, non-profits, government, churches, hospitals, education, and so on.
Engagement can include the number of Downloads in the last 30 days, how often a video was watched, how many used the mortgage calculator, how many reached five pages in your website, or how many spent (for example) five minutes on the site in the last 30 days.
For lead generation (lead gen), you can see how often the information request form was submitted, the email link was clicked, or how many people subscribed to the newsletter.
If your website has sales, you can track the number of purchases per quarter, the amount of revenue on average per week for the last six months, and so on.
You’ll see how to configure a goal. Just about anything can be tracked at websites.
We will also see how to visualize the data with a conversion funnel. This clearly shows other teams and upper management the success (or failure) of your conversion process.
We close with a few quick slides on how to use Google Analytics for your organization’s several websites.
How to see heat maps with analytics.
The limits and problems in tracking.
Google Analytics app for your smartphone.
The last page has a list of the six best features in Google Analytics 3.0.
You will be able to understand Google Analytics so you can manage agencies or contractors.
Agencies can improve their Google Analytics services to clients.

Materials Provided:

Video of the presentation with slides and audio.
PDF of the complete presentation.

The Presentation:

The workshop is hands-on and practical.
The workshop is live so that you can ask your questions.
Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
Step-by-step instructions in numbered lists with the links so you can do this yourself.
Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
The presentation features two example companies in B2C and B2B. You can apply these examples to your company, non-profits, and other organizations.
List of selected items for additional reading.

Who Is the Course for?:

Marketing managers, digital marketing managers, eCommerce managers, social media managers, or anyone tasked with improving digital marketing and/or social media.
Digital agencies who want to understand their clients’ web analytics.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

This is an amazing course full of useful knowledge. It is something to get your started and something you can take along with you in your career forever.

Kelly KubalaDigital Content Specialist, Seneca Gaming Corporation

As the Director of Marketing for a Medical Clinic, I found this workshop to be spot on. Easy to understand and implement in my own site. Highly recommend. Great value!

Sherri GogginDirector of Marketing Athens Orthopedic Clinic and Director of Mulherin Foundation for Health &Wellness

The Google Analytics 3.0 Advanced course had a lot of useful information about generating and understanding reports. After this webinar, I will use what I learned to generate reports that will help myself and my colleagues.

Lindsay MartinHigh Point Market

I loved being a part of this course! It was very helpful and Andreas makes the information easy to understand. The insights are especially useful to people working in business.

Mattie NowellMarketing Associate, Miskelly Furniture

Google Analytics can be overwhelming with the amount of information that is available. The DMA seminar breaks everything so easily understood by those new to Analytics but also offers enough details for those who have been using for a while.

Susan BeohmerleMarketing Manager, C. A. Litzler Co., Inc.

Andreas is very knowledgeable in all things Google Analytics! Great course.

Grace DuensingMarketing Support,Thompson Surgical Instruments Inc.

Andreas is great! He answers all questions and this three series workshop is so helpful.

Kate IveyDigital Marketing Specialist, CLK Multifamily Management

DMAs 3-part Google Analytics series workshop was highly valuable both in translation of Google Analytics for daily and strategic business impact and also in distilling must-know information to make better business decisions. The 6 hour time investment is worthwhile and manageable over a series of 3 mini workshops. Thank you, Andreas and team!

Carmen AsteinzaVP Marketing, Oriel STAT A MATRIX

This workshop was the perfect level for me: by building on what I already know and confirming that, and guiding me to next steps and higher levels of understanding. Providing the slides ahead of time and recommending the attendee follow along in the Google Analytics Demo Account or their own really helps solidify the concepts that are being discussed.

Alexandria DolezalWeb Content Manager, Governors State University

The Google Analytics Fundamentals, Intermediate and Advanced Webinar was extremely informative. It not only set the foundation for how to use GA, but also provided some actionable insights on how to pull the data to inform better marketing decisions. I now have a more comprehensive understanding of GA and will be able to implement some of the recommendations provided by Andreas.

Victoria BlairSocial Media Manager, The Jel Sert Company

This workshop will help you gain greater analytical understanding of what’s happening on your website.

Sylvia CooperGlobal Programs and Marketing Manager, McAfee

Easy to follow and understand. Teacher was great – had a good sense of humor. Would definitely take again.

Meredith StreetDirector of Marketing, Arnold’s Furniture

I’ve taken fundamentals, intermediate and advanced analytics training and I feel confident that I understand our data.

Linne BuffingtonMarketing Admin, ClearBalance

I found the Google Analytics three-part series to be very useful and relevant to my marketing role. The information was clear, concise, and easy to understand.

Valerie MannMarketing & Communications Coordinator, American Society of Anesthesiologists

I’m really happy I took this course! I’ve learned alot!

Datonn HankeMarketing Specialist, Swiderski Equipment

October 21, 2021/.

Mobile-first SEO Optimization Workshop

October 19, 2021

Date: Wednesday, October 19, 2022
DMAnc.org Live Online Certification Workshop
(12:00 pm – 2:00 pm PDT)

Summer Discount: 25% Off
Free Lifetime Workshop Updates

Regularly $300, Now $225

How to SEO Optimize Your Website for Mobile-first

Update: Google announced in late November 2021 the speed of webpages will also apply to desktop search in 2022 (no date has been set). What it means is when people search at Google in either desktop or mobile, the page’s speed is part of the ranking. If there are two pages and everything is equal, the faster page will rank higher. This Mobile-first course has been expanded to cover both desktop and mobile. The time to prepare your website is now so you don’t lose valuable clicks, clients and revenue to competitors.

This workshop is led by Andreas Ramos, author of 22 books on digital marketing. He was the Head of Global SEO at Cisco, where he worked with 44 languages in 85 countries. He also founded three digital agencies (one with 170 staff) and was the head of the digital agency at Acxiom, which did digital marketing for Fortune 200 companies. Andreas has trained dozens of interns and staffers and he brings that knowledge to you this two-hour workshop where you’ll learn about updating your website for Google’s Mobile-first indexing.

Our Goal

In this workshop, you will learn how update your website for Google’s switch to Mobile-first indexing that took place in mid-June 2021, and the coming switch to 100% Mobile-first indexing and Google Core updates in 2022. You will get clear examples of what this means and step-by-step actionable tactics that you can apply to your organization’s website, so that you do not experience a radical drop off in traffic. You’ll also see how to measure your website to see if it will be compliant with Google’s standards. Examples, links, and code will be included in the workshop that you can copy, edit, and paste.

Why Update to Mobile-first

Whenever Google rolls out a major core update such as Mobile-first indexing, hundreds of thousands of websites suddenly find their traffic takes a nosedive — and they will be scrambling to triage the problem. Many marketing people may lose sleep and their jobs over their lack of preparation for this core update.

What You’ll Learn

What is Mobile-first? Why websites must update their sites for Google’s Mobile-first Google Core Update in 2022. What happens if they don’t?
How to see the trend in mobile traffic at your site.
The difference between responsive design and Mobile-first design.
Why most visitors actually have a much slower connection than expected.
Google’s CWV metrics for Mobile-first: FCP, LCP, CLS, FID: what these mean and how to see the scores.
Examples of good and bad Mobile-first design: placement of buttons, tracking tags, and content.
Should you rebuild your website for Mobile-first?
How to look at your analytics, ranking, and competitors.
How to reduce the text on your site.
The impact of images and speed. Which images to compress. Comparison of results when compressing images. New image formats. Size of webP, GIFs, SVG, carousels, and video. How to use different sizes of the same image.
How to use segmentation in Google Analytics to see your mobile traffic and Google Search Console and Google CWV metrics to measure your site’s speed and improvement.

This is a live online webinar with lots of opportunity for your questions.

Key Takeaways

What are Google’s requirements for Mobile-first?
What happens if websites don’t design for the Mobile-first Google Core Update?
Do you need to do this? How to use your web analytics and other tools to decide.
How to reduce the KB size of text on your site.
How to reduce the KB size of images on your site with image formats, image compression, offer multiple sizes, and sample lines of code.
How to Use Google Analytics’ device segmentation and other Google tools.

Who is the course for?

Digital Marketing, Search Marketing, Web Marketing, and eCommerce managers, Web Designers and Developers, Agency Account Directors and Creatives, or anyone who wants their website to show up in search engines.

(Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a couple days of completion after we’ve had time to edit the recording.)

Instructor: Andreas Ramos

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

This is a great introduction to why you should be paying attention to mobile-first SEO practices.

Carrin WelchDigital Marketing Manager at Magpul Industries Corp.

As someone who has been in digital marketing for over 14 years, I really enjoyed this presentation on the forthcoming updates needed for websites. It was great to see all the small tips that really make a difference when it comes to designing with mobile-first in mind. I learned a lot even though I have a lot of experience!

Tina LloydVP Digital Content & Social Media, INSP, LLC

The Mobile-first SEO Optimization webinar was a mixture of some basic information in addition to tips, tricks and tools that are newer. The content, links and tools provided during the presentation are going to be extremely helpful in evaluating our site and beneficial when making adjustments moving forward as well as better decisions as our site evolves.

Adam JohnsonMarketing & Web Specialist, Semex

Andreas presented several, great SEO insights. So refreshing to learn from a source who is actually keeping up on such an everchanging topic. Great webinar, Andreas!

Tracie YoungVP, Marketing Officer, First Bank

Very interesting and information webinar on the upcoming Mobile-First Google update that included clear, actionable takeaways. Andreas Ramos has clearly been at the SEO game for a long time.

Andrew SweetDigital Marketing / Graphic Design / SEO, ALPS

The content provided was relevant and concise! Great stuff!

Brad SurrattSr. Marketing & Events Manager, 3 | Share

Andreas gave an easy-to-understand, informative presentation.

Jessi PrinciottoMarketing Director, Animal Protection New Mexico

It’s not very common to receive actionable takeaways from some webinars as they are often just a company trying to earn your business and it becomes a “pitch” in disguise with minimal takeaways at best. This webinar was extremely educational with key insights and tangible takeaways that I can actually execute! I learned about several tools I can start using today to optimize our mobile site. Thank you Andreas for an amazing presentation! I’ll definitely be attending more DMAC workshops in the future!

Cassie PekarMarketing Director, Sylvie Collection

“Very in-depth, comprehensive information which helped to navigate the sea of madness related to information that is out there regarding Google’s switch to mobile first. Very knowledgable presenter.”

Michael O’BrienMarketing Director, Topo Athletic

This seminar helped to highlight the primary topics of importance for mobile sites. Not only did it show why they are important, it helped give solid starting point for how to get a good mobile site built when you don’t have one. Pitfalls, best practices, and all stated in plain English.

Lisa AndersonMarketing, Alro Steel and Plastics

The content was very helpful

Christina RikelWeb Solutions Product Manager, CSI

This was a very informative webinar that will be useful for myself and my company moving forward into 2021. Thank you for the insightful knowledge!

Abby LarsonMarketing Communications Specialist at LeClair Group

October 19, 2021/.

In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas; for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices, spam content and how engagement impacts deeper than just your top-line results. We’ll also dive into specific strategies to monitor your situation on an ongoing basis, fix problems as they arise and optimizing your sends for Hotmail and Gmail specifically.

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Email Marketing Workshop 2: Improving email deliverability to get your emails in the inbox

October 18, 2021

Date: Tuesday, October 18, 2022
DMAnc.org Live Online Certification Workshop
(9:00 am – 11:00 am PDT)

Summer Discount: 33% Off
Free Lifetime Workshop Updates

Regularly ~~$300~~, Now $200

(Special Series Pricing: All four Email Marketing workshops $1,200 now 35% off—$780. Enroll here.)

Planning, creating an email and pressing the send button is just the start of the journey to the subscriber. What happens next and how you can help to give your emails the best chance of reaching the inbox, requires consideration across multiple areas of your implementation and strategy.

If you’re seeing diminishing results at a specific email provider or overall, or simply want to know how to maintain high delivery, this class is for you.

In this workshop, you’ll learn the difference between deliverability and inbox placement and how you can influence success in both areas; for both B2B and B2C senders. We’ll discuss your sending infrastructure, list hygiene practices, spam content and how engagement impacts deeper than just your top-line results. We’ll also dive into specific strategies to monitor your situation on an ongoing basis, fix problems as they arise and optimizing your sends for Hotmail and Gmail specifically.

This course is weighted towards B2C sending nuances with deliverability, however, many of the elements are very similar in B2B and the knowledge shared can be used across both markets.

What you’ll learn:

Deliverability vs. inbox placement—what’s the difference?
Understanding your sender reputation:
- Domain Vs. IP reputation.
- Getting your sending infrastructure right (DKIM, SPF, TSL, DMARC, BIMI etc.).
- List Hygiene:
  - Spam traps; what tools give you insight into spam traps and how can you get rid of them.
  - Bounces; what’s the difference, how to analyze them and how to handle them:
    - Hard bounces (unknown users).
    - Soft Bounces.
    - Blocks.
  - Sending Permanence.
  - Spam content.
  - Engagement:
    - Positive.
    - Negative:
      - Complaint rates.
    - The impact of your data collection processes on your delivery.
    - The difference between B2B and B2C delivery.
    - Gmail / Hotmail (Outlook) specifics:
      - What’s the inbox? Tabs available and how to navigate them.
      - Gmail promotions tab:
        
        Annotations (show your offer in the inbox).
      - How to identify you have deliverability / inbox placement issues.
      - Pro-active and re-active strategies to enhance your results:
        
        Proactive:
        
        What statistics to monitor and what to look out for.
        
        Reactive:
        
        Engagement pull back strategy.
        
        What to do for B2B.
Materials Provided:
- Video of the presentation with slides and audio.
- PDF of the complete presentation.
The Presentation:
- The workshop is hands-on and practical.
- The workshop is live so that you can ask your questions.
- Can’t attend the live workshop? No problem. All workshops are recorded and we’ll send you the recording, workbook and any supplementary materials within a day of completion after we’ve had time to edit the recording.
- Step-by-step instructions in numbered lists with the links so you can do this yourself.
- Everything is clear with lots of illustrations and examples. You can copy the examples, edit them, and use them in your work.
Instructor: Kate Barrett

Special offer from our sponsor MountainTop Data: Workshop attendees will receive $1,000 in free B2B data credits for attending.

Testimonials

Although this session was more technical in nature, the presenter delivered the information so that it was easy to follow and understand.

Randy CasquejoMarine Marketing - CRM Coordinator, Yamaha Motor USA - M.E.S.

Comprehensive and thorough!

Rouba NajjarSenior Product Manager, GenScript, Inc.

The knowledge I gained far exceeded the cost of the workshop. I walked away with a clearer understanding of applying concepts and practices I already know in an effective way around email automation, digital personalization, and omnichannel strategy

Joseph KellyContent Lead, TE Connectivity

I thought this workshop was really interesting and relative to what I was hoping to learn more about. I appreciate that it covered all aspects of data, how to gather, analyze and use it properly to make the most of it. Plus it covered how personalization is the way to go from now on. Very well done!

Marwah AfifiPaula’s Choice Europe B.V.

October 18, 2021/.

Introduction:

Description:

Shirin Oreizy

What you’ll learn:

Materials Provided:

The Presentation:

What you’ll learn:

Materials Provided:

The Presentation:

Description:

Key takeaways:

Who the class is for:

Introduction:

Why Take this Course

Module 1: Google Analytics 3.0—Installation and Configuration.

Module 2: Know Who Your Site Visitors Are and How They Found Your Site.

Module 3: Know Your Site Visitor’s Behavior and the Conversion Actions They’re Taking.

Andreas Ramos

Why Take this Course?

Description:

Why you should add affiliate marketing to your marketing strategy:

Bonus:

Jan Carroza

What to expect in this course:

Why you should add affiliate marketing to your marketing strategy:

Materials Provided: Handouts

Bonus:

Who this course helps:

Introduction:

Description:

MICHAEL HORNBY

Workshop dates and times:

Fall

Why Take this Course?

Andreas Ramos

Note: Google Analytics 3.0 versus Google Analytics 4.0

What You’ll Learn in this Workshop:

Key Takeaways:

Materials Provided:

The Presentation:

Who Is the Course for?:

How to SEO Optimize Your Website for Mobile-first

Our Goal

Why Update to Mobile-first

What You’ll Learn

Key Takeaways

Who is the course for?

What you’ll learn:

Materials Provided:

The Presentation:

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